Spin Mops Market

Spin Mops Market Size By Product Type (Automatic and Semi-Automatic), By End-Use (Residential and Commercial), By Distribution Channel (Store Based and Non- Store Based), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13139
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global spin mops market was valued at USD 561.9 million in 2022 and is anticipated to grow at a CAGR of 6.9% from 2022 to 2030. The global spin mops market is expected to reach USD 958.2 million by 2030. North America is expected to grow the fastest during the forecast period.

Recent Development 

  • In 2021, Several companies acquired by Lapels Dry Cleaning have been merged into a new company named Clean Brands which became the largest company in the laundry facilities and dry-cleaning market.
  • In May 2021, ButlerBox, a Los Angeles-based dry-cleaning company, was acquired by Ringe, one of the nation's leading dry cleaners.

Spin Mops Market Size

Get an overview of this study by requesting a free sample

Market Introduction:

Hard flooring requires a little more work to clean than carpeting does. To thoroughly clean hard surfaces, wet mopping is required. A vacuum or dry mop can be used to remove surface dust and grime. In contrast to traditional mops, spin mops are designed to take the unpleasantness out of wet mopping and do away with the need to hand-clean the mop head. Instead, spin mops offer a variety of touchless wringing buckets, innovative handles, and foot pedals that may be used to automatically clean and dry mop heads. The demand for spin mops is significantly rising on a global scale. One of the main drivers of the market's expansion has been the convenience of mopping floors. For the past few years, the home cleaning industry has benefited from technical advancement due to the growing popularity of DIY projects. Manufacturers of home cleaning equipment have benefited from the lucrative opportunities this has helped to create. The market is also expanding due to      the growing lack of domestic assistants. Additionally, a few additional elements like increasing disposable income, expansion of the organized retail industry, and the introduction of e-commerce platforms, have all contributed to the market's recent growth.

Market Dynamics: 

Drivers:

Increase in Hygiene – End-user demand for smart spin mops is being driven by a rise in hygiene consciousness. Economies are affected by the pandemic as they are concentrating on hygiene and cleanliness to prevent infections from Covid-19 as well as from hazardous bacteria and germs. The need among consumers worldwide for intelligent spin mops is driven by the need to keep homes clean. Additionally, the majority of people's access to house help has been reduced due to the lockdown situation. Smart spin mops make housekeeping easier and faster. Even with the most complicated designs that could require some assembling, spinning mops are simple to operate. The majority of spinning mops are pre-assembled, making mopping simple.

Restraints:

Increasing cost The price of high-quality spin mops is increasing along with demand. As a result, the quality of the services provided is diminished, which ultimately hurts the company. This limits market expansion over the forecast period.

Opportunities:

Easy Availablity – The reason for spin mops' prevalence in store-based distribution channels is their simple accessibility. The dominance of store-based distribution channels is a result of the growing number of store-based channels for the sale and purchase of spin mops around the world, including supermarkets, hypermarkets, convenience stores, as well as various other local stores. However, people like making purchases online during the COVID-19 pandemic. E-commerce businesses are also offering discounts and a range of choices to encourage customers to make healthy and secure purchases during these challenging times. This is seen by the sharp increase in spin mop sales from online retailers (triple-digit      growth rate) during the COVID-19 epidemic.

Challenges:

Spinning Mechanism – If   too much effort is applied to the mop, it mayrisk damaging the spinning motor. The smart spin mop can harm the operator and harm the mop if it is used hastily or is improperly fixed. Therefore, extra caution must be used when fixing the mop to prevent damage. The mop head on the smart spin mop also wears out over time and needs to be replaced. Additionally, new buckets of water are required each time it needs cleaning. These elements constrain the market for a smart spin mop.

Segmentation Analysis:     .

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global spin mops market, with a 39.26% share of the market revenue in 2022. In comparison to markets in other regions, the Asia Pacific market has the largest share of the target market in terms of revenue contribution. This is owing to the region's increased use of smart spin mops by a variety of end-users, including homes, offices, cafés, canteens, and hospitals. Additionally, it is anticipated that the growing emphasis on cleanliness in nations like India, China, Japan, and Australia would increase demand for smart spin mops. These elements are anticipated to fuel the market for spin mop market in the area.

North America is expected to be the fastest-growing region. Because the US is home to several of the major spin mop producers. The United States led the market for spin mops in North America, followed by Canada and Mexico. The growing trend of DIY in-home cleaning has contributed to the market expansion in the area.

