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The global private tutoring market was valued at USD 88 billion in 2024 and grew at a CAGR of 8% from 2025 to 2034. The market is expected to reach USD 189.98 billion by 2034. The rising academic competition will drive the growth of the global private tutoring market.
A student receives private tutoring through a customized educational framework when their tutor delivers specialized instruction to both single students and smaller groups that operate beyond regular school classrooms. The educational format follows individualized goals to reinforce subject matter material while improving academic achievement. The individualized lesson plans of private tutoring adapt to each student's specific areas of strength and weakness as well as their preferred learning style rather than the standardized classroom system. The tutoring format according to individual needs assists students to understand hard topics while improving their grades and exam readiness for competitive tests and board exams. Professional private tutors come from three background types including certified teachers or subject specialists or experts with niche understanding and deliver their services through face-to-face meetings or online platforms. Private tutoring offers students control over teaching approaches and scheduling since they can choose appropriate times to learn through dedicated instructors. Students can learn with time flexibility while reviewing hard topics and seeking clarification in an environment that is devoid of classroom stress. Tutors possess the ability to change their instructional methods according to student learning preferences among visual, auditory and hands-on approaches. Private tutoring provides valuable benefits for skill development because it teaches languages, music, coding and test-taking strategies. The spread of online tutoring platforms has increased access to expert instructors for students throughout the world.
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The rising academic competition – Private tutoring demand rises because academic challenges grow simultaneously with deficiencies in traditional teaching. This is augmented with the rise of online instruction and the increasing expenditure on education by parents. Academic competition has become more rigorous which forces students to achieve high results in standardized exams, entrance tests and competitive assessments. Parents together with educational institutions create high academic demands that pressures students to take private tutoring for their academic achievement in order to obtain excellent grades and scholarships and entry into elite universities. The level of this demand reaches its peak in educational systems where strong academic records determine professional futures. The standard educational system faces difficulties serving students with various learning requirements because it operates with large student-to-teacher ratios along, standardized course material and insufficient personal instruction time. Students experience difficulties when they try to match the speed of classroom instructors which creates learning gaps for them. Private tutoring resolves educational inequalities through one-on-one teaching which connects with student-specific abilities to ensure strong conceptual comprehension. The expanding online learning sector increased the market need for private tutoring services.
High costs of private tutoring – The expensive nature of private tutoring creates a significant obstacle to its general use as many students especially from low-income families cannot afford these services. Students must pay big amounts of money to receive top-tier tutoring services either from qualified educators or experts in their field of study. Specialized tutorial services targeting competitive exam preparation like SAT, GRE, GMAT and IIT-JEE and medical entrance tests require expert tutors who bill at very high rates. Individual tutoring sessions deliver maximum personalized instruction at costs that exceed what most students who require help the most can afford. Students who come from rural areas or have weaker economic status experience added difficulties in online tutoring because they must pay hidden expenses for stable internet connection devices which pushes their overall expenses toward unaffordability.
The growth of EdTech and integration of advanced technologies – The need for private tutoring grows primarily because learners and their families understand the importance of personalized learning for better results in the contemporary world. The acceptance of personalized learning has increased because students and their parents understand the shortcomings of traditional classroom teaching methods. Private tutoring has advanced significantly through technological integration and AI-based learning systems which enhance education through more interactive methods and better delivery of efficient learning materials. The learning process achievable through AI technologies enhances student performance assessment through adaptive learning algorithms that modify instructional content automatically for higher effectiveness. Students receive better outcomes from tutoring thanks to virtual classrooms, real-time performance tracking, automatic feedback systems and AI-powered test preparation tools. The need for specialized tutoring has become more important due to global market trends and the rising competition in employment opportunities.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global private tutoring market, with a 38% market revenue share in 2024.
The private tutoring market throughout the Asia-Pacific region leads because its students encounter intense academic competition while parents support extra educational efforts extensively. Private tutoring continues as a central practice throughout the education systems in China, India, Japan and South Korea since students must achieve top scores in school examinations, national entrance tests and international standardized tests. Greater university admission competition through academic achievements generates huge market interest for tutoring services at every educational stage. Pressure from important academic assessments functions as the primary factor that drives students to seek private tutoring services across Asia-Pacific. The market position of Asia-Pacific has expanded through the development of EdTech platforms. Online tutoring firms based in India and China possess pioneering AI technologies which develop personalized education while offering interactive lessons and test preparation for their students. The market for online tutoring services expanded because of three factors: higher internet penetration coupled with growing smartphone adoption and government programs backing digital education.
