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The global red meat market was valued at USD 800 billion in 2023 and grew at a CAGR of 4% from 2024 to 2033. The market is expected to reach USD 1184.19 billion by 2033. The increasing awareness about nutrition will drive the growth of the global red meat market.
Red meat is meat derived from mammals. The mammals can be cattle, sheep, goats, and pigs. They have a distinct red colour visible on their muscle fibres, hence the term red meat. they differ in flavour, density, texture, aroma and nutrient profile. However, all of them are a great source of protein. They also contain some vital vitamins and minerals. They are the primary source of protein in most meals across cuisines. Red meat consumption helps in muscle building, recovery, repair, immunity and overall physical well-being. They are part of various cultures. They are cooked in a wide variety of styles which highlights its flexibility and versatility. They are processed and are a vital part of the food industry.
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Nutritional benefits of red meat – Red meat has a nutrient-rich profile. It is packed with protein, amino acids, several vital vitamins and minerals. Including red meat into every-day diet ensures optimal muscle growth, supports immune health and overall well-being. Inclusion of red meat in most cuisines as a primary source of protein benefits the market as well. meat is associated with cultural celebration all around the world, which also augments its demand. The increasing awareness about health, food, and wellness, especially with the growing trend of gym, running, Pilates, strength training have all contributed to the rising demand for red meat as a part of everyday diet. The role of social media is also significant as fitness influencers highlight the importance of protein in diet and present meat as the ideal options for fulfilling everyday calorie and protein intake. Therefore, the growing awareness about health and wellness have increased the demand for red meat as it is viewed as an essential nutritional food that must be included in everyday diet for good health.
The negative health impacts of red meat – The rising number of studies highlighting the risk of consuming red meat with diabetes, cholesterol, and other diseases have raised concern amongst consumers. scientists and health bodies are recommending reduced consumption of red meat and adoption of plant-based diet to avoid these health issues. furthermore, there is increasing awareness about the negative health effects of red meat in the population. Consumers are shifting towards vegetarian, vegan/plant-based or reduced meat diets. Additionally, processed meat is leading cause of concerns for cardiovascular diseases with the increasing spending on take-outs. Therefore, the negative health impacts of red meat will hamper the market’s growth.
Increased marketing and promotion of meat products – increasing awareness about diet and nutrition has encouraged market players to invest in marketing and promotion campaigns highlighting the nutrient profile and health benefits of their products for consumers to increase sales. These marketing campaigns highlight the quality, ethical guidelines that were followed during sourcing of meat products and sustainable practices that were adopted by them to attract conscious consumers. market players also collaborate with food bloggers, vloggers, culinary specialists, home cooks and social media influencers to highlight their products quality, versatility, taste, freshness and any other USPs, increasing their brand visibility and sales. Therefore, the increasing marketing and promotion initiatives by market players will contribute to the global red meat market’s growth during the forecast period.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global red meat market, with a 44% market revenue share in 2023.
Cattle breeding for meat production is a well-established and large-scale industry venture in the region feeding the supply chain with quality meat products. furthermore, the large-scale processing industries and consumer demand also augment the market’s growth. vast network of distribution channel ensures availability and accessibility to red meat in the region. Technological advancements facilitating enhanced production also contribute to the regional market’s growth. the red meat industry also benefits from favourable government support as regulatory support is offered to this vital industry that offers employment and contributes to the national income. Stringent food regulations ensure safety and security of food items building consumer trust and increasing the demand for red meat.
North America Region Red Meat Market Share in 2023 - 44%
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The product type segment is divided into beef, veal, lamb, mutton, pork, goat, venison and others. The beef segment dominated the market, with a market share of around 39% in 2023. Beef is derived from cattle. It is particularly derived from adult cows. It is a nutrient rich food with protein, iron, other essential vitamins and minerals. The nutrient-rich property of beef combined with the flexibility it offers while cooking make it the preferred choice of red meat. It can be roasted, grilled, or stewed according to personal preferences. Historically, beef has be a part of several cuisines and cultures which also highlights its dominance in the market. cattle breeding for beef production is a well-established industry, making beef widely available and easily accessible for consumers. therefore, the consistent supply of beef, nutrient-rich profile, widespread availability, cultural significance and easy accessibility contribute to its dominance in the market.
The distribution channel segment is divided into offline and online. The offline segment dominated the market, with a market share of around 80% in 2023. Offline distribution channels include supermarket, hypermarkets, butcher shops, retail stores, meat shops and wholesale markets. They offer fresh produce which can be verified by consumer first hand. They are established network of meat distribution trusted by consumers for their quality assurance and services. furthermore, the staff in these outlets is qualified and expert providing information as well as answering any questions that new consumers or anyone might have regarding the meat. They often offer tips and tricks which also add to their appeal for consumers. the interactive experience and the human touch increase the appeal of offline stores among consumers. furthermore, consumers can get their meat cut accordingly, customizing it to their preferences. Many of these stores are local and thereby support the domestic market highlighting their dominance in the market. offline channels are well established and well-distributed improving access to meat products. they are convenient, affordable, and authentic.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 800 Billion |
| Market size value in 2033 | USD 1184.19 Billion |
| CAGR (2024 to 2033) | 4% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Product Type and Distribution Channel |
As per The Brainy Insights, the size of the global red meat market was valued at USD 800 billion in 2023 to USD 1184.19 billion by 2033.
Global red meat market is growing at a CAGR of 4% during the forecast period 2024-2033.
The market's growth will be influenced by nutritional benefits of red meat.
The negative health impacts of red meat could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global red meat market based on below mentioned segments:
Global Red Meat Market by Product Type:
Global Red Meat Market by Distribution Channel:
Global Red Meat Market by Region:
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