Pulmonology Lasers Market

Pulmonology Lasers Market Size by Laser Type (Photodynamic and Neodymium-doped Yttrium Aluminium Garnet), Application [Haemorrhage, Neoplasms, Malignant Lesions, Tracheal Stenosis, Bronchogenic Carcinoma, Non-Small Cell Lung Cancer (Cystic Carcinoma, Carcinoid, Endobronchial Metastases and Mucoepidermoid Carcinoma) and Benign Tumors], End-user (Academic and Research Institutions, Hospitals and Specialty Care Centres), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2031

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13243
  • Published Date: Jan, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global pulmonology lasers market is expected to grow from USD 4.96 billion in 2022 to USD 13.23 billion by 2031, at a CAGR of 11.52% during the forecast period 2023-2031. The North American region is expected to dominate the market in 2022.

Market Introduction:

In pulmonary medicine, lasers can be used in a variety of settings. Currently, the pulmonology laser is widely accepted for treating respiratory issues. The incidence of lung cancer has increased in recent years. The three main symptoms of lung cancer are tracheal stenosis, uncontrolled bleeding from malignant lesions, and central tracheobronchial obstruction caused by tumours. For pulmonology treatments, a compact, lightweight, and portable laser is required that emits an intense and secure laser beam. These lasers significantly reduce the unit size and weight while offering comparable power characteristics to other surgical lasers. Lasers are valuable equipment for pulmonary medicine. Endobronchial photo resection with the Nd: YAG laser is well-established in interventional bronchoscopy. Numerous established and unproven indications for photodynamic treatment, which activates photosensitizers with monochromatic laser light, exist in the field of pulmonary medicine. Autofluorescence bronchoscopy, which has helped pulmonologists for nearly two decades in the early identification of lung cancer, uses lasers as its light source.

Pulmonology Lasers Market Size

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Market Dynamics:

Drivers

Increasing cases of chronic respiratory disorder: The surge in chronic respiratory diseases has increased the demand for pulmonology lasers. The prevalence of chronic respiratory diseases has grown over the recent decade. Moreover, the spread of infectious respiratory diseases has risen due to increased contagious pathogens. Reports of cross-contamination in the hospital premises have been reported, which has resulted in severe consequences. Further, the growing cases of respiratory disorders in neonatal and the mandatory need for respiratory assistance in premature newborns have increased the demand for pulmonology lasers. Additionally, developing regions such as Asia-Pacific are facing an alarming rise in chronic obstructive pulmonary diseases. These factors have contributed to the growth of the pulmonology lasers market.

Restraints:

High cost of pulmonology lasers– The high price has hindered market growth. The increased efficiency leads to an increase in cost. Further, the traditional devices have a one-time cost associated with them, while the pulmonology lasers are required to be brought more frequently, which increases the expenditure. The developing and underdeveloped regions have lower per capita income, which hampers the demand for pulmonology lasers in such regions. The medical and healthcare industries also rely primarily on technology. In the healthcare sector, numerous technical tools and equipment have been developed.

Opportunities:

Increasing research and development in medical technology- Numerous industry participants reported record sales, primarily due to solid growth in developing nations like China and India, rising government spending on medical equipment research and development in those nations, increasing expenditure on medical technology, development of clinical diagnostics field, technological advancements in laser technology, emerging applications, growing ageing populations, rising lung cancer prevalence, and changing demographics in these regions. The development phase, where research findings are used in clinical practice, is now one of the most susceptible links in this innovation cycle. Some recent medical innovations are altering how medical equipment will be performed in the future, even though many medical technologies have been present for years and are still being developed.

