Softgel Manufacturing Equipment Market

Softgel Manufacturing Equipment Market Size by Type (Soft Capsule Encapsulation Machines, Soft Capsule Drying Systems, And Other Auxiliary Devices) By Application (Pharmaceuticals, Health Supplements and Others) Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13213
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
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The Softgel Manufacturing Equipment market was estimated at around 250 million in 2021, growing at a CAGR of nearly 10.9% during 2022-2030. The market is projected to reach approximately USD 600 million by 2030.

Softgel Manufacturing Equipment Market: Overview

Softgel capsules have a number of benefits, including ease of swallowing, odour and taste masking, better absorption, increased bioavailability, and excellent atmospheric stability. Thanks to advancements in industrial knowhow and the use of new materials, traditional capsules now have more features, including tamper-evident packaging, controlled drug release, and the formulation choice of potent APIS due to reduced stomach pH degradation, longer shelf life and appealing aesthetics.

Softgel producers have recently concentrated on creating gelatin-free capsules utilising plant-based polymers. Starch, HPMC, and pullulan-type gums. Vegetarians' medical needs are met by capsules free of gelatin. The main benefit of non-gelatin-based capsules is the technical advantages for producers and suppliers, as well as the decreased animal stock waste. Furthermore, the introduction of vegetable capsules by businesses like Aenova raised their sales revenue by a double-digit proportion. A chewable softgel capsule with improved flavour masking capabilities is being developed by Eurocaps. To expand their market share among the world's vegan population, other market giants like Catalent and Roquette are creating vegan capsules.

Softgel Manufacturing Equipment Market

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Softgel Manufacturing Equipment Market: COVID – 19 Impact Analysis

Every industry has been impacted by the COVID-19 pandemic, including those in the following sectors: aerospace & defence, banking, financial services & insurance, ICT, agriculture, food & beverage, automotive & transportation, chemical & material, consumer goods, retail & eCommerce, energy & power, pharmaceutical & healthcare, packaging. The population has become increasingly confined to their houses and has cut back on their travel, which has a negative or good effect on the market as a whole.

After the COVID-19 pandemic broke out, the majority of businesses started doing research to create oral vaccinations. The market leader in softgel capsules, Catalent, teamed up with a top clinical-stage immunotherapy startup to meet the urgent demand for oral vaccinations. Additionally, research is being done to see if taking vitamin D supplements lessens the severity of mild and severe respiratory pain brought on by SAR-Cov-2 virus infection. The pandemic had varied effects on the pharmaceutical and nutraceutical industries.

Softgel Manufacturing Equipment Market: Growth Drivers

Growth in Nutraceutical industry will accelerate the market’s growth

The nutraceutical industry expanded during this time as a result of increased use of minerals, vitamins, and other health supplements. As a result of product launches by emerging nutraceutical companies using distinctive capsule designs and an increase in the use of vegan and vegetarian capsule options, the market for nutraceuticals has increased. Due to the adoption of a healthy lifestyle and a demographic shift toward the elderly, the demand for vitamin capsules increased.

Market sales significantly increased as a result of the pandemic. The creation of capsules for medications needing a variety of excipients, such as oncology therapies, the improvement of research to create capsules for powerful and essential drug molecules to address bioavailability concerns, and the preference of patients for capsules over alternative oral dosage forms. Manufacturers are making a variety of efforts to offer distinctive empty softgel capsules that are more adaptable and practical for industry applications in the nutraceutical, pharmaceutical, and cosmeceutical sectors.

Due to their suitability for a variety of formulations, including liquid and solid dosage forms, and easy-to-use features when administering medications orally or through inhalation routes, various empty softgel capsules are more likely to be preferred by the pharmaceutical and nutraceutical industries. The market is seeing the introduction of a number of softgel capsule products with cutting-edge unique capsule features, such as chewcaps, hydrophilic sandwich (HS) capsules, duocaps, etc., which are in high demand from consumers.

Softgel Manufacturing Equipment Market: Segmentation Analysis

Based on type the market is segmented as soft capsule encapsulation machines, soft capsule drying systems, and other auxiliary devices. By application, the market is segmented as pharmaceuticals, health supplements and others. In 2020, the nutraceutical sector held the highest share with 38%. Companies that produce nutraceuticals mostly work on creating dietary supplements, vitamins, and minerals. So, the development of softgel formulation is mostly a response to the growing demand for nutraceutical products. The majority of manufacturers of nutraceuticals derive roughly 31% of their overall revenue from their formulations. Its rapid development and sizable market share have been attributed to rising consumer knowledge of health supplements in developing countries, an increase in production facilities, and a spike in sales as a result of the COVID-19 epidemic. Due to increased collaboration with SMEs and outsourcing manufacturing softgel capsules, Pharma established the second highest share in this area, which directly drove the expansion of the Contract Manufacturing Organization (CMO) segment. The cosmeceutical market's increased demand for skin and hair care products has driven up the manufacturing of softgel capsules.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Million
CAGR (2022 to 2030) 10.9%
Segments Covered

By Type
By Application

Key Insights:

  • Based on Type segmentation, the soft capsule encapsulation machines segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the pharmaceuticals segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2021.

