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The global print-on-demand market was valued at USD 6.10 billion in 2023 and grew at a CAGR of 26% from 2024 to 2033. The market is expected to reach USD 61.52 billion by 2033. The expanding E-commerce industry will drive the growth of the global print-on-demand market.
POD is a model of business in which a person or firm can design and sell printing products without having stock of the same. POD is a technique by which products are printed not in large quantities but with the help of a particular order. This process of production makes great sense since it enables products to be produced to meet a particular set demand without the need to invest in a huge amount of stock. It may be anything right from T-shirts and books and accessories to home decor and other products that can be imprinted. The POD proceeds often involve a supplier or a print provider, who actually produces and ships materials on the behalf of the seller. Once an order is placed, the design or custom artwork ordered is placed on the appropriate product, and is then packed, before being delivered to the customer. The first benefit of POD is that it has low initial cost. A business owner, artist, and creator can begin a venture with little capital and effort required because there is no inventory or shipping, making large-scale manufacturing unnecessary. In addition, POD boasts a wider choice of products and services because businesses can easily develop and test new products that will resonate with specific audiences. It has received much acceptance within e-commerce platforms where it is implemented primarily within marketplaces such as Etsy, Shopify, and Amazon among others whereby it becomes easy to create POD online shops.
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The expanding E-commerce industry – E-commerce has contributed largely to the increase in demand and market for POD because e-commerce has been seen to facilitate the growth of POD by allowing many firms to access the global market. The growth of e-commerce, boosted by digitalisation and the shift in consumers’ habits to purchasing goods online and through the internet has dramatically impacted on the way organisation’s function and consumers make their purchases. With capabilities from Shopify, Etsy, Amazon, WooCommerce and others, POD services enable an enterprising individual to create free online stores and market customised products without having to bothered by stock or shipping. The opportunities for creating an online store and the constant development of new technological instruments have made starting a POD venture much more accessible. Through POD providers, sellers can concentrate on matters such as product design as well as marketing since production and logistic matters are handled by POD providers. With this model, businesses can launch new products and designs to the market with little capital investment thereby cutting down on the risk inherent in more conventional store structures. Also, e-commerce has opened avenues of direct selling to the consumers and leaving out the middlemen of distribution channels. This shift enables firms to target narrower segments and provide for specialized needs and wants, explain the attractiveness of POD especially among, firms with specialized or limited-stock products. The growth of e-commerce remains one of the largest contributors to increasing the market for PODs, opening up potential for old and new businesses to succeed in the online marketplace.
Saturated market – A major threat, which increases the competitive nature of POD market, is a relatively low entry threshold in the field, which means that anyone can become a POD entrepreneur. This has flooded the market with an extended list of many small businesses, artists, and entrepreneurs who offer similar services like the design of T-shirts, accessories, and home decors. The sheer number of sellers flooding the marketplace on prominent online selling sites such as Etsy, Amazon, and Shopify means that any business might find it hard to cut through the clutter, and if it is selling similar products and designs as other competitors. Many of the POD sellers do not differentiate themselves from each other, therefore a potential problem could be price cutting whereby businesses start lowering their prices to attract consumers to buy their products, yet this eventually puts pressure on the profits. Due to the basic nature of most POD products and service where such products are produced and delivered by third parties, there are limited grounds that businesses can adopt to build a competitive edge around product quality and manufacturing complexity.
Sustainability concerns – Concern for sustainability and waste minimisation are two main drivers for print on demand (POD). The conventional approaches to manufacturing entail the creation of many products at one time which may lead to accumulation of large stocks of goods in shops or stores and general wastage, particularly if the products manufactured are not sold. However, POD operates on the actual-demand circumstances, where the product is printed only when the customer orders for it. This model has significantly eliminated the problem of having unsold stock and only the product that has been ordered is manufactured meaning that wastage is cut short thus making the business more environmentally friendly. POD also has an impact of environmental conservation because it got rid of the storage house and products that may remain unsold in stores.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global print-on-demand market, with a 36% market revenue share in 2023.
North America and notably the United States is the leading market for the print on demand (POD) industry due to several factors. First, it is established that the region has had a relatively fast growth of e-commerce, where consumers are now demanding unique products. This trend is already active in the U.S. where the purchasing of goods online is common and where buyers are always inclined to getting things that are unique, personalized and customized. Secondly, North America has well developed technological platform with leading printing technologies. This enables access to efficient, high end, production of customized goods that make it competitive in the POD market. This is accompanied by POD fulfilment centres for fast and reliable shipment and easy order fulfilment. The United States has a relatively large and diversified customer base that can afford to buy POD products.
North America Region Print-on-Demand Market Share in 2023 - 36%
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The component segment is divided into printing technologies, materials/products, software and design tools, and fulfilment and shipping. The printing technologies segment dominated the market, with a market share of around 33% in 2023. Printing technology can be identified to exert a strong influence on the print on demand (POD) market because of its impact on both the quality and cost of POD services. However, of all the methods in printing, Direct-to-Garment (DTG) Printing separates itself as the most popular method. DTG printing’s strengths of flexibility and low setup costs make it quite appealing for POD businesses that require producing items as-needed. It offers opportunities for short runs, individualization and instant response to the customer’s needs – that is why it is popular among e-sellers, artists and designers who are trying to sell unique products to their audience. Other technologies of Printing-on-Demand include sublimation, screen printing and heat transfer printing.
The application segment is divided into custom apparel, home décor, accessories, stationery, publishing, and sports and fitness. The custom apparel segment dominated the market, with a market share of around 47% in 2023. Custom apparel items are popular, practicable and easy to personalize. Print-On-Demand T-shirt, Hoodie, Activewear and other outfits retain their position as one of the most preferred POD categories and categories that serve a large mass of customers. Fashion has become more personal, consumers are interested in exclusive clothing pieces, which has given POD a big market to serve, creating custom designs without a great capital. Apparels are highly customizable where customers can choose between graphics, text, colour, and sizes. This has made custom apparel the preferred clothing by those organizations that want to have company products, artists, designers and other people who want to sell their brands or their own designs. In addition, custom apparel can address different markets such as fashion wear, sporting wear, function and event wear and promotional wear as well.
The end user segment is divided into individual consumers, small businesses and entrepreneurs, large corporations and brands, and artists and creators. The individual customers segment dominated the market, with a market share of around 38% in 2023. Retail end users/individual consumers are the most prominent category in the POD market since the market’s primary end users particularly due to the development and constantly growing need for personalized products. E-commerce platforms also contribute to the domination of individual consumers because consumers can easily get the POD services and place the order for customization. The increasing number of customized online stores such as Etsy, amazon and individual stores where the buyer can directly contact the seller who has produced the items also augments the segment’s growth. In addition, there has been enhanced technology coupled with advanced designing tools enabling the ordinary client to design and upload the design of their preferences making the process of customization easier.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 6.10 Billion |
| Market size value in 2033 | USD 61.52 Billion |
| CAGR (2024 to 2033) | 26% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Component, Applications and End User |
As per The Brainy Insights, the size of the global print-on-demand market was valued at USD 6.10 billion in 2023 to USD 61.52 billion by 2033.
Global print-on-demand market is growing at a CAGR of 26% during the forecast period 2024-2033.
The market's growth will be influenced by the expanding E-commerce industry.
Saturated market could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global print-on-demand market based on below mentioned segments:
Global Print-on-Demand Market by Component:
Global Print-on-Demand Market by Application:
Global Print-on-Demand Market by End User:
Global Print-on-Demand Market by Region:
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