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Stroke Post Processing Software Market

Stroke Post Processing Software Market Size by Installation (Desktop and Mobile Phone & Tablet), Modality (CT Scan and MRI), Type (Ischemic Stroke, Hemorrhagic Stroke and Others), End Users (Hospitals & Clinics and Specialty & Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14446
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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The global Stroke Post Processing Software market was valued at USD 192.44 Million in 2023 and growing at a CAGR of 8.17% from 2024 to 2033. The market is expected to reach USD 422.04 Million by 2033. Stroke post-processing software helps physicians make faster decisions regarding stroke patients. This software is an AI-powered software solution that helps with faster patient transfer processes. Adopting AI-based stroke management solutions helps provide better stroke treatment results. For instance, Ischaemic stroke is considered the main cause of morbidity and mortality in highly developed countries. According to WHO, stroke is considered the third leading cause of death among the adult population. It is also becoming the key reason for permanent disability in adulthood. These factors are eventually driving the growth of the Stroke Post Processing Software market.

Market Introduction:

Stroke post-processing software demand is growing with significant technological advancements and cases of Stroke worldwide. This software helps in analyzing medical imaging data. It supports accurate diagnosis and proper treatment planning for stroke patients.  One of the key factors propelling the market's growth is the constant innovation in medical imaging technologies. Some advanced imaging technologies, like magnetic resonance imaging (MRI) and computed tomography (CT), produce high-resolution images, which are helping advanced post-processing software for proper analysis. Stroke post-processing software solutions help healthcare professionals accurately evaluate the brain images, identify the affected areas, and develop the best course of treatment. Thus, the use of post-processing software is growing among healthcare practitioners. This software can be easily integrated with electronic health records (HER) systems, which help improve the efficiency of healthcare workflows and ensure seamless patient care and efficient data management. Thus, stroke processing software is growing to decrease door-to-door time, and it helps patients provide functional independence.  All these factors are eventually driving the stroke post-processing software market. Advancements in technology, specifically in healthcare IT solutions, have led to the growing adoption of software by leading healthcare providers. Stroke post-processing software helps mitigate the risks and complications post-stroke. This software helps stroke care professionals by providing them with access to stroke data to make an effective decision. Hence, the demand for stroke post-processing software is growing. Generally, a Stroke happens when the blood supply is disconnected or decreased from part of the brain. Hence, it starts preventing the brain cells from accessing nutrients and oxygen, which leads to cell death and tissue loss in a minute. There are two major forms of strokes, and they have different causes. Ischemic Stroke happens due to blockage of a blocked artery. Hemorrhagic Stroke happens due to leakage or bursting of blood vessels. Based on one of the studies, around 800K people in the US suffer from Stroke, and around 87% of all such strokes are ischemic strokes. All these factors are eventually creating the demand for stroke post-processing software market.

Stroke Post Processing Software Market Size

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Recent Development
  • In March 2024: Viz.ai, Inc. and Medtronic collaborated to improve post-acute stroke patient care in the US by helping cryptogenic stroke patients get required cardiology follow-up to decrease the risk of secondary stroke. This factor will eventually help the organization gain a share in the Stroke Post-Processing Software market.

Market Dynamics:

Drivers

The surge in the cases of stroke worldwide –  Based on one of the studies, there was an estimation of around 12.2 million incident cases of stroke. Around 143 million disability-adjusted life years (DALYs) were lost, and around 6.6 million people died worldwide in 2019. It has made stroke the 2nd main cause of death, and it has also become the 3rd leading reason for disability globally. In the last 30 years, it has been observed that there has been a surge in the number of incidents and prevalent strokes, with 70% and 85%, respectively, along with 43% deaths from stroke. Also, the surge in population growth and ageing has become a key contributor to the increase in the global stroke burden. The increase in exposure to these five leading risk factors, such as systolic blood pressure, high body mass index, ambient particulate matter pollution, high fasting plasma glucose and smoking, plays an important role in stroke. All these factors are eventually driving the Stroke Post Processing Software market.

Restraints:

High Cost – The stroke post-processing software is a critical technology that requires a very high cost to install. Moreover, there is a requirement for experienced and trained researchers. All these factors are acting as restraints for the market to grow.