Recent Development

  • In April 2022, Aenova began work on a new structure for very potent active chemicals at its Regensburg headquarters. Modern manufacturing facilities create medicines that are very effective against cancer.
  • In November 2020, Aenova debuted VegaGels, their most recent vegan soft capsules. They follow the rules set down by the United States, the European Union, and China.

Regional Landscape

In 2021, North America will hold the greatest market share for Softgel at 29.13%. enhanced production methods, the presence of large businesses in the area, and increased R&D spending to diversify their product line. Additionally, the existence of consumers who are concerned about their health and the presence of pharma leaders in the area are the main causes of the greatest market share. With a CAGR of 8.7%, APAC is recognised as the market with the quickest growth. Factors contributing to the region's rapid growth include the huge number of generic drug producers in China and India, the rising need for affordable treatments, the booming economy, and the expansion of contract manufacturing businesses. The expansion of the European market is projected to be aided by the rise in spending on customised medicine and the implementation of high-tech softgel production methods.

List of the prominent players in the Global Softgel Manufacturing Equipment market:

  • Changsung
  • SKY
  • Technophar
  • Pharmagel
  • GIC Engineering
  • Sankyo
  • Kamata
  • Bochang
  • Tooltronics
  • Long March Tianmin

The global Softgel Manufacturing Equipment market is segmented as follows:

By Type

  • Soft capsule encapsulation machines
  • Soft capsule drying systems and
  • Other auxiliary devices

By Application

  • Pharmaceuticals
  • Health supplements and
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • ArgentinaRest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing awareness about plant based capsules
          5.2.2. Technological evolution
    5.3. Restrains
          5.3.1. High Cost
    5.4. Opportunities
          5.4.1. Growing market

6. Global Softgel Manufacturing Equipment Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Soft capsule encapsulation machines
    6.3. Soft capsule drying systems and
    6.4. Other auxiliary devices

7. Global Softgel Manufacturing Equipment Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Pharmaceuticals
    7.3. Health supplements and
    7.4. Others

8. Global Softgel Manufacturing Equipment Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Softgel Manufacturing Equipment Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Softgel Manufacturing Equipment market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Changsung
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. SKY
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Technophar
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Pharmagel
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. GIC Engineering
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Sankyo
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Kamata
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Bochang
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Tooltronics
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Long March Tiamin
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

2. Global Soft capsule encapsulation machines Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion) 

3. Global Drying systems Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion) 

4. Global Others Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion) 

5. Global Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

6. Global Pharmaceuticals Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion) 

7. Global Healthcare Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion)

8. Global Others Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion)  

9. Global Softgel Manufacturing Equipment  Market, By Region, 2022-2030(USD Billion) 

10. Global Softgel Manufacturing Equipment  Market, By North America, 2022-2030(USD Billion) 

11. North America Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

12. North America Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

13. U.S. Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

14. U.S. Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion)  

15. Canada Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

16. Canada Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

17. Mexico Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

18. Mexico Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

19. Europe Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

20. Europe Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

21. Germany Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

22. Germany Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

23. France Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

24. France Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

25. U.K. Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

26. U.K. Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion)  

27. Italy Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

28. Italy Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

29. Spain Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

30. Spain Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion)

31. Rest of Europe Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

32. Rest of Europe Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion)

33. Asia Pacific Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

34. Asia Pacific Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

35. Japan Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

36. Japan Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

37. China Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

38. China Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

39. India Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

40. India Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

41. Australia Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

42. Australia Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

43. South Korea Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

44. South Korea Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

45. Rest of Asia-Pacific Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

46. Rest of Asia-Pacific Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

47. South America Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

48. South America Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion)  

49. Brazil Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

50. Brazil Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

51. Argentina Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

52. Argentina Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

53. Rest of Latin America Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

54. Rest of Latin America Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

55. Middle East and Africa Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

56. Middle East and Africa Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

57. UAE Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

58. UAE Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

59. South Africa Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

60. South Africa Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

61. Egypt Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

62. Egypt Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

63. Kuwait Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

64. Kuwait Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

65. Saudi Arabia Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

66. Saudi Arabia Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

67. Rest of Middle East Softgel Manufacturing Equipment  Market, By Type, 2022-2030(USD Billion) 

68. Rest of Middle East Softgel Manufacturing Equipment  Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Softgel Manufacturing Equipment  Market Segmentation

2. Softgel Manufacturing Equipment  Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Softgel Manufacturing Equipment  Market Attractiveness Analysis By Type

9. Global Softgel Manufacturing Equipment  Market Attractiveness Analysis By Application

10. Global Softgel Manufacturing Equipment  Market Attractiveness Analysis By Region

11. Global Softgel Manufacturing Equipment  Market: Dynamics

12. Global Softgel Manufacturing Equipment  Market Share By Type(2022 & 2030)

13. Global Softgel Manufacturing Equipment  Market Share By Application(2022 & 2030)

14. Global Softgel Manufacturing Equipment  Market Share by Regions (2022 & 2030)

15. Global Softgel Manufacturing Equipment  Market Share by Company (2021)

By Type

  • Soft capsule encapsulation machines
  • Soft capsule drying systems and
  • Other auxiliary devices

By Application

  • Pharmaceuticals
  • Health supplements and
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • ArgentinaRest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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