- +1-315-215-1633
- sales@thebrainyinsights.com
The global stock images market was valued at USD 4 billion in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 7.16 billion by 2033. The expanding social media influence will drive the growth of the global stock images market.
Stock images are a category of images or photographs that are professionally clicked or captured. They are then marketed for use under certain licencing terms. They can be free or paid. they are used for a variety of purposes, from simply using it for personal use to advertising products through them. Stock images are a readily available source or library of photographs offering a wide variety of images to cater to the needs of the users without the need hire or click professional pictures for their projects. This saves time and money for users and makes money for stock image agencies. These are high-quality images and match the exact description of user’s needs. there is a wide variety, they are easy to use, they offer the highest quality and can be customized or used in any way the user desires. It enables access to best photographs from the best professionals across geographical boundaries. They are used commercially in advertising and marketing campaigns, content creation, brand promotions, social media and e-commerce listings. They are also used in informative pieces like newspapers, editorials, magazines, and educational books.
Get an overview of this study by requesting a free sample
The expanding digital media market – the rising ownership of smart connected devices has increased the access to digital media. This has also led to an increasing demand for digital content, which leads to proliferation of digital media market and contributes positively to the market’s growth. the growing access to high-speed internet also augments the market’s growth. the shift towards visuals in the content space as images and videos are preferred over other forms has led to an increasing demand for stock images as they offer high-quality and professional set of images. The widespread availability of high-speed internet has expanded the global audience for digital content, necessitating a constant supply of fresh and engaging visuals. Social media platforms like Facebook, Instagram, and TikTok, which are highly visual, drive individuals and brands to seek new content regularly. The shift towards online marketing and advertising also relies heavily on compelling images to capture and retain audience interest. therefore, the expanding digital media market will drive the global stock images market’s growth.
The inconsistent quality of stock images – The quality of stock images varies significantly as it is impacted by the cameras and lenses uses, photographers and their skills, lighting, set-up, and editing prowess or software facilitating editing. These irregularities can lead to the creation of either a high-quality image or low-quality ones. The quality may vary after sharing these images across platforms or printing them out. The inauthenticity or nearly perfect set-ups and illustrations can cause a detachment with the audience, meaning, the audience may not be able to relate to it and this can prove to be detrimental to the businesses. therefore, the lack of consistency and inauthenticity will hamper the market’s growth.
The expanding E-commerce market – The rising instances of online shopping, be it for clothes, food, furniture, electricals, footwear, utilities, consumer goods, given the convenience it offers has led to the expansion of E-commerce. The increasing ownership of smart connected devices augments the rise of e-commerce. E-commerce solely depends of high-quality images and videos of products to catch the eye of the consumer and make a sale. It needs to as close as it can be to the real product if not the exact replica, so as to build consumers trust and offer genuine products to protect brand reputation. Images and videos are the sole providers of visual information and are highly significant in the consumer’s purchasing decision. Therefore, the expanding e-commerce industry will drive the global stock images market’s growth during the forecast period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global stock images market, with a 37% market revenue share in 2023.
The expanding digital marketing space will contribute to the market’s dominance. The rising social media influence and the growing dominance of digital content creation heavily reliant on images and videos to reach new audience will also augment the market’s growth. the diverse content creation in the region also expands the market’s growth. access to professionals to curate these stock images also contribute to the market’s growth. furthermore, the rising marketing budgets, especially in the digital media space, given the rising consumption of digital content will contribute to the market’s growth and development. major stock image agencies are present in the region, thereby, augmenting the market’s growth.
North America Region Stock Images Market Share in 2023 - 37%
www.thebrainyinsights.com
Check the geographical analysis of this market by requesting a free sample
The type segment is divided into free and paid. The free segment dominated the market, with a market share of around 57% in 2023. The wide availability of free images across various platforms makes them accessible to a large audience, contributing to its dominance in the market. majority of the users are small businesses or startups or individuals with low budgets and therefore benefit from free stock images. Public domain stock images contribute to the growing popularity of free stock images as it enables access to high-quality pictures without burning a hole in user’s pocket. The financial aspect of free stock images highlights its dominance in the market.
The application segment is divided into commercial and editorial. The commercial segment dominated the market, with a market share of around 56% in 2023. The commercial application of stock images refers to the use of these images for advertising, product promotions, content creations and marketing campaigns. The growing social media influence and emphasis on content creation to promote brands and services through influencers has increased the demand for commercial stock images. Furthermore, the expanding digital marketing space has led to a rising demand for well-curated professional images or stock images. The importance of engaging visual content has also augmented the rising demand for stock images.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 4 Billion |
| Market size value in 2033 | USD 7.16 Billion |
| CAGR (2024 to 2033) | 6% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type and Application |
As per The Brainy Insights, the size of the global stock images market was valued at USD 4 billion in 2023 to USD 7.16 billion by 2033.
Global stock images market is growing at a CAGR of 6% during the forecast period 2024-2033.
The market's growth will be influenced by the expanding digital media market.
The inconsistent quality of stock images could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global stock images market based on below mentioned segments:
Global Stock Images Market by Mooring:
Global Stock Images Market by Application:
Global Stock Images Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.
Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
Free Customization
Fortune 500 Clients
Free Yearly Update On Purchase Of Multi/Corporate License
Companies Served Till Date
