Sterilization Equipment Market

Sterilization Equipment Market Size by Product [Sterilization Consumables and Accessories (Pouches, Lubricants, Accessories and Indicators) and Sterilization Equipment (Filtration Sterilization Instruments, Heat Sterilization Instruments, Low-Temperature Sterilization Instruments and Ionizing Radiation Sterilization Instruments)], Services (Gamma Sterilization Services, E-beam Sterilization Services, Steam Sterilization Services, Ethylene Oxide Sterilization Services and Others), End-user (Food and Beverage, Pharmaceutical and Biotechnology, Hospitals and Clinics, Medical Device Companies and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13396
  • Published Date: Apr, 2023
  • Pages: 237
  • Category: Machinery & Equipment
  • Format: PDF
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The global sterilization equipment market is expected to grow from USD 14.02 billion in 2022 to USD 35.15 billion by 2032, at a CAGR of 9.63% during the forecast period 2023-2032. North America dominated the market in 2022.

Market Introduction:

Sterilization is essential for eliminating impurities from products or equipment used in hospitals, the food and beverages industry, biotechnology and pharmaceutical companies, etc. Sterilization eliminates all bacteria on the surface of a product or equipment. Medical instruments that come into contact with sterile bodily fluids or tissues must be sterilized to prevent the spread of disease from microorganisms. Sterilization techniques for medical equipment include radiation, moist heat, evaporated hydrogen peroxide, ethylene oxide gas, etc. Most laboratories must be kept sterile, especially those used for microbiology and medicine development. Sterilization equipment uses various techniques to destroy dangerous viruses, bacteria, spores, and fungi present on objects. When sterilizing medical and food & beverage equipment, opting for the correct procedure is crucial.

Sterilization Equipment Market Size

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Market Dynamics:

Drivers

Rising demand for infection control measures to curb hospital-acquired infectionsIncreasing awareness and understanding regarding the importance of sterilization to prevent HAIs primarily contributes to the market's growth. Many common infections are most readily spread by personal contact or touching contaminated surfaces, especially in hospital centres, so a sterilization of such facilities is essential. Despite advancements in the healthcare system, the rates of hospital-acquired infections are still high. Poor hygiene among healthcare workers is identified as one of the major causes of hospital-acquired infections. Many healthcare professionals are now sterilizing medical equipment used in hospitals and clinics to prevent the spread of various diseases, driving the market's growth. In addition, to raise awareness, many governments across the region have held awareness campaigns regarding the risk of hospital-acquired infection, further attracting investments in the sterilization equipment market.

Restraints:

High cost of equipment– The installation of sterilization equipment is capital-intensive. There are many other costs associated with this sterilization equipment. End-users have to pay maintenance charges at regular intervals. Modern equipment costs much more than standard equipment due to the availability of several additional features.

Opportunities:

The imposition of stringent regulations for product approval in end-user industries– The imposition of stringent regulations by the regional and global authorities for ensuring the safety of food products and drugs has increased demand for sterilization equipment market. FDA has laid strict guidelines for the approval of drugs and food products to reduce the case of contamination. Also, increasing side effects of food, beverages, and drugs have led to close monitoring of the manufacturing facilities involved in extensive production. Thus, these factors have led to maintaining the quality control requirements for the sterilization process for the pharmaceutical, food and beverages industries and healthcare institutions. Manufacturers understand the importance of remaining successful in a highly competitive and increasingly global marketplace, and they are working hard to do so and thus are investing in sterilization equipment.

Challenges:

Stringent regulations for product approval– Sterilization equipment must pass rigorous FDA testing and meet a higher standard of effectiveness. As this equipment is used in various end-user industries, the companies must adhere to many regional and global agencies. The product can be launched in the market only after passing these regulations.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global sterilization equipment market, with a revenue share of 34.29% in 2022. The region has a high market growth rate due to the imposition of stringent regulations for approving drugs, food products and beverage products. Investment in the healthcare service industry will drive the North American market. The increased focus on delivering quality medical services to patients leads to higher adoption of sterilization equipment in hospitals and clinics. Also, it is necessary to use sterilization equipment in the food and beverages industry and pharmaceutical industry, failing which the concerned agency can cancel the license of the manufacturing company. The Asia-Pacific region is anticipated to grow lucratively during the forecast period. The rise in cases of hospital-acquired infections in regional countries and increasing advancements in the healthcare infrastructure will likely provide more growth opportunities to the sterilization equipment market in the region.

