Telecom Services Market

Telecom Services Market Size by Transmission (Wireless Services and Wireline Services), Service (Fixed Internet Access Services, Fixed Voice Services, Machine-to-Machine (Mobile IoT) Services, Pay-TV Services, Mobile Data Services, and Mobile Voice Services), End-User (Corporates, Residential, Hospitals, Offices, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13622
  • Published Date: Aug, 2024
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global telecom services market was valued at USD 1.76 Trillion in 2023, growing at a CAGR of 4.81% from 2024 to 2033. The market is expected to reach USD 2.81 Trillion by 2033. The growing demand for high-speed data connectivity for suitable Internet of Things (IoT) applications, like smart home energy management, is expected to propel the market growth. 

Market Introduction:

Telecommunications, or telecom, is the electronic exchange of information over significant distances & refers to all kinds of voice, data and video transmission. Telecom services consist of services telecommunication firms provide to make connectivity possible worldwide. This is done via the phone or the internet, wired or wireless. The offerings include telephone, voice, internet, video, and communication services. Telephone administration, which can be done wireless or wired, is the most well-known type of media communications administration. Telecom equipment contains the devices customers use to communicate, like modems, phones, landlines, wireless infrastructure equipment & networking machines like Wi-Fi routers. The types of companies that work in the telecom equipment subset include phone, computer, and semiconductor manufacturers. The telecommunication service sector is experiencing substantial change due to several factors, such as the deployment of 5G technology, the surge in the use of sophisticated communication technologies and the growing use of IoT device connectivity.

Telecom Services Market Size

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Recent Development
  • In August 2019, Dell Technologies cooperated with A&T to develop open infrastructure technologies for the next-gen web edge. This progressive solution aims to improve 5G capabilities, reducing latency & optimizing performance while also bringing computation closer to end-users.

Market Dynamics:

Drivers

The widespread adoption of cellular networks: The increasing expenditures on wireless communication infrastructures due to the shift in consumer preferences towards mobile devices and cloud-based technology drive the market growth. Moreover, the migration of business applications and services to the cloud and the rising penetration of 4G and 5G are expected to drive market growth over the forecast period. Additionally, the migration of cellular instruments from characteristic phones to 5G-enabled smartphones has provoked an enormous demand for high bandwidth connectivity, enhanced voice services, and other value-added services, which are helping to boost market growth.

Restraints:

The high capital investments: The lack of expertise and infrastructure in rural areas restrain market growth. Further, the lack of high-quality services in rural areas & most people in these areas being unaware of how to use cellular instruments also hinder the market growth over the forecast period.

Opportunities:

Technological advancements: The growing availability of futuristic technologies is an opportunity for market growth. Further, the rising exponential growth in global IP and cloud traffic will drive market growth during the forecast period. Further, the increasing technological advancements and modernization of in-network services are helping to drive market growth. Moreover, the evolution of the mobile industry and rising government initiatives on digital integration are expected to drive market growth over the forecast period. However, the rising deployment of cellular IoT modules in smart city infrastructure & building industrialization verticals is expected to propel the market growth over the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global telecom services market, with a 43.18% market revenue share in 2023. The rapidly growing population, rising internet penetration rate, and significant adoption of smartphones are expected to propel market growth in this region. Moreover, the early adoption of digitized technologies and high customer spending is expected to drive market growth in this region. Additionally, the raised focus on digitalization initiatives by governments across different economies, including Singapore, India, and China, propels market growth over the forecast period. However, the increasing spending on 5G infrastructure implementation due to a change in customer inclination toward next-generation technology and smartphone devices is helping to stimulate market growth. The North American region will account for the largest market share with revenue growth. This growth is attributed to the increasing activity of key market players. Further, several factors, including a highly developed technical infrastructure and the rising network traffic with high customer churn & falling exchange rates, are expected to drive market growth in this region. Additionally, the increasing mobile ecosystem, machine learning, artificial intelligence, and value-added managed services are helping to boost market growth in this region. However, an increase in demand for internet-based communication services among SMEs is also helping to boost the market growth in this region.

Asia Pacific Region Telecom Services Market Share in 2023 - 43.18%

 

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Transmission Segment Analysis

The transmission segment is divided into wireless services and wireline services. The wireless services segment dominated the market, with a share of around 55.17% in 2023. This growth is attributed to the augmenting demand for mobile services among consumers and businesses.

Service Segment Analysis

The service segment is divided into fixed internet access services, fixed voice services, machine-to-machine (mobile IoT) services, pay-tv services, mobile data services, and mobile voice services. The mobile data services segment dominated the market, with a market share of around 28.11% in 2023. This growth is attributed to the rapidly increasing usage of data services for applications like smartphones, cloud augmented reality (AR) & virtual reality (VR) gaming, OTT, smart cities, and UHD video access.   

End-User Segment Analysis

The end-user segment is divided into corporates, residential, hospitals, offices, and others. The residential segment dominated the market, with a market share of around 34.18% in 2023. This growth is attributed to the growing trend of using ultra-high-definition videos and online gaming.

