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The global power tailgate systems market was valued at USD 11 billion in 2023 and grew at a CAGR of 8% from 2024 to 2033. The market is expected to reach USD 23.74 billion by 2033. The increasing demand for luxury featured vehicles given the rising disposable income of the population will drive the growth of the global power tailgate systems market.
Modern clients strive to have comfortable cars which are easy to operate. Power tailgate systems satisfy this need because they allow the user to easily open and close the boot, more so if they are handling heavy or bulky goods. Since car consumers look for aspects that can make their tasks easier, auto makers continue to integrate power tailgate systems into more models than before. Improvements in the overall automotive technology, electronic motors, sensors, and compatibility with a car’s firmware architecture have enhanced the performance and dependability of power tailgate systems. The operation of power tailgate systems was originally limited to luxury and some top-end cars. But as consumer choices expanded, manufacturers have been incorporating these specifications on mid-level vehicles to meet consumer demands. People who stay in touch with their work and family, reading and responding to e-mail, texts, listening to music, watching videos, playing games, and socializing during commute find power tailgates to be a convenient if they have to load their groceries, luggage or sports items. This trend has led to more vehicle’s owners opting for cars with automatic features. Some of feature included with power tailgate systems are the anti-pinch sensors and obstacle detection, which ensures that vehicles become safer to use, especially for families. Safety and family-oriented characteristics of vehicles have put weight on power tailgate systems as consumers look for more equipment that will not pose any danger to them. Electric and Hybrid cars that include technology and modern features such as power tailgate have boosted the market of power tailgate systems.
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The increasing consumer expectations – Increasing the requirements for powerful and convenient systems and the emergence of new brands of electric and hybrid vehicles contribute to the popularity of power tailgate systems. Contemporary customers appreciate the solutions that make their lives easier, thus, such elements as power tailgates will become increasingly popular in the automotive industry. Convenience features are another advantage considering that the systems can be operated remotely, activated by a foot and offer the ability to adjust opening heights which makes these systems popular. The sales volume of electric and hybrid cars continues to increase, which has contributed to increasing adoption of power tailgate systems. Automakers plan to offer power tailgates because it correlates with the high-tech aspect of EVs and hybrids and the desire by consumers to purchase eco-friendly vehicles with extra luxury and convenience. Car manufacturers add power tailgate systems to their models as a feature that would set vehicles apart and satisfy the desire of the purchasers for comfortable and advanced automobiles. This has been intensified by the growing market of EVs and hybrids because of customer awareness, government incentives, and increased market facilities.
High costs of power tailgate systems – Costs are still significantly high and continue to be a barrier to innovation in power tailgate systems and its growth in the future. They are costly because the formation of value-added systems entails the use of sophisticated technologies such as electric actuators, control units, integrated sensors, and motors among others. This makes power tailgate systems incredibly expensive compared to conventional tailgates. This is why they are included only in high-end or mid-range models, where people are ready to pay extra money for additional comfort and convenience. For entry-level or compact car market segments, the cost of including power tailgate systems may not be manageable, thus restricting the market application of this feature. Costs belonging to the power tailgate systems are not limited to the manufacturing costs as these costs translate to high retail costs for consumers. Expensive maintenance and repairs also challenge the market’s growth.
Technological advancements expanding power tailgate systems applications – The market for power tailgate systems is being driven by technological enhancements. Recent advances in electric actuators and control systems have made tailgate operations more reliable, faster and smoother. These enhancements make certain that power tailgates work perfectly well, and deliver a more comfortable and luxurious experience to the consumers. Improvements on the flexibility of power tailgates enhance integration with vehicle software, which enables users to operate tailgate features from their mobile devices remotely. Activation without the hands has become an important feature, especially the ones that are activated by feet and it is the result of trends in simplicity and easy-to-use vehicles systems. These improvements correspond to the development of the concept of automobile complex, where different modules interact and improve each other’s performance. The integration of such systems not only enhances the level of convenience but also asserts power tailgate systems as key components within the smart cars context. As such systems continue to develop, they remain representative of the technology that today’s customers demand, providing value and creating differentiation of cars in a more saturated market and driving the power tailgate systems market’s growth.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global power tailgate systems market, with a 39% market revenue share in 2023.
