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Surgical Scissors Market

Global Surgical Scissors Market Size By Product Type (Disposable Surgical Scissors and Reusable Surgical Scissors), By Application (Dermatology, Orthopedics, Oral and Throat, Neurology, Cardiology, Gastroenterology, and Others), By End-User (Ambulatory Surgical Centers, Hospitals, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12723
  • Published Date: Apr, 2022
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global surgical scissors market is expected to reach USD 458.8 million by 2030, at a CAGR of 3.8% during the forecast period 2022 to 2030. The increase in the number of surgical procedures globally along with a rise in the geriatric population is expected to drive the market for surgical scissors over the forecast period.

Market Overview:

A surgical scissor is an instrument used in surgeries to cut tissues while operating on body parts. Usually, surgical scissors come in different shapes and sizes depending on their usage and the body part on which they will be used. Some surgical scissors include stitch scissors, iris scissors, dissecting scissors, tenotomy scissors, Metzenbaum scissors, plastic surgery scissors, operating scissors, and Mayo scissors. These scissors have sharp edges for smooth and easy cutting of tissues. The usage of these scissors entirely depends upon the type of surgery and the organ's location that needs to be cut. There are basically two types of surgical scissors, namely, disposable surgical scissors and reusable surgical scissors. Medical professionals also use surgical scissors for cutting tissues, skin, bandages, sutures, and clothing. Surgical scissors are different from regular scissors by the sharpness, configuration of blades, variety of shapes, and sterilizable design. These surgical instruments have an ergonomic design that provides a comfortable grip while performing surgeries and makes them less likely to create mistakes. The usage of surgical scissors increased in recent times as the advancement in the application has been used for treating diseases with surgeries.

Market Dynamics:

Drivers:
  • The rise in the geriatric population

The increasing geriatric population is driving the market growth as they are most likely to suffer from chronic diseases, which in most cases need surgery for treatment. Diseases such as cancer, arthritis, dental problems, osteoporosis, and others can be treated with cost-effective surgeries, which drive the market's growth. The elderly population is most likely to be under the knife for all kinds of orthopedic treatment as they lack calcium in the body to recover from fractures and sprains.

Restraints:
  • Outbreak of Covid-19

The outbreak of Covid-19 was declared a public health emergency of international concern by WHO. Thus, several restrictions were imposed internationally, along with a complete lockdown. This affected the manufacturing of surgical scissors as workers started falling ill after coming in contact with each other due to the covid-19 pandemic leading to a shortage in supply of surgical scissors. Still, several manufacturing units are trying to overcome the loss they faced during the pandemic, which is a restraint for the market's growth.

Opportunities:
  • The increase in number of surgical procedures

The increase in number of surgical procedures worldwide owing to developments in technology is an opportunity for market growth. Surgeries have been developed for most of the diseases which earlier didn't have any kind of treatment. The increase in number of surgeries is likely to boost the market growth for surgical scissors during the forecast period as all the surgeries require surgical scissors during the procedure.

Challenges:
  • Chances of developing an infection

In most surgeries, reusable scissors are used. These scissors are highly contaminated and have a high chance of developing an infection in the patients. This is estimated to be a challenge for the market growth. Reusable scissors are cost-effective and can be used multiple times, which increases their usage in most surgeries.

Segmentation Analysis:

The global surgical scissors market has been segmented based on product type, application, end-user, and regions.

  • The product type segment is divided into disposable surgical scissors and reusable surgical scissors. The reusable surgical scissors segment dominated the market, with a market share of around 62% in 2021. The increasing demand for advanced surgical techniques and surge in the need for non-invasive procedures of surgery is likely to drive the growth of the segment. Apart from this, the high availability of reusable scissors is driving market growth.
  • The application segment is divided into dermatology, orthopedics, oral and throat, neurology, cardiology, gastroenterology, and others. Over the forecast period, the dermatology segment is expected to grow at the fastest CAGR of 5.3%. The rising popularity of plastic surgery and the need to look perfect is increasing the use of surgical scissors in various procedures of dermatology for long hours.
  • The end-user segment is divided into ambulatory surgical centers, hospitals, and others. In 2021, the hospital segment dominated the market, accounting for around 43% of global revenue. Hospitals have a wide availability of facilities required for surgeries, due to which it sees a large pool of patients. Moreover, hospitals have options for insurance-supported medical facilities, which is helpful for all kinds of patients who need treatment. This is driving the market growth.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific emerged as the largest market for the global surgical scissors market, with a 36.8% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the surgical scissors market with a 36.8% share of the market revenue in 2021. The rise in several surgical procedures in developing economies is driving the market growth in the region. Countries in the Asia Pacific have a high population base that suffers from chronic diseases disorder contributes to the growth of the market. Moreover, key manufacturers are focusing on developing cost-effective and technologically advanced healthcare equipment which is also propelling the market growth.
  • North America is projected to be the fastest-growing during the forecast period. Countries like the US face a large pool of geriatric population facing chronic disease, which is driving the market growth. Moreover, the rise in affordability and awareness of advanced treatments further propels the market growth in the North America region.

Asia Pacific Region Surgical Scissors Market Share in 2021 - 36.8%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global surgical scissors market industry.

List of Key Market Players:

  • KLS Martin LP
  • B. Braun Melsungen AG
  • World Precision Instruments
  • Arthrex
  • Becton
  • Dickinson and Company
  • Richard Wolf
  • Scanlan International
  • Skyline Surgical Instruments
  • Integra LifeSciences Corporation

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Surgical Scissors Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global surgical scissors market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global surgical scissors market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Surgical Scissors based on product type, application, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global surgical scissors market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global surgical scissors market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global surgical scissors market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the surgical scissors market was valued at USD 328.0 million in 2021 to USD 458.8 million by 2030.