North America region Sterilization Equipment Market Share in 2022 - 34.29%

 

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Product Segment Analysis

The product segment is divided into sterilization consumables and accessories and sterilization equipment. The sterilization consumables and accessories segment comprises pouches, lubricants, accessories and indicators. The sterilization equipment segment further includes filtration sterilization instruments, heat sterilization instruments, low-temperature sterilization instruments and ionizing radiation sterilization instruments. The sterilization equipment segment dominated the market with a revenue share of 67.41% in 2022. Sterilization equipment is necessary to be used during surgeries in hospitals and clinics. These equipment are used in filtration, heat, and ionizing radiation applications in pharmaceutical industries and food manufacturing companies.

Service Segment Analysis

The service segment includes gamma sterilization services, e-beam sterilization services, steam sterilization services, ethylene oxide sterilization services and others. The ethylene oxide sterilization services segment dominated the market with a revenue share of 36.92% in 2022. Ethylene oxide sterilization services have evolved during the last decade due to several innovations and high demand in end-user industries.

End-user Segment Analysis

The end-user segment includes food and beverage, pharmaceutical and biotechnology, hospitals and clinics, medical device companies and others. The hospitals and clinics segment dominated the market with a revenue share of 36.10% in 2022. Hospitals and clinics have higher usage of sterilization equipment, especially during surgeries. The high incidence of cross infections in hospitals leads to a rise in demand for sterilization equipment.

Some of the Key Market Players:
  • Cantel Medical Corp.
  • STERIS plc
  • Getinge AB
  • 3M Company
  • Givaudan SA
  • Advanced Sterilization Products
  • MMM Group
  • MATACHANA Group
  • Sotera Health
  • Cardinal Health, Inc.
  • Belimed
  • STERIS
  • Fortive
  • Cardinal Health
  • Metall Zug Ag
  • Stryker
  • Merck KGaA
  • Matachana Group
  • BGS

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 14.02 Billion
Market size value in 2032 USD 35.15 Billion
CAGR (2023 to 2032) 9.63%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on product, service, and end-user.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the sterilization equipment market was valued USD 14.02 billion in 2022 to USD 35.15 billion by 2032.

Global sterilization equipment market is growing at a CAGR of 9.63% during the forecast period 2023-2032.

North America region emerged as the largest market for the sterilization equipment.

The market's growth will be influenced by the growing incidence of hospital acquired infections.

The high cost of installation could hamper the market growth.

The increasing regulations for sterilization of products in end-user industries are providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Service
          4.3.3. Market Attractiveness Analysis By End-user
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing cases of hospital acquired infections
    5.3. Restraints
          5.3.1. High cost of installation
    5.4. Opportunities
          5.4.1. Increasing investment in healthcare industry
    5.5. Challenges
          5.5.1. Stringent regulations for product approval

6. Global Sterilization Equipment Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Sterilization Consumables and Accessories
          6.2.1. Pouches
          6.2.2. Lubricants
          6.2.3. Accessories
          6.2.4. Indicators
    6.3. Sterilization Equipment
          6.3.1. Filtration Sterilization Instruments
          6.3.2. Heat Sterilization Instruments
          6.3.3. Low-Temperature Sterilization Instruments
          6.3.4. Ionizing Radiation Sterilization Instruments

7. Global Sterilization Equipment Market Analysis and Forecast, By Service
    7.1. Segment Overview
    7.2. Gamma Sterilization Services
    7.3. E-beam Sterilization Services
    7.4. Steam Sterilization Services
    7.5. Ethylene Oxide Sterilization Services
    7.6. Others

8. Global Sterilization Equipment Market Analysis and Forecast, By End-user
    8.1. Segment Overview
    8.2. Food and Beverage
    8.3. Pharmaceutical and Biotechnology
    8.4. Hospitals and Clinics
    8.5. Medical Device Companies
    8.6. Others