Asia-Pacific Region Spin Mops Market Share in 2022 - 39.26%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Product Type segment analysis

The product type segment is divided into automatic and semi-automatic. The semi-automatic segment dominated, with a market share of around 68.8% in 2022. The semi-automatic category dominated the market for spin mops globally in 2022, and this trend is anticipated to last throughout the forecast period. It was superior since it was      less expensive than automatic spin mops. Semi-automatic spin mops currently dominate the market because of how much easier they are to use when draining water than fully automatic spin mops.

End-Use segment analysis

The end-use segment is divided into residential and commercial. Over the forecast period, the residential segment is expected to grow at the fastest CAGR of 7.2     %. Numerous user-friendly spin mops for domestic use have been developed due to the rising popularity of "Do It Yourself" and the demand for convenience in house cleaning tools. The market segment is anticipated to continue to dominate during the forecast period.

Distribution channel segment analysis

The distribution channel segment is divided into store-based and non-store based. The store-based segment dominated, with a market share of around 68.8% in 2022. The easy availability of spin mops in store based is expected to propel the segment’s growth. However, it is anticipated that internet retailers will expand the sale of spin mops in the upcoming years.

Some of the Key Market Players: 

  • 3M
  • Freudenberg Group
  • C. Johnson & Son, Inc.
  • Mopnado
  • Bed Bath & Beyond Inc.
  • BISSELL
  • Addis Ltd.
  • Procter & Gamble
  • Mapa Spontex UK Ltd.
  • TTK Prestige Limited

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 561.9 Million
Market size value in 2030 USD 958.2 Million
CAGR (2022 to 2030) 6.9%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Product Type, End-Use, Distribution Channel
Regional Segments North America, Asia Pacific, Europe, Latin America, Middle East and Africa

Frequesntly Asked Questions

As per The Brainy Insights, the size of the spin mops market was valued at USD 561.9 million in 2022 to USD 958.2 million by 2030.

The global spin mops market is growing at a CAGR of 6.9% during the forecast period 2022-2030.

Asia Pacific emerged as the largest market for spin mops.

Key players in the spin mops market are 3M, Freudenberg Group, C. Johnson & Son, Inc., Mopnado, Bed Bath & Beyond Inc., BISSELL, Addis Ltd., Procter & Gamble, Mapa Spontex UK Ltd., and TTK Prestige Limited.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By End-User
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in Hygiene
    5.3. Restraints
          5.3.1. Cost is rising
    5.4. Opportunities
          5.4.1. Easy Availability
    5.5. Challenges
          5.5.1. Spinning Mechanism

6. Global Spin Mops Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Automatic
    6.3. Semi-Automatic

7. Global Spin Mops Market Analysis and Forecast, By End-User
    7.1. Segment Overview
    7.2. Residential
    7.3. Commercial

8. Global Spin Mops Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Store Based
    8.3. Non-Store Based

9. Global Spin Mops Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Spin Mops Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Spin Mops Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. 3M
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Freudenberg Group
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. C. Johnson & Son, Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Mopnado
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Bed Bath & Beyond Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. BISSELL
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Addis Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Procter & Gamble
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Mapa Spontex UK Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. TTK Prestige Limited
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Spin Mops Market, By Product Type, 2019-2030 (USD Million)

