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Print Label Market

Print Label Market Size by Label Format (Wet-Glue Labels, Linerless Labels, Pressure-Sensitive Labels, In-Mold Labels, and Multi-Part Tracking Labels), Print Process (Flexography, Offset lithography, Letterpress, Gravure, Inkjet, Electrophotography, Screen, and Others), End-User Industry (Healthcare, Food, Beverage, Cosmetics, Logistics, Industrial, and Household), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12742
  • Published Date: Apr, 2022
  • Pages: 234
  • Category: Machinery & Equipment
  • Format: PDF
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Global print label market is expected to reach USD 59.08 billion by 2030, at a CAGR of 4.18% from 2022 to 2030.  The rising demand for food and pharmaceutical packaging is driving the expansion of the print label market.

Market Overview:

Label printing is the method of printing custom labels via different processes. These processes contain wide-format printing, flexographic printing, and digital printing, yielding different results in the label's purpose, look, and feel. Label printers utilize other label materials, involving paper & synthetic polymer materials. Standard connectivity for label printers incorporates Ethernet, RS-232 serial, parallel, Universal Serial Bus (USB), and various kinds of wireless. Label printer abilities vary between industrial, home, and corporate-oriented models.   Label printing conveys a message about the brand and the product to the customer's mind. Labels may also be utilized for warning, identification, advertising or environmental advice, and instructions for usage. Label printing is critical in developing the brand's identity & completing the product's branding method.

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Market Dynamics:

Drivers:
  • The raised adoption of print labels globally:

The raised adoption of print labels globally is one of the driving factors of market growth. Further, the print label industry is increasing due to economic & demographic changes in the nations. Also, the rising sales of pre-processed food due to changing lifestyles drive market growth. Moreover, the growing demand for high-speed, accurate, and simple labeling solutions promotes market growth during the forecast period. In addition to this, the raised demand for security/warning labels in end-use enterprises like construction, logistics & transportation, consumer durables, and automotive are also helping boost market growth.

Restraints:
  • Rising costs of raw materials such as plastics:

The price of raw materials increases, and manufacturers face cascading challenges through the supply chains. Further, the increasing expense of raw materials such as plastic in different forms is the restraining factor of the market growth. Also, the changes & uncertainty affect the market's increase in the price & availability of feedstock. Therefore, as a result, the product's price is also raised. Additionally, the strict regulatory policies and the absence of awareness will impede market growth. Moreover, with the growing number of restrictions worldwide due to the COVID-19 epidemic, there has been a hit in the supply & demand of packaging solutions. This factor is also restraining the market growth.

Opportunities:

  • The rising demand for durable customer products:

The surging demand and production of durable customer products are the opportunity for market growth during the forecast period. Further, the growing number of technical innovations and an emerging new industry also boost the market's growth. Moreover, the increase in strategic collaborations and development of different end-use enterprises in countries like the Middle East and Africa and Asia-Pacific will drive the market's growth.

Segmentation Analysis:

The global print label market has been segmented based on label format, print process, end-user industry, and regions.

  • The label format segment is divided into wet-glue labels, linerless labels, pressure-sensitive labels, in-mold labels, and multi-part tracking labels. The wet-glue labels segment led the market with a market share of 24.19% in 2021 due to the high demand from the food & beverages and healthcare enterprises. Further, by 2030, the in-mold labels segment will likely dominate the market due to the growing inclination towards attractive packaging.
  • The print process segment is divided into flexography, offset lithography, letterpress, gravure, inkjet, electrophotography, screen, and others. The inkjet print process segment led the market with a market share of 20.12% in 2021 due to the increasing adoption of the internet of things (IoT) and the big data and the rising usage of inkjet printers in the food & beverage enterprise for packaging applications.
  • The end-user industry segment is divided into healthcare, food, beverage, cosmetics, logistics, industrial, and household. The food segment led the market with a market share of 21.14% in 2021 due to the increasing customer awareness regarding food safety & consequences. Further, by 2030, the beverage segment will likely dominate the market due to the growing demand for dairy-based beverages and the expansion of distribution channels.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. North America region emerged as the largest market for the global print label market with a 45.15% share of the market revenue in 2021.

  • The rising growth of different end-user enterprises is expected to contribute to the market for the print label. Furthermore, the increasing production of durable customer products in the region also helps boost the market growth. Additionally, the expansion of digital print processes is assembling robust inroads into the print label industry faster due to its cost-efficient & professional, heightened-quality printing in industrial-size digital presses. This factor also helps to drive market growth.
  • During the forecast period, the Asia Pacific region will record the highest growth due to the rising application of print labels in the cosmetics, food & medical care sectors, particularly in China, helping boost the market growth in this region. Additionally, the substantial opportunities for low manufacturing & labor expenses and the increasing urbanized population also help drive market growth in this region during the forecast period.

North America Region Print Label Market Share in 2021 - 45.15%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global print label industry.

