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Vitamin and Mineral Premixes Market

Vitamin & Mineral Premixes Market Size by Form (Liquid, and Powder) Type (Minerals, Vitamins, and Vitamin & Mineral Blends), Application (Feed, Healthcare, Food & Beverages, and Personal Care), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12910
  • Published Date: Sep, 2022
  • Pages: 239
  • Category: Food & Beverages
  • Format: PDF
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Global Vitamin & Mineral Premixes market is expected to reach USD 12.55 billion by 2030, at a CAGR of 5.30% from 2022 to 2030. The increasing usage would drive vitamin & mineral premixes market growth in healthcare, food & beverages, and animal feed industries. The rising need for food & beverages with increased nutritional values relates to living a healthier lifestyle which is anticipated to boost market development.

Market Overview:

Vitamin-mineral premix combines vitamins and minerals with a prepared diet as dietary supplements in animals and human food. The animal feed sector utilizes premixes to produce whole-balanced pet food items. The growing animal husbandry enterprise worldwide is the pushing element for the vitamin and mineral premixes market. Further, the strict government rules in developed countries for the safety of animals and pets will probably support the development of vitamin and mineral premixes. Vitamin and mineral premixes are prepared to deliver vital nourishing needs, containing trace elements, vitamins, minerals, and other nutritional additives. The requirement for seasoned food and beverages is growing among middle-class working people due to increasing health awareness. It has stimulated manufacturers to widely use vitamin and mineral premixes to create healthy and secure products with lower cholesterol and calories. These premixes are obtainable in both liquid and powder types. Its demand is enormous in distinctive enterprises like food and beverage, animal food, personal care, healthcare, and cosmetic sectors. Using these streamlines the production of specific premixes by adding a single premix in resistance to the multi-single ingredient. The advantage of using these premixes is that they have microorganisms that help in experiencing welfare conditions.

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Market Dynamics:

Drivers:
  • Increasing need in the food and beverage sector

The rise in the need for food in the food and beverage industry has helped improve the development of vitamin and mineral premixes during the forecast period. Adopting more dietary supplements has assisted in pushing the market's growth. The rising animal health awareness is helping to drive product needs in the entire animal feed domain. The increase in demand for food and beverage is recognized among middle-aged people as they are very much conscious of their health. Manufacturers are inspired to use vitamin and mineral premixes, producing low calorie and cholesterol levels.

Restraints:
  • The high cost can hinder the market growth

Increased prices of the vitamin and mineral premixes are the restraining factor in expanding the market size of the vitamin and mineral premixes market. Similarly, declining specific nutritional values leads to growing anemic problems, resulting in malnutrition.

Opportunities:
  • The increasing need for poultry farming as a feed additive

The ratio of minerals and vitamins in poultry intakes is continually increased to optimize diet structure and fulfill the needs of everyday poultry production. While vitamin and mineral nutrition recreates a small part of complete food, they are essential in poultry welfare and help in vital body functions like performance, development, fertility, and immunity. The constant rise in production and implementation levels, husbandry challenges, feedstuffs, environmental needs, and animal welfare means that vitamin and mineral nourishment is sufficient and requires a stable and authentic examination in all animal production systems.

Segmentation Analysis:

The global vitamin & mineral premixes market has been segmented based on form, type, application, and region.

  • The form type segment is divided into liquid and powder. The powder segment dominated, with a market share of around 56% in 2021. Comfort in the packing of powdered premixes and their more durable nature than liquid type are a few of the significant elements responsible for developing the powder segment in the market.
  • The type segment is divided into minerals, vitamins, and vitamin & mineral blends. The vitamin & mineral blends segment dominated the market, with a market share of around 34% in 2021. The food and feed manufacturers' preference for premixes, including all the necessary vitamins and minerals, and the choice of other vitamin & mineral premix products push the market. The segment is also expected to flourish during the projection time.
  • The application segment is divided into feed, healthcare, food & beverages, and personal care. The feed segment dominated the market, with a market share of around 26% in 2021. Nutritional advantages delivered by vitamin and mineral premixes for the upkeep of animal welfare and an expansion in customer awareness about the required pet nutrition worldwide have shown substantial development in the market segment.
Regional Segmentation Analysis:

The regions analyzed for the market include Asia Pacific, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global vitamin & mineral premixes market, with a 34.5% share of the market revenue in 2021.

  • During the projection years, Asia-Pacific is anticipated to dominate the vitamin and mineral premixes and shows fast regional market growth. Vitamin and mineral premixes are extensively utilized in the animal feed industry, a substantial element driving the market's expansion in Asia-Pacific. China is the biggest market for animal feed worldwide, which is predicted to increase the regional vitamin and mineral premixes market. Additionally, raising health awareness among the people will likely raise the Asia-Pacific region.

Asia Pacific Region Vitamin & Mineral Premixes Market Share in 2021 - 34.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global vitamin & mineral premixes industry.

  • In February 2020, DSM acquired a Denmark-based Biotechnology company named Glycom for about $ 836 Million. These acquisitions aimed to add Human Milk Oligosaccharides (HMO) to its portfolio of nutritional lipids, vitamins, and nutrient premixes for the early life nutrition industry. In February 2019, Glanbia, a custom nutrition premix industry, agreed to acquire Watson Inc for $ 89 Million to provide a highly complementary addition to the Nutritional Solutions Business and will help broaden capabilities in the ingredients sector.

List of Key Market Players:

  • Zagro Asia Ltd.
  • Wright Enrichment Inc.
  • Watson Foods Co., Inc.
  • Vitablend Nederland BV
  • SternVitamin GmbH & Co. KG,
  • Nutreco N.V.
  • Koninklijke DSM N.V.,
  • Glanbia plc
  • Farbest-Tallman Foods Corporation
  • Corbion N.V

Key Target Audience

  • Food & Beverages
  • Pharmaceuticals
  • Market Players
  • Investors
  • End-users
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global Vitamin & Mineral Premixes Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global vitamin & mineral premixes market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global vitamin & mineral premixes market. The regions analyzed for the market are Europe, Asia Pacific, Asia Pacific, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of vitamin & mineral premixes based on form, type, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global vitamin & mineral premixes market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global vitamin & mineral premixes market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global vitamin & mineral premixes market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the vitamin & mineral premixes market was valued at USD 7.89 billion in 2021 to USD 12.55 billion by 2030.

Global Vitamin & Mineral Premixes market is growing at a CAGR of 5.30% during the forecast period 2022-2030.

Asia Pacific region emerged as the largest market for the vitamin & mineral premixes market.

High cost can hinder market growth.

Increasing need from poultry farming as a feed additive will provide huge opportunities to the market.

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  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
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  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Form
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing need in food and beverage sector to propel market growth
    5.3. Restraints
          5.3.1. High cost can hinder market growth
    5.4. Opportunities
          5.4.1. Increasing need from poultry farming as a feed additive

6. Global Vitamin & Mineral Premixes Market Analysis and Forecast, By Form:
    6.1. Segment Overview
    6.2. Liquid
    6.3. Powder

7. Global Vitamin & Mineral Premixes Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Minerals
    7.3. Vitamins
    7.4. Vitamin & Mineral Blends

8. Global Vitamin & Mineral Premixes Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Feed
    8.3. Healthcare
    8.4. Food & Beverages
    8.5. Personal Care

9. Global Vitamin & Mineral Premixes Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Vitamin & Mineral Premixes Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Vitamin & Mineral Premixes Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Zagro Asia Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Wright Enrichment Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Watson Foods Co., Inc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Vitablend Nederland BV
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. SternVitamin GmbH & Co. KG
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Nutreco N.V
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Koninklijke DSM N.V
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Glanbia plc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Farbest-Tallman Foods Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Corbion N.V
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

2. Global Liquid Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion) 

3. Global Powder Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion) 

4. Global Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

5. Global Minerals Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion) 

6. Global Vitamins Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion)

7. Global Vitamin & Mineral Blends Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion)

8. Global Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

9. Global Feed Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion) 

10. Global Healthcare Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion)

11. Global Food & Beverages Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion)

12. Global Personal Care Vitamin & Mineral Premixes Market, By Region, 2019-2030 (USD Billion)

13. North America Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

14. North America Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

15. North America Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

16. U.S. Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

17. U.S. Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

18. U.S. Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

19. Canada Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

20. Canada Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

21. Canada Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

22. Mexico Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

23. Mexico Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

24. Mexico Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

25. Europe Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

26. Europe Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

27. Europe Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

28. Germany Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

29. Germany Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

30. Germany Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

31. France Vitamin & Mineral Premixes Market, By Form 2019-2030 (USD Billion) 

32. France Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

33. France Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

34. U.K. Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

35. U.K. Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

36. U.K. Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

37. Italy Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

38. Italy Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

39. Italy Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

40. Spain Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

41. Spain Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

42. Spain Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

43. Asia Pacific Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

44. Asia Pacific Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

45. Asia Pacific Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

46. Japan Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

47. Japan Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

48. Japan Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

49. China Vitamin & Mineral Premixes Market, By Form 2019-2030 (USD Billion) 

50. China Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

51. China Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

52. India Vitamin & Mineral Premixes Market, By Form 2019-2030 (USD Billion) 

53. India Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

54. India Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

55. South America Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

56. South America Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

57. South America Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion)

58. Brazil Vitamin & Mineral Premixes Market, By Form 2019-2030 (USD Billion) 

59. Brazil Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

60. Brazil Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

61. Middle East and Africa Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

62. Middle East and Africa Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

63. Middle East and Africa Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

64. UAE Vitamin & Mineral Premixes Market, By Form, 2019-2030 (USD Billion) 

65. UAE Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

66. UAE Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion) 

67. South Africa Vitamin & Mineral Premixes Market, By Form 2019-2030 (USD Billion) 

68. South Africa Vitamin & Mineral Premixes Market, By Type, 2019-2030 (USD Billion) 

69. South Africa Vitamin & Mineral Premixes Market, By Application, 2019-2030 (USD Billion)  

List of Figures 

1. Global Vitamin & Mineral Premixes Market Segmentation

2. Vitamin & Mineral Premixes Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Vitamin & Mineral Premixes Market Attractiveness Analysis by Form

9. Global Vitamin & Mineral Premixes Market Attractiveness Analysis by Type

10. Global Vitamin & Mineral Premixes Market Attractiveness Analysis by Application

11. Global Vitamin & Mineral Premixes Market Attractiveness Analysis by Region

12. Global Vitamin & Mineral Premixes Market: Dynamics

13. Global Vitamin & Mineral Premixes Market Share by Form (2022 & 2030)

14. Global Vitamin & Mineral Premixes Market Share by Type (2022 & 2030)

15. Global Vitamin & Mineral Premixes Market Share by Application (2022 & 2030)

16. Global Vitamin & Mineral Premixes Market Share by Regions (2022 & 2030)

17. Global Vitamin & Mineral Premixes Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global vitamin & mineral premixes market based on below mentioned segments:

Global Vitamin & Mineral Premixes Market by Form:

  • Liquid
  • Powder

Global Vitamin & Mineral Premixes Market by Type:

  • Minerals
  • Vitamins
  • Vitamin & Mineral Blends

Global Vitamin & Mineral Premixes Market by Application:

  • Feed
  • Healthcare
  • Food & Beverages
  • Personal Care

Global Vitamin & Mineral Premixes Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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