Some of the Key Market Players:
  • NTT
  • AT&T Inc.
  • China Mobile Ltd
  • Verizon Communications Inc.
  • SoftBank Group Corp
  • Deutsche Telekom AG
  • Telefonica SA
  • China Telecom Corp Ltd
  • Vodafone Group
  • Telefonica SA
  • Bharati Airtel Limited
  • Telefonica SA
  • Reliance Jio Infocomm Limited
  • Comcast Corporation
  • KDDI Corporation
  • BT Group plc.
  • Orange SA
  • KT Corporation

Report Description: 

Attribute Description
Market Size Revenue (USD Trillion)
Market size value in 2023 USD 1.76 Trillion
Market size value in 2033 USD 2.81 Trillion
CAGR (2024 to 2033) 4.81%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Transmission, Service, and End-User

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for telecom services.

The market's growth will be influenced by the widespread adoption of cellular networks.

The high capital investments could hamper the market growth.

The growing availability of futuristic technologies will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Transmission
          4.3.2. Market Attractiveness Analysis By Service
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing usage of smartphones among consumers
          5.2.2. The widespread adoption of cellular networks
    5.3. Restraints
          5.3.1. The technical issues related to telecommunication services and networks
          5.3.2. The lack of expertise and infrastructure in rural areas
    5.4. Opportunities
          5.4.1. The growing availability of futuristic technologies
          5.4.2. Increased demand for high-speed broadband connections

6. Global Telecom Services Market Analysis and Forecast, By Transmission
    6.1. Segment Overview
    6.2. Wireless Services
    6.3. Wireline Services

7. Global Telecom Services Market Analysis and Forecast, By Service
    7.1. Segment Overview
    7.2. Fixed Internet Access Services
    7.3. Fixed Voice Services
    7.4. Machine-to-Machine (Mobile IoT) Services
    7.5. Pay-TV Services
    7.6. Mobile Data Services
    7.7. Mobile Voice Services

8. Global Telecom Services Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Corporates
    8.3. Residential
    8.4. Hospitals
    8.5. Offices
    8.6. Others

9. Global Telecom Services Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Telecom Services Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Telecom Services Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. NTT
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. AT&T Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. China Mobile Ltd
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Verizon Communications Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. SoftBank Group Corp
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Deutsche Telekom AG
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Telefonica SA
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. China Telecom Corp Ltd
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Vodafone Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Telefonica SA
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Bharati Airtel Limited
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Telefonica SA
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Reliance Jio Infocomm Limited
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Comcast Corporation
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. KDDI Corporation
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. BT Group plc.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Orange SA
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. KT Corporation
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis

List of Table

1. Global Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

2. Global Wireless Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion) 

3. Global Wireline Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion) 

4. Global Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

5. Global Fixed Internet Access Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

6. Global Fixed Voice Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

7. Global Machine-to-Machine (Mobile IoT) Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

8. Global Pay-TV Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

9. Global Mobile Data Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

10. Global Mobile Voice Services, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

11. Global Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

12. Global Corporates, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

13. Global Residential, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

14. Global Hospitals, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

15. Global Offices, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

16. Global Others, Telecom Services Market, By Region, 2020 to 2033 (USD Trillion)

17. North America Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

18. North America Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

19. North America Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

20. U.S. Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

21. U.S. Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

22. U.S. Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

23. Canada Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

24. Canada Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

25. Canada Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

26. Mexico Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

27. Mexico Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

28. Mexico Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

29. Europe Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

30. Europe Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

31. Europe Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

32. Germany Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

33. Germany Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

34. Germany Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

35. France Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

36. France Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

37. France Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

38. U.K. Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

39. U.K. Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

40. U.K. Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

41. Italy Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

42. Italy Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

43. Italy Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

44. Spain Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

45. Spain Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

46. Spain Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

47. Asia Pacific Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

48. Asia Pacific Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

49. Asia Pacific Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

50. Japan Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

51. Japan Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

52. Japan Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

53. China Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

54. China Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

55. China Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

56. India Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

57. India Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

58. India Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

59. South America Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

60. South America Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

61. South America Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

62. Brazil Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

63. Brazil Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

64. Brazil Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

65. Middle East and Africa Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

66. Middle East and Africa Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

67. Middle East and Africa Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

68. UAE Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

69. UAE Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

70. UAE Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

71. South Africa Telecom Services Market, By Transmission, 2020 to 2033 (USD Trillion)

72. South Africa Telecom Services Market, By Service, 2020 to 2033 (USD Trillion)

73. South Africa Telecom Services Market, By End-User, 2020 to 2033 (USD Trillion)

List of Figures 

1. Global Telecom Services Market Segmentation

2. Global Telecom Services Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Telecom Services Market Attractiveness Analysis By Transmission

9. Global Telecom Services Market Attractiveness Analysis By Service 

10. Global Telecom Services Market Attractiveness Analysis By End-User

11. Global Telecom Services Market Attractiveness Analysis By Region

12. Global Telecom Services Market: Dynamics

13. Global Telecom Services Market Share By Transmission (2023 & 2033)

14. Global Telecom Services Market Share By Service (2023 & 2033)

15. Global Telecom Services Market Share By End-User (2023 & 2033)

16. Global Telecom Services Market Share By Regions (2023 & 2033)

17. Global Telecom Services Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global telecom services based on below mentioned segments:

Global Telecom Services Market by Transmission:

  • Wireless Services
  • Wireline Services

Global Telecom Services Market by Service:

  • Fixed Internet Access Services
  • Fixed Voice Services
  • Machine-to-Machine (Mobile IoT) Services
  • Pay-TV Services
  • Mobile Data Services
  • Mobile Voice Services

Global Telecom Services Market by End-User:

  • Corporates
  • Residential
  • Hospitals
  • Offices
  • Others

Global Telecom Services by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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