Zero Turn Mower Market

Zero Turn Mower Market Size by Product Type (Less than 50 inches, 50-60 inches, and More than 60 inches), Horsepower (Less than 25 HP and More than 25 HP), Application (Commercial and Residential), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14502
  • Published Date: Aug, 2024
  • Pages: 235
  • Category: Machinery & Equipment
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global zero turn mower market was valued at USD 3 billion in 2023 and grew at a CAGR of 8% from 2024 to 2033. The market is expected to reach USD 6.47 billion by 2033. The increasing residential demand to maintain outdoor spaces will drive the growth of the global zero turn mower market.

Market Introduction:

A zero-turn mower is a type of land mower that provides excellent precision and manoeuvrability. Its design facilitates better control and navigation. It enables the user to navigate small and tight spaces when mowing. it runs on gasoline. However, with the advent of new technology, electric variants are gaining traction in the market. it ranges from less than 50 inches to more than 60 inches depending upon its application. it is user friendly which also augments its growing popularity. These mowers also offer faster downtime with quick and efficient work, saving both time and effort for the modern consumer. These are used for both residential and commercial applications. they enable users to achieve an aesthetic appeal for their outdoor spaces. Zero turn mowers also offer advanced features with adjustable settings that adds to their appeal. Zero turn mowers are efficient, fast, versatile, durable, ergonomic and advanced machines. All of which contributes to its growing popularity and increasing demand.

Zero Turn Mower Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • Exmark debuted its first home zero-turn mower and electric "Prosumer" mower. With a small 42-inch electric cutting deck that's perfect for maintaining properties of 1-2 acres, the new Quest V-Series has the commercial features and cut quality that Exmark is known for. The 60V Flex-Force power system powers the Quest V-Series. There are four 10-Amp Flex-Force batteries supplied, with a runtime of about 60 minutes. Up to two extra FlexForce batteries can be installed in the Quest V-Series to increase runtime by up to 50%. Up to six Flex-Force batteries can be charged simultaneously with the included 6-pod quick charger, or each battery can be charged sequentially to 100% capacity in as little as 50 minutes.

Market Dynamics:

Drivers

The increasing residential demand to maintain outdoor spaces – The rapid urbanization and congestion in cities has contributed to a growing demand for quiet sub-urban residential areas with substantial greenery around houses. The increasing disposable income of consumers has increased their purchasing power allowing them buy these houses. Furthermore, the growing need to have green spaces to counter pollution, climate change, improve aesthetics and health of the environment has encouraged governments and private stakeholders to grow and maintain outdoor green spaces such as gardens and lawns etc. these spaces need to maintained with regular mowing, cutting, watering and much more for its healthy and optimal growth along with its beautification. commercial spaces also offer such spaces to increase the appeal of their institutions. Therefore, the increasing residential demand for zero-turn mowers is attributed to growing ownership of residential buildings with outdoor landscapes.

Restraints:

The high initial cost of zero turn mower zero turn mowers are advanced piece of machinery that have sophisticated components which are expensive. The ergonomic features of zero-turn mowers are achieved through precision and advanced engineering which also entail significant costs. the engine, advanced features, durability and operation are all achieved through a combination of advanced technologies, state-of-the-art components and sturdy industrial materials. The introduction of electric zero-turn mowers is also leading to advancements. Therefore, the high initial cost of zero-turn mower will hamper the market’s growth.

Opportunities:

Technological advancements – The growing research and development to advance zero-turn mower’s capabilities to improve its efficiency and performance will augment the market’s growth. for instance, the development of fuel-efficient engines or electric engines to promote sustainability is furthering the market’s growth. electric engines also reduce noise pollution which makes it more comfortable for the operator as well as they surrounding areas. Advancements in blades and cutting technologies has also enabled the production of better machines that offer professional output in less time and reduced effort. User-friendly controls with adjustable features enhance and expands the applications of zero-turn mower. Integration of smart technology with greater automation enables smoother navigation and aesthetic mowing patterns. Similar advancements have increased the adoption of zero-turn mower and this will augment the market’s growth during the forecast period.

  • Bobcat unveiled the ZT6000e, an electric zero-turn mower that runs on batteries. With its exceptional maneuverability and efficiency, the ZT6000e tackles difficult mowing tasks with ease, accuracy, and the ideal cut. With a single charge, the ZT6000e's 20.4-kilowatt lithium-ion battery can power the device for up to eight hours and cover about 24 acres. With a 240-volt connection, the machine may be fully charged in as little as 6.3 hours, or 12.6 hours with a 120-volt connection. 
Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global zero turn mower market, with a 42% market revenue share in 2023.

A significant proportion of the population resides in urban and suburban areas with residential and commercial lawns, parks and gardens that require regular upkeep. Residential owners personally maintain their front lawns and backyards and the public authorities take care of public areas. Commercial properties also hire professionals to maintain their properties. all of these stakeholders require mowers to facilitate the upkeep or maintenance. The diverse and robust demand for mowing from both residential and commercial institutions will drive the region’s dominance in the market. the presence of key market players with advanced manufacturing capabilities also augments the market.

