SME Insurance Market

SME Insurance Market Size by Product Type (Property Insurance, Liability Insurance, Business Interruption Insurance, Cyber Insurance, Commercial Auto Insurance and Others), Company Size (Micro Enterprises, Small Enterprises, and Medium-sized Enterprises), Industry Vertical (Retail, Manufacturing, Hospitality, Healthcare, Construction, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14540
  • Published Date: Sep, 2024
  • Pages: 239
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global SME insurance market was valued at USD 28 billion in 2023 and grew at a CAGR of 5% from 2024 to 2033. The market is expected to reach USD 45.60 billion by 2033. The rapid growth and expansion of MSMEs will drive the growth of the global SME insurance market.

Market Introduction:

SME insurance is abbreviated form of Small and Medium Enterprises insurance. SME insurance is designed for small and medium business enterprises to protect them against myriads of risks and threats. The risks and threats can lead to potential financial, property and life loss. Small and medium enterprises are disproportionately impacted given the low levels of reserve capital or cushioning they have unlike large enterprises with big pockets. SME insurance can be customized to cover all the aspects specific to a particular business. property insurance, liability insurance, and professional indemnity insurance are a few common and known examples of SME insurance. Property insurance is meant for physical assets of the company, including the buildings, machines, equipment, raw materials and other inventories. The evolving nature of risks and threats have led to the introduction of new categories of insurance like cyber insurance. SME insurance allows businesses to safeguard their assets by transferring the potential loss from perceived threats over to third parties against a premium. It ensures smooth and uninterrupted operations, business stability and prudent risk management. SME insurance is also a legal obligation and compliance requirement in most economies, making it a highly valuable and demanded product globally.

SME Insurance Market Size

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Recent Development
  • Startup CoverSure, a consumer-focused provider of insurance technology, raised $4 million during its pre-series a financing round headed by listed and private company investor Enam Holdings. Along with expanding its company in the nation, CoverSure will use the funds to develop a platform for consumer-centric insurance engagement that makes use of data analytics and machine learning skills. 

Market Dynamics:

Drivers

The rapid growth expansion of MSMEs – MSMEs or micro, small and medium enterprises are backbones of national economies. they are the most dominant employers and contribute significantly towards employment and income generation for individuals as well as the national GDP and income. They promote entrepreneurship, women empowerment, domestic goods. They also protect craftsmanship and advocate inclusivity. They drive innovation, collaboration, growth and development for everyone. Governments, private and global institutions have all recognized the value of MSMEs for national and global economy, encouraging them to prioritize the growth and expansion of MSMEs through regulatory support, incentives, subsidies, funding and policy changes. these changes are accompanied by guidelines directed towards protecting MSMEs from various risks and threats through insurance. Awareness amongst the stakeholders about need, importance and benefits of insurance also facilitate a greater adoption of SME insurance. SME insurance is by MSMEs given the comprehensive, holistic and customizable nature of the products. SME insurance is designed after assessing the natures, needs and requirements of MSMEs, thereby making it the preferred choices. therefore, the rapid growth and expansion of the MSMEs will drive the global SME insurance market.

Restraints:

Complexity and cost concerns small and medium enterprises do not have big budgets and extensive capital unlike large enterprises. Small budgets lead to difficult financial decisions and limited choices. the evolving nature of threats and risks have increased the complexity of calculating the potential damage they carry. The unique and subjective nature of products, services and operations of small and medium enterprises adds to the complexity in assessing values. The compliance regulations further add a layer of complexity which alienates enterprises. The lack of awareness about SME insurance and knowledge about insurance components, deliverables, and compliance guidelines also limit the market’s growth. therefore, the complexity and cost concerns associated with SME insurance will hamper the market’s growth.

Opportunities:

Stringent regulatory guidelines the increasing incidence of cyberattacks, natural disasters, global health, economic uncertainties and geopolitical volatility have increased the risk of financial loss, property loss, operational restrictions and abrupt closure of businesses activities. This leads to significant loss to individual businesses as well as the overall national economy. Small and medium enterprises are disproportionately impacted given the lack of savings, funds or cushioning they have to weather these uncertainties and closures unlike large enterprises. Governments, industry participants and other stakeholders understand the need to protect businesses against these risks. Therefore, governments worldwide have introduction legislations making it mandatory for businesses to acquire insurance for various critical aspects of their businesses. governments have also set up relevant authorities to ensure implementation and accountability on the part of businesses. these initiatives will propel the global SME insurance market’s growth.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global SME insurance market, with a 38% market revenue share in 2023.

the population in the region is well aware about insurance and compliance regulations including small and medium enterprises, contributing positively towards the regional growth of SME insurance market in North America. Additionally, the regional insurance market is well-established with presence of significant market players offering wide variety of insurance services. the automation in the insurance industry has contributed to more efficient and seamless insurance services in the region. favourable regulatory environment with economic stability also contribute to the market’s growth.