Opportunities:

Advancement in technology– Technological advancement has led to increased use of AI to diagnose and treat strokes. Also, the number of newer solutions catering to patient data processing will drive the market. Processed patient data will help focus on a particular group of people at risk of developing diseases. It is done by identifying disease patterns from personalized data. Also, leading players in the market, which include startups, are implementing many strategies for attracting investors. The market is also growing due to rapid digitalization in the healthcare sector and the massive potential observed in health. More investment seems to be directed towards digital health. All these factors would, in turn, drive the Stroke Post Processing Software market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Stroke Post Processing Software market, with a 43.44% share of the market revenue in 2023. This market share is attributed to factors like the growing prevalence of stroke cases in the region. Also, there is a surge in investment in R&D to improve healthcare infrastructure.  Moreover, there is an increase in the patient population. The government is also supporting the investment to help improve healthcare facilities. All these factors will eventually drive the stroke of the post-processing software market in the region. 

North America Region Stroke Post Processing Software Market Share in 2023 - 43.44%

 

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  • Asia Pacific has the highest CAGR in the forecasting period. This trend is broadly attributed to the growing awareness of people in the region regarding their health and treatment options. There has also been an increase in R&D towards improving the healthcare infrastructure using technological advancements. Also, it has been observed that the region's ageing population is growing, and there is an increase in cases of chronic illness because of sedentary lifestyles. All these factors will lead to the fastest growth in the forecasting period. 
Installation Segment Analysis

The installation segment is divided into desktop and mobile phone & tablet. The desktop segment dominated the market, with a market share of around 58.55% in 2023.  This significant market share is attributed to easier accessibility, quick data backup, and flexibility. This software helps with the easy storage of data along with real-time tracking. Also, the desktop version provides large storage space for storing massive data.

Modality Segment Analysis

The modality segment is divided into CT Scan and MRI. MRI segment dominated the market, with a market share of around 73.21% in 2023. This market share is attributed to its property of giving a clear view of the head, which includes blood vessels and tissues. Its use is increasing as early detection of stroke can decrease the chances of people living with a disability. MRI shows any change in the brain using radiofrequency pulses and magnetic fields.

Type Segment Analysis

The type segment is divided into ischemic stroke, hemorrhagic stroke and others. Ischemic stroke segment dominated the market, with a market share of around 87.71% in 2023. Ischemic stroke happens due to the restricted supply of blood to the brain tissues, which leads to less oxygen. Based on one of the studies, around 800K people in the US suffer from stroke.

End User Segment Analysis

The end user segment is divided into hospitals & clinics and specialty & others. Hospitals & clinics segment dominated the market, with a market share of around 72.11% in 2023. This market share is attributed to many patients still prefer hospitals. Moreover, clinics and hospitals manage stroke cases in a better way by collaborating with key organizations, which helps in decreasing the treatment time and thus helps the patients.

Some of the Key Market Players:
  • Viz.Ai, Inc.
  • General Electric Company
  • Brainomix
  • Siemens
  • ISchemaView, Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2023 USD 192.44 Million
Market size value in 2033 USD 422.04 Million
CAGR (2024 to 2033) 8.17%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Installation, Modality, Type and End User

Frequesntly Asked Questions

North America region emerged as the largest market for the Stroke Post Processing Software.

The market's growth will be influenced by the surge in the cases of stroke worldwide.

High cost could hamper the market growth.

Advancement in technology will provide huge opportunities to the market.

Key players are Viz.Ai, Inc., General Electric Company, Brainomix, Siemens and ISchemaView, Inc. among others.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Installation
          4.3.2. Market Attractiveness Analysis By Modality
          4.3.3. Market Attractiveness Analysis By Type
          4.3.4. Market Attractiveness Analysis By End User
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The surge in the cases of stroke worldwide
    5.3. Restraints
          5.3.1. High Cost
    5.4. Opportunities
          5.4.1. Advancement in technology
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Stroke Post Processing Software Market Analysis and Forecast, By Installation
    6.1. Segment Overview
    6.2. Desktop
    6.3. Mobile Phone & Tablet

7. Global Stroke Post Processing Software Market Analysis and Forecast, By Modality
    7.1. Segment Overview
    7.2. CT Scan
    7.3. MRI

8. Global Stroke Post Processing Software Market Analysis and Forecast, By Type
    8.1. Segment Overview
    8.2. Ischemic Stroke
    8.3. Hemorrhagic Stroke
    8.4. Others

