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The global skin-lightening products market was valued at USD 9.72 billion in 2023 and grew at a CAGR of 6.69% from 2024 to 2033. The market is expected to reach USD 18.57 billion by 2033. The increasing awareness about personal care will drive the growth of the global skin-lightening products market.
Skincare is an essential part of personal care in the modern world. Increasing awareness and knowledge about such products have recently increased demand. The niche segment of skin-lightening products has grown significantly compared to other segments. Skin brightening products aim to reduce the melanin content in the body, which is the prime driver of skin darkening. Skin-lightening products can be used to lighten the entire face of the skin or to lighten dark spots that may have appeared due to acne marks or hyperpigmentation. Skin-lightening products are used to reduce dark pigmentation that is left after a cut, nick, or wound. Glutathione is injected into the face or skin and is the most known and asked-for ingredient for skin lightening. It can be injected directly into the skin through injections. Hydroquinone is a potent ingredient used in skin-lightening products as it effectively reduces melanocytes. Similarly, Vitamin C is also used in skin-lightening products. Vitamin C has been quite popular in the past few years as an active ingredient to brighten and lighten skin. Vitamin C is also known to effectively reduce melanin synthesis in skin cells. Furthermore, glycolic acid and kojic acid are known to lighten skin effectively. These products are available in various sizes, textures, forms and packaging. They are found in the form of creams, serums, lotions etc.
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The rising awareness about skincare – the internet and social media have contributed to growing information about skincare, their causes and solutions. The increasing knowledge and information facilitating self-awareness about one's skin, hair, and overall physical appearance have increased the demand for personal care products that cater to each person's needs and requirements. Skin lightening products are one of the most demanded products as it helps in brightening, de-tanning, exfoliation, spot treatment or reducing blemishes, pigmentation, scars etc. furthermore, the introduction of home-grown brands with natural ingredients and the concept of personalized skincare has led to the expansion of personal care products market. The rise in disposable income of the population has increased the willingness and desire to spend on personal care products. Therefore, the rising awareness about skincare will bode well for the market's growth.
The growing awareness about the side effects of skin-lightening products – several studies have examined the effects of skin-lightening products and concluded that these products are unsafe and can cause harmful side effects. One of the most significant and lethal harmful effects is mercury poising which can cause irreversible damage to organs like kidneys and liver. Furthermore, these products can lead to rashes, hives, dermatitis, skin thinning, and darkening. They also affect the mental health of the consumer besides physical consequences. The growing awareness about the side effects of skin-lightening products will hamper the market's growth.
The introduction of skin-lightening products for other body parts – for years, the skin-lightening products market was dominated by facial products. However, over the years, the products have diversified to include skin-lightening products for knees, elbows, armpits, back of the neck, inner thighs and other human body areas. Furthermore, these products have created a niche segment catering to one specific body part, thereby increasing revenue and sales for market players. Additionally, introducing natural skin-lightening products with organic ingredients claiming to be effective minus any side effects, has expanded the market. Therefore, product diversification in skin-lightening products will drive market expansion and development in the forecast period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global skin-lightening products market, with a 41.76% market revenue share in 2023.
The region's population size is a significant contributor to the market's growth. The colonization of India and other parts of the South Asian world has left a psychological imprint on the region's population concerning skin colour, meaning that lighter skin is considered more beautiful. Furthermore, the extensive advertising by skin care companies offering skin-lightening products and their endorsement by big celebrities influenced the market demand positively. Many market players offering effective skin-lightening products cater to the market demand. The increase in advertising of skin-lightening products for dark armpits, knees, elbows, necks and other body parts is also driving the market's growth.
Asia Pacific Region Skin Lightening Products Market Share in 2023 – 41.76%
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The product type segment is divided into creams, toners, cleansers, lotions, masks and others. The creams segment dominated, with a market share of around 40.44% in 2023. Essentially, a cream is an oil and water mixture. More specifically, it is a sort of emulsion composed of oil and water phases. Creams offer moisturizing and soothing effects for the skin. They provide hydration, and the user feels the texture to be smooth and to their liking. Multiple brands offer several cream-based skin-lightening products. Furthermore, creams with skin-lightening properties can be infused with other ingredients to offer more benefits like sun protection, anti-ageing, reduced pigmentation etc. the affordability and accessibility of creams also drive the segment's growth.
The end-user segment is divided into men and women. The women's segment dominated, with a market share of around 69.56% in 2023. Women are more concerned about beauty and looks than men. They are also expected to be more presentable in society. The societal pressure and association of beauty with lighter skin for several reasons also add to women's growing demand for skin-lightening products. The majority of the products in the skincare market cater to the female audience. Skincare and personal care habits and products associated with women are more discussed than men. Beauty brands' extensive marketing and advertising target the female audience, driving the segment's growth.