2. Global Automatic, Spin Mops Market, By Region, 2019-2030 (USD Million) 

3. Global Semi-Automatic, Spin Mops Market, By Region, 2019-2030 (USD Million) 

4. Global Spin Mops Market, By End-User, 2019-2030 (USD Million)

5. Global Residential, Spin Mops Market, By Region, 2019-2030 (USD Million) 

6. Global Commercial, Spin Mops Market, By Region, 2019-2030 (USD Million) 

7. Global Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

8. Global Store Based, Spin Mops Market, By Region, 2019-2030 (USD Million)

9. Global Non-Store Based, Spin Mops Market, By Region, 2019-2030 (USD Million)

10. North America Spin Mops Market, By Product Type, 2019-2030 (USD Million)

11. North America Spin Mops Market, By End-User, 2019-2030 (USD Million)

12. North America Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

13. U.S. Spin Mops Market, By Product Type, 2019-2030 (USD Million)

14. U.S. Spin Mops Market, By End-User, 2019-2030 (USD Million)

15. U.S. Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

16. Canada Spin Mops Market, By Product Type, 2019-2030 (USD Million)

17. Canada Spin Mops Market, By End-User, 2019-2030 (USD Million)

18. Canada Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

19. Mexico Spin Mops Market, By Product Type, 2019-2030 (USD Million)

20. Mexico Spin Mops Market, By End-User, 2019-2030 (USD Million)

21. Mexico Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

22. Europe Spin Mops Market, By End-User, 2019-2030 (USD Million)

23. Europe Spin Mops Market, By Product Type, 2019-2030 (USD Million)

24. Europe Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

25. Germany Spin Mops Market, By Product Type, 2019-2030 (USD Million)

26. Germany Spin Mops Market, By End-User, 2019-2030 (USD Million)

27. Germany Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

28. France Spin Mops Market, By Product Type, 2019-2030 (USD Million)

29. France Spin Mops Market, By End-User, 2019-2030 (USD Million)

30. France Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

31. U.K. Spin Mops Market, By Product Type, 2019-2030 (USD Million)

32. U.K. Spin Mops Market, By End-User, 2019-2030 (USD Million)

33. U.K. Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

34. Italy Spin Mops Market, By Product Type, 2019-2030 (USD Million)

35. Italy Spin Mops Market, By End-User, 2019-2030 (USD Million)

36. Italy Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

37. Spain Spin Mops Market, By Product Type, 2019-2030 (USD Million)

38. Spain Spin Mops Market, By End-User, 2019-2030 (USD Million)

39. Spain Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

40. Asia Pacific Spin Mops Market, By End-User, 2019-2030 (USD Million)

41. Asia Pacific Spin Mops Market, By Product Type, 2019-2030 (USD Million)

42. Asia Pacific Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

43. Japan Spin Mops Market, By Product Type, 2019-2030 (USD Million)

44. Japan Spin Mops Market, By End-User, 2019-2030 (USD Million)

45. Japan Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

46. China Spin Mops Market, By Product Type, 2019-2030 (USD Million)

47. China Spin Mops Market, By End-User, 2019-2030 (USD Million)

48. China Spin Mops  Market, By Distribution Channel, 2019-2030 (USD Million)

49. India Spin Mops Market, By Product Type, 2019-2030 (USD Million)

50. India Spin Mops Market, By End-User, 2019-2030 (USD Million)

51. India Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

52. South America Spin Mops Market, By Product Type, 2019-2030 (USD Million)

53. South America Spin Mops Market, By End-User, 2019-2030 (USD Million)

54. South America Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

55. Brazil Spin Mops Market, By Product Type, 2019-2030 (USD Million)

56. Brazil Spin Mops Market, By End-User, 2019-2030 (USD Million)

57. Brazil Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

58. Middle East and Africa Spin Mops Market, By Product Type, 2019-2030 (USD Million)

59. Middle East and Africa Spin Mops Market, By End-User, 2019-2030 (USD Million)

60. Middle East and Africa Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

61. UAE Spin Mops Market, By Product Type, 2019-2030 (USD Million)

62. UAE Spin Mops Market, By End-User, 2019-2030 (USD Million)

63. UAE Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

64. South Africa Spin Mops Market, By Product Type, 2019-2030 (USD Million)

65. South Africa Spin Mops Market, By End-User, 2019-2030 (USD Million)

66. South Africa Spin Mops Market, By Distribution Channel, 2019-2030 (USD Million)

List of Figures 

1. Global Spin Mops  Market Segmentation

2. Global Spin Mops  Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Spin Mops Market Attractiveness Analysis By Product Type

9. Global Spin Mops Market Attractiveness Analysis By End-User

10. Global Spin Mops Market Attractiveness Analysis By Distribution Channel

11. Global Spin Mops Market Attractiveness Analysis By Region

12. Global Spin Mops Market: Dynamics

13. Global Spin Mops Market Share By Product Type (2022 & 2030)

14. Global Spin Mops Market Share By End-User (2022 & 2030)

15. Global Spin Mops Market Share By Distribution Channel (2022 & 2030)

16. Global Spin Mops Market Share By Regions (2022 & 2030)

17. Global Spin Mops Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global spin mops market based on the below-mentioned segments:

Global Spin Mops Market by Product Type:

  • Automatic
  • Semi-Automatic

Global Spin Mops Market by End-use:

  • Residential
  • Commercial

Global Spin Mops Market by Distribution Channel:

  • Store Based
  • Non-Store Based

Global Spin Mops Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date