Precision Surgery Device Market

Precision Surgery Device Market Size by Application (Orthopedic, Neurosurgery, Cardiovascular, Wound Closure, and Others), Type (Handheld Surgical Devices, Electrosurgical Devices, and Others), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12935
  • Published Date: Sep, 2022
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global precision surgery device market was valued at USD 5.14 billion in 2021, likely to reach USD 18.99 billion by 2030 is growing at a CAGR of 15.63% from 2022 to 2030. North America is expected to grow the fastest during the forecast period.

Market Introduction:

The manual use of medical devices, instruments, tools & procedures to operate pathological conditions such as cardiovascular diseases or accident/trauma injuries is surgery. Surgeries are undertaken to repair injured or malfunctioning organs, improve the functions of organ systems, or enhance one's appearance. Cardiothoracic, ophthalmic, orthopedic, neurological & general surgeries are some of the standard surgical procedures performed worldwide. When an instrument, machine, appliance, or apparatus is used for medical purposes in combination with software or on a standalone basis, it is termed a medical device. Globally, they are classified into three categories: class I devices, Class II devices & class III devices, with class I being the low-risk devices, class II as intermediate risk, and class III as high-risk devices. A precision surgery device is a medical device used in surgical procedures. It can help avoid the significant risks & other concerns associated with open surgical procedures. Precision surgery devices are minimally invasive and leave no large scars. New technological advancements in precision surgery devices will propel the market's growth in the forecast period with its growing applications in various surgical procedures.

Precision surgery device market growth would be driven by the increasing incidence of accidents, sports injuries, and other diseases that require surgical intervention. The growing research and development of innovative wound closure devices are gaining traction in the medical industry. The minimally invasive nature of precision surgery devices with enhanced healing post-op contributes to the growing adoption of these devices in the healthcare industry. The growing geriatric population will lead to the demand for precision surgery devices as they are less painful compared to open surgeries. It also causes less discomfort and allows the patient to minimize scarring. The risks associated with open surgeries, like causing damage to healthy organs, are minimized. Precision surgery devices also enable healthcare professionals to treat minute abnormalities that were previously impossible with other means. The technological advancements in artificial intelligence and machine learning have created state-of-the-art medical devices, thereby offering lucrative opportunities in the precision surgery device market. Integrating robotics and the internet of things (IoT) in medicine has improved hospital success or survival rates, thereby contributing to the increasing adoption of precision surgery devices.

Recent Development

On May 13, 2022, Medtronic plc, a medical technology, solution, and service company, announced plans to acquire Intersect ENT, Inc., a California-based business. The acquisition will expand the company's extensive ENT portfolio with cutting-edge products used in sinus procedures to enhance postoperative outcomes and treat nasal polyps.

Precision Surgery Device Market Size

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Market Dynamics:

Drivers:

Increase in incidence of acute and chronic diseases - An increase in hours spent in Infront of laptops and mobile screens combined with a sedentary lifestyle, no physical exercise & unhealthy diet has led to an increase in the number of individuals suffering from acute and chronic diseases. The growing geriatric population has witnessed an increasing prevalence of cardiovascular, respiratory, and orthopedic conditions. The minimally invasive nature of precision surgery devices, followed by faster healing processes, has led to the rising adoption of these devices in surgical procedures. The increasing prevalence of diseases, coupled with the rising adoption of precision surgery devices, will drive the global market in the forecast period. Furthermore, accidents are among the most prominent reason for deaths globally. Rash driving, drinking and driving, and poor implementation of traffic rules and regulations in developing economies have led to an exponential increase in the number of accidents and untimely deaths of citizens. The increasing number of trauma and accident cases will drive the precision surgery device market.

Restraints:

Precision surgery devices are expensive - Extensive capital is utilized in the research and development of precision surgery devices. Precision surgery devices use the latest technologies to improve their application; such technologies are expensive, making precision surgery devices costly. For instance, using artificial intelligence and machine learning to develop IoT devices and their integration in the hospital involves large sums of capital. The complex regulatory approvals and trials add to the costs of these systems. The high costs of precision surgery devices will hamper the market's growth.

Opportunities:

Technological advancements - With the increased demand for precision surgery devices, major players have invested capital in researching and developing better systems. For example, the innovation of precision surgery devices integrated with augmented reality to improve imaging & navigation during the procedure has contributed to the uptick in demand for precision surgery devices in neurological surgical procedures. Other such advancements in precision surgery devices will make the industry competitive and help it become more efficient, providing the necessary impetus to its growth and lucrative opportunities for the market players.

