The global taste modulators market is expected to reach USD 6.70 billion by 2030, at a CAGR of 9.51% from 2022 to 2030. The unhealthy lifestyle has increased the number of obese individuals globally. The intake of processed food and beverages with high sugar, salt, and fat content is among the main causes of obesity. They also lead to diabetes. Therefore, the increasing number of diabetic and obese individuals will drive the taste modulators market as they are an ideal replacement for sugar, salt, and fat. The rising consumer demand for sugar-free bakery and confectionery products attributed to the rise in disposable income of the population will also drive the market.

Market Overview:

Taste modulators can be defined as the ingredients that replicate the taste or the sense of tasting flavors like sweet, salty, savory, bitterness, etc. they bind themselves to the product, or they provide stimulus to the brain when consumed to generate a specific taste or sense of that taste. They are referred to as flavor enhancers or masking agents as well. They replicate the flavor but not the original ingredient's calories or other ill effects. For instance, sweet modulators generate the sweet taste of sugar without replicating its harmful effects on heart health, body weight, and blood sugar levels. Taste modulators are used in bakery, confectionery, dairy, meat, packaged foods, and beverages. They are used in cakes, energy drinks, milkshakes, fruit juices, candies, and biscuits. All these products have the same taste as they would have had with sugar but are healthier versions with low calories. The demand for healthier but tastier products is increasing with the rising awareness about the bad effects of the high content of sugar and salt in processed foods and beverages. Therefore, the market players are utilizing taste modulators to invent healthier sugar and salt-free products with the same original taste. The growing use of taste modulators to retain market share in the health-conscious consumer market will contribute to the market's growth.    

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Market Dynamics:

Drivers:

• Increasing cases of diabetes and obesity

An increase in the number of hours spent in Infront of laptops and mobile screens combined with a sedentary lifestyle, no physical exercise & unhealthy diet has led to a rise in the number of individuals suffering from acute diseases. The unhealthy diet of individuals primarily consists of ultra-processed food and beverages with high sugar, salt, and fat content. These substances facilitate producers in making processed food much tastier, juicier, and more addictive. They lead to diabetes and obesity in individuals. The increasing number of diabetic and obese individuals has increased awareness of the ill effects of consuming too much sugar and salt. The rising awareness has persuaded producers of packaged food & beverages to develop sugar, salt, and fat-free products without compromising the taste of these products. Therefore, the taste modulators market would be driven by the increasing cases of diabetes and obesity worldwide.

Restraints:

• Stringent government regulations

The use of taste modulators in bakery, confectionery, dairy, beverages, and processed foods consumed directly by consumers comes under increased scrutiny of regulatory authorities as these products have significant potential of directly impacting consumers' health. For instance, the stringent food safety law of the European Union or labeling standards of the FSSAI in India govern the food industry's processing, distribution, labeling, and packaging. They also regulate the number of taste modulators used in various products. The stringent government regulations will limit the growth of the market.

Opportunities:

• The growing consumer demand in developing economies

With the advent of urbanization combined with the increase in disposable income of the population, there has been an increasing demand in the consumer durable and food & beverages market. The increased internet penetration and the e-commerce boom have further fueled this demand. A large proportion of youngsters are inclined towards buying healthier products that are low in calories, sugar-free, and fat-free. The inclination toward these products can be attributed to rising awareness about living a healthy lifestyle and the increasing number of fitness influencers on social media.  The dairy, meat, and seafood sectors also thrive in this region. The market players are processing bakery, confectionery, dairy, and meat products with taste modulators to capture the market of health-conscious consumers.

Challenges:

• Studies describing the ill-effects of taste modulators

As taste modulators entered the market as a replacement for sugar, salt, and fat in various products, studies have been conducted to understand their effects on human health in the long term. Some studies support taste modulators as foods, beverages, and other products with actual salt, sugar, and fat are comparatively more harmful. In contrast, some studies are against using taste modulators as they lead to weight gain, hypoglycemia, brain tumors, blood cancer, and other health hazards. Furthermore, some studies suggest that, given that taste, modulators do not carry the ill effects of sugar, salt, or fat, people tend to consume more food than usual, thereby overcoming all the benefits that the taste modulators may provide. The rising concern of taste modulators and products used in the general population may challenge the market's growth. Also, the misleading information on sugar-free, salt-free, and fat-free products masking their other harmful ingredients has led to a decrease in sales for market players as consumers become more aware of their foods.

Segmentation Analysis:

The global taste modulators market has been segmented based on product type, application, and region.