The region has noted an increased adoption of such big utility vehicles, which have large and heavier tailgates that need advanced features like power tailgates to operate on. Also, the North American market comprises some big automobile manufacturing companies such as GM, Ford, and Chrysler that have been constant users of the power tailgate systems in their car production. The automotive market is also innovative with the key market players/companies continuing to integrate new technologies that meet consumers’ demands in the region. Furthermore, North American consumers are willing to pay a premium for features A combination of governmental regulations and safety and convenience features requirements also provide the impetus for the regional market’s growth.
North America Region Power Tailgate Systems Market Share in 2023 - 39%
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The vehicle type segment is divided into SUVs and crossovers, sedans, minivans, pickup trucks, hatchbacks, luxury vehicles and others. The SUVs and crossovers segment dominated the market, with a market share of around 35% in 2023. The market for power tailgate systems is majorly fuelled by the increasing popularity of SUVs and crossovers. SUVs and crossovers have broader and heavier tailgates as compared to sedans or hatchbacks; hence, this market equally suits power tailgate systems. Tailgate systems introduce much convenience by allowing the user to open and close the tailgate without any hassle. Further, the enhanced demand for SUVs and crossovers especially in the Americas, Europeans and selected Asian countries have fuelled demand for enhancement of some aspects of the user experience. Such vehicles appear to be more family oriented and utilitarian and customers look for elements of convenience which drives the demand for power tailgate systems. The increasing tendency of educated young consumers to opt for higher-end vehicles given rising emphasis on safety, better comfort, luxury, aesthetics and convenience drive the demand for SUVs and crossovers in the market.
The technology type segment is divided into conventional power tailgate systems and hands-free power tailgate systems. The conventional power tailgate systems segment dominated the market, with a market share of around 52% in 2023. Conventional power tailgate systems are popular in most vehicles as these systems are mainly designed to open and close a tailgate through a button or remote control which increases it appeal to different consumers. The utmost easy integration of conventional systems into the majority of existing and newly developing car models also increase its appeal to manufacturers as well. additionally, this technology has been in circulation for a longer period and hence it is trusted by manufactures and consumers due to guaranteed functionality. They are also considerably cheaper. These systems contribute a positive value to the car while at the same time not really costing too much making these very attractive for both the producers and consumers.
The sales channel segment is divided into OEMs (Original Equipment Manufacturers) and aftermarket. The OEMs (Original Equipment Manufacturers) segment dominated the market, with a market share of around 78% in 2023. OEMs have a strong market position in the power tailgate systems worldwide because they offer standard-installation systems whose performance and integration into a car are optimum. OEM-installed systems are preferred by consumers as they trust the brand. These systems are covered by factory warranties to give customers a guarantee on repair and servicing. Further, OEMs have developed relationships with tier-one suppliers of power tailgate systems, making it possible for OEMs to provide such features at reasonable prices and equally with safety, functionality and durability.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 11 Billion |
| Market size value in 2033 | USD 23.74 Billion |
| CAGR (2024 to 2033) | 8% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Vehicle Type, Technology Type, and Sales Channel |
As per The Brainy Insights, the size of the global power tailgate systems market was valued at USD 11 billion in 2023 to USD 23.74 billion by 2033.
Global power tailgate systems market is growing at a CAGR of 8% during the forecast period 2024-2033.
The market's growth will be influenced by the increasing consumer expectations.
High costs of power tailgate systems could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global power tailgate systems market based on below mentioned segments:
Global Power Tailgate Systems Market by Vehicle Type:
Global Power Tailgate Systems Market by Technology Type:
Global Power Tailgate Systems Market by Sales Channel:
Global Power Tailgate Systems Market by Region:
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