The distribution channel segment is divided into supermarkets/hypermarkets, pharmacies, online, speciality stores, beauty stores, convenience stores and others. The supermarkets/hypermarkets segment dominated, with a market share of around 35.78% in 2023. Supermarkets/hypermarkets have a dedicated aisle for personal care products, within which there is a section catering to only skin care products, which offers visibility to brands and greater accessibility and choice for consumers in a single place. Supermarkets/hypermarkets have products of all kinds in all sizes. Furthermore, they offer discounts and deals from time to time. They also have free samples and demonstrations presented by different brands. The extensive network of supermarkets/hypermarkets makes them a preferred choice over other sales channels as it is convenient, affordable, accessible and familiar for consumers.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 9.72 Billion |
| Market size value in 2033 | USD 18.57 Billion |
| CAGR (2024 to 2033) | 6.69% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Product Type, End-User and Distribution Channel |
As per The Brainy Insights, the size of the global skin lightening products market was valued at USD 9.72 billion in 2023 to USD 18.57 billion by 2033.
Global skin lightening products market is growing at a CAGR of 6.69% during the forecast period 2024-2033.
The market's growth will be influenced by the rising awareness about skin care.
The growing awareness about the side effects of skin lightening products could hamper the market growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product Type
4.3.2. Market Attractiveness Analysis by End User
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The rising awareness about skin care
5.3. Restraints
5.3.1. The growing awareness about the side effects of skin lightening products
5.4. Opportunities
5.4.1. The introduction of skin lightening products for other body parts
5.5. Challenges
5.5.1. The vocal activism against colourism
6. Global Skin Lightening Products Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Creams
6.3. Toners
6.4. Cleansers
6.5. Lotions
6.6. Masks
6.7. Others
7. Global Skin Lightening Products Market Analysis and Forecast, By End User
7.1. Segment Overview
7.2. Men
7.3. Women
8. Global Skin Lightening Products Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Supermarkets/Hypermarkets
8.3. Pharmacies
8.4. Online
8.5. Specialty Stores
8.6. Beauty Stores
8.7. Convenience Stores
8.8. Others
9. Global Skin Lightening Products Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Skin Lightening Products Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Skin Lightening Products Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Avon Products, Inc.
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Beiersdorf AG
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Himalaya Global Holdings Ltd.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Kao Corporation
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. L’Oréal S.A.
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Lotus Herbals Pvt. Ltd.
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Procter & Gamble
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Shiseido Co., Ltd.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Unilever
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. VLCC Health Care Limited
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
2. Global Creams Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
3. Global Toners Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
4. Global Cleansers Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
5. Global Lotions Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
6. Global Masks Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
7. Global Others Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
8. Global Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
9. Global Men Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
10. Global Women Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
11. Global Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
12. Global Supermarkets/Hypermarkets Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
13. Global Pharmacies Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
14. Global Online Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
15. Global Specialty Stores Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
16. Global Beauty Stores Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
17. Global Convenience Stores Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
18. Global Others Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
19. Global Skin Lightening Products Market, By Region, 2020-2033 (USD Billion)
20. North America Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
21. North America Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
22. North America Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
23. U.S. Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
24. U.S. Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
25. U.S. Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
26. Canada Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
27. Canada Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
28. Canada Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
29. Mexico Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
30. Mexico Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
31. Mexico Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
32. Europe Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
33. Europe Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
34. Europe Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
35. Germany Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
36. Germany Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
37. Germany Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
38. France Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
39. France Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
40. France Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
41. U.K. Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
42. U.K. Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
43. U.K. Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
44. Italy Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
45. Italy Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
46. Italy Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
47. Spain Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
48. Spain Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
49. Spain Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
50. Asia Pacific Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
51. Asia Pacific Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
52. Asia Pacific Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
53. Japan Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
54. Japan Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
55. Japan Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
56. China Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
57. China Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
58. China Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
59. India Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
60. India Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
61. India Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
62. South America Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
63. South America Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
64. South America Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
65. Brazil Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
66. Brazil Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
67. Brazil Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
68. Middle East and Africa Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
69. Middle East and Africa Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
70. Middle East and Africa Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
71. UAE Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
72. UAE Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
73. UAE Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
74. South Africa Skin Lightening Products Market, By Product Type, 2020-2033 (USD Billion)
75. South Africa Skin Lightening Products Market, By End User, 2020-2033 (USD Billion)
76. South Africa Skin Lightening Products Market, By Distribution Channel, 2020-2033 (USD Billion)
List of Figures
1. Global Skin Lightening Products Market Segmentation
2. Skin Lightening Products Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Skin Lightening Products Market Attractiveness Analysis by Product Type
9. Global Skin Lightening Products Market Attractiveness Analysis by End User
10. Global Skin Lightening Products Market Attractiveness Analysis by Distribution Channel
11. Global Skin Lightening Products Market Attractiveness Analysis by Region
12. Global Skin Lightening Products Market: Dynamics
13. Global Skin Lightening Products Market Share by Product Type (2023 & 2033)
14. Global Skin Lightening Products Market Share by End User (2023 & 2033)
15. Global Skin Lightening Products Market Share by Distribution Channel (2023 & 2033)
16. Global Skin Lightening Products Market Share by Regions (2023 & 2033)
17. Global Skin Lightening Products Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global skin lightening products market based on below mentioned segments:
Global Skin Lightening Products Market by Product Type:
Global Skin Lightening Products Market by End User:
Global Skin Lightening Products Market by Distribution channel:
Global Skin Lightening Products Market by Region:
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