Subscriber Data Management Market

Subscriber Data Management Market Size by Solution (Subscriber data repository, Subscriber policy management, Others), Deployment (Cloud, On-premises), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14397
  • Published Date: Jun, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global Subscriber Data Management market was valued at USD 7.5 billion in 2023 and growing at a CAGR of 19.5% from 2024 to 2033. The market is expected to reach USD 44.54 billion by 2033. Rapidly growing demand for personalized services and rapid surge in mobile and IoT devices will potentially drive the growth of the Subscriber Data Management Market. Whereas, technological advancements in the field of Subscriber Data Management and rapid expansion of 5G Networking may drive the growth of the Subscriber Data Management Market in the period forecasted.

Market Introduction:

Leveraging subscriber data is a cornerstone for network carriers globally, as it enables the provision of personalized services and the optimization of apps based on individual preferences. This not only fosters the development of highly targeted apps and services but also unlocks avenues for additional revenue, enhanced customer retention, and long-term sustainability.

Subscriber Data Management Market Size

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Recent Development
  • In February 2023, Microsoft unveiled Azure Operator Nexus, a joint venture with Enea aimed at delivering subscriber data management and traffic control solutions for both 4G and 5G networks. This collaboration aligns with Microsoft's broader goal of furnishing a pre-validated telecom platform capable of operating seamlessly from the cloud to the edge. This flexibility enables operators to choose the most suitable location for executing network services to bolster their 4G LTE or 5G networks.
  • In February 2020, Enea's Openwave Mobility Inc. introduced the Enea Unified Data Manager, a cloud-native network function compatible with various hardware setups for managing data in both 4G and 5G networks. This software incorporates the Unified Data Management (UDM) functions defined by 3GPP for 5G networks and seamlessly interacts with multiple Home Subscriber Server (HSS) systems in 4G networks.
  • In November 2019, eir, a communications service provider in Ireland, launched its nationwide 5G network. Utilizing Ericsson's 5G Core products and bolstered by Subscriber Data Management solutions, customers throughout Ireland can now access 5G services, enjoying improved Mobile Broadband and Fixed Wireless Access capabilities.

Market Dynamics:

Drivers

Rapidly growing demand for personalized services– As the demand for personalized and customized services grows among digital consumers, businesses are increasingly turning to Subscriber Data Management (SDM) solutions. These platforms play a crucial role in deciphering consumer preferences and behaviors, empowering firms to deliver tailored experiences. Consequently, this dynamic is driving significant momentum in the SDM market.

Restraints:

Issues with data privacy and security concerns– Ensuring the privacy and security of subscriber data poses a significant challenge for the market. With the escalating threat of cyberattacks, SDM systems must undergo continuous updates to safeguard sensitive information. This presents a dilemma for businesses, as maintaining robust security standards often entails considerable costs.

Opportunities:

Technological advancements in the field of Subscriber Data Management- Incorporating AI and machine learning technology into SDM solutions is gaining widespread traction. These advanced technologies enhance the analysis and utilization of subscriber data by facilitating predictive analytics, personalized services, and automated decision-making. This, in turn, boosts overall operational efficiency.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest global Subscriber Data Management market, accounting for 52% of the total market. Owing to well-developed telecommunications infrastructure in the region. Whereas Europe exhibits the highest growth rate in the market owing to rapidly growing technological advancements in the region.

North America Region Subscriber Data Management Market Share in 2023 - 52%

 

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Solution Segment Analysis

Subscriber Data Repository has dominated the market accounting for 49% of the total market. Owing to increasing demand for large data volumes and increased demand for re-distribution capacities in the market. Whereas, subscriber policy management is expected to provide a lucrative growth rate in the future, owing to the technological breakthrough and increasing demand for proper resources allocation for thereby ensuring dissemination of high-quality data globally.

Deployment Segment Analysis

Cloud technology has dominated the Subscriber Data Management market. Thereby acquiring 45% in the year 2023. Owing to increasing technological advancements and the prevention of illegal activities globally. On-premise happens to be the fastest-growing segment within the market. Owing to increasing demand for automated software and services globally.