9. Global Stroke Post Processing Software Market Analysis and Forecast, By End User
    9.1. Segment Overview
    9.2. Hospitals & Clinics
    9.3. Speciality & Others

10. Global Stroke Post Processing Software Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Stroke Post Processing Software Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in Global Stroke Post Processing Software Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Viz.Ai, Inc.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. General Electric Company
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Brainomix
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Siemens
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. ISchemaView, Inc
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
 

List of Table

1. Global Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

2. Global Desktop, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

3. Global Mobile Phone & Tablet, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

4. Global Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million) 

5. Global CT Scan, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

6. Global MRI, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

7. Global Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million) 

8. Global Ischemic Stroke, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

9. Global Haemorrhagic Stroke, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

10. Global Others, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

11. Global Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million) 

12. Global Hospitals & Clinics, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

13. Global Speciality & Others, Stroke Post Processing Software Market, By Region, 2020-2033 (USD Million) 

14. North America Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

15. North America Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

16. North America Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

17. North America Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

18. U.S. Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

19. U.S. Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

20. U.S. Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

21. U.S. Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

22. Canada Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

23. Canada Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

24. Canada Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

25. Canada Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

26. Mexico Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

27. Mexico Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

28. Mexico Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

29. Mexico Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

30. Europe Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

31. Europe Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

32. Europe Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

33. Europe Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

34. Germany Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

35. Germany Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

36. Germany Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

37. Germany Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

38. France Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

39. France Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

40. France Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

41. France Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

42. U.K. Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

43. U.K. Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

44. U.K. Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

45. U.K. Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

46. Italy Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

47. Italy Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

48. Italy Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

49. Italy Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

50. Spain Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

51. Spain Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

52. Spain Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

53. Spain Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

54. Asia Pacific Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

55. Asia Pacific Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

56. Asia Pacific Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

57. Asia Pacific Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

58. Japan Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

59. Japan Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

60. Japan Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

61. Japan Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

62. China Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

63. China Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

64. China Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

65. China Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

66. India Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

67. India Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

68. India Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

69. India Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

70. South America Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

71. South America Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

72. South America Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

73. South America Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

74. Brazil Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

75. Brazil Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

76. Brazil Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

77. Brazil Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

78. Middle East and Africa Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

79. Middle East and Africa Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

80. Middle East and Africa Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

81. Middle East and Africa Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

82. UAE Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

83. UAE Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

84. UAE Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

85. UAE Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

86. South Africa Stroke Post Processing Software Market, By Installation, 2020-2033 (USD Million)

87. South Africa Stroke Post Processing Software Market, By Modality, 2020-2033 (USD Million)

88. South Africa Stroke Post Processing Software Market, By Type, 2020-2033 (USD Million)

89. South Africa Stroke Post Processing Software Market, By End User, 2020-2033 (USD Million)

List of Figures 

1. Global Stroke Post Processing Software Market Segmentation

2. Global Stroke Post Processing Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Stroke Post Processing Software Market Attractiveness Analysis By Installation  

9. Global Stroke Post Processing Software Market Attractiveness Analysis By Modality 

10. Global Stroke Post Processing Software Market Attractiveness Analysis By Type

11. Global Stroke Post Processing Software Market Attractiveness Analysis By End User 

12. Global Stroke Post Processing Software Market Attractiveness Analysis By Region

13. Global Stroke Post Processing Software Market: Dynamics

14. Global Stroke Post Processing Software Market Share By Installation (2023 & 2033)

15. Global Stroke Post Processing Software Market Share By Modality (2023 & 2033)

16. Global Stroke Post Processing Software Market Share By Type (2023 & 2033)

17. Global Stroke Post Processing Software Market Share By End User (2023 & 2033)

18. Global Stroke Post Processing Software Market Share By Regions (2023 & 2033)

19. Global Stroke Post Processing Software Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Stroke Post Processing Software market based on below mentioned segments:

Global Stroke Post Processing Software Market by Installation:

  • Desktop
  • Mobile Phone & Tablet

Global Stroke Post Processing Software Market by Modality:

  • CT Scan
  • MRI

Global Stroke Post Processing Software Market by Type:

  • Ischemic Stroke
  • Haemorrhagic Stroke
  • Others

Global Stroke Post Processing Software Market by End User:

  • Hospitals & Clinics
  • Speciality & Others

Global Stroke Post Processing Software by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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