Challenges:

Stringent regulations for product approval - The concerned regional agencies must approve the pulmonology lasers so they can be used to treat chronic lung diseases. Pulmonology lasers are used in critical treatment procedures for lung cancer and other chronic respiratory disorders. Thus, manufacturers must receive product approvals from different agencies to sell their products in each region.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most significant global pulmonology lasers market, with a revenue share of 42.33% in 2022. The region has a high market growth rate due to substantial manufacturers, suppliers and distributors. The North American market will be driven by the presence of medical equipment research and development facilities to support the pulmonology lasers market. The growing incidence of various lung cancers and chronic respiratory disorders in regional countries has increased the use of pulmonology lasers. The Asia-Pacific region is anticipated to grow lucratively during the forecast period. The market is witnessing a lucrative growth rate due to the increasing prevalence of respiratory issues owing to growing pollution in countries like India and China. Further, the rise in the number of private and public hospital institutions is propelling market growth.

North America Region Pulmonology Lasers Market Share in 2022 - 42.33%

 

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Laser Type Segment Analysis

The laser-type segment is divided into photodynamic and neodymium-doped yttrium aluminium garnet. The neodymium-doped yttrium aluminium segment dominated the market with a revenue share of 62.10% in 2022. The neodymium-doped yttrium aluminium laser has high throughput, which makes it easy to operate and is thus preferred by many healthcare professionals.

Application Segment Analysis

The application segment includes haemorrhage, neoplasms, malignant lesions, tracheal stenosis, bronchogenic carcinoma, non-small cell lung cancer and benign tumours. The non-small cell lung cancer segment further includes cystic carcinoma, carcinoid, endobronchial metastases and mucoepidermoid carcinoma. The bronchogenic carcinoma segment dominated the market with a revenue share of 45.02% in 2022. Bronchogenic carcinoma is common among people who smoke; thus, most smokers are diagnosed with it.

End-user Segment Analysis

The end-user segment includes academic and research institutions, hospitals and speciality care centres. The hospital segment dominated the market with a revenue share of 52.15% in 2022. Hospital has a higher demand for pulmonology lasers due to the surge in lung cancer treatment. The need for medical equipment has increased drastically.

Some of the Key Market Players:
  • Quanta System
  • Richard Wolf
  • Cook Medical
  • Lumenis
  • Olympus Corporation
  • Edap Tms
  • Cooltouch
  • EMS
  • Convergent Laser Technologies
  • AMS
  • Solar Laser Systems
  • Jena Surgical
  • Candela Medical
  • Potent Medical

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 4.96 Billion
Market size value in 2031 USD 13.23 Billion
CAGR (2023 to 2031) 11.52%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2031
Regional Segments The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on laser type, application and end-users.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pulmonology lasers market was valued 4.96 billion in 2022 to USD 13.23 billion by 2031.

Global pulmonology lasers market is growing at a CAGR of 11.52% during the forecast period 2023-2031.

North America region emerged as the largest market for the pulmonology lasers.

The market's growth will be influenced by the growing prevalence of lung cancer.

The increasing investment in laser technology is providing huge opportunities to the market.

The high cost of lasers could hamper the market growth.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Laser Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End-user
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing incidence of respiratory disorders
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Increasing technological advancements
    5.5. Challenges
          5.5.1. Regulations regarding product approval

6. Global Pulmonology Lasers Market Analysis and Forecast, By Laser Type
    6.1. Segment Overview
    6.2. Photodynamic
    6.3. Neodymium-doped Yttrium Aluminium Garnet

7. Global Pulmonology Lasers Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Haemorrhage
    7.3. Neoplasms
    7.4. Malignant Lesions
    7.5. Tracheal Stenosis
    7.6. Bronchogenic Carcinoma
    7.7. Non-Small Cell Lung Cancer
          7.7.1. Cystic Carcinoma
          7.7.2. Carcinoid
          7.7.3. Endobronchial Metastases
          7.7.4. Mucoepidermoid Carcinoma
    7.8. Benign Tumors

8. Global Pulmonology Lasers Market Analysis and Forecast, By End-user
    8.1. Segment Overview
    8.2. Academic and Research Institutes
    8.3. Hospitals
    8.4. Specialty Care Centres