North America Region Zero Turn Mower Market Share in 2023 - 42%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

  • With the goal of increasing worksite efficiencies through autonomous solutions, Honda unveiled the all-electric prototype Honda Autonomous Work Mower (AWM), the brand's first battery-powered electric zero-turn riding (ZTR) mower. The next Equip Exposition, which takes place at the Kentucky Exposition Centre in Louisville, Kentucky, from October 17–20, will highlight the Honda AWM. Honda successfully conducted a proof-of-concept field test of the autonomous work mower earlier this year with one of the top commercial landscape companies in the United States. In order to accelerate the development of the prototype AWM, Honda plans to launch a pilot program in 2024 and is looking for businesses to take part in evaluating the AWM's suitability for their workplaces.
Product Type Segment Analysis

The product type segment is divided into less than 50 inches, 50-60 inches, and more than 60 inches. The 50-60 inches segment dominated the market, with a market share of around 43% in 2023. This range of zero turn mowers is ideal for small to medium lawns which dominate the residential properties. they are highly manoeuvrable with excellent navigating allowing them move in small and tight spaces without hinderance. It is highly efficient along with being versatile. It offers reduced downtime meaning it gets the work done quickly without much effort. Its advanced features contribute to its professional output through precision cutters and adjustable controls. They are highly stability with advanced control which facilitates improved safety. They offer a quick turnaround time and can be used for large spaces as well, making them ideal for commercial applications. they are attractive with a greater appeal due to its price point. it offers value for money.

Horsepower Segment Analysis

The horsepower segment is divided into less than 25 HP and more than 25 HP. The less than 25 HP segment dominated the market, with a market share of around 53% in 2023. These zero-turn mowers offer the right power, performance and efficiency in a cost-effective manner. Less than 25 HP is enough for a wide range of lawns including large properties. this makes them ideal for both residential and commercial applications. the biggest contributor to its growing dominance is its affordability without comprising performance. They also require lower maintenance. They are fuel efficient and ideal for residential and personal uses. They take up less storage space. Therefore, the affordability, efficiency, versatility, fuel-efficiency, lower maintenance and user-friendly features of less than 25 HP will contribute to its dominance in the market.

Application Segment Analysis

The application segment is divided into commercial and residential. The commercial segment dominated the market, with a market share of around 55% in 2023. Commercial application refers to the use of zero-turn mowers by businesses or for businesses. it is anything other than use for the upkeep of personal lawns by the owner. commercial institutions have a greater need to beautify and maintain their outdoor spaces at these are places of their businesses and they reflect on them. furthermore, they have the capital to maintain these spaces through in house hiring or third-party contracts. The growing presence of market vendors offering lawn keeping services is also increasing the demand for zero-turn mowers for commercial applications. the convenience, accessibility and affordability of these services makes them the preferred choice in a busy world. Therefore, the commercialization of lawn maintenance will augment the continued dominance of commercial segment in the market.

  • The all-new EVO 96, the largest electric zero-turn mower in the world, is part of Mean Green's array of commercial-grade electric mowers. Mean Green is a leading battery-powered grass care manufacturer and a Generac Power Systems company. Commercial mowing on large estates, such golf courses, parks, and sports fields, is rapid and effective with a unique 96" deck. The EVO 96 is the first large-area commercial electric mower powered by lithium that has a mulching rear discharge deck measuring 96" and electronic folding wings that allow the mower to be easily loaded and transported, making it only 72.5" wide. Additionally, the deck has baffles that cause 80% of grass clippings to be mulched and 20% to be released out the back of the deck, giving the turf a neat and uniform appearance.
Some of the Key Market Players:
  • ARIENS
  • BigDog Mower Co.
  • Briggs & Stratton
  • Deere & Company
  • Husqvarna Group
  • KUBOTA Corporation.
  • MTD Products Inc.
  • SPARTAN MOWERS
  • Swisher Inc.
  • The Toro Company

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 3 Billion
Market size value in 2033 USD 6.47 Billion
CAGR (2024 to 2033) 8%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level.
Segments Product Type, Horsepower, and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global zero turn mower market was valued at USD 3 billion in 2023 to USD 6.47 billion by 2033.

Global zero turn mower market is growing at a CAGR of 8% during the forecast period 2024-2033.

The market's growth will be influenced by the increasing residential demand to maintain outdoor spaces.

The high initial cost of zero turn mower could hamper the market growth.

Request Table of Content

+1

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global zero turn mower market based on below mentioned segments:

Global Zero Turn Mower Market by Product Type:

  • Less than 50 inches
  • 50-60 inches
  • More than 60 inches

Global Zero Turn Mower Market by Horsepower:

  • Less than 25 HP
  • More than 25 HP

Global Zero Turn Mower Market by Application:

  • Commercial
  • Residential

Global Zero Turn Mower Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date