Thermal Paper Market

Thermal Paper Market Size by Printing Technology (Thermal Transfer, Direct Thermal and Others), Application (Tags and Labels, Point of Sale, Ticketing, Lottery and Gaming and Others), End-users (Healthcare, Retail Industry, Entertainment Industry, Packaging Industry and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13697
  • Published Date: Sep, 2023
  • Pages: 237
  • Category: Chemicals & Materials
  • Format: PDF
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The global thermal paper market was valued at USD 4.53 Billion in 2022 and grew at a CAGR of 6.22% from 2023 to 2032. The market is expected to reach USD 8.28 Billion by 2032. The increasing demand for thermal paper can be attributed to the rising demand for packaging and labelling. The thermal paper industry is increasingly used in different verticals due to its versatility.

Market Introduction:

Thermal paper is an excellent paper coated with a substance that changes colour when exposed to heat. It is used in thermal printers and incredibly portable gadgets like cash registers and credit card terminals. The retail, gambling, government, and hospitality industries can use thermal paper for thermal printers, POS systems, cash registers, and credit card terminals. A solid-state dye and matrix mixture is applied to the paper's surface. Thermal paper printing features high-definition graphics, dependability and durability. As thermal paper prints more quickly than traditional printing methods, it is helpful for high-volume printouts. The thermal paper can handle high-quality barcode scans and produces excellent-quality prints. Thermal papers save money and use less energy in the printer, but they also have a lot of size versatility.

Thermal Paper Market Size

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Market Dynamics:

Drivers

Versatility of thermal papers: Thermal papers are a crucial and adaptable paper solution in the digital age across various industries, and demand has been continuously rising. This adaptable substance is a special specialist paper that can create graphics by heat activation. The chemical coating changes colour when exposed to a quick temperature shift, enabling inkless printing. This heat-sensitive paper is ideal for end users who need quick and precise outputs because of its accuracy and printing speed. In addition, it is a more affordable option compared to many other printing materials on the market. Furthermore, using high-quality paper ensures that clients may maintain proof of purchases.

Restraints:

Fluctuating cost of raw materials: The market for thermal paper may be hampered by the fluctuating cost of raw materials. The production method of thermal paper deploys different technology acts as a restraint in the market. There are several costs associated with the process. Costs of raw materials are rising, supply of them is tightening, and environmental compliance costs are rising.

Opportunities:

A growing number of digital transactions: In the past two years, digital payment transactions have increased quickly in emerging economies as the epidemic hastened switches to contactless payments and e-commerce. The growing number of real-time account-to-account and industry leaders invested in developing new technologies. Digital payment growth has been remarkably rapid in Asia. There is now more competition among banks, fintech firms, and new possibilities. The fintech company records transactions for accounting reasons and adapts to changing client needs by using thermal paper rolls in the POS systems without spending much money.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the most significant thermal paper market, with a 36.93% market revenue share in 2022.

Asia-Pacific region will account for the largest market share with revenue growth. Nations such as Japan, China and India have a tremendous demand for thermal paper due to growing requirements in the packaging and retail industry. Further, the increasing utilization of thermal paper in POS receipts and tags will lead to lucrative opportunities in the market.

Asia-Pacific region Thermal Paper Market Share in 2022 - 36.93%

 

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Printing Technology Segment Analysis

The printing technology segment is divided into thermal transfer, direct thermal and others. The direct thermal segment dominated the market, with a share of around 63.85% in 2022. Direct heat transfer creates the images or words on the thermal paper during the thermal printing process. Direct thermal printing uses a heat-sensitive medium that has been chemically modified to turn black as it travels over the thermal printhead.

Application Segment Analysis

The application segment is divided into tags and labels, point of sale, ticketing, lottery gaming and others. The point-of-sale segment dominated the market, with a share of around 54.21% in 2022. The manufacturers of thermal rolls pay careful attention to these details and provide a single type of thermal paper roll for all point-of-scale machines.

End-users Segment Analysis

The end-users segment is divided into healthcare, retail industry, entertainment industry, packaging industry and others. The retail industry segment dominated the market, with a share of around 37.20% in 2022. Thermal paper rolls have much more to offer modern retail than merely the ability to print receipts. They contribute significantly to point-of-sale system effectiveness, are necessary for accurate record-keeping, and present memorable branding and marketing opportunities.

Some of the Key Market Players:
  • Lecta
  • Oji Holdings Corp.
  • Koehler Group
  • Appvion Inc.
  • Mitsubishi Paper Mills Ltd.
  • Gold Huasheng Paper Co. Ltd.
  • Hansol Paper Co. Ltd.
  • Domtar Corporation
  • Nakagawa Manufacturing
  • Twin Rivers Paper Company
  • Jujo Thermal Ltd
  • Kanzaki Specialty Papers Inc
  • Thermal Solutions International Inc

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 4.53 Billion
Market size value in 2032 USD 8.28 Billion
CAGR (2023 to 2032) 6.22%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Printing Technology, Application and End-users

Frequesntly Asked Questions

As per The Brainy Insights, the size of the thermal paper market was valued USD 4.53 billion in 2022 to USD 8.28 billion by 2032.