List of Key Market Players:

  • Mondi Group
  • Fort Dearborn
  • Autajon Group
  • Chesapeake Limited
  • Avery Dennison
  • Clondalkin Group
  • Munksj Group
  • Cenveo Inc.
  • Constantia Flexibles Group
  • CCL Industries
  • Fuji Seal International Inc.
  • Brady Corporation
  • Bemis Comp

Key Target Audience:

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Print Label Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global print label market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global print label market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of print label based on label format, print process, end-user industry, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global print label market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global print label market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global print label market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the print label market was valued at USD 40.87 billion in 2021 to USD 59.08 billion by 2030.

Global print label market is growing at a CAGR of 4.18% during the forecast period 2022-2030.

The global print label market has been segmented based on label format, print process, end-user industry, and regions. The wet-glue labels segment led label format segment in 2021. The inkjet segment led the print process segment in 2021.

North America region emerged as the largest market for the print label.

The market's growth will be influenced by the rising demand for food and pharmaceutical packaging.

Rising costs of raw material such as plastics could hamper the market growth.

The increasing demand for processed food and rising automotive enterprises will provide considerable opportunities to the market.

Key players are Mondi Group, Fort Dearborn, Autajon Group, Chesapeake Limited, Avery Dennison, Clondalkin Group, Munksj Group, Cenveo Inc., Constantia Flexibles Group, CCL Industries, Fuji Seal International Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Label Format
          4.3.2. Market Attractiveness Analysis By Print Process
          4.3.3. Market Attractiveness Analysis By End-User Industry
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising demand for manufactured goods
          5.2.2. The growing disposable income
          5.2.3. The growing use of print labels in the food enterprise
          5.2.4. The rising demand for food and pharmaceutical packaging
    5.3. Restraints
          5.3.1. Rising costs of raw material such as plastics
    5.4. Opportunities
          5.4.1. Increasing demand for processed food
          5.4.2. The rising automotive enterprises

6. Global Print Label Market Analysis and Forecast, By Label Format
    6.1. Segment Overview
    6.2. Wet-Glue Labels
    6.3. Linerless Labels
    6.4. Pressure-Sensitive Labels
    6.5. In-Mold Labels
    6.6. Multi-Part Tracking Labels
    6.7. Others

7. Global Print Label Market Analysis and Forecast, By Print Process
    7.1. Segment Overview
    7.2. Flexography
    7.3. Offset lithography
    7.4. Letterpress
    7.5. Gravure
    7.6. Inkjet
    7.7. Electrophotography
    7.8. Screen
    7.9. Others

8. Global Print Label Market Analysis and Forecast, By End-User Industry
    8.1. Segment Overview
    8.2. Healthcare
    8.3. Food
    8.4. Beverages
    8.5. Cosmetics
    8.6. Logistics
    8.7. Industrial
    8.8. Household

9. Global Print Label Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Print Label Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Print Label Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Mondi Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Fort Dearborn
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Autajon Group
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Chesapeake Limited
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Avery Dennison
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Clondalkin Group
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Munksj Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Cenveo Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Constantia Flexibles Group
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. CCL Industries
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Fuji Seal International Inc.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Brady Corporation
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Bemis Comp
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis

List of Table

1. Global Print Label Market, By Label Format, 2019-2030 (USD Billion)

2. Global Wet-Glue Labels, Print Label Market, By Region, 2019-2030 (USD Billion) 

3. Global Linerless Labels, Print Label Market, By Region, 2019-2030 (USD Billion) 

4. Global Pressure-Sensitive Labels, Print Label Market, By Region, 2019-2030 (USD Billion) 

5. Global In-Mold Labels, Print Label Market, By Region, 2019-2030 (USD Billion) 

6. Global Multi-Part Tracking Labels, Print Label Market, By Region, 2019-2030 (USD Billion) 

7. Global Print Label Market, By Print Process, 2019-2030 (USD Billion)

8. Global Flexography, Print Label Market, By Region, 2019-2030 (USD Billion)

9. Global Offset Lithography, Print Label Market, By Region, 2019-2030 (USD Billion)

10. Global Letterpress, Print Label Market, By Region, 2019-2030 (USD Billion)

11. Global Gravure, Print Label Market, By Region, 2019-2030 (USD Billion)

12. Global Inkjet, Print Label Market, By Region, 2019-2030 (USD Billion)

13. Global Electrophotography, Print Label Market, By Region, 2019-2030 (USD Billion)

14. Global Screen, Print Label Market, By Region, 2019-2030 (USD Billion)

15. Global Others, Print Label Market, By Region, 2019-2030 (USD Billion)

16. Global Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

17. Global Healthcare, Print Label Market, By Region, 2019-2030 (USD Billion)

18. Global Food, Print Label Market, By Region, 2019-2030 (USD Billion)

19. Global Beverages, Print Label Market, By Region, 2019-2030 (USD Billion)

20. Global Cosmetics, Print Label Market, By Region, 2019-2030 (USD Billion)

21. Global Logistics, Print Label Market, By Region, 2019-2030 (USD Billion)

22. Global Industrial, Print Label Market, By Region, 2019-2030 (USD Billion)

23. Global Household, Print Label Market, By Region, 2019-2030 (USD Billion)

24. North America Print Label Market, By Label Format, 2019-2030 (USD Billion)

25. North America Print Label Market, By Print Process, 2019-2030 (USD Billion)

26. North America Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

27. U.S. Print Label Market, By Label Format, 2019-2030 (USD Billion)

28. U.S. Print Label Market, By Print Process, 2019-2030 (USD Billion)

29. U.S. Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

30. Canada Print Label Market, By Label Format, 2019-2030 (USD Billion)

31. Canada Print Label Market, By Print Process, 2019-2030 (USD Billion)

32. Canada Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

33. Mexico Print Label Market, By Label Format, 2019-2030 (USD Billion)

34. Mexico Print Label Market, By Print Process, 2019-2030 (USD Billion)

35. Mexico Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

36. Europe Print Label Market, By Label Format, 2019-2030 (USD Billion)

37. Europe Print Label Market, By Print Process, 2019-2030 (USD Billion)

38. Europe Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

39. Germany Print Label Market, By Label Format, 2019-2030 (USD Billion)

40. Germany Print Label Market, By Print Process, 2019-2030 (USD Billion)

41. Germany Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

42. France Print Label Market, By Label Format, 2019-2030 (USD Billion)

43. France Print Label Market, By Print Process, 2019-2030 (USD Billion)

44. France Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

45. U.K. Print Label Market, By Label Format, 2019-2030 (USD Billion)

46. U.K. Print Label Market, By Print Process, 2019-2030 (USD Billion)

47. U.K. Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

48. Italy Print Label Market, By Label Format, 2019-2030 (USD Billion)

49. Italy Print Label Market, By Print Process, 2019-2030 (USD Billion)

50. Italy Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

51. Spain Print Label Market, By Label Format, 2019-2030 (USD Billion)

52. Spain Print Label Market, By Print Process, 2019-2030 (USD Billion)

53. Spain Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

54. Asia Pacific Print Label Market, By Label Format, 2019-2030 (USD Billion)

55. Asia Pacific Print Label Market, By Print Process, 2019-2030 (USD Billion)

56. Asia Pacific Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

57. Japan Print Label Market, By Label Format, 2019-2030 (USD Billion)

58. Japan Print Label Market, By Print Process, 2019-2030 (USD Billion)

59. Japan Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

60. China Print Label Market, By Label Format, 2019-2030 (USD Billion)

61. China Print Label Market, By Print Process, 2019-2030 (USD Billion)

62. China Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

63. India Print Label Market, By Label Format, 2019-2030 (USD Billion)

64. India Print Label Market, By Print Process, 2019-2030 (USD Billion)

65. India Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

66. South America Print Label Market, By Label Format, 2019-2030 (USD Billion)

67. South America Print Label Market, By Print Process, 2019-2030 (USD Billion)

68. South America Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

69. Brazil Print Label Market, By Label Format, 2019-2030 (USD Billion)

70. Brazil Print Label Market, By Print Process, 2019-2030 (USD Billion)

71. Brazil Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

72. Middle East and Africa Print Label Market, By Label Format, 2019-2030 (USD Billion)

73. Middle East and Africa Print Label Market, By Print Process, 2019-2030 (USD Billion)

74. Middle East and Africa Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

75. UAE Print Label Market, By Label Format, 2019-2030 (USD Billion)

76. UAE Print Label Market, By Print Process, 2019-2030 (USD Billion)

77. UAE Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

78. South Africa Print Label Market, By Label Format, 2019-2030 (USD Billion)

79. South Africa Print Label Market, By Print Process, 2019-2030 (USD Billion)

80. South Africa Print Label Market, By End-User Industry, 2019-2030 (USD Billion)

List of Figures 

1. Global Print Label Market Segmentation

2. Global Print Label Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Print Label Market Attractiveness Analysis By Label Format

9. Global Print Label Market Attractiveness Analysis By Print Process 

10. Global Print Label Market Attractiveness Analysis By End-User Industry

11. Global Print Label Market Attractiveness Analysis By Region

12. Global Print Label Market: Dynamics

13. Global Print Label Market Share By Label Format (2022 & 2030)

14. Global Print Label Market Share By Print Process (2022 & 2030)

15. Global Print Label Market Share By End-User Industry (2022 & 2030)

16. Global Print Label Market Share By Regions (2022 & 2030)

17. Global Print Label Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global print label based on below mentioned segments:

Global Print Label Market by Label Format:

  • Wet-Glue Labels
  • Linerless Labels
  • Pressure-Sensitive Labels
  • In-Mold Labels
  • Multi-Part Tracking Labels

Global Print Label Market by Print Process:

  • Flexography
  • Offset lithography
  • Letterpress
  • Gravure
  • Inkjet
  • Electrophotography
  • Screen
  • Others

Global Print Label Market by End-User Industry:

  • Healthcare
  • Food
  • Beverage
  • Cosmetics
  • Logistics
  • Industrial
  • Household

Global Print Label by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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