Asia Pacific Region Private Tutoring Market Share in 2024 - 38%
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The mode of delivery segment is divided into in-person tutoring and online tutoring. The online tutoring segment dominated the market, with a market share of around 67% in 2024. Online tutoring offers flexible delivery along with accessible options and cost efficiency. The combination of digital learning technologies with internet access and EdTech platforms created changes in the tutoring business that brings premium educational opportunities to students globally. Students gain better convenience through online tutoring because this educational system enables them to find expert tutors regardless of their geographical position and at flexible scheduling times. Private tutoring now extends to more students thanks to technology because qualified instructors became accessible to students who previously did not have such options in rural and underdeveloped regions. Cost-effective tutoring offered by online platforms comes from their multiple pricing options which include subscription plans and pay-as-you-go sessions. The COVID-19 pandemic fastened the implementation of online tutoring as schools and students moved their education online for continued learning.
The tutoring type segment is divided into one-on-one tutoring and group tutoring. The one-on-one tutoring segment dominated the market, with a market share of around 58% in 2024. The popularity of one-on-one tutoring has risen as a tutoring style because students benefit from personal guidance that creates lessons specific to their academic requirements. Individual tutoring creates personalized instruction which matches students' learning preferences. Individualized teaching methods through one-on-one tutoring led students to understand concepts better and remember information longer which creates an ideal learning environment for students facing difficulty in learning. Parents select one-on-one tutoring since tutors provide immediate observation of their students' learning advancement. Educational institutions choose one-on-one tutoring as their preferred method for students because it delivers customized guidance that students need during their academic journey.
The subject segment is divided into STEM (science, technology, engineering, and mathematics), language tutoring and humanities and social sciences. The STEM (science, technology, engineering, and mathematics) segment dominated the market, with a market share of around 46% in 2024. The subject category of STEM (Science Technology Engineering Mathematics) is dominant in the private tutoring market because of rising technical and analytical skills' importance in educational and career advancement. The difficulty level of mathematics, physics, chemistry and technology generates increased need for tutoring services. STEM educational initiatives across the globe increase the demand for tutoring because these subjects serve as prerequisites for medical, data science, engineering, technology and artificial intelligence professions. The high level of competition during entrance exam and standardized testing periods drives private tutoring students toward STEM courses. The growth of digital educational platforms now makes STEM tutoring more convenient by offering interactive features and AI-supported learning systems and coding learning centres to improve teaching methods. The market preference for STEM subjects drives numerous EdTech companies to concentrate their business activities on this domain. Parents and students actively support STEM skills through private tutoring services because industries already focus on these abilities for upcoming job markets thus cementing STEM's strong position in educational tutoring.
The end-user segment is divided into K-12 students, college and university students and working professionals. The K-12 students settings segment dominated the market, with a share of around 71% in 2024. Students in grades K-12 comprise the majority of students/learners in the private tutoring sector because elementary and middle school grades determine academic success and professional possibilities in later life. Parents choose additional tutoring to enhance their children's core subjects during elementary and middle school times because they want steering up grades and test preparedness. Increasing academic demands combined with challenging school curriculum have caused schoolchildren to increasingly depend on private educational support to extend their classroom knowledge. K-12 students overwhelmingly participate in private tutoring classes because they must compete fiercely against classmates in entrance exams and standardized tests. Parents started choosing private tutoring services more frequently during the COVID-19 pandemic due to the learning deficits caused by restricted school operations. K-12 students command the biggest segment in private tutoring because their parents choose to fund their education since infancy.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2024 | USD 88 Billion |
| Market size value in 2034 | USD 189.98 Billion |
| CAGR (2025 to 2034) | 8% |
| Historical data | 2021-2023 |
| Base Year | 2024 |
| Forecast | 2025-2034 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Mode of Delivering, Tutoring Type, Subject and End User |
As per The Brainy Insights, the size of the global private tutoring market was valued at USD 88 billion in 2024 to USD 189.98 billion by 2034.
Global private tutoring market is growing at a CAGR of 8% during the forecast period 2025-2034.
The market's growth will be influenced by the rising academic competition.
High costs of private tutoring could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2021 to 2034. The Brainy Insights has segmented the global private tutoring market based on below mentioned segments:
Global Private Tutoring Market by Mode of Delivery:
Global Private Tutoring Market by Tutoring Type:
Global Private Tutoring Market by Subject:
Global Private Tutoring Market by End User:
Global Private Tutoring Market by Region:
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