9. Global Sterilization Equipment Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Sterilization Equipment Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Sterilization Equipment Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Cantel Medical Corp.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. STERIS plc
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Getinge AB
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. 3M Company
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Givaudan SA
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Advanced Sterilization Products
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. MMM Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. MATACHANA Group
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    11.9. Sotera Health
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Cardinal Health, Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Belimed
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. STERIS
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Fortive
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Cardinal Health
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Metall Zug Ag
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Stryker
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Merck KGaA
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Matachana Group
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
    11.19. BGS
          11.19.1. Business Overview
          11.19.2. Company Snapshot
          11.19.3. Company Market Share Analysis
          11.19.4. Company Product Portfolio
          11.19.5. Recent Developments
          11.19.6. SWOT Analysis

List of Table

1. Global Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

2. Global Sterilization Consumables and Accessories, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

3. Global Sterilization Equipment, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

4. Global Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

5. Global Gamma Sterilization Services, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

6. Global E-beam Sterilization Services, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

7. Global Steam Sterilization Services, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

8. Global Ethylene Oxide Sterilization Services, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

9. Global Others, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

10. Global Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

11. Global Food and Beverage, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

12. Global Pharmaceutical and Biotechnology, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

13. Global Hospitals and Clinics, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

14. Global Medical Device Companies, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

15. Global Others, Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

16. Global Sterilization Equipment Market, By Region, 2019-2032 (USD Billion) 

17. North America Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

18. North America Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

19. North America Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion)

20. U.S. Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

21. U.S. Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

22. U.S. Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

23. Canada Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

24. Canada Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

25. Canada Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

26. Mexico Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

27. Mexico Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

28. Mexico Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

29. Europe Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

30. Europe Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

31. Europe Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion)

32. Germany Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

33. Germany Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

34. Germany Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

35. France Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

36. France Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

37. France Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

38. U.K. Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

39. U.K. Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

40. U.K. Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

41. Italy Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

42. Italy Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

43. Italy Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

44. Spain Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

45. Spain Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

46. Spain Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

47. Asia Pacific Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

48. Asia Pacific Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

49. Asia Pacific Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

50. Japan Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

51. Japan Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

52. Japan Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion)

53. China Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

54. China Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

55. China Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

56. India Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

57. India Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

58. India Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

59. South America Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

60. South America Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

61. South America Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

62. Brazil Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

63. Brazil Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

64. Brazil Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

65. Middle East and Africa Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

66. Middle East and Africa Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

67. Middle East and Africa Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

68. UAE Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

69. UAE Sterilization Equipment Market, By Service, 2019-2032 (USD Billion)

70. UAE Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

71. South Africa Sterilization Equipment Market, By Product, 2019-2032 (USD Billion) 

72. South Africa Sterilization Equipment Market, By Service, 2019-2032 (USD Billion) 

73. South Africa Sterilization Equipment Market, By End-user, 2019-2032 (USD Billion) 

List of Figures 

1. Global Sterilization Equipment Market Segmentation

2. Sterilization Equipment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Sterilization Equipment Market Attractiveness Analysis By Product

9. Global Sterilization Equipment Market Attractiveness Analysis By Service

10. Global Sterilization Equipment Market Attractiveness Analysis By End-user

11. Global Sterilization Equipment Market Attractiveness Analysis By Region

12. Global Sterilization Equipment Market: Dynamics

13. Global Sterilization Equipment Market Share by Product (2022 & 2032)

14. Global Sterilization Equipment Market Share by Service (2022 & 2032)

15. Global Sterilization Equipment Market Share by End-user (2022 & 2032)

16. Global Sterilization Equipment Market Share by Regions (2022 & 2032)

17. Global Sterilization Equipment Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global sterilization equipment market based on below mentioned segments:

Global Sterilization Equipment Market by Product:

  • Sterilization Consumables and Accessories
    • Pouches
    • Lubricants
    • Accessories
    • Indicators
  • Sterilization Equipment
    • Filtration Sterilization Instruments
    • Heat Sterilization Instruments
    • Low-Temperature Sterilization Instruments
    • Ionizing Radiation Sterilization Instruments

Global Sterilization Equipment Market by Service:

  • Gamma Sterilization Services
  • E-beam Sterilization Services
  • Steam Sterilization Services
  • Ethylene Oxide Sterilization Services
  • Others

Global Sterilization Equipment Market by End-user:

  • Food and Beverage
  • Pharmaceutical and Biotechnology
  • Hospitals and Clinics
  • Medical Device Companies
  • Others

Global Sterilization Equipment Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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