Protein Engineering Market

Protein Engineering Market Size by Product (Reagents, Instruments, Software & Services), Technology (Directed Evolution, De Novo Protein Design, Rational Protein Design, Hybrid Approach, Others), Protein Type (Monoclonal Antibodies, Growth Factors, Coagulation Factors, Insulin, Colony Stimulating Factors, Vaccines, Interferon, Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13703
  • Published Date: Sep, 2023
  • Pages: 239
  • Category: Healthcare
  • Format: PDF
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The global protein engineering market was valued at USD 3.71 Billion in 2022, which is anticipated to grow at a CAGR of 16.25% from 2023 to 2032. Due to protein-based therapies' advantages over non-protein drugs, such as higher cost-effectiveness and better patient outcomes, biotechnology and pharmaceutical companies have increased their focus on the research and development of these therapies. Other factors contributing to the market growth include these advantages. Similarly, the adoption of protein engineering is driven by a rise in demand for customized medicines to treat cancer and autoimmune illnesses.

Market Introduction:

Protein engineering describes creating or altering a protein sequence for the desired outcome. It uses recombinant DNA technology to change amino acid sequences for new and improved functionalities, producing new proteins or modifying the existing structure or sequence. It is frequently used to produce proteins or enzymes in great quantities for industrial use. In recent years, the effective engineering of a wide variety of proteins for use in biotechnology, industry, health, and medicine has increased demand for these proteins globally. The two main reasons propelling market expansion are increasing investments in synthetic biology and a growing emphasis on developing protein-based drugs. In addition, because of the good clinical outcomes associated with protein treatments, there has been a major shift away from non-protein medications. The demand for protein engineering is rising as a result of this and the widespread prevalence of protein-deficient disorders. Additionally, a number of beneficial efforts implemented by the governments of various nations, such as increasing financing for research and development (R&D) activities in the area of protein engineering, are fostering the market's expansion. In addition, the development of recombinant monoclonal antibodies (mAbs) and the rising use of monoclonal antibodies in treating various illnesses, including cancer and autoimmune diseases, are speeding up the adoption of new products. Moreover, the development of the market is being fueled by continuous research into the use of protein engineering in the agrochemical sector to create enzymes with improved function and boost agricultural yields or facilitate the manufacture of biofuels. Other factors encouraging a favourable outlook for the market include the rising need for personalized medicines, the expanding requirement for biosimilars and biologics, improved healthcare systems, technical developments, and product innovations.

Protein Engineering Market Size

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Recent Development
  • Amgen and Generate Biomedicines established a research collaboration agreement in January 2022 to identify and develop protein therapies for five clinical targets across various therapeutic modalities and domains.
  • Insightful Science, a software supplier enabling the cloud for scientific discovery, declared in December 2021 that it had successfully acquired Protein Metrics, Inc., a market leader in biopharmaceutical protein characterization and proteomics research software. The acquisition widens the Company's R&D value chain, enabling it to penetrate a wider market for biopharmaceutical protein analysis and removing data analysis bottlenecks presently connected to extensive protein research.
  • Agilent Technologies announced the release of its new Agilent Seahorse XFp Analyzer in October 2020. This device measures metabolic activity in living cells and can be utilized in studies on protein engineering.

Market Dynamics:

Drivers

Rising need for treatments and medications based on proteins- The market for protein engineering depends on the rising need for medications made of proteins. Biological products or medications based on proteins are utilized more frequently to treat illnesses like cancer, autoimmune conditions, and uncommon genetic disorders. Protein-based medications have various benefits over conventional small-molecule medications. Given that they are created to interact with particular bodily targets, they are frequently more focused and cause fewer side effects. Additionally, protein-based medications have a lower likelihood of being metabolized by the liver, which can increase their effectiveness and lower the likelihood of toxicity. The demand for protein-based medicines has expanded substantially due to these benefits. Several variables, including ageing populations, rising healthcare costs, and an increase in the prevalence of chronic diseases, influence this expansion. Demand for novel and better therapies is mostly being driven by the rising prevalence of chronic diseases like cancer, diabetes, and cardiovascular conditions. "personalized medicine" refers to adapting a patient's medical care to their unique genetic profile or other characteristics, such as age, gender, and lifestyle choices. Protein engineering plays a significant part in advancing personalized medicine by enabling the development of proteins specifically suited to patient requirements. For instance, monoclonal antibodies that target specific cancer cells while protecting healthy cells from harm are frequently used in cancer treatment. Protein engineering can make monoclonal antibodies more potent and selective, increasing their usefulness and minimizing negative effects. By designing personalized cancer treatments specifically suited to each patient's genetic profile, doctors improve patient outcomes and lower healthcare costs. Protein engineering is becoming more popular as the healthcare sector approaches personalized therapy. As a result, businesses invest in R&D to develop cutting-edge protein-based treatments unique to each patient, fueling growth in the protein engineering market.