North America Region SME Insurance Market Share in 2023 - 38%

 

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  • Zurich Insurance Group (Zurich), a major worldwide multi-line insurer, closed a $60 million Series C equity investment in Cowbell, a leading supplier of cyber insurance for small and medium-sized organizations (SMEs). With the $60 million investment, Cowbell intends to enhance cyber resilience services, expand its footprint in important international markets, launch new, cutting-edge goods to the market, and fortify strategic alliances in addition to scaling operations to meet rising demand. The company intends to extend its technical infrastructure to achieve greater savings and assist faster policyholder and broker decision-making across traditional, digital, and API-driven channels by leveraging current advancements in AI and Generative AI (GenAI).
Product Type Segment Analysis

The product type segment is divided into property insurance, liability insurance, business interruption insurance, cyber insurance, commercial auto insurance and others. The property insurance segment dominated the market, with a market share of around 37% in 2023. Property insurance insurers property or physical assets like buildings, machinery, equipment and inventory among other things against damage of any kind. The damage could be theft, fire, natural disasters like earthquake or flooding, and vandalism or industrial accidents. Physical assets are capital-intensive assets and uninsured assets can lead to heavy financial losses. Insuring property assets ensures risk mitigation. Physical assets are fundamental to the business operations and therefore the property insurance is vital for businesses. businesses are legally obligated to buy property insurance, which also contributes to the segment’s dominance.

  • The Insurance Regulatory and Development Authority of India (IRDAI), the country's insurance sector regulator under the Ministry of Finance, Government of India, has granted a direct broking (general) license to Bengaluru-based Bizcovr Insurance Broking Private Limited, which operates under the brand name Covrzy. In addition to providing a wide range of business insurance options, this helps Covrzy function as a direct insurance broker in India and builds the startup's reputation.
Company size Segment Analysis

The company size segment is divided into micro enterprises, small enterprises, and medium-sized enterprises. The medium-sized enterprises segment dominated the market, with a market share of around 47% in 2023. Medium-sized enterprises can be defined as business that employ 50-250 employees. They dominate the segment given the higher value of assets in medium-sized enterprises. Furthermore, they are more organized and regulated, making it mandatory under regulatory and compliance guidelines to get assets, employees and business operation insured against risks. The wider scale of operations of medium-sized enterprises exposing it to more risks and thereby necessitate insurance coverage. Furthermore, medium0szied enterprises have relatively higher budget which also augments the adoption of insurance in medium-sized enterprises.

  • The new insurance and risk management products that RiskBirbal, an insurance broker located in Delhi, is launching are designed to help small and medium-sized enterprises reduce their financial risks. Together with financial solutions, the organization will provide online quotes for all of the policies. The business reduces financial risk and develops solutions for MSMEs by utilizing risk management techniques, artificial intelligence, and Internet of things-based technology.
Industry vertical Segment Analysis

The industry vertical segment is divided into retail, manufacturing, hospitality, healthcare, construction, and others. The retail segment dominated the market, with a market share of around 35% in 2023. Retail segment has several assets including physical stores, machines, devices, equipment, inventory amongst other things which increases the risk and exposure to of the sector, necessitating the need for insurance coverage. The retail segment is dynamic and deals with relatively more traffic in the form of customers, vendors, regular shipments of fresh produce and other FMCG products, consumer durables etc., all of which increases the risk and exposure to damage. furthermore, the retail segment is governed by stringent regulation making it mandatory under compliance laws to have insurance. Insurance reduces risks, ensures business continuity, and reduces financial loss.

  • A strategic relationship was formed between Healthysure, a top supplier of all-inclusive employee benefits solutions, and the Western India Regional Council (WIRC) to increase healthcare access and insurance penetration among Chartered Accountant (CA) businesses and Small and Medium Enterprises (SMEs). Through this partnership, Healthysure is demonstrating its dedication to reaching 100% insurance coverage in India by 2047 and utilizing SMEs as key players in this revolutionary process.
Some of the Key Market Players:
  • AlG (African Insurance Group)
  • Allianz
  • Aviva
  • AXA
  • Chubb
  • CPIC
  • Hiscox
  • Liberty Mutual
  • PICC (People’s Insurance Company of China)
  • Zurich

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 28 Billion
Market size value in 2033 USD 45.60 Billion
CAGR (2024 to 2033) 5%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level.
Segments Product Type, Company Size and Industry Vertical

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global SME insurance market was valued at USD 28 billion in 2023 to USD 45.60 billion by 2033.

Global SME insurance market is growing at a CAGR of 5% during the forecast period 2024-2033.

The market's growth will be influenced by the rapid growth expansion of MSMEs.

Complexity and cost concerns could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global SME insurance market based on below mentioned segments:

Global SME Insurance Market by Product Type:

  • Property Insurance
  • Liability Insurance
  • Business Interruption Insurance
  • Cyber Insurance
  • Commercial Auto Insurance
  • Others

Global SME Insurance Market by Company Size:

  • Micro Enterprises
  • Small Enterprises
  • Medium-sized Enterprises

Global SME Insurance Market by Industry Vertical:

  • Retail
  • Manufacturing
  • Hospitality
  • Healthcare
  • Construction
  • Others

Global SME Insurance Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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