Challenges:

Regulatory guidelines - The innovations in precision surgery devices or the trials that must be conducted to study and test the success of such innovations need to be approved by relevant authorities. These authorities maintain high compliance and accountability standards as they need to safeguard the target audience's interests and save them from any ill effects and fraudulent claims. The scrutiny that the market players have to go through is time-consuming. The timely launch of products and benefits associated with it are affected due to these regulations, leading to a drop in profits.

Lack of skilled professionals - precision surgery devices are delicate pieces of instruments, mishandling of which could cause capital losses for the stakeholders. In extreme cases, it could also lead to loss of life. Therefore, the lack of skilled health personnel to operate precision surgery devices will challenge the market's growth.  

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the largest market for the global precision surgery device market, with a 37.66% share of the market revenue in 2021.

North America currently dominates the precision surgery device market due to significant market players in the region. The major market players in the region are involved in the research and development of advanced medical devices, given the extensive capital available to them. The product innovations in the region are complemented by streamlined federal approvals and the highest level of compliance standards governing the trials, manufacturing, approval, distribution, and use of medical devices. The high prevalence of neurological devices, cardiovascular devices, sports injuries, accidents, and trauma cases also contribute to the region's growth. The high per-capita income and well-established insurance market with positive reimbursement policies make healthcare more accessible and affordable for the citizenry. Also, the increasing geriatric population contributes to the growing demand for surgeries. The increasing social media influence has fueled the demand for reconstructive, plastic, and other surgeries to improve body aesthetics, thereby contributing to the precision surgery device market. Furthermore, the increased government expenditure on healthcare infrastructure will drive the development of the market in the coming years.

North America Region Precision Surgery Device Market Share in 2021 - 37.66%

 

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Application segment analysis

The application segment is divided into orthopedic, neurosurgery, cardiovascular, wound closure, and others. The cardiovascular segment dominated the market with a market share of around 45% in 2021. The increased incidence of cardiovascular diseases and conditions like cardiac arrest, congestive heart failure, arrhythmia, high blood pressure, and coronary artery diseases, among others, will drive the segment's growth. The changing lifestyles of the contemporary world with unhealthy diets and no active movements are the main causes of an increasing number of cardiovascular patients. Furthermore, the increasing fiscal healthcare expenditure and the government's positive reimbursement policies enable individuals to access cardiovascular treatments. Cardiovascular surgeries are relatively safe in most cases, increasing their favorability with the patients. The technological advancements in precision surgery devices with improved survival rates have increased their acceptability by the patients, thereby contributing to the segment's growth. The application of precision surgery devices in the cardiovascular segment improves the patient's survival rate, enhances recovery, and reduces discomfort and pain. The minimally invasive nature leaves a small scar. Therefore, the increasing cardiovascular diseases, technological advancements, and rising healthcare expenditure will contribute to the growing dominance of the segment.

Type segment analysis

The type segment is divided into handheld surgical devices, electrosurgical devices, and others. Over the forecast period, the handheld surgical devices segment is expected to grow at the fastest CAGR of 17.15%. The handheld surgical devices find application in neurosurgery, cardiovascular, orthopedic, plastic, and reconstructive surgeries. They are also used by several end users, like hospitals, clinics, ambulatory surgery centers, and long-term care centers. However, the low cost of handheld surgical devices is the primary reason for their growing adoption in the healthcare industry. Furthermore, increased innovation in handheld surgical devices has widened their scope of application, made them cheaper, unlike the other devices, and improved their accessibility in the market. Doctors and patients trust handheld surgical devices as they are easy to help, can be manipulated at any time, and involve lower risks to patients' health. Therefore, handheld surgical devices' affordability, accessibility, and reliability will contribute to their fast growth during the forecast period.

End-user segment analysis

The end-user segment is divided into hospitals, specialty clinics, ambulatory settings, long-term care centers, and others. In 2021, the hospitals segment dominated the market, accounting for around 53% of global revenue. With the pandemic exposing the poor state of healthcare infrastructure, governments worldwide have increased capital spending on healthcare to boost infrastructure, logistics, personnel, and research for the sector's holistic development. The private sector also establishes hospitals with attached research labs to cater to the advancing healthcare industry. The growth of chronic and acute diseases has encouraged private players to exploit the growth potential of the medical industry. Therefore, increased investments and participation from government and private players will develop the hospitals' segment, helping it retain its dominance in the market.

Some of the Key Market Players:

  • Alcon
  • Aspen Surgical
  • B. Braun SE
  • Baxter
  • Boston Scientific
  • Johnson & Johnson
  • Medtronic PLC
  • Siemens Healthcare GmbH
  • Stryker Corporation
  • Zimmer Biomet
Attribute Description
Market Size Revenue (USD Billion), Volume (Kg)
Market size value in 2021 UUSD 5.14 Billion
Market size value in 2030 USD 18.99 Billion
CAGR (2022 to 2030) 15.63%
Historical data 2019-2020 (Customizable to 2014 - 2018)
Base Year 2021
Forecast 2022-2030 (Customizable to 2031 - 2035)
Segments The precision surgery device market based on application, type, end-user, and regions.
Regional Segments The regions cover Asia Pacific, Europe, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the precision surgery device market was valued at USD 5.14 billion in 2021 to USD 18.99 billion by 2030.