Restraints:

High development costs- Protein engineering includes complicated and tedious designing, synthesis, and testing proteins with specific characteristics. A significant barrier to entry for smaller businesses and startups is the requirement for substantial investments in research and development in this process. Indirect expenses are related to bringing protein-based products to market in addition to direct expenditures for research and development. For instance, the lengthy and expensive regulatory approval process for new protein-based medications includes numerous clinical trials and comprehensive safety assessments. Since smaller businesses and startups lack funds to spend on research and development, protein engineering's high development costs have an adverse impact on market competition. As a result, larger corporations' market power becomes concentrated, discouraging innovation and raising consumer prices.

Opportunities:

Technological advances in synthetic biology and gene editing- By modifying and reprogramming the genetic code of cells, gene editing and synthetic biology technologies allow scientists to produce novel proteins with distinctive features. Using CRISPR/Cas9 gene editing technologies to change the genes that code for particular proteins is one potential field of research. Researchers have the potential to selectively modify these genes to produce proteins with novel or enhanced functionalities, such as higher stability, improved selectivity, or improved activity. New possibilities for protein engineering are provided by synthetic biology. Utilizing DNA and other biological building blocks, synthetic biology involves building new biological systems. Scientists use synthetic biology techniques to make new proteins or change existing ones to fulfil specific needs. For instance, using synthetic biology, scientists have created proteins that can recognize and react to various environmental factors, such as temperature changes or particular chemicals. These proteins might be used for everything from medication delivery to environmental monitoring. Consequently, gene editing and synthetic biology developments will encourage innovation in the protein engineering field and lead to the development of novel, enhanced protein-based products with various uses in industry, agriculture, and healthcare.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global protein engineering market, with a 36.43% market revenue share in 2022. The geographical region is anticipated to maintain its leadership for the forecasted period. The increased share acquired by this area is likely due to the growing number of collaborations promoted by major market players for enhancing their R&D skills.

North America Region Protein Engineering Market Share in 2022 - 36.43%

 

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  • For instance, the Selecta Biosciences, Inc. & Cyrus Biotechnology, Inc. protein engineering alliance, launched in September 2021, combines Selecta's ImmTOR platform with Cyrus' ability to redesign protein therapies fundamentally. The partnership's primary goal was to create an exclusive interleukin-2 (IL-2) receptor that would be used to specifically promote regulatory T cell (Treg) expansion in patients with autoimmune diseases.
Product Segment Analysis

The product segment is divided into reagents, instruments, and software & services. The instruments segment dominated the market, with a market share of around 34.06% in 2022. One of the key reasons fueling segment growth is the growing preference among researchers for automated methods for encouraging quick molecular development processes. Furthermore, the segment's growth will likely be supported throughout the projected period by increased demand for high-efficiency protein engineering tools such as real-time PCR equipment and chromatographic systems.

Technology Segment Analysis

The technology segment is divided into directed evolution, de novo protein design, rational protein design, hybrid approach, and others. The rational protein design segment dominated the market, with a market share of around 22.81% in 2022. The technology's vast application in the production of antibodies and enzyme engineering accounts for the dominant share. Enzymes that have been improved and modified to have the appropriate catalytic capabilities have been created due to the significant growth in commercial applications of enzyme engineering. Site-directed mutagenesis is one technique that is often utilized in rational design engineering approaches, and the significant market penetration of such techniques drives the segment.

Protein Type Segment Analysis

The protein type segment is divided into monoclonal antibodies, growth factors, coagulation factors, insulin, colony stimulating factors, vaccines, interferon, and others. The monoclonal antibodies segment dominated the market, with a market share of around 14.11% in 2022. The increasing R&D expenditures for creating therapeutically improved monoclonal antibodies are one of the primary factors influencing the increased utilization of these technologies. Additionally, the market is anticipated to grow soon as customized monoclonal antibodies are used to treat cancer and other chronic diseases. Similar to this, it is anticipated that the growth potential will further increase with the introduction of genetic platforms that use cutting-edge technology, such as next-generation sequencing, which makes it possible to efficiently create proteins to produce monoclonal antibodies.

Some of the Key Market Players:
  • Bruker Cor.
  • PerkinElmer, Inc.
  • Bio-Rad Laboratories
  • Danaher Corp.
  • Amgen, Inc.
  • Agilent Technologies
  • Waters Corp.
  • Genscript Biotech Corp.
  • Thermo Fisher Scientific, Inc.
  • Merck KGaA

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.71 Billion
Market size value in 2032 USD 16.72 Billion
CAGR (2023 to 2032) 16.25%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Technology, Protein Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the protein engineering market was valued at USD 3.71 Billion in 2022 & USD 16.72 Billion by 2032.

Global protein engineering market is growing at a CAGR of 16.25% during the forecast period 2023-2032.

North America region emerged as the largest market for the protein engineering.

Rising need for treatments and medications based on proteins is a significant driving factor for the growth of the protein engineering market.

High development cost is a significant restraining factor for the growth of the protein engineering market.

Technological advancement in synthetic biology and gene editing is a significant opportunity for the growth of the protein engineering market.

