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The global scarves and shawls market was valued at USD 25 billion in 2023 and grew at a CAGR of 7% from 2024 to 2033. The market is expected to reach USD 49.17 billion by 2033. The increasing disposable income of consumers will drive the growth of the global scarves and shawls market.
Scarf is a long, small piece of material that might be twisted and put on the neck or head to improve the garments’ appearance or to protect oneself from cold. Scarves are of different types of fabric like wool for winter season, silk for summer season, cotton and cashmere among many others. In cold weather, woollen scarves are used to insulate while in warmer months’ silk scarves can be worn as accessories to create a classy look or protect skin from the sun. Scarves can be worn in various ways including looped, draped, tied, or can be wrapped round the neck in a simple way. It can also be worn to accessorize clothing where it may be used to give an outfit colour, texture, or a pattern to completely elevate one’s appearance. Young people especially like to wear scarves in order to accentuate or complement an outfit and stand out in some way. On the other hand, a shawl is bigger piece of cloth normally rectangular or square, which may be worn across the shoulders, over the back or around the neck. Shawls are often woven from fabrics that are thicker than the ones used for stoles, including wool, pashmina or cashmere fabrics, used in winter. Shawls are wider and are used to cover more area on the body, especially on the shoulders. Both scarves and shawls have cultural significance across the globe, often representing traditional attire or a form of self-expression.
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The increasing disposable income of the consumers – Higher disposable income is one of the main factors impacting the buying trends for apparels such as scarves and shawls, especially in developing countries. With an increase in the disposable income consumers are able to afford fashion accessories like scarves and shawls. This increased PPP means that consumers can afford better quality, branded scarves and shawls. The economic growth rate is high in the developing regions and the middle class is witnessing an increase in their disposable income allowing them discretionary spending. Furthermore, consumers are becoming brand conscious and are ready to pay a high price for scarves and shawls that they consider best fitting their choice of quality, design and discretion. The remarkable ability to shop online also enables consumers to access a wide variety of market of scarves and shawls. Therefore, the increasing disposable income of consumers and greater accessibility enabled by online retailing will drive the global scarves and shawls market’s growth.
Changing fashions trends and seasonal demand – Fashion trends are changing from time to time and the consumer fashion trends change with the season, events, and culture. Scarves and shawls may go out of fashion to some extent during periods where other accessories predominate, including hats, various types of jewellery or jackets. When such minimalistic looks are on trend, consumption of scarves and shawls may be lower. However, the new culture of ‘Fast Fashion’ where trends are quickly developed and popularised with support of mass market retailers make things as scarves and shawls less popular or indeed practical when they do not fit into the new trend. Accessories such as scarves and shawls usually fall under the luxury category where consumers may be inclined to buy a new garment but they will think twice because there are things that are much more important in times of economic uncertainty, inflation or recession. Scarves or shawls are expensive to produce. Therefore, changing fashion trends, seasonal demand and high production costs will restrict the market’s growth during the forecast period.
Technological advancements expanding scarves and shawls applications – customs and traditions constitute a very influential factors in the demand equation for scarves and shawls. For people in some countries of the Middle East, South Asia and some parts of Africa, scarves and shawls are part of formal wears for either religious or cultural believes. The modern advancement in technology has seen growth of e-commerce industry play a drastic role in the accessibility and sales of scarves and shawls. The internet has made it easier for manufactures and brands to market themselves globally to a larger market. At the same time, consumers get more opportunities to shop whenever they want, to buy things that they may not find at their local stores, and to do it at reasonable prices. In addition, the implementation of sustainability and ethical fashion movement has heightened consumer consciousness about their purchases. Therefore, the advancements in e-commerce will propel the market’s growth.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global scarves and shawls market, with a 37% market revenue share in 2023.
