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Productivity Management Software Market

Productivity Management Software Market Size By Solution (Content Management & Collaboration, Structured Work Management, AI & Predictive Analytics, and Other Solutions), By Deployment (On-Premise and Cloud), By Enterprise (Large Enterprise and Small & Mid-Size Enterprises), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13304
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global productivity management software market is expected to reach USD 148.9 billion by 2030, at a CAGR of 14% during the forecast period 2022 to 2030. The market is anticipated to be driven by the growing adoption of enterprise mobility. Furthermore, the increasing number of stringent government measures and government funding adds impetus to the market's growth during the forecast period.

Market Overview:

Productivity management software is an application software used for producing information. It helps users create documents, databases, graphs, worksheets, and presentations. These productivity applications are generally used for business purposes. All collaboration and communication-related programs that help people do their jobs are regarded as productivity management software. Some examples of office productivity software are- word processors, database management systems (DBMS), graphics software, and spreadsheet applications. The evaluation of the effort or progress of an employee or a group of employees is called workforce productivity, and the production management software increases their efficiency by assisting them in their work. The increasing number of digital devices like smartphones, laptops, etc., are making the introduction to productivity management software much more accessible. The advancements in Machine Learning and Artificial Intelligence are fuelling the demand for production management software. One of the primary reasons behind using personal computers is the application of productivity management software. The productivity management software makes users efficient and effective in their daily work. This software is getting more in demand to learn for employment. This software helps manage the workflow and tasks in the business to improve a company's growth.

Productivity Management Software Market Size

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Market Dynamics:

Drivers
  • The easy assessment of a company' and advancements in technology.

This modern approach and technology have helped companies enhance their productivity. The measure of the efficiency of a company helps evaluate the performance of the company. The increasing need to manage the tasks and workflow among the business to increase the growth and smoothly growing advancements in Machine Learning (ML) and Artificial Intelligence (AI) are the major factors driving the market. As the adoption rate of enterprise mobility, smartphones, laptops, and other technological devices by people is increasing, the use of these applications is also growing. Hence, these factors are together driving the market growth of this industry.

Restraints:
  • Privacy concerns and high cost.

The deployment cost of productivity management software tools is very high, hindering the market growth. The lack of direct engagement of workers in the companies is a drawback for the company as interaction is necessary for the profits and losses to be easily understood. The privacy concern of an employee is a significant factor restraining the market's growth.

Opportunities:
  • The Covid-19 outbreak and reduced costs.

With the pandemic outbreak, the demand for a work-from-home environment grew. Companies' increasing acceptance of work-from-home policies required remote work management, resulting in a need for digitization. So productivity management software usage is rising. Various companies are adopting these methods to reduce their operational expenses to gain profits, and the increase in their productivity will help them achieve their planned goals. Nowadays, companies are adopting technology-based solutions for greater revenue returns. These factors create an opportunity for the productivity management software market to grow.

Challenges:
  • Error in the handling of the system and lack of professionals.

Human error is a drawback in the management of productivity software. To control the system, accurate handling of the software is required. All businesses cannot use this software. There need to be more skilled professionals who can work on this platform, posing a significant threat to the growth of productivity management software systems. To work on these systems, the managers need to investigate the applications of this software and understand its working. A sum of money is required to pay for this system and install, manage, and configure it.

Segmentation Analysis:

The global productivity management software market has been segmented based on solution, deployment, enterprise, and regions.

  • The solution segment is divided into content management & collaboration, structured work management, AI & predictive analytics, and other solutions. The content management & collaboration segment dominated the market, with a market share of around 33% in 2021. Workflow management, file sharing, job and project management, and communication are just a few topics covered in this segment. The solution facilitates productivity and supports the segment's growth by bringing communications, material, and context together in one location.
  • The deployment segment is divided into on-premise and cloud. Over the forecast period, the cloud segment is expected to grow at the fastest CAGR of 15.6%. Businesses are worried about the on-site deployment and maintenance expenses associated with hosting data. The application of cost-effective business model restructuring processes has increased due to the current competitive climate and global economic conditions. The pay-as-you-go approach offered by the cloud enables companies to pay for cloud services according to their usage, resulting in lower expenses.
  • The enterprise segment is divided into large enterprises and small & mid-size enterprises. In 2021, the small & mid-size enterprises segment dominated the market, accounting for around 66% of global revenue. Utilizing technology that can execute repetitive and inefficient chores more quickly and effectively is made possible by productivity management software. Therefore, increasing use in big businesses to simplify operations is anticipated to promote segment growth. Additionally, during the forecast period, the demand for productivity management software is expected to expand as the number of large organizations in emerging and developed nations increases.
Regional Segmentation Analysis:

The regions analyzed for the productivity management software market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global productivity management software market, with a 38% share of the market revenue in 2021.

  • North America currently dominates the productivity management software market with a 38% market revenue share in 2021. Due to the existence of essential corporations like Salesforce, Oracle, IBM Corporation, Microsoft Corporation, Adobe, and Google, it is anticipated to keep the lion's share of the market throughout the forecast period. The development is mainly related to the rising use of PMS solutions to manage routine chores and organizations' rapidly changing infrastructure. The market would grow even more if AI and ML technologies were widely adopted.
  • The Asia Pacific is expected to witness the fastest growth during the forecast period. Growth in the region is anticipated to be supported by emerging industry sectors, including healthcare, IT and telecom, BFSI, and others. Additionally, throughout the forecast period, the expansion of the regional market will be aided by the rising number of small and mid-size businesses in the areas.