Key players are Bruker Cor., PerkinElmer, Inc., Bio-Rad Laboratories, Danaher Corp., Amgen, Inc., Agilent Technologies, Waters Corp., Genscript Biotech Corp., Thermo Fisher Scientific, Inc., Merck KGaA, among others.

1. Introduction
    1.1. Objective of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Technology
          4.3.3. Market Attractiveness Analysis By Protein Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising need for treatments and medications based on proteins
    5.3. Restraints
          5.3.1. High development costs
    5.4. Opportunities
          5.4.1. Technological advances in synthetic biology and gene editing

6. Global Protein Engineering Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Reagents
    6.3. Instruments
    6.4. Software & Services

7. Global Protein Engineering Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Directed Evolution
    7.3. De Novo Protein Design
    7.4. Rational Protein Design
    7.5. Hybrid Approach
    7.6. Others

8. Global Protein Engineering Market Analysis and Forecast, By Protein Type
    8.1. Segment Overview
    8.2. Monoclonal Antibodies
    8.3. Growth Factors
    8.4. Coagulation Factors
    8.5. Insulin
    8.6. Colony Stimulating Factors
    8.7. Vaccines
    8.8. Interferon
    8.9. Others

9. Global Protein Engineering Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Protein Engineering Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Protein Engineering Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bruker Cor.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. PerkinElmer, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bio-Rad Laboratories
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Danaher Corp.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Amgen, Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Agilent Technologies
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Waters Corp.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Genscript Biotech Corp.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Thermo Fisher Scientific, Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Merck KGaA
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

2. Global Reagents, Protein Engineering Market, By Region, 2019-2032 (USD Billion) 

3. Global Instruments, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

4. Global Software & Services, Protein Engineering Market, By Region, 2019-2032 (USD Billion) 

5. Global Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

6. Global Directed Evolution, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

7. Global De Novo Protein Design, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

8. Global Rational Protein Design, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

9. Global Hybrid Approach, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

10. Global Others, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

11. Global Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion) 

12. Global Monoclonal Antibodies, Protein Engineering Market, By Region, 2019-2032 (USD Billion) 

13. Global Growth Factors, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

14. Global Coagulation Factors, Protein Engineering Market, By Region, 2019-2032 (USD Billion) 

15. Global Insulin, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

16. Global Colony Stimulating Factors, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

17. Global Vaccines, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

18. Global Interferon, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

19. Global Others, Protein Engineering Market, By Region, 2019-2032 (USD Billion)

20. Global Protein Engineering Market, By Region, 2019-2032 (USD Billion) 

21. North America Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

22. North America Protein Engineering Market, By Technology, 2019-2032 (USD Billion)

23. North America Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion) 

24. U.S. Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

25. U.S. Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

26. U.S. Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

27. Canada Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

28. Canada Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

29. Canada Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

30. Mexico Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

31. Mexico Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

32. Mexico Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

33. Europe Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

34. Europe Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

35. Europe Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

36. Germany Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

37. Germany Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

38. Germany Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

39. France Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

40. France Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

41. France Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

42. U.K. Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

43. U.K. Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

44. U.K. Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

45. Italy Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

46. Italy Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

47. Italy Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

48. Spain Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

49. Spain Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

50. Spain Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

51. Asia Pacific Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

52. Asia Pacific Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

53. Asia Pacific Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

54. Japan Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

55. Japan Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

56. Japan Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

57. China Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

58. China Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

59. China Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

60. India Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

61. India Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

62. India Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

63. South America Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

64. South America Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

65. South America Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

66. Brazil Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

67. Brazil Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

68. Brazil Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

69. Middle East and Africa Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

70. Middle East and Africa Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

71. Middle East and Africa Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

72. UAE Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

73. UAE Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

74. UAE Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

75. South Africa Protein Engineering Market, By Product, 2019-2032 (USD Billion) 

76. South Africa Protein Engineering Market, By Technology, 2019-2032 (USD Billion) 

77. South Africa Protein Engineering Market, By Protein Type, 2019-2032 (USD Billion)

List of Figures 

1. Global Protein Engineering Market Segmentation

2. Protein Engineering Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Protein Engineering Market Attractiveness Analysis By Product

9. Global Protein Engineering Market Attractiveness Analysis By Technology

10. Global Protein Engineering Market Attractiveness Analysis By Protein Type

11. Global Protein Engineering Market Attractiveness Analysis By Region

12. Global Protein Engineering Market: Dynamics

13. Global Protein Engineering Market Share By Product (2023 & 2032)

14. Global Protein Engineering Market Share By Technology (2023 & 2032)

15. Global Protein Engineering Market Share by Protein Type (2023 & 2032)

16. Global Protein Engineering Market Share by Regions (2023 & 2032)

17. Global Protein Engineering Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global protein engineering market based on below mentioned segments:

Global Protein Engineering by Product:

  • Reagents
  • Instruments
  • Software & Services

Global Protein Engineering by Technology:

  • Directed Evolution
  • De Novo Protein Design
  • Rational Protein Design
  • Hybrid Approach
  • Others

Global Protein Engineering by Protein Type:

  • Monoclonal Antibodies
  • Growth Factors
  • Coagulation Factors
  • Insulin
  • Colony Stimulating Factors
  • Vaccines
  • Interferon
  • Others

Global Protein Engineering by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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