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Pulse Ingredients Market

Pulse Ingredients Market Size by Source (Peas, Lentils, Chickpeas, and Beans), Type (Pulse Proteins, Pulse Starch, Pulse & Grits, and Pulse Flours), End-User (Feed, Food and Beverages, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12901
  • Published Date: Sep, 2022
  • Pages: 234
  • Category: Food & Beverages
  • Format: PDF
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The global pulse ingredients market is expected to reach USD 32.34 billion by 2030, at a CAGR of 5.71% from 2022 to 2030. The increasing demand for pulse starch in different applications in the food industry drives the expansion of the pulse ingredients market.

Market Overview:

Pulse ingredients are powders produced from the fractions of high-quality chickpeas, lentils, peas, and faba beans. Pulses ingredients are enriched with magnesium, vitamin B complex, iron, calcium, and potassium which are vital for the proper functioning of the immune system. Pulses ingredients are gluten-free, rich in fiber, and utilized in different food & beverage items as replacements for wheat or rice. Pulses are low in fat and high in protein and soluble fiber. Pulse crops assist in reducing greenhouse gas emissions while also enhancing soil quality. Pulse ingredients deliver water-holding, emulsification, film-forming, gelation, texture, and adhesion. Pulse ingredients can be used in formulations to reduce/eliminate other proteins (such as soy proteins, egg whites, and dairy proteins) or to raise protein in the formula. Pulse ingredients synergize with other gluten-free flours, enhancing texture and moisture.

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Market Dynamics:

Drivers:
  • The increasing consumer preference toward protein-rich food products:

The vast R&D for new product development along with government enterprises about the promotion of pulses is the driving factor of the market growth. Further, the increasingly selective & health-conscious customers demand tasty and convenient food products that provide added nutritional & health benefits. Due to good functional & dietary properties, gluten-free customer interest is rising for food formulations that contain pulse ingredients that are helping to drive the market growth during the forecast period. Moreover, the ever-increasing customer preference for protein-rich food products is helping to drive market growth during the forecast period. In addition, the growing demand for pulse-derived ingredients like pea protein, pea starch, and pea flour is due to these ingredients' health benefits, as they include high protein content. This factor is also stimulating the market growth during the forecast period.

Restraints:
  • The fluctuations in the production of pulses:

 The unpleasant flavor of pulses and the presence of stringent international quality standards & regulations are restraining factors of market growth. Further, the high cost of naturally derived pulse ingredients and limited availability hamper the market growth. Additionally, the lack of compensation and increasing demand for organic food products impede the market growth during the forecast period.

Opportunities:
  • The consumer preference for vegan and vegetarian diets:

The increasing awareness about a healthy lifestyle is anticipated to create an opportunity for the market. Further, pulse ingredients play an essential role in food formulations and processing. Pulse ingredients have functional properties like good fat & water binding capacity, solubility, and foaming. This factor is also helping to drive market growth. Moreover, the market growth during the forecast period shows the rising demand for plant-based protein sources & organic food products, increasing consumer preference for vegetarian & vegan diets, and a surge in disposable income. In addition, the ecological sustainability of pulses is one of the significant factors propelling the pulses market due to the reduced emission of CO2 & & a reduction in the level of greenhouse gases.

Segmentation Analysis:

The global pulse ingredients market has been segmented based on source, type, end-user, and region.

  • The source segment is divided into peas, lentils, chickpeas, and beans. The chickpeas segment led the market with a market share of 32.15% in 2021 due to the rising demand for organic and health-enhancing foods.
  • The type segment is divided into pulse proteins, pulse starch, pulse & grits, and pulse flours. The pulse flours segment led the market with a market share of 30.22% in 2021 due to the rising awareness about the consumption of healthy bakery products. Further, by 2030, the pulse starch segment will likely dominate the market due to the surge in demand for pulse starch in various food and industrial applications.
  • The end-user segment is divided into feed, food and beverages, and others. The food and beverages segment led the market with a market share of 41.11% in 2021 due to the growing awareness about the health benefits associated with consumption.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global pulse ingredients market, with a 48.36% share of the market revenue in 2021.

  • The increased influence of western lifestyles amongst the consumers and the presence of pulses ingredients producers are anticipated to contribute to the pulse ingredients market. Furthermore, the growing awareness regarding the health advantages of using pulses ingredients also helps boost the market growth. Also, the ever-increasing awareness of protein food products and the rising need for high-protein foods are helping to boost the market growth.
  • During the forecast period, the North American region will record the highest growth due to the increasing demand for confectionery food products. Further, the rising disposable income of the people and improving living standards are also helping to boost the market growth in this region. Additionally, the expanding demand for organic and health-enhancing foods and the growing food services & retail sales also help to drive market growth.

Asia Pacific Region Pulse Ingredients Market Share in 2021 - 48.36%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global pulse ingredients industry.

For example, in April 2020, ADM Company announced an investment to enhance non-GMO soybean processing in Germany's oilseed amenities. This is a factor of its proliferation plan to widen its differentiated products to fulfil its consumers' increasing and changing needs.