Global thermal paper market is growing at a CAGR of 6.22% during the forecast period 2023-2032.

Asia-Pacific region emerged as the largest market for the thermal paper.

The market's growth will be influenced by the increasing demand of thermal paper in different end-user industries.

The fluctuating cost of manufacturing can hamper the market growth.

The growing investment in FMCG industry is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Printing Technology
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by End-users
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of thermal paper in different end-user industries
    5.3. Restraints
          5.3.1. Fluctuating cost of raw material
    5.4. Opportunities
          5.4.1. Increasing investment in FMCG industry
    5.5. Challenges
          5.5.1. Supply chain disruptions

6. Global Thermal Paper Market Analysis and Forecast, By Printing Technology
    6.1. Segment Overview
    6.2. Thermal Transfer
    6.3. Direct Thermal
    6.4. Others

7. Global Thermal Paper Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Tags and Label
    7.3. Point of Sale
    7.4. Ticketing
    7.5. Lottery and Gaming
    7.6. Others

8. Global Thermal Paper Market Analysis and Forecast, By End-users
    8.1. Segment Overview
    8.2. Healthcare
    8.3. Retail Industry
    8.4. Entertainment Industry
    8.5. Packaging Industry
    8.6. Others

9. Global Thermal Paper Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Thermal Paper Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Thermal Paper Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Lecta
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Oji Holdings Corp.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Koehler Group
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Appvion Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Mitsubishi Paper Mills Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Gold Huasheng Paper Co. Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Hansol Paper Co. Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Domtar Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Nakagawa Manufacturing
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Twin Rivers Paper Company
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Jujo Thermal Ltd
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Kanzaki Specialty Papers Inc
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Thermal Solutions International Inc.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

2. Global Thermal Transfer, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

3. Global Direct Thermal, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

4. Global Others, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

5. Global Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

6. Global Tags and Label, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

7. Global Point of Sale, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

8. Global Ticketing, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

9. Global Lottery and Gaming, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

10. Global Others, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

11. Global Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

12. Global Healthcare, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

13. Global Retail Industry, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

14. Global Entertainment Industry, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

15. Global Packaging Industry, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

16. Global Others, Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

17. Global Thermal Paper Market, By Region, 2019-2032 (USD Billion) 

18. North America Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

19. North America Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

20. North America Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

21. U.S. Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

22. U.S. Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

23. U.S. Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

24. Canada Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

25. Canada Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

26. Canada Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

27. Mexico Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

28. Mexico Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

29. Mexico Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

30. Europe Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

31. Europe Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

32. Europe Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

33. Germany Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

34. Germany Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

35. Germany Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

36. France Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

37. France Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

38. France Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

39. U.K. Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

40. U.K. Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

41. U.K. Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

42. Italy Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

43. Italy Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

44. Italy Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

45. Spain Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

46. Spain Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

47. Spain Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

48. Asia Pacific Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

49. Asia Pacific Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

50. Asia Pacific Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

51. Japan Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

52. Japan Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

53. Japan Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

54. China Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

55. China Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

56. China Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

57. India Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

58. India Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

59. India Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

60. South America Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

61. South America Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

62. South America Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

63. Brazil Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

64. Brazil Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

65. Brazil Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

66. Middle East and Africa Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

67. Middle East and Africa Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

68. Middle East and Africa Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

69. UAE Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

70. UAE Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

71. UAE Thermal Paper Market, By End-user, 2019-2032 (USD Billion) 

72. South Africa Thermal Paper Market, By Printing Technology, 2019-2032 (USD Billion) 

73. South Africa Thermal Paper Market, By Application, 2019-2032 (USD Billion) 

74. South Africa Thermal Paper Market, By End-user, 2019-2032 (USD Billion)  

List of Figures

1. Global Thermal Paper Market Segmentation

2. Thermal Paper Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Thermal Paper Market Attractiveness Analysis by Printing Technology

9. Global Thermal Paper Market Attractiveness Analysis by Application

10. Global Thermal Paper Market Attractiveness Analysis by End-user

11. Global Thermal Paper Market Attractiveness Analysis by Region

12. Global Thermal Paper Market: Dynamics

13. Global Thermal Paper Market Share by Printing Technology (2022 & 2032)

14. Global Thermal Paper Market Share by Application (2022 & 2032)

15. Global Thermal Paper Market Share by End-user (2022 & 2032)

16. Global Thermal Paper Market Share by Regions (2022 & 2032)

17. Global Thermal Paper Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global thermal paper market based on below mentioned segments:

Global Thermal Paper Market by Printing Technology:

  • Thermal Transfer
  • Direct Thermal
  • Others

Global Thermal Paper Market by Application:

  • Tags and Label
  • Point of Sale
  • Ticketing
  • Lottery and Gaming
  • Others

Global Thermal Paper Market by End-users:

  • Healthcare
  • Retail Industry
  • Entertainment Industry
  • Packaging Industry
  • Others

Global Thermal Paper Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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