Some of the Key Market Players:
  • Ericsson
  • Hewlett Packard Enterprise
  • Huawei Technologies
  • Nokia Corporation
  • Oracle Corporation
  • Amdocs Inc
  • Cisco
  • Computaris International
  • Openwave Mobility Inc
  • Procera Networks Inc

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 7.5 Billion
Market size value in 2033 USD 44.54 Billion
CAGR (2024 to 2033) 19.50%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Solution, Deployment

Frequesntly Asked Questions

As per The Brainy Insights, the size of the subscriber data management market was valued at USD 7.5 billion in 2023 to USD 44.54 billion by 2033.

The global Subscriber Data Management market is growing at a CAGR of 19.5% during the forecast period 2024-2033.

The North America region emerged as the largest market for the subscriber data management.

The rapidly growing demand for personalized services will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Solution
          4.3.2. Market Attractiveness Analysis by Deployment
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rapidly growing demand for personalized services
          5.2.2. Rapid surge in mobile and IoT devices
    5.3. Restraints
          5.3.1. Issues with data privacy and security concerns
    5.4. Opportunities
          5.4.1. Technological advancements in the field of Subscriber Data Management
          5.4.2. Rapid expansion of 5G Networking
    5.5. Challenges
          5.5.1. Higher scalability issues

6. Global Subscriber Data Management Market Analysis and Forecast, By Solution
    6.1. Segment Overview
    6.2. Subscriber data repository
    6.3. Subscriber policy management
    6.4. Others

7. Global Subscriber Data Management Market Analysis and Forecast, By Deployment
    7.1. Segment Overview
    7.2. Cloud
    7.3. On-premises

8. Global Subscriber Data Management Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Subscriber Data Management Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Subscriber Data Management Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Ericsson
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Hewlett Packard Enterprise
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Huawei Technologies
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Nokia Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Oracle Corporation
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Amdocs Inc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Cisco
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Computaris International
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Openwave Mobility Inc
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Procera Networks Inc
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

2. Global Subscriber data repository, Subscriber Data Management Market, By Region, 2020-2033 (USD Billion) 

3. Global Subscriber policy management, Subscriber Data Management Market, By Region, 2020-2033 (USD Billion)

4. Global Others, Subscriber Data Management Market, By Region, 2020-2033 (USD Billion) 

5. Global Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

6. Global Cloud, Subscriber Data Management Market, By Region, 2020-2033 (USD Billion)

7. Global On-Premise, Subscriber Data Management Market, By Region, 2020-2033 (USD Billion)

8. Global Subscriber Data Management Market, By Region, 2020-2033 (USD Billion)

9. North America Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

10. North America Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

11. U.S. Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

12. U.S. Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

13. Canada Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

14. Canada Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

15. Mexico Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

16. Mexico Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

17. Europe Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

18. Europe Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

19. Germany Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

20. Germany Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

21. France Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

22. France Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

23. U.K. Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

24. U.K. Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

25. Italy Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

26. Italy Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

27. Spain Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

28. Spain Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

29. Asia Pacific Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

30. Asia Pacific Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

31. Japan Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

32. Japan Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

33. China Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

34. China Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

35. India Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

36. India Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

37. South America Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

38. South America Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

39. Brazil Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

40. Brazil Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

41. Middle East and Africa Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

42. Middle East and Africa Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

43. UAE Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

44. UAE Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

45. South Africa Subscriber Data Management Market, By Solution, 2020-2033 (USD Billion)

46. South Africa Subscriber Data Management Market, By Deployment, 2020-2033 (USD Billion)

List of Figures 

1. Global Subscriber Data Management Market Segmentation

2. Global Subscriber Data Management Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Subscriber Data Management Market Attractiveness Analysis by Solution

9. Global Subscriber Data Management Market Attractiveness Analysis by Deployment

10. Global Subscriber Data Management Market Attractiveness Analysis by Region

11. Global Subscriber Data Management Market: Dynamics

12. Global Subscriber Data Management Market Share by Solution (2023 & 2033)

13. Global Subscriber Data Management Market Share by Deployment (2023 & 2033)

14. Global Subscriber Data Management Market Share by Regions (2023 & 2033)

15. Global Subscriber Data Management Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global subscriber data management market based on below-mentioned segments:

Global Subscriber Data Management Market by Solution:

  • Subscriber Data Repository
  • Subscriber Policy Management
  • Others

Global Subscriber Data Management Market by Deployment:

  • Cloud
  • On-Premises

Global Subscriber Data Management Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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