Yogurt Market

Yogurt Market Size by Flavor (Flavored, Plain), By Type (Frozen Yogurt, Greek Yogurt, Set Yogurt, Others), By Source (Non-Dairy Based, Dairy-Based) By Distribution Channel (Supermarkets/hypermarkets, Convenience Stores, Specialty Stores, Online, Others) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13527
  • Published Date: Jun, 2023
  • Pages: 236
  • Category: Food & Beverages
  • Format: PDF
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The global yogurt market was valued at USD 109.3 billion in 2022 and grew at a CAGR of 5.7% from 2023 to 2032. The market is expected to reach USD 190.4 billion by 2032. Pasteurized milk is homogenized and fermented to create yogurt, a soured dairy product that is frequently sweetened or flavored. It is consumed in a variety of ways, such as drinks, snacks, desserts, substitutes for meals, and sports drinks that are high in protein. Healthy digestion, a reduced chance of developing type 2 diabetes, protection against colon cancer, the prevention and treatment of osteoporosis, increased weight loss and fat loss, an improved immune system, and a reduction in high blood pressure and bad cholesterol are just a few of the health advantages of yogurt used.

Market Introduction:

Due to increased yogurt consumption throughout the world, the size of the global yogurt market is expected to increase significantly over the forecast period. To adapt to shifting customer tastes, industry participants have lately concentrated more on testing and creating a wide range of yogurt products. Organic, free of additives that cause allergies, and dairy-free yogurt products are becoming more and more popular with customers.

Yogurt Market Size

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Recent Development
  • In February 2022: In Korea, the well-known coffee giant Starbucks debuted Pine Coco Green Yogurt Blended, a new yogurt beverage. For the first time, the firm used vegan yogurt in its beverage. It plans to increase the availability of its plant-based products at about 1,500 places in Korea.
  • In November 2022: Leading food and beverage business TWO GOOD unveiled a cultured, portable dairy drink produced with natural fruit puree and free of artificial sugars. Three kinds of the company's new smoothies are offered: peach, strawberry-banana, and mixed berry.

Market Dynamics:

Drivers

The importance of health and well-being to customers is rising across all segments. Because of the abundance of protein, probiotics, and calcium content, yogurt is regarded as a healthful dietary choice. Yogurt is becoming more popular as a nutritious snack or breakfast alternative as consumers actively seek out better food options. Additionally, living bacteria and yeasts known as probiotics are advantageous for gut health. Yogurt is an excellent source of probiotics, which help maintain a healthy balance of intestinal bacteria, strengthen the immune system, and help digestion. The market for yogurt products has increased as people are becoming more aware of the health advantages of probiotics.

Restraints:

Yogurt is a highly competitive industry with several well-known brands and a steady stream of new competitors. Manufacturers are under pressure from this fierce competition to distinguish their goods and spend money on marketing in order to hold or increase market share. Price wars, narrowed business margins, and higher marketing costs are all consequences of competition.

Opportunities:

Yogurt producers have a lot of development potential in emerging countries, particularly in Asia-Pacific, South America, and the Middle East. The demand for yogurt products in these areas is being driven by factors such as increased disposable incomes, increasing urbanization, and shifting dietary habits. By adding regional tastes, conforming to social preferences, and creating reasonably priced product versions, manufacturers may access these markets.

Regional segmentation analysis:

Asia Pacific led the market in 2022 with the largest market share of 41.6%. The region with the largest market share in yogurt is Asia-Pacific, which is predicted to keep its position during the projected period.  The Asia-Pacific yogurt industry is anticipated to develop at a faster rate during the projected period owing to the rise in demand for probiotic products and their capacity to improve immune function, digestion, and metabolism. Yogurt is also eaten as a dessert and is available in a variety of flavors, including fruity yogurt, natural yogurt, and liquid yogurt. The market's expansion in Asia-Pacific has been encouraged by the popularity of yogurt with fruit flavors.

Asia Pacific Region Yogurt Market Share in 2022 - 41.6%

 

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Flavor Segment Analysis

The plain segment dominated the global market in 2022 with a market share of 64.8%. Because it frequently has less added sugar and artificial additives than flavored types, plain yogurt is sometimes seen as a healthier alternative. It is naturally high in probiotics, calcium, and protein, all of which are good for gut health and digestion. The demand for plain yogurt as a healthy food option is anticipated to rise as people become more health conscious.

Type Segment Analysis

The set yogurt segment held a significant market share of 51.8% in 2022. The worldwide yogurt market was led by the set yogurt segment. Set yogurt maintains its creamy and silky texture while being harder than other yogurts because it is allowed to be set in the pot. Milk from cows or goats, live and active bacterial cultures for the process of fermentation, and various fruits and tastes to improve the flavor are the main ingredients used to make yogurt. The set yogurt industry grows due to the simple availability of raw materials, increased knowledge of wholesome foods, and a surge in the number of young people who care about their health.