North America Region Productivity Management Software Market Share in 2021 - 38%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global productivity management software market industry.

List of Key Market Players:
  • Google LCC
  • Microsoft 
  • Salesforce.com, Inc
  • Slack Technologies, Inc.
  • Monday.com
  • IBM Corporation
  • Oracle
  • Zoho Corporation Pvt. Ltd.
  • Adobe
  • Hyper Office
Key Target Audience
  • Market Players
  • Investors
  • End-Users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)
Report Description:
  • Global Productivity Management Software Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global productivity management software market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global productivity management software. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of productivity management software based on the solution, deployment, enterprise and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global productivity management software market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global productivity management software market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global productivity management software market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the productivity management software market was valued at USD 45.81 billion in 2022 to USD 148.9 billion by 2030.

The global productivity management software market is growing at a CAGR of 14% during the forecast period 2022-2030.

North America emerged as the largest market for productivity management software.

Key players in the productivity management software market are Google LCC, Microsoft, Salesforce.com, Inc, Slack Technologies, Inc., Monday.com, IBM Corporation, Oracle, Zoho Corporation Pvt. Ltd., Adobe, and HyperOffice

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  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Solution
          4.3.2. Market Attractiveness Analysis By Deployment
          4.3.3. Market Attractiveness Analysis By Enterprise
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The easy assessment of a company’ and advancements in technology
    5.3. Restraints
          5.3.1. Privacy concerns and high cost.
    5.4. Opportunities
          5.4.1. The Covid-19 outbreak and reduced costs.
    5.5. Challenges
          5.5.1. Error in the handling of the system and lack of professionals.

6. Global Productivity Management Software Market Analysis and Forecast, By Solution
    6.1. Segment Overview
    6.2. Content Management & Collaboration
    6.3. Structured Work Management
    6.4. AI & Predictive Analytics
    6.5. Other Solutions

7. Global Productivity Management Software Market Analysis and Forecast, By Deployment
    7.1. Segment Overview
    7.2. On-Premise
    7.3. Cloud

8. Global Productivity Management Software Market Analysis and Forecast, By Enterprise
    8.1. Segment Overview
    8.2. Large Enterprises
    8.3. Small & Mid-Size Enterprises

9. Global Productivity Management Software Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Productivity Management Software Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Productivity Management Software Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Google LCC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Microsoft
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Salesforce.com, Inc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Slack Technologies, Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Monday.com
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. IBM Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Oracle
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Zoho Corporation Pvt. Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Adobe
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Hyper Office
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

2. Global Content Management & Collaboration, Productivity Management Software Market, By Region, 2019-2030 (USD Billion) 

3. Global Structured Work Management, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

4. Global AI & Predictive Analytics, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

5. Global Other Solutions, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

6. Global Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

7. Global On-Premises, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

8. Global Cloud, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

9. Global Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

10. Global Large Enterprise, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

11. Global Small & Mid-Size Enterprises, Productivity Management Software Market, By Region, 2019-2030 (USD Billion)

12. North America Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

13. North America Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

14. North America Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

15. U.S. Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

16. U.S. Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

17. U.S. Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

18. Canada Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

19. Canada Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

20. Canada Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

21. Mexico Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

22. Mexico Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

23. Mexico Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

24. Europe Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

25. Europe Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

26. Europe Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

27. Germany Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

28. Germany Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

29. Germany Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

30. France Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

31. France Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

32. France Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

33. U.K. Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

34. U.K. Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

35. U.K. Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

36. Italy Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

37. Italy Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

38. Italy Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

39. Spain Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

40. Spain Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

41. Spain Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

42. Asia Pacific Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

43. Asia Pacific Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

44. Asia Pacific Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

45. Japan Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

46. Japan Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

47. Japan Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

48. China Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

49. China Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

50. China Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

51. India Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

52. India Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

53. India Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

54. South America Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

55. South America Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

56. South America Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

57. Brazil Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

58. Brazil Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

59. Brazil Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

60. Middle East and Africa Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

61. Middle East and Africa Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

62. Middle East and Africa Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

63. UAE Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

64. UAE Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

65. UAE Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

66. South Africa Productivity Management Software Market, By Solution, 2019-2030 (USD Billion)

67. South Africa Productivity Management Software Market, By Deployment, 2019-2030 (USD Billion)

68. South Africa Productivity Management Software Market, By Enterprise, 2019-2030 (USD Billion)

List of Figures 

1. Global Productivity Management Software Market Segmentation

2. Global Productivity Management Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Productivity Management Software Market Attractiveness Analysis By Solution

9. Global Productivity Management Software Market Attractiveness Analysis By Deployment

10. Global Productivity Management Software Market Attractiveness Analysis By Enterprise

11. Global Productivity Management Software Market Attractiveness Analysis By Region

12. Global Productivity Management Software Market: Dynamics

13. Global Productivity Management Software Market Share By Solution (2022 & 2030)

14. Global Productivity Management Software Market Share By Deployment (2022 & 2030)

15. Global Productivity Management Software Market Share By Enterprise (2022 & 2030)

16. Global Productivity Management Software Market Share By Regions (2022 & 2030)

17. Global Productivity Management Software Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global productivity management software market based on the below-mentioned segments:

Global Productivity Management Software Market by Solution:

  • Content Management & Collaboration
  •  Structured Work Management
  • AI & Predictive Analytics
  •  Other Solutions

Global Productivity Management Software Market by Deployment:

  • On-Premise
  • Cloud

Global Productivity Management Software Market by Enterprise:

  • Large Enterprise
  • Small & Mid-Size Enterprises

Global Productivity Management Software Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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