The global surgical scissors market is growing at a CAGR of 3.8% during the forecast period 2022-2030.

The global surgical scissors market has been segmented based on product type, application, end-user, and regions. The reusable surgical scissors segment led the market in 2021.

Asia Pacific region emerged as the largest market for surgical scissors.

The market's growth will be influenced by the rise in the geriatric population.

The high chances of developing an infection could hamper the market growth.

The increase in number of surgical procedures will provide huge opportunities to the market.

Key players are KLS Martin LP, B. Braun Melsungen AG, World Precision Instruments, Arthrex, Becton, Dickinson and Company, Richard Wolf, Scanlan International, Skyline Surgical Instruments, and Integra LifeSciences Corporation.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rise in geriatric population
    5.3. Restraints
          5.3.1. Outbreak of Covid-19
    5.4. Opportunities
          5.4.1. The increase in number of surgical procedures
    5.5. Challenges
          5.5.1. Chances of developing an infection

6. Global Surgical Scissors Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Disposable Surgical Scissors
    6.3. Reusable Surgical Scissors

7. Global Surgical Scissors Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Dermatology
    7.3. Orthopedics
    7.4. Oral and Throat
    7.5. Neurology
    7.6. Cardiology
    7.7. Gastroenterology
    7.8. Others

8. Global Surgical Scissors Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Ambulatory Surgical Centers
    8.3. Hospitals
    8.4. Others

9. Global Surgical Scissors Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Surgical Scissors Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in theSurgical Scissors Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Cancer Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. KLS Martin LP
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. B. Braun Melsungen AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. World Precision Instruments
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Arthrex
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Becton
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Dickinson and Company
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Richard Wolf
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Scanlan International
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Skyline Surgical Instruments
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Integra LifeSciences Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

2. Global Disposable Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

3. Global Reusable Surgical Scissors Market, By Region, 2019-2030 (USD Million)

4. Global Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

5. Global Dermatology Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

6. Global Orthopedics Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

7. Global Oral and Throat Surgical Scissors Market, By Region, 2019-2030 (USD Million)

8. Global Neurology Surgical Scissors Market, By Region, 2019-2030 (USD Million)

9. Global Cardiology Surgical Scissors Market, By Region, 2019-2030 (USD Million)

10. Global Gastroenterology Surgical Scissors Market, By Region, 2019-2030 (USD Million)

11. Global Others Surgical Scissors Market, By Region, 2019-2030 (USD Million)

12. Global Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

13. Global Ambulatory Surgical Centers  Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

14. Global  Hospitals Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

15. Global Pharma & Biotech Others Surgical Scissors Market, By Region, 2019-2030 (USD Million)

16. Global Surgical Scissors Market, By Region, 2019-2030 (USD Million) 

17. North America Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

18. North America Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

19. North America Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

20. U.S. Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

21. U.S. Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

22. U.S. Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

23. Canada Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

24. Canada Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

25. Canada Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

26. Mexico Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

27. Mexico Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

28. Mexico Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

29. Europe Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

30. Europe Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

31. Europe Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

32. Germany Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

33. Germany Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

34. Germany Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

35. France Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

36. France Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

37. France Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

38. U.K.Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

39. U.K.Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

40. U.K.Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

41. Italy Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

42. Italy Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

43. Italy Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

44. Spain Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

45. Spain Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

46. Spain Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

47. Asia Pacific Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

48. Asia Pacific Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

49. Asia Pacific Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

50. Japan Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

51. Japan Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

52. Japan Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

53. China Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

54. China Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

55. China Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

56. India Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

57. India  Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

58. IndiaSurgical Scissors Market, By End-User, 2019-2030 (USD Million) 

59. South AmericaSurgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

60. South AmericaSurgical Scissors Market, By Application, 2019-2030 (USD Million) 

61. South AmericaSurgical Scissors Market, By End-User, 2019-2030 (USD Million) 

62. Brazil Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

63. Brazil Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

64. Brazil Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

65. Middle East and Africa Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

66. Middle East and Africa Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

67. Middle East and Africa Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

68. UAE Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

69. UAE Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

70. UAE Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

71. South Africa Surgical Scissors Market, By Product Type, 2019-2030 (USD Million) 

72. South Africa Surgical Scissors Market, By Application, 2019-2030 (USD Million) 

73. South Africa Surgical Scissors Market, By End-User, 2019-2030 (USD Million) 

List of Figures 

1. Global Surgical Scissors Market Segmentation

2. Surgical Scissors Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Surgical Scissors Market Attractiveness Analysis By Product Type

9. Global Surgical Scissors Market Attractiveness Analysis By Application

10. Global Surgical Scissors Market Attractiveness Analysis By End-User

11. Global Surgical Scissors Market Attractiveness Analysis By Region

12. Global Surgical Scissors Market: Dynamics

13. Global Surgical Scissors Market Share by Product Type (2022 & 2030)

14. Global Surgical Scissors Market Share by Application (2022 & 2030)

15. Global Surgical Scissors Market Share by End-User (2022 & 2030)

16. Global Surgical Scissors Market Share by Regions (2022 & 2030)

17. Global Surgical Scissors Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. Brainy Insights has segmented the global surgical scissors market based on the below-mentioned segments:

Global Surgical Scissors Market by Product Type:

  • Disposable Surgical Scissors
  • Reusable Surgical Scissors

Global Surgical Scissors Market by Application:

  • Dermatology
  • Orthopedics
  • Oral and Throat
  • Neurology
  • Cardiology
  • Gastroenterology
  • Others

Global Surgical Scissors Market by End-User:

  • Ambulatory Surgical Centers
  • Hospitals
  • Others

Global Surgical Scissors Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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