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Screenless Display Market

Global Screenless Display Market Size By Product Type (Retinal Display, Visual Image, Synaptic Interface), by Application (Head-mounted Display, Holographic Projection, Head-up Display, Others), by End-user (Automotive, Consumer Electronics, Aerospace & Defense, Healthcare, Commercial), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12827
  • Published Date: Jul, 2022
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global screenless display market is expected to reach USD 16.05 billion by 2030, at a CAGR of 24.1% during the forecast period 2022 to 2030. The screenless display market has been growing owing to advancements in technologies. Furthermore, low power & space requirement coupled with enhanced privacy & security has driven the growth of the screenless display market during the forecast period.

Market Overview:

Screenless displays are developing technology in the industry of displays. The interface allows the users to transmit and display data without using a projector or a screen. Screenless, as the name suggests, "no screen," is the entire transmission of data, and display of the information is done without the assistance of the screen. To solve the major problems associated with the device miniaturization, experts came across a brilliant idea for this screenless display. Screenless displays very much profit lower space requiring displays. These screenless displays can project 3D images. Various drawbacks of screen-based displays and 2d images can be avoided. This technology is very much helpful in converting a mobile phone into a TV. This screenless display technology uses interactive projection technology with visual presentation and 3D projections technology. There are three types of screenless displays- visual image display, retinal display, and synaptic interface. The optical image display identifies any image using the human eye. The retinal collection reflects the production of the image on the retina directly. The synaptic interface directly sends the data to the human brain without light. This screenless display technology is slowly becoming the most effective communication, education, security, and business system for various companies.

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Market Dynamics:

Drivers:
  • High adoption rate due to advanced technological features

The increase in the adoption of intelligent infrastructure solutions worldwide is a major driving factor in the screenless display market. People are demanding it because of its various features and advanced technologies. The advanced technology is helping to replace the touch screen displays. It has low power demand. It has a lesser space requirement. It has better security and privacy settings which is expected to help increase the market growth of screenless displays.

Restraints:
  • High cost and limited availability

A high cost is associated with screenless displays. This smart technology requires a lot of investment for manufacturing and maintenance. Hence, money is a vital factor responsible for its limited availability. Due to its limited availability, it is little known to the world, and this lack of awareness about this smart technology acts as a restraining factor in the screenless display market. More advancement is needed to boost the technology.

Opportunities:
  • Rising demand from various industries

The increasing demand from the defense and aerospace industry is increasing the opportunity for the market to grow. The requirement for a communicative interface with no space restriction is a positive feature. The product innovations and developments in display technology are further creating growth opportunities. There is an increase in demand for screenless monitor solutions across the world. The rise in gaming solutions is creating an opportunity for the screenless display market to flourish.

Challenges:
  • The outbreak of the Covid-19

Covid-19 affected almost every market sector, and it also impacted the screenless display market. The players operating in the supply chain were significantly affected. There was a lack of skilled workforce or labor, which in a way affected the screenless display market. Various obstacles were created amid the pandemic outbreak because of several restrictions and lockdowns. Multiple projects were canceled and delayed, which challenged the growth of the screenless display market.

Segmentation Analysis:

The global screenless display market has been segmented based on product type, application, end-user, and regions.

  • The product type segment is divided into retinal display, visual image, and synaptic interface. The visual image segment dominated the market, with a market share of around 42% in 2021. The visual image segment has been growing owing to the increasing use of holograms for image display that can be easily stored on any device.
  • The application segment is divided into head-mounted displays, holographic projection, head-up displays, and others. Over the forecast period, the holographic projection segment is expected to grow at the fastest CAGR of 28.8%. The holographic projection segment is increasing owing to the cost-effectiveness and high-quality display units.
  • The end-user segment is divided into automotive, consumer electronics, aerospace & defense, healthcare, and commercial. In 2021, the healthcare segment dominated the market, accounting for around 33% of global revenue. The increasing use of the screenless displays market by physicians to view the infected areas of the patients during surgeries drives the market growth in the healthcare industry.
Regional Segmentation Analysis:

The regions analyzed for the screenless display market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global screenless display market, with a 39.4% share of the market revenue in 2021.