Source Segment Analysis

 The dairy-based yogurt segment held a significant market share of 81.3% in 2022. The dairy-based category is well-liked in the overall yogurt market and is anticipated to keep growing during the projected period. This is mostly due to the popularity of dairy-based food items and their affordability as compared to non-dairy food items. Additionally, the expansion of the market is aided by the increase in the production of animal milk, which is a key component of yogurt.

Distribution Channel Analysis

The supermarkets/hypermarkets segment dominated the global market in 2022 with a market share of 61.5%. Supermarkets and hypermarkets are quite popular due to an improved standard of life brought on by a significant rise in disposable income and the impact of Western culture. During the projected period, it is anticipated that the share of yogurt and yogurt-fortified product brands in supermarkets and hypermarkets would increase significantly. However, because there are so many different brands accessible under one roof, shoppers have an easier time choosing items.

Some of the Key Market Players:
  • Arla Foods
  • DSM
  • Amul
  • CoolBrands International
  • Parmalat S.p.A
  • Dean Foods
  • Juhayna Food Industries
  • Chobani LLC.
  • Nestle
  • Danone (Yakult)
  • Britannia Industries Ltd.
  • FrieslandCampina

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 109.3 Billion
Market size value in 2032 USD 190.4 Billion
CAGR (2023 to 2032) 5.7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Flavor, Type, Source, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the yogurt market was valued at USD 109.3 billion in 2022 to USD 190.4 billion by 2032.

The global yogurt market is growing at a CAGR of 5.7% during the forecast period 2023-2032.

The Asia Pacific region emerged as the largest market for the yogurt.

The rising importance of health and well-being to customers will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Flavor
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Source
          4.3.4. Market Attractiveness Analysis by Distribution Channel
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising importance of health and well-being to customers
    5.3. Restraints
          5.3.1. High competition
    5.4. Opportunities
          5.4.1. Rise in demand from developing countries

6. Global Yogurt Market Analysis and Forecast, By Flavor
    6.1. Segment Overview
    6.2. Flavored
    6.3. Plain

7. Global Yogurt Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Frozen Yogurt
    7.3. Greek Yogurt
    7.4. Set Yogurt
    7.5. Others

8. Global Yogurt Market Analysis and Forecast, By Source
    8.1. Segment Overview
    8.2. Non-Dairy Based
    8.3. Dairy-Based

9. Global Yogurt Market Analysis and Forecast, By Distribution Channel
    9.1. Segment Overview
    9.2. Supermarkets/Hypermarkets
    9.3. Convenience Stores
    9.4. Specialty Stores
    9.5. Online
    9.6. Others

10. Global Yogurt Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Yogurt Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Yogurt Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Arla Foods
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. DSM
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Amul
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. CoolBrands International
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Parmalat S.p.A
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Dean Foods
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Juhayna Food Industries
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Chobani LLC.
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Nestle
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Danone (Yakult)
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Britannia Industries Ltd.
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. FrieslandCampina
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
 