Global precision surgery device market is growing at a CAGR of 15.63% during the forecast period 2022-2030.

The global precision surgery device market has been segmented based on application, type, end user and regions. The cardiovascular segment led the market in 2021.

North America emerged as the largest market for the precision surgery device.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Application
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in incidence of acute and chronic diseases
    5.3. Restraints
          5.3.1. Precision surgery devices are expensive
    5.4. Opportunities
          5.4.1. Technological advancements
    5.5. Challenges
          5.5.1. Regulatory guidelines
          5.5.2. Lack of skilled professionals

6. Global Precision Surgery Device Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Orthopedic
    6.3. Neurosurgery
    6.4. Cardiovascular
    6.5. Wound Closure
    6.6. Others

7. Global Precision Surgery Device Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Handheld Surgical Devices
    7.3. Electrosurgical Devices
    7.4. Others

8. Global Precision Surgery Device Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Hospitals
    8.3. Specialty Clinics
    8.4. Ambulatory Settings
    8.5. Long-Term Care Centers
    8.6. Others

9. Global Precision Surgery Device Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Precision Surgery Device Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Precision Surgery Device Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Alcon
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Aspen Surgical
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. B. Braun SE
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Baxter
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Boston Scientific
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Johnson & Johnson
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Medtronic PLC
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Siemens Healthcare GmbH
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Stryker Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Zimmer Biomet
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

2. Global Orthopaedic Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

3. Global Neurosurgery Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

4. Global Cardiovascular Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

5. Global Wound Closure Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

6. Global Others Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

7. Global Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

8. Global Handheld Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

9. Global Electrosurgical Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

10. Global Others Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

11. Global Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

12. Global Hospitals Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

13. Global Specialty Clinics Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

14. Global Ambulatory Settings Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

15. Global Long-Term Care Centers Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

16. Global Others Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

17. Global Precision Surgery Device Market, By Region, 2019-2030 (USD Billion) 

18. North America Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

19. North America Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

20. North America Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

21. U.S. Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

22. U.S. Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

23. U.S. Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

24. Canada Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

25. Canada Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

26. Canada Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

27. Mexico Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

28. Mexico Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

29. Mexico Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

30. Europe Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

31. Europe Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

32. Europe Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

33. Germany Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

34. Germany Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

35. Germany Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

36. France Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

37. France Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

38. France Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

39. U.K. Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

40. U.K. Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

41. U.K. Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

42. Italy Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

43. Italy Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

44. Italy Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

45. Spain Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

46. Spain Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

47. Spain Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

48. Asia Pacific Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

49. Asia Pacific Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

50. Asia Pacific Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

51. Japan Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

52. Japan Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

53. Japan Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

54. China Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

55. China Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

56. China Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

57. India Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

58. India Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

59. India Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

60. South America Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

61. South America Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

62. South America Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

63. Brazil Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

64. Brazil Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

65. Brazil Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

66. Middle East and Africa Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

67. Middle East and Africa Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

68. Middle East and Africa Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

69. UAE Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

70. UAE Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

71. UAE Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

72. South Africa Precision Surgery Device Market, By Application, 2019-2030 (USD Billion) 

73. South Africa Precision Surgery Device Market, By Type, 2019-2030 (USD Billion) 

74. South Africa Precision Surgery Device Market, By End User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Precision Surgery Device Market Segmentation

2. Precision Surgery Device Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Precision Surgery Device Market Attractiveness Analysis by Application

9. Global Precision Surgery Device Market Attractiveness Analysis by Type

10. Global Precision Surgery Device Market Attractiveness Analysis by End User

11. Global Precision Surgery Device Market Attractiveness Analysis by Region

12. Global Precision Surgery Device Market: Dynamics

13. Global Precision Surgery Device Market Share by Application (2022 & 2030)

14. Global Precision Surgery Device Market Share by Type (2022 & 2030)

15. Global Precision Surgery Device Market Share by End User (2022 & 2030)

16. Global Precision Surgery Device Market Share by Regions (2022 & 2030)

17. Global Precision Surgery Device Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global precision surgery device market based on below mentioned segments:

Global Precision Surgery Device Market by Application:

  • Orthopedic
  • Neurosurgery
  • Cardiovascular
  • Wound Closure
  • Others

Global Precision Surgery Device Market by Type:

  • Handheld Surgical Devices
  • Electrosurgical Devices
  • Others

Global Precision Surgery Device Market by End User:

  • Hospitals
  • Specialty Clinics
  • Ambulatory Settings
  • Long-Term Care Centers
  • Others

Global Precision Surgery Device Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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