List of Key Market Players:

  • Emsland Group
  • Roquette Frères.
  • ADM
  • ANCHOR INGREDIENTS.
  • COSUCRA.
  • AGT Food and Ingredients
  • Diefenbaker Spice & Pulse.
  • PURIS
  • Vestkorn
  • Axiom Materials, Inc.
  • Dakota Dry Bean Inc.
  • Unigrain.
  • SunOpta.
  • Sleaford Quality Foods Ltd
  • Batory Foods
  • USA Pulses
  • Best Cooking Pulses, Inc.
  • The Scoular Company

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Pulse Ingredients Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global pulse ingredients market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global pulse ingredients market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of pulse ingredients based on source, type, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global pulse ingredients market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global pulse ingredients market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global pulse ingredients market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pulse ingredients market was valued at USD 19.62 billion in 2021 to USD 32.34 billion by 2030.

Global pulse ingredients market is growing at a CAGR of 5.71% during the forecast period 2022-2030.

Asia-Pacific region emerged as the largest market for the pulse ingredients.

The market's growth will be influenced by the increasing consumer preference toward protein-rich food products.

The high cost of natural derived pulse ingredients and limited availability could hamper the market growth.

The consumer preference for vegan and vegetarian diets will provide huge opportunities to the market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Source
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing health-consciousness among consumers
          5.2.2. The high demand for clean-label and gluten-free food products
          5.2.3. The increasing disposable incomes
    5.3. Restraints
          5.3.1. The high cost of natural derived pulse ingredients and limited availability
    5.4. Opportunities
          5.4.1. The consumer preference for vegan and vegetarian diets

6. Global Pulse Ingredients Market Analysis and Forecast, By Source
    6.1. Segment Overview
    6.2. Peas
    6.3. Lentils
    6.4. Chickpeas
    6.5. Beans

7. Global Pulse Ingredients Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Pulse Proteins
    7.3. Pulse Starch
    7.4. Pulse & Grits
    7.5. Pulse Flours

8. Global Pulse Ingredients Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Feed
    8.3. Food and Beverages
    8.4. Others

9. Global Pulse Ingredients Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pulse Ingredients Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Pulse Ingredients Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Emsland Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Roquette Frères.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. ADM
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. ANCHOR INGREDIENTS.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. COSUCRA.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. AGT Food and Ingredients
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Diefenbaker Spice & Pulse.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. PURIS
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Vestkorn
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Axiom Materials, Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Dakota Dry Bean Inc.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Unigrain.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. SunOpta.
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Sleaford Quality Foods Ltd
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Batory Foods
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. USA Pulses
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Best Cooking Pulses, Inc.
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. The Scoular Company
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis

List of Table

1. Global Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

2. Global Peas, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion) 

3. Global Lentils, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion) 

4. Global Chickpeas, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion) 

5. Global Beans, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion) 

6. Global Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

7. Global Pulse Proteins, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

8. Global Pulse Starch, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

9. Global Pulse & Grits, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

10. Global Pulse Flours, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

11. Global Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

12. Global Feed, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

13. Global Food and Beverages, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

14. Global Others, Pulse Ingredients Market, By Region, 2019-2030 (USD Billion)

15. North America Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

16. North America Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

17. North America Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

18. U.S. Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

19. U.S. Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

20. U.S. Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

21. Canada Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

22. Canada Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

23. Canada Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

24. Mexico Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

25. Mexico Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

26. Mexico Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

27. Europe Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

28. Europe Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

29. Europe Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

30. Germany Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

31. Germany Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

32. Germany Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

33. France Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

34. France Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

35. France Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

36. U.K. Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

37. U.K. Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

38. U.K. Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

39. Italy Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

40. Italy Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

41. Italy Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

42. Spain Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

43. Spain Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

44. Spain Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

45. Asia Pacific Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

46. Asia Pacific Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

47. Asia Pacific Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

48. Japan Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

49. Japan Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

50. Japan Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

51. China Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

52. China Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

53. China Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

54. India Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

55. India Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

56. India Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

57. South America Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

58. South America Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

59. South America Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

60. Brazil Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

61. Brazil Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

62. Brazil Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

63. Middle East and Africa Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

64. Middle East and Africa Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

65. Middle East and Africa Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

66. UAE Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

67. UAE Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

68. UAE Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

69. South Africa Pulse Ingredients Market, By Source, 2019-2030 (USD Billion)

70. South Africa Pulse Ingredients Market, By Type, 2019-2030 (USD Billion)

71. South Africa Pulse Ingredients Market, By End-User, 2019-2030 (USD Billion)

List of Figures 

1. Global Pulse Ingredients Market Segmentation

2. Global Pulse Ingredients Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pulse Ingredients Market Attractiveness Analysis By Source

9. Global Pulse Ingredients Market Attractiveness Analysis By Type 

10. Global Pulse Ingredients Market Attractiveness Analysis By End-User

11. Global Pulse Ingredients Market Attractiveness Analysis By Region

12. Global Pulse Ingredients Market: Dynamics

13. Global Pulse Ingredients Market Share By Source (2022 & 2030)

14. Global Pulse Ingredients Market Share By Type (2022 & 2030)

15. Global Pulse Ingredients Market Share By End-User (2022 & 2030)

16. Global Pulse Ingredients Market Share By Regions (2022 & 2030)

17. Global Pulse Ingredients Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global pulse ingredients based on below mentioned segments:

Global Pulse Ingredients Market by Source:  

  • Peas
  • Lentils
  • Chickpeas
  • Beans

Global Pulse Ingredients Market by Type:

  • Pulse Proteins
  • Pulse Starch
  • Pulse & Grits
  • Pulse Flours

Global Pulse Ingredients Market by End-User:

  • Feed
  • Food and Beverages
  • Others

Global Pulse Ingredients by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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