List of Table

1. Global Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

2. Global Flavored, Yogurt Market, By Region, 2019-2032 (USD Billion) 

3. Global Plain, Yogurt Market, By Region, 2019-2032 (USD Billion) 

4. Global Yogurt Market, By Type, 2019-2032 (USD Billion) 

5. Global Frozen Yogurt, Yogurt Market, By Region, 2019-2032 (USD Billion) 

6. Global Greek Yogurt, Yogurt Market, By Region, 2019-2032 (USD Billion) 

7. Global Set Yogurt, Yogurt Market, By Region, 2019-2032 (USD Billion) 

8. Global Others, Yogurt Market, By Region, 2019-2032 (USD Billion) 

9. Global Yogurt Market, By Source, 2019-2032 (USD Billion) 

10. Global Non-Dairy Based, Yogurt Market, By Region, 2019-2032 (USD Billion) 

11. Global Dairy-Based, Yogurt Market, By Region, 2019-2032 (USD Billion) 

12. Global Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion) 

13. Global Supermarkets/Hypermarkets, Yogurt Market, By Region, 2019-2032 (USD Billion) 

14. Global Convenience Stores, Yogurt Market, By Region, 2019-2032 (USD Billion) 

15. Global Specialty Stores, Yogurt Market, By Region, 2019-2032 (USD Billion) 

16. Global Online, Yogurt Market, By Region, 2019-2032 (USD Billion) 

17. Global Others, Yogurt Market, By Region, 2019-2032 (USD Billion) 

18. Global Yogurt Market, By Region, 2019-2032 (USD Billion) 

19. North America Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

20. North America Yogurt Market, By Type, 2019-2032 (USD Billion) 

21. North America Yogurt Market, By Source, 2019-2032 (USD Billion) 

22. North America Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion) 

23. U.S. Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

24. U.S. Yogurt Market, By Type, 2019-2032 (USD Billion) 

25. U.S. Yogurt Market, By Source, 2019-2032 (USD Billion) 

26. U.S. Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

27. Canada Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

28. Canada Yogurt Market, By Type, 2019-2032 (USD Billion) 

29. Canada Yogurt Market, By Source, 2019-2032 (USD Billion) 

30. Canada Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

31. Mexico Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

32. Mexico Yogurt Market, By Type, 2019-2032 (USD Billion) 

33. Mexico Yogurt Market, By Source, 2019-2032 (USD Billion) 

34. Mexico Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

35. Europe Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

36. Europe Yogurt Market, By Type, 2019-2032 (USD Billion) 

37. Europe Yogurt Market, By Source, 2019-2032 (USD Billion) 

38. Europe Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

39. Germany Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

40. Germany Yogurt Market, By Type, 2019-2032 (USD Billion) 

41. Germany Yogurt Market, By Source, 2019-2032 (USD Billion) 

42. Germany Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

43. France Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

44. France Yogurt Market, By Type, 2019-2032 (USD Billion) 

45. France Yogurt Market, By Source, 2019-2032 (USD Billion) 

46. France Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

47. U.K. Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

48. U.K. Yogurt Market, By Type, 2019-2032 (USD Billion) 

49. U.K. Yogurt Market, By Source, 2019-2032 (USD Billion) 

50. U.K. Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

51. Italy Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

52. Italy Yogurt Market, By Type, 2019-2032 (USD Billion) 

53. Italy Yogurt Market, By Source, 2019-2032 (USD Billion) 

54. Italy Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

55. Spain Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

56. Spain Yogurt Market, By Type, 2019-2032 (USD Billion) 

57. Spain Yogurt Market, By Source, 2019-2032 (USD Billion) 

58. Spain Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

59. Asia Pacific Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

60. Asia Pacific Yogurt Market, By Type, 2019-2032 (USD Billion) 

61. Asia Pacific Yogurt Market, By Source, 2019-2032 (USD Billion) 

62. Asia Pacific Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

63. Japan Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

64. Japan Yogurt Market, By Type, 2019-2032 (USD Billion) 

65. Japan Yogurt Market, By Source, 2019-2032 (USD Billion) 

66. Japan Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

67. China Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

68. China Yogurt Market, By Type, 2019-2032 (USD Billion) 

69. China Yogurt Market, By Source, 2019-2032 (USD Billion) 

70. China Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

71. India Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

72. India Yogurt Market, By Type, 2019-2032 (USD Billion) 

73. India Yogurt Market, By Source, 2019-2032 (USD Billion) 

74. India Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

75. South America Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

76. South America Yogurt Market, By Type, 2019-2032 (USD Billion) 

77. South America Yogurt Market, By Source, 2019-2032 (USD Billion) 

78. South America Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

79. Brazil Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

80. Brazil Yogurt Market, By Type, 2019-2032 (USD Billion) 

81. Brazil Yogurt Market, By Source, 2019-2032 (USD Billion) 

82. Brazil Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

83. Middle East and Africa Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

84. Middle East and Africa Yogurt Market, By Type, 2019-2032 (USD Billion) 

85. Middle East and Africa Yogurt Market, By Source, 2019-2032 (USD Billion) 

86. Middle East and Africa Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

87. UAE Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

88. UAE Yogurt Market, By Type, 2019-2032 (USD Billion) 

89. UAE Yogurt Market, By Source, 2019-2032 (USD Billion) 

90. UAE Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

91. South Africa Yogurt Market, By Flavor, 2019-2032 (USD Billion) 

92. South Africa Yogurt Market, By Type, 2019-2032 (USD Billion) 

93. South Africa Yogurt Market, By Source, 2019-2032 (USD Billion) 

94. South Africa Yogurt Market, By Distribution Channel, 2019-2032 (USD Billion)

List of Figures 

1. Global Yogurt Market Segmentation

2. Yogurt Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Yogurt Market Attractiveness Analysis by Flavor

9. Global Yogurt Market Attractiveness Analysis by Type

10. Global Yogurt Market Attractiveness Analysis by Source

11. Global Yogurt Market Attractiveness Analysis by Distribution Channel

12. Global Yogurt Market Attractiveness Analysis by Region

13. Global Yogurt Market: Dynamics

14. Global Yogurt Market Share by Flavor (2022 & 2032)

15. Global Yogurt Market Share by Type (2022 & 2032)

16. Global Yogurt Market Share by Source (2022 & 2032)

17. Global Yogurt Market Share by Distribution Channel (2022 & 2032)

18. Global Yogurt Market Share by Regions (2022 & 2032)

19. Global Yogurt Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global yogurt market based on below-mentioned segments:

Global Yogurt Market by Flavor:

  • Flavored
  • Plain

Global Yogurt Market by Type:

  • Frozen Yogurt
  • Greek Yogurt
  • Set Yogurt
  • Others

Global Yogurt Market by Source:

  • Non-Dairy Based
  • Dairy-Based

Global Yogurt Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Global Yogurt Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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