The scarves and shawls market in North America is among the most lucrative and growing regions for the sale of these products owing to high customer expenditure, sophisticated trends in fashion, and need for warm attires in winter season. The overall per capita income in the USA and Canada highlights the high disposable income of the regional population which makes them willing and able to spend on luxuries like scarves and shawls. Seasonal fashion plays a major role in the demand as well, especially during winter, when such items are essential for both warmth and fashion. The region is characterized by a mature retail infrastructure which includes both brick-and-mortar and e-commerce channels dedicated to the sale of wide varieties of scarves and shawls. In addition, the buying habits of the consumers are significantly impacted by fashion trends set by fashion hubs in New York and Los Angeles.
North America Region Scarves and Shawls Market Share in 2023 - 37%
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The material type segment is divided into wool, cashmere, silk, cotton, pashmina, polyester, nylon, acrylic, and others. The wool segment dominated the market, with a market share of around 37% in 2023. Wool has high insulation properties, and unlike most insulating materials, and it is breathable. Natural moisture is absorbed and expelled from the body by action of wool fibres helping evaporation and aiding in comfort during cold weather. Moreover, the fabric is long-lasting, for it can withstand the test of time even with the wear and tear. Wool is broadly commercialised because it can be found in many incarnations such as merino wools, cashmere wools and alpaca wools among other things, offering different aesthetics, functionalities, features and price ranges. It is a raw material that is naturally made and procured which make it eco-friendly and sustainable. Therefore, the practicality, flexibility and versatility of wool make it a dominant category I the market.
The demographic type segment is divided into women, men, children and unisex. The women embedment anchors segment dominated the market, with a market share of around 38% in 2023. Women are the key wearers and buyers of scarves and shawls primarily due to their cultural, functional and fashion significance. Women have been using scarves and shawls for ages both for fashion and functional reasons which makes them common in women’s attire. The reason behind women using scarves and shawls on top of the cultural aspect is the aesthetics it offers to everyday outfits. These accessories can complement any inexpensive clothing and turn it into fashionable concise wear. In most cultures, scarves and shawls are worn even when in their normal dressing. For example, in Islam many women wear headscarves on an everyday basis. Most of the products in the fashion and clothing industry are directed toward women which also highlights the dominance of women in the market. More products in the scarves and shawls market is catered towards women with a wide variety of choices offered to them.
The sales channel segment is divided into online retail and offline retail. The online retail segment dominated the market, with a market share of around 51% in 2023. One of the primary driving forces attributed to the growing dominance of online retailing is the growing desire of many to browse and purchase goods without stepping out of their houses. Online retailing enables customers to view a wide array of styles, brands, and designs at the click of a button, anytime and anywhere. The online retail medium makes it possible for the local consumers to shop beyond their local borders. Besides this, the recent trend of social networking and celebrity endorsement which influences millions of potential consumers through online and digital presence contribute to the dominance of the market. furthermore, E-commerce sites are equipped with ease of returns, rapid delivery, secure payment systems among others which eases the shopping experience hence enhancing the trust of consumers in buying goods and services over the web. The ongoing rise of mobile commerce, which further makes shopping more flexible enhance online retailing of scarves and shawls making it the most preferred channel for most customers around the world.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 25 Billion |
| Market size value in 2033 | USD 49.17 Billion |
| CAGR (2024 to 2033) | 7% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Material Type, Demographic Type and Sales Channel |
As per The Brainy Insights, the size of the global scarves and shawls market was valued at USD 25 billion in 2023 to USD 49.17 billion by 2033.
Global scarves and shawls market is growing at a CAGR of 7% during the forecast period 2024-2033.
The market's growth will be influenced by the increasing disposable income of the consumers.
Changing fashions trends and seasonal demand could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global scarves and shawls market based on below mentioned segments:
Global Scarves and Shawls Market by Material Type:
Global Scarves and Shawls Market by Demographic Type:
Global Scarves and Shawls Market by Sales Channel:
Global Scarves and Shawls Market by Region:
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