9. Global Pulmonology Lasers Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pulmonology Lasers Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Pulmonology Lasers Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Quanta System
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Richard Wolf
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Cook Medical
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Lumenis
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Olympus Corporation
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Edap Tms
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Cooltouch
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. EMS
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Convergent Laser Technologies
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. AMS
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Solar Laser Systems
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Jena Surgical
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Candela Medical
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Potent Medical
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis

List of Table

1. Global Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

2. Global Photodynamic, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

3. Global Neodymium-doped Yttrium Aluminium Garnet, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

4. Global Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

5. Global Haemorrhage, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

6. Global Neoplasms, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

7. Global Malignant Lesions, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

8. Global Tracheal Stenosis, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

9. Global Non-Small Cell Lung Cancer, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

10. Global Benign Tumors, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

11. Global Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

12. Global Academic and Research Institutions, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

13. Global Hospitals, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

14. Global Specialty Care Centres, Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion)

15. Global Pulmonology Lasers Market, By Region, 2019-2031 (USD Billion) 

16. North America Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

17. North America Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

18. North America Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

19. U.S. Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

20. U.S. Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

21. U.S. Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

22. Canada Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

23. Canada Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

24. Canada Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

25. Mexico Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

26. Mexico Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

27. Mexico Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

28. Europe Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

29. Europe Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

30. Europe Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

31. Germany Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

32. Germany Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

33. Germany Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

34. France Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

35. France Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

36. France Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

37. U.K. Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

38. U.K. Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

39. U.K. Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

40. Italy Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

41. Italy Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

42. Italy Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

43. Spain Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

44. Spain Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

45. Spain Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

46. Asia Pacific Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

47. Asia Pacific Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

48. Asia Pacific Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

49. Japan Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

50. Japan Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

51. Japan Pulmonology Lasers Market, By End-user 2019-2031 (USD Billion) 

52. China Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

53. China Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

54. China Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

55. India Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

56. India Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

57. India Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

58. South America Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

59. South America Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

60. South America Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

61. Brazil Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

62. Brazil Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

63. Brazil Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

64. Middle East and Africa Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

65. Middle East and Africa Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

66. Middle East and Africa Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

67. UAE Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

68. UAE Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

69. UAE Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

70. South Africa Pulmonology Lasers Market, By Laser Type, 2019-2031 (USD Billion) 

71. South Africa Pulmonology Lasers Market, By Application, 2019-2031 (USD Billion) 

72. South Africa Pulmonology Lasers Market, By End-user, 2019-2031 (USD Billion) 

List of Figures 

1. Global Pulmonology Lasers Market Segmentation

2. Pulmonology Lasers Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pulmonology Lasers Market Attractiveness Analysis By Laser Type

9. Global Pulmonology Lasers Market Attractiveness Analysis By Application

10. Global Pulmonology Lasers Market Attractiveness Analysis By End-user

11. Global Pulmonology Lasers Market Attractiveness Analysis By Region

12. Global Pulmonology Lasers Market: Dynamics

13. Global Pulmonology Lasers Market Share by Laser Type (2022 & 2031)

14. Global Pulmonology Lasers Market Share by Application (2022 & 2031)

15. Global Pulmonology Lasers Market Share by End-user (2022 & 2031)

16. Global Pulmonology Lasers Market Share by Regions (2022 & 2031)

17. Global Pulmonology Lasers Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2031. The Brainy Insights has segmented the global pulmonology lasers market based on below mentioned segments:

Global Pulmonology Lasers Market by Laser Type:

  • Photodynamic
  • Neodymium-doped Yttrium Aluminium Garnet

Global Pulmonology Lasers Market by Application:

  • Haemorrhage
  • Neoplasms
  • Malignant Lesions
  • Tracheal Stenosis
  • Bronchogenic Carcinoma
  • Non-Small Cell Lung Cancer
    • Cystic Carcinoma
    • Carcinoid
    • Endobronchial Metastases
    • Mucoepidermoid Carcinoma
  • Benign Tumors

Global Pulmonology Lasers Market by End-user:

  • Academic and Research Institutions
  • Hospitals
  • Specialty Care Centres

Global Pulmonology Lasers Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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