  • The North American region currently dominates the screenless display market with a 39.4% market revenue share in 2021. Countries in the North American region like the U.S. have increased their investment in research and development activities, propelling the market's growth. The technological advancement in the screenless display in the North American countries drives the market growth in the region. 

North America Region Screenless Display Market Share in 2021 - 39.4%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global screenless display market industry.

List of Key Market Players:

  • Zebra Imaging Inc.
  • Avegant Corporation
  • Microsoft Corporation
  • BAE Systems
  • MicroVision Inc.
  • RealView Imaging Ltd.
  • Seeral technologies S.A.
  • Synaptic incorporated
  • Holoxica Ltd.
  • Google Inc.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Screenless Display Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global screenless display market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global screenless display market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Screenless display based on product type, application, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global screenless display market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global screenless display market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global screenless display market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the screenless display market was valued at USD 2.3 billion in 2021 to USD 16.05 billion by 2030.

The global screenless display market is growing at a CAGR of 24.1% during the forecast period 2022-2030.

The global screenless display market has been segmented based on product type, application, end-user, and regions. The visual image segment led the market in 2021.

The North American region emerged as the largest market for screenless displays.

The market's growth will be influenced by the high adoption rate due to advanced technological features.

High cost and limited availability could hamper the market growth.

Rising demand from various industries will provide huge opportunities to the market.

Key players are Zebra Imaging Inc., Avegant Corporation, Microsoft Corporation, BAE Systems, MicroVision Inc., RealView Imaging Ltd., Seeral technologies S.A., Synaptic incorporated, Holoxica Ltd., and Google Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. High adoption rate due to advanced technological features
    5.3. Restraints
          5.3.1. High cost and limited availability
    5.4. Opportunities
          5.4.1. Rising demand from various industries
    5.5. Challenges
          5.5.1. Outbreak of the Covid-19

6. Global Screenless Display Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Retinal Display
    6.3. Visual Image
    6.4. Synaptic Interface

7. Global Screenless Display Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Head-mounted Display
    7.3. Holographic Projection
    7.4. Head-up Display
    7.5. Others

8. Global Screenless Display Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Automotive
    8.3. Consumer Electronics
    8.4. Aerospace & Defense
    8.5. Healthcare
    8.6. Commercial

9. Global Screenless Display Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Screenless Display Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Screenless Display Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. Zebra Imaging Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Avegant Corporation
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Holoxica Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Microsoft Corporation
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. BAE Systems
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. MicroVision Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. RealView Imaging Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Seeral technologies S.A.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Synaptic incorporated
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Google Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Retinal Display Screenless Display Market, By Region, 2019-2030 (USD Billion) 

3. Global Visual Image Screenless Display Market, By Region, 2019-2030 (USD Billion)

4. Global Synaptic Interface Screenless Display Market, By Region, 2019-2030 (USD Billion)

5. Global Screenless Display Market, By Application, 2019-2030 (USD Billion) 

6. Global Head-mounted Display Screenless Display Market, By Region, 2019-2030 (USD Billion) 

7. Global Holographic Projection Screenless Display Market, By Region, 2019-2030 (USD Billion)

8. Global Head-up Display Screenless Display Market, By Region, 2019-2030 (USD Billion) 

9. Global Others Screenless Display Market, By Region, 2019-2030 (USD Billion) 

10. Global Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

11. Global Automotive Screenless Display Market, By Region, 2019-2030 (USD Billion) 

12. Global Consumer Electronics Screenless Display Market, By Region, 2019-2030 (USD Billion) 

13. Global Aerospace & Defense Screenless Display Market, By Region, 2019-2030 (USD Billion)

14. Global Healthcare Screenless Display Market, By Region, 2019-2030 (USD Billion)

15. Global Commercial Screenless Display Market, By Region, 2019-2030 (USD Billion)

16. North America Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

17. North America Screenless Display Market, By Application, 2019-2030 (USD Billion) 

18. North America Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

19. U.S. Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

20. U.S. Screenless Display Market, By Application, 2019-2030 (USD Billion) 

21. U.S. Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

22. Canada Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

23. Canada Screenless Display Market, By Application, 2019-2030 (USD Billion) 

24. Canada Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

25. Mexico Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

26. Mexico Screenless Display Market, By Application, 2019-2030 (USD Billion) 

27. Mexico Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

28. Europe Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

29. Europe Screenless Display Market, By Application, 2019-2030 (USD Billion) 

30. Europe Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

31. Germany Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

32. Germany Screenless Display Market, By Application, 2019-2030 (USD Billion) 

33. Germany Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

34. France Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

35. France Screenless Display Market, By Application, 2019-2030 (USD Billion) 

36. France Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

37. U.K. Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

38. U.K. Screenless Display Market, By Application, 2019-2030 (USD Billion) 

39. U.K. Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

40. Italy Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

41. Italy Screenless Display Market, By Application, 2019-2030 (USD Billion) 

42. Italy Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

43. Spain Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

44. Spain Screenless Display Market, By Application, 2019-2030 (USD Billion) 

45. Spain Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

46. Asia Pacific Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

47. Asia Pacific Screenless Display Market, By Application, 2019-2030 (USD Billion) 

48. Asia Pacific Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

49. Japan Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

50. Japan Screenless Display Market, By Application, 2019-2030 (USD Billion) 

51. Japan Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

52. China Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

53. China Screenless Display Market, By Application, 2019-2030 (USD Billion) 

54. China Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

55. India Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

56. India  Screenless Display Market, By Application, 2019-2030 (USD Billion) 

57. India Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

58. South America Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

59. South America Screenless Display Market, By Application, 2019-2030 (USD Billion) 

60. South America Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

61. Brazil Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

62. Brazil Screenless Display Market, By Application, 2019-2030 (USD Billion) 

63. Brazil Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

64. The Middle East and Africa Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

65. The Middle East and Africa Screenless Display Market, By Application, 2019-2030 (USD Billion) 

66. The Middle East and Africa Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

67. UAE Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

68. UAE Screenless Display Market, By Application, 2019-2030 (USD Billion) 

69. UAE Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

70. South Africa Screenless Display Market, By Product Type, 2019-2030 (USD Billion) 

71. South Africa Screenless Display Market, By Application, 2019-2030 (USD Billion) 

72. South Africa Screenless Display Market, By End-User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Screenless Display Market Segmentation

2. Screenless Display Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Screenless Display Market Attractiveness Analysis By Product Type

9. Global Screenless Display Market Attractiveness Analysis By Application

10. Global Screenless Display Market Attractiveness Analysis By End-User

11. Global Screenless Display Market Attractiveness Analysis By Region

12. Global Screenless Display Market: Dynamics

13. Global Screenless Display Market Share by Product Type (2022 & 2030)

14. Global Screenless Display Market Share by Application (2022 & 2030)

15. Global Screenless Display Market Share by End-User (2022 & 2030)

16. Global Screenless Display Market Share by Regions (2022 & 2030)

17. Global Screenless Display Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global screenless display market based on the below-mentioned segments:

Global Screenless Display Market by Product Type:

  • Retinal Display
  • Visual Image
  • Synaptic Interface

Global Screenless Display Market by Application:

  • Head-mounted Display
  • Holographic Projection
  • Head-up Display
  • Others

Global Screenless Display Market by End-User:

  • Automotive
  • Consumer Electronics
  • Aerospace & Defense
  • Healthcare
  • Commercial

Global Screenless Display Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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