The global POS display market is expected to reach USD 29.81 billion by 2033, at a CAGR of 8.1% from 2024 to 2033. POS display market growth would be driven by the increasing demand for digitization & automation of businesses, rising adoption of technology-driven branding & marketing strategies & the effective & appealing nature of the POS display model. The ultimate aim of POS is to enhance the sales figures of a showcased product, and this can be achieved through different mediums like shelf-edge displays, stand-alone units, floor models or counter showcases. The materials used in creating these promotional tools may vary from plastic to metal and cardboard, while their colorful designs complement the advertised merchandise on display. POS displays are primarily utilized to catch customers' eyes on newly released products, limited edition items, or seasonal specials. The design may captivate and engage customers and serve branding purposes to make a sale. Recently, POS display utilization has skyrocketed due to its affordable, cost-effective nature in advertising specific product(s) directly at purchase points, resulting in remarkable growth.

Market Overview:

Sale can be defined as an exchange of goods or services for money. A buyer and a seller are involved in the transaction. Sale is the primary source of revenue for any company or business. Businesses survive and thrive majorly on sales of their goods and services. A sale would only occur when it satisfies the consumer's need or solves a problem for the consumer. Manufacturers, suppliers, retailers & other vendors apply various strategies to increase sales, retain customers and acquire market share. Some of the techniques employed to increase sales are expanding overseas, introducing new products/services, discount offers, improving consumer outreach, & enhancing marketing activities. The point of sale is where the monetary exchange between the seller and buyer takes place. It is, however, not necessary that the transaction has to take place physically; it can take place online as well. The receipt or proof of trade can be generated electronically or printed accordingly. In short, the cash counter in a supermarket/hypermarket can be called a point of sale (POS). The display of products near the point of sale to attract consumers' attention or nudge the consumers towards the impulsive purchase of the product is called a POS display. POS display is a custom display of productsplaced near checkout counters with an appealing aesthetic to increase company sales. Point of sale display provides exclusive space for brands to display their new or updated products with their features, offers, other benefits & discounts, all away from the cramped space with other competitors on regular shelves. Dummy packs, display packs, counter display units, free-standing display units, and shelf edging are some point-of-sale display types. The customizable, engaging, expressive, aesthetic, attractive, & informational nature of point-of-sale displays helps increasesales for the brand. Employees are not needed for this marketing strategy which reduces costs and any human errors that might occur while promoting the product. These features and benefits of the point-of-sale display are increasing the adoption of the POS display across brands and driving the global POS display market.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers

• The rising demand for POS display systems by sellers

The increasing number of market players in various industries is making these markets highly fragmented. Market players deploy effective marketing strategies to retain the consumer base and increase market share. POS display is one such effective strategy that can help increase the visibility of products or services and thereby drive the brand's sales to ensure its dominance in its respective sector. POS displays allow brands to have an exclusive space away from competitors providing a greater chance for the brand to further its products and sales by capturing the attention of consumers.

Restraints:

• High initial costs of implementing POS display

As mentioned earlier, the increasing number of market players across sectors has created a fragmented market. Extensive capital is spent on branding, promoting & marketing products & services to retain the customer base in the fragmented market. The limited POS display space and the rising competition have led to a supply-demand deficit, i.e., the demand for POS display space is very high compared to the available space. When demand is high and supply is low, it increases the price of the commodity. The rising costs of implementing POS displays can hamper the growth of the market.

Opportunities:

• Increasing investments in POS display technology

POS display manufacturers invest substantially to develop new touch screen technology or surface acoustic web technology. The surface acoustic wave technology improves screens' visibility, clarity, and durability, making them more attractive & appealing. The rising demand for acoustic surface wave tech to attract more consumers owing to its clarity and the high-definition display will provide lucