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Trash Bags Market

Trash Bags Market Size by Material (High Density Polyethylene (HDPE), Linear Low-Density Polyethylene (LLDPE), Low Density Polyethylene (LDPE), Bio-Degradable Polyethylene and Others), Type (Star Sealed Bags, Drawstring Bags and Others), End Use, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12585
  • Published Date: Oct, 2021
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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Global trash bags market is projected to reach USD 14.77 billion by 2028, at a CAGR of 5.4% from 2021 to 2028. The trash bags market growth is driven by rapid urbanization and economic development.

Market Overview:

A trash bag or bin bag is a solid waste disposable bag. These bags are good for lining the insides of waste containers to avoid coating the insides of the receptacle with waste material. Most bags are made of plastic these days, and are usually black in color. Trash bags come in a number of colors but black, white, tan and clear are the most widely used colors. For identification purposes, many other colors, such as blue, red, green, etc. are used. Trash bags are made of polyethylene-a tough, flexible, light plastic that is primarily used in containers, packaging and insulation. Polyethylene has received its name because it is an ethylene polymer (a form of chemical compound), a colorless gas used in the manufacturing of many chemical substances. Polyethylene is chemicals and moisture resistant, and has excellent insulating properties. Today, heavy equipment is used to create garbage bags at large plants. They are manufactured in long tubes, then cut and split to create individual bags. Plastic bags are commonly used, a convenient and sanitary method of treating garbage. Plastic garbage bags are relatively lightweight and are especially suitable for messy or damp trash, which is typically the case with food waste, and are often useful for garbage wrapping to reduce odour. Plastic bags are also used for containers or bins for lining litters or waste. In several stores, plastic bags for rubbish or waste are sold in packets or rolls of a few tens of bags in a variety of sizes. Often, wire twist ties are supplied to close the bag once it is full. Various thicknesses are widely manufactured-thicker bags are used for heavy-duty applications such as construction waste, or to be able to resist being compacted through recycling.

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Market Dynamics:

Drivers:
  • Rise in hygiene awareness

Increasing hygiene adoption and awareness has raised consumer demand for trash bags. The use of trash bags is high in developed economies compared to emerging markets. This is due to higher disposable incomes in developed economies which lead to high living standards. Thus, boosting the global trash bags market growth.

Restraints:
  • Taxes and Restrictions on Plastic Bag Use

Strict environmental policies and taxes on the usage of plastic bags to minimize harmful environmental impacts could hamper the trash bag market in the years ahead. To reduce the plastic footprint, governments and related regulatory bodies impose plastics bans, resulting in a countrywide prohibition on the usage of plastics that may significantly impact the trash bag market.

Opportunities:
  • Increasing Urbanization

Increasing urbanization in developing economies has contributed to major rises in the acceptance of trash bags. Persistent developments, along with rising disposable incomes are projected further to drive the use of trash bags in this geography.

Segmentation Analysis:

The global trash bags market has been segmented based on material, type, end-use and regions.

  • The material segment is divided into high density polyethylene (HDPE), linear low-density polyethylene (LLDPE), low density polyethylene (LDPE), bio-degradable polyethylene and others. The low density polyethylene (LDPE) segment held the largest market share of 28.9% in 2020 as it is purported to be flexible, airtight, soft and waterproof.
  • The type segment includes star sealed bags, drawstring bags and others. The star sealed bags segment is anticipated to grow at the highest CAGR of 6.1% over the forecast period. These bags are considered environmentally friendly, as the use of recycled plastic can reduce plastic waste up to 25 per cent.
  • The end-use segment includes retail, industrial and institutional. The retail segment is anticipated to grow at the highest CAGR of 5.9% over the forecast period. This was because of the rising urban population and strict household waste management regulations. Also, emergence of new customers in emerging economies and the growing disposable income in developed markets is anticipated to fuel the growth of the retail segment.
Regional Segmentation Analysis:

The regions evaluated for the trash bags market include Europe, North America, Middle East and Africa, South America and Asia Pacific.The North America region emerged as the largest market for the trash bags, with a 31.5% share of market revenue in 2020.

  • This was because of the rising government and regulatory bodiesinitiatives to encourage the usage of trash in the region.
  • Asia Pacific is anticipated to register the fastest CAGR during the forecast period.This region is home to some of the world's leading trash bag users, including China, South Korea, Japan and India. Rising industrialization and urbanization are pushing the use of trash bags by retail applications, which is growing at a significant pace, and the same pattern is projected to continue in the forecast period.

North America Trash Bags Market Share in 2020- 31.5%

 

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Competitive Analysis:

In December 2017,Laddawn, Inc. (US) was acquired by Berry Global Inc. at an estimated cost of USD 242 million. The acquired company functions under the Berry Global Inc. Engineered Materials division. The acquisition helped the company improve its role in the market for custom-made trash bags.

  • Achaika Plastic S.A
  • Berry Global Inc.
  • Cosmoplast Industrial Company
  • DAGOPLAST AS
  • Four Star Plastics
  • Inteplast Group, Ltd.
  • International Plastics, Inc.
  • MirPack TM
  • Novolex
  • Novplasta, s.r.o.
  • Pack-It BV
  • Poly-America, L.P.
  • Reynolds Consumer Products
  • Terdex GmbH
  • The Clorox Company

Key Target Audience

  • Trash Bag Manufacturers
  • Research and Consulting Firms
  • Raw Material Providers
  • Traders And Distributors
  • Government Authorities and R&D Institutions

Report Description

  • Global Trash Bags Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global trash bags market is based on revenue (USD billion). The report incorporates the market study on the basis of revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global Trash Bags market. The regions evaluated for the trash bags market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of trash bags and regions which are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global trash bags market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global trash bags market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global trash bags market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the trash bags market was valued at USD 7.08 billion in 2020 and is anticipated to reach USD 14.77 billion by 2028.

Global trash bags market is growing at a CAGR of 5.4% during the forecast period 2021-2028.

The global trash bags market has been segmented based on material, type, end-use and regions. The low density polyethylene (LDPE) segment held the largest market share in 2020.

The North America region emerged as the largest market for the trash bags.

Rise in hygiene awareness is the key driving factor for the trash bags market.

Taxes and restrictions on plastic bag use could hamper the market growth.

Increasing urbanization will provide huge opportunities to the market.

Key players are Achaika Plastic S.A, Berry Global Inc., Cosmoplast Industrial Company, DAGOPLAST AS, Four Star Plastics, Inteplast Group, Ltd., and International Plastics, Inc. among others.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Material
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By End-Use
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rise in HygieneAwareness
    5.3. Restraints
          5.3.1. Taxes and Restrictions on Plastic Bag Use
    5.4. Opportunities
          5.4.1. Increasing Urbanization

6. Global Trash Bags Market Analysis and Forecast, By Material
    6.1. Segment Overview
    6.2. High Density Polyethylene (HDPE)
    6.3. Linear Low-Density Polyethylene (LLDPE)
    6.4. Low Density Polyethylene (LDPE)
    6.5. Bio-Degradable Polyethylene
    6.6. Others

7. Global Trash Bags Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Star Sealed Bags
    7.3. Drawstring Bags
    7.4. Others

8. Global Trash Bags Market Analysis and Forecast, By End-Use
    8.1. Segment Overview
    8.2. Retail
    8.3. Industrial
    8.4. Institutional

9. Global Trash Bags Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Trash Bags Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Trash Bags Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Achaika Plastic S.A
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Berry Global Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cosmoplast Industrial Company
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. DAGOPLAST AS
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Four Star Plastics
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Inteplast Group, Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. International Plastics, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. MirPack TM
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Novolex
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Novplasta, s.r.o.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Pack-It BV
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Poly-America, L.P.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Reynolds Consumer Products
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Terdex GmbH
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. The Clorox Company
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
 

List of Table

1. Global Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

2. Global High Density Polyethylene (HDPE)Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

3. Global Linear Low-Density Polyethylene (LLDPE)Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

4. Global Low Density Polyethylene (LDPE)Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

5. Global Bio-Degradable Polyethylene Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

6. Global Others Trash Bags Market, By Region, 2018–2028  (USD Billion)(Kilotons) 

7. Global Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

8. Global Star Sealed Bags, Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

9. Global Drawstring Bags, Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

10. Global Others, Trash Bags Market, By Region, 2018–2028  (USD Billion)(Kilotons) 

11. Global Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

12. Global Retail Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

13. Global Industrial Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

14. Global Institutional Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

15. Global Trash Bags Market, By Region, 2018–2028 (USD Billion)(Kilotons) 

16. Global Trash Bags Market, By North America, 2018–2028 (USD Billion)(Kilotons) 

17. North America Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

18. North America Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

19. North America Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

20. U.S. Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

21. U.S. Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

22. U.S. Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

23. Canada Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

24. Canada Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

25. Canada Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

26. Mexico Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

27. Mexico Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

28. Mexico Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

29. Europe Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

30. Europe Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

31. Europe Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

32. Germany Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

33. Germany Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

34. Germany Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

35. France Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

36. France Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

37. France Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

38. U.K. Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

39. U.K. Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

40. U.K. Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

41. Italy Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

42. Italy Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

43. Italy Trash Bags Market, By End-Use, 2016–2026(USD Million)(Units)

44. Spain Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

45. Spain Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

46. Spain Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

47. Asia Pacific Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

48. Asia Pacific Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

49. Asia Pacific Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

50. Japan Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

51. Japan Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

52. Japan Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

53. China Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

54. China Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

55. China Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

56. India Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

57. India Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

58. India Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

59. South America Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

60. South America Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

61. South America Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

62. Brazil Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

63. Brazil Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

64. Brazil Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

65. Middle East and Africa Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

66. Middle East and Africa Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

67. Middle East and Africa Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

68. UAE Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

69. UAE Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

70. UAE Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

71. South Africa Trash Bags Market, By Material, 2018–2028 (USD Billion)(Kilotons) 

72. South Africa Trash Bags Market, By Type, 2018–2028 (USD Billion)(Kilotons) 

73. South Africa Trash Bags Market, By End-Use, 2018–2028 (USD Billion)(Kilotons) 

List of Figures 

1. Global Trash Bags Market Segmentation

2. Trash Bags Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Trash Bags Market Attractiveness Analysis By Material

9. Global Trash Bags Market Attractiveness Analysis By Type

10. Global Trash Bags Market Attractiveness Analysis By End-Use

11. Global Trash Bags Market Attractiveness Analysis By Region

12. Global Trash Bags Market: Dynamics

13. Global Trash Bags Market Share By Material(2021 & 2028)

14. Global Trash Bags Market Share by Type(2021 & 2028)

15. Global Trash Bags Market Share By End-Use(2021 & 2028)

16. Global Trash Bags Market Share by Regions (2021 & 2028)

17. Global Trash Bags Market Share by Company (2020)

This study forecasts revenue growth at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global trash bags market on the basis of below mentioned segments:

Global Trash Bags Market by Material:

  • High Density Polyethylene (HDPE)
  • Low Density Polyethylene (LDPE)
  • Linear Low-Density Polyethylene (LLDPE)
  • Bio-Degradable Polyethylene
  • Others

Global Trash Bags Market by Type:

  • Drawstring Bags
  • Star Sealed Bags
  • Others

Global Trash Bags Market by End-Use:

  • Retail
  • Institutional
  • Industrial

Global Trash Bags Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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