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The global spirulina dietary supplements market was valued at USD 300 million in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 537.25 million by 2033. The growing health consciousness will drive the growth of the global spirulina dietary supplements market.
Spirulina supplement comes from blue-green algae known as Arthrospira platensis and Arthrospira maxima. They are considered superfoods. Spirulina, as already mentioned, is a complete protein containing all the eight indispensable amino acids, making it a perfect protein for vegetarians and vegans. Moreover, it is an excellent source of vitamins including B1, B2, B3, and B12 as well as vitamins E and K. It contains high mineral content such as iron, magnesium, potassium, and calcium. The nutrient also contains one of highest antioxidant levels with phycocyanin, a pigment responsible for the algae’s blue-green hue that shield the body against negative impact of free radicals. Daily intake of spirulina tablets has been associated with strengthened performance of the immune system, improved digestion, increased energy and better cardiovascular health. Spirulina can generally come in different forms namely powder, tablets, and capsules. The powdered form can be easily dissolved in smoothies, juices as well as in baked goods.
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The numerous health benefits of spirulina – Increasing awareness of health bears a direct impact on consumer’s willingness and propensity to buy supplementary foods like spirulina. People are becoming increasingly aware about the importance of a nutritious and balanced diet, thereby gravitating them towards research and discovery of foods like spirulina that could help them achieve this. This shift from reactive to proactive health management encourages consumers to invest in superfoods to avoid diseases and illnesses. Prominent trends of fitness and wellness expand the need for supplements that improve health and performance. Spirulina with high protein content and antioxidant activity meets the expectations of athletes and health enthusiasts. Mental health consciousness also come in since people look for foods and supplements that enhance mood and cognitive ability. In other words, the trend for a healthy diet, concerns over prevention of lifestyle and other diseases and overall well-being, use of natural ingredients, and a growing impact of social networks promoting products are the major factors that explain the popularity of spirulina dietary supplements.
The lack of consumer awareness – low consumer awareness essentially prevents the expansion of spirulina dietary supplements’ market. Few consumers are aware of the benefits of spirulina such as being high in proteins, vitamins, minerals and being a rich source of antioxidants. Lack of marketing and education also plays a role in limiting the market’s growth. Overload of choices and lower presence of spirulina products in local supermarkets or retails stores also reduce its visibility. Thus, increasing awareness about spirulina can increase the market for spirulina dietary supplement products, reaching a new class of consumers who are concerned about their health. however, the continued lower awareness rates will negatively impact the market’s growth.
The growing body of research supporting spirulina consumption – the growing body of scientific research and medical community supporting the consumption of spirulina and recommending it to consumers increases the credibility of the product. Spirulina has been clinically proven to improve immunity, enhance cardiovascular health and promoting metabolic and digestive functions. Support from international health organization like the World Health Organization (WHO) add to its credibility hence boosting consumption. Recommendations from practicing health care professionals, nutritionists, dieticians and other fitness experts also have a big influence for spirulina products demand. Furthermore, clinical studies are currently being conducted to support the effectiveness and appropriateness of spirulina as an innovative product in a perpetually growing marketplace. Research carried out supporting its sustainable production coupled with its safety makes it appealing to healthy individuals.
The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global spirulina dietary supplements market, with a 36% market revenue share in 2023.
Increased consumer awareness of health promotes the demand for superfoods, such as spirulina which is packed with protein, vitamins, and antioxidants. It has one of the biggest markets for dietary supplement in the world due to the well-established production/manufacturing and distribution networks in place. The advancements in e-commerce technology have accelerated this change and made it easy for consumers to make their purchases, thereby benefitting from this increased exposure. Furthermore, North American manufacturers formulate their products effectively with proffered spirulina in different form as powder, tablets, and even bars depending on consumers’ choices. The growing trend of vegan and plant-based diets also augment the demand for spirulina. Current research on spirulina published in North America helps increase consumer confidence in the product’s ability to improve health, and sound marketing communication helps to promote the product.
North America Region Spirulina Dietary Supplements Market Share in 2023 - 36%
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The form segment is divided into powder, tablets/capsules, liquid and granules. The powder segment dominated the market, with a market share of around 34% in 2023. Spirulina powder is the most prevalent type of nutraceutical since it has unique benefits that meet the needs and benefits of consumers. Spirulina powder maintains nutrient concentration of nutrients such as vitamins, minerals and protein, hence ensuring the maximum product delivery rate. It is a versatile product that can be blended into a range of food and drinks including smoothies, juice, and bakery products. Spirulina powder is usually cheaper than tablets or capsules and contains better value for money per serving. Also, the powder form can promote better absorption as it is fine, and easy to be incorporated with liquids or foods which in return may improve nutrient bioavailability.
The end user segment is divided into food and beverages, nutraceuticals, feed, and pharmaceuticals. The food and beverages segment dominated the market, with a market share of around 38% in 2023. There is a growing consumer awareness of functional foods containing health promoting properties and thus spirulina finds increased application in the food and beverages sector. additionally, manufacturers are able to creatively and efficiently integrate spirulina into an extensive range of products. The rise in plant protein and vegan diets is also a driver of the spirulina market. In addition, food and beverage manufacturers successfully capitalise on spirulina’s health-enhancing properties as a marketing tool to reach consumers interested in healthy food options. In addition to the beneficial properties for the body, spirulina improves the appearance of a product, making it more eye-catching to the buyer. At the same time, the awareness about the possible uses of spirulina has increased largely due to growing educational campaigns and endorsements. Therefore, the food and beverages segment will continue to dominate the spirulina market for its nutritional value addition, suitability to health trends, easier marketing, and rising customer awareness.
The distribution channel segment is divided into offline and online. The online segment dominated the market, with a market share of around 58% in 2023. Online shopping is hassle free as it eliminates the need of having to go to physical stores in order to make purchases. Online shopping enables comparisons of different forms of spirulina, like powders, tablets, and capsules from different manufacturers, which is much more extensive than in ordinary stores, thereby contributing towards informed decision making. Furthermore, website and apps additionally project lower price-points, selling prices, and promotions which appeal to shoppers. Most spirulina brands incorporate direct-to-consumer (DTC) strategies so that they have better consumer engagements and targeted advertising. This approach develops appealing web-presence promotions that build consumer loyalty. In addition, the online retailers can access the global public and it means that customers from different parts of the world can purchase spirulina related products that cannot be bought locally. Well-established supply chain logistics and quick delivery, bolster customer value and satisfaction.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Million) |
| Market size value in 2023 | USD 300 Million |
| Market size value in 2033 | USD 537.25 Million |
| CAGR (2024 to 2033) | 6% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level. |
| Segments | Form, End User and Distribution Channel |
As per The Brainy Insights, the size of the global spirulina dietary supplements market was valued at USD 300 million in 2023 to USD 537.25 million by 2033.
Global spirulina dietary supplements market is growing at a CAGR of 6% during the forecast period 2024-2033.
The market's growth will be influenced by the numerous health benefits of spirulina.
The lack of consumer awareness could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global spirulina dietary supplements market based on below mentioned segments:
Global Spirulina Dietary Supplements Market by Form:
Global Spirulina Dietary Supplements Market by End User:
Global Spirulina Dietary Supplements Market by Distribution Channel:
Global Spirulina Dietary Supplements Market by Region:
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