• The product type segment is divided into sweet modulators, salt modulators, and fat modulators. The sweet modulators segment dominated the market, with a market share of around 59% in 2021. Sweet modulators, as the name suggests, replicate the taste of sugar of sucrose. They provide a stimulus to the brain or cells, similar to a sweet taste. In addition to providing the sweet taste of sugar, it has no calories, unlike the high-calorific content of sugar. Sweet modulators have used various products, including candies, yogurt, smoothies, cakes, syrups, shakes, chocolates, and cookies. They are used both in foods and beverages. The rising awareness about the ill effects of consuming sugar, like weight gain, heart diseases, diabetes, cellular aging, and cognitive decline, will drive the demand for sweet modulators to replace sugar in the different products mentioned previously. Sweet modulators also help in enhancing the texture of the products. Sweet modulators are among the most advertised taste modulators, given the popularity of confectioneries. Therefore, sweet modulators are the ideal option to provide sugar-free healthy confectioneries, foods & beverages while also addressing the growing health challenges of the population. The easy availability and accessibility of sweet modulators in nearby convenience stores, supermarkets, and hypermarkets is also a significant factor driving the demand for the segment.
• The application segment is divided into the bakery, dairy, confectionery, meat products, snacks & savory products, beverages, frozen desserts, seafood, and others. In 2021, the beverages segment dominated the market, accounting for around 44% of global revenue. The beverage is a drink other than water. Soda, coffee, tea, beer, sparkling water, milkshakes, fruit juices, energy drinks, and wine, among many other drinks, are a few examples of beverages. Beverages are consumed regularly as refreshments or complementary drinks with meals. They are consumed on multiple occasions. For instance, tea is consumed more than once in every household in south Asia. Similarly, coffee is a staple drink in the western world. These beverages use sugar, salt, and other flavor-enhancing materials to improve their taste, texture, viscosity, and appearance. However, consuming beverages with high sugar/salt content is unhealthy. Therefore, beverage producers are introducing drinks that are healthy but have the same taste liked by the consumers with the help of taste modulators. Given the taste remains the same, the demand for these beverages has increased. Consumers can afford healthier drinks, given the increasing disposable income of the population. Also, these beverages are available at the closest marketplace, offering easy accessibility to consumers. The rising popularity of healthier drinks will contribute to the growing dominance of the beverages segment in the taste modulators market.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global taste modulators market, with a 39.12% share of the market revenue in 2021.

• North America currently dominates the taste modulators market. The increasing cases of obesity and diabetes drive the demand for sugar-free foods, beverages, and fat-free processed food. The rising awareness about the benefits of taste modulators is also driving the market's growth. The high per-capita income of the population contributes to the increasing demand for low-calorific, sugar-free, fat-free healthy products as they are costlier than their counterparts. The growing demand for healthier products can also be attributed to the rising popularity of sugar-free, fat-free products promoted on social media platforms by fitness, health, and lifestyle influencers. The presence of several significant market players who are developing better, healthier, and affordable products and driving the region's growth. The extensive network of retail chains improves the accessibility of these products, thereby contributing to developing the region's taste modulators market. The Asia Pacific is expected to grow the fastest during the forecast period, given the rapid urbanization in the region, followed by growing western influence on the young population. The western food culture of diet-coke, sugar-free, fat-free, and low-sodium packaged foods will contribute to developing the taste modulators market in the region. Furthermore, the increasing disposable income of the population is expanding the market for these products.

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global taste modulators industry.

The Kerry Group introduced "Tastesense Mouthfeel" in 2022. It addresses texture issues by combining rheology, tribology, and sensory expertise. Different application and tone issues were considered when developing the solutions in this range. They are interchangeable with other TasteSense devices or can be used alone.

List of Key Market Players:

• Carmi Flavor & Fragrance Co. Inc.
• Firmenich SA
• Givaudan
• Ingredion Incorporated
• International Flavors and Fragrances Inc.
• Kerry Group PLC
• Senomyx Inc.
• Sensient Technologies Corporation
• Symrise
• The Flavor Factory

Key Target Audience

• Food & Beverages Industry
• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Third-party knowledge providers
• Value-Added Resellers (VARs)

Report Description:

• Global Taste Modulators Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
• 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global taste modulators market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global taste modulators market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
• The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of taste modulators based on product type, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
• The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global taste modulators market. This offers vital and in-depth insights to depict the overall market scenario.
• The report offers the detailed study for the company profiles of key organizations operating in the global taste modulators market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
• The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
• Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
• Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global taste modulators market) are covered to comprehend the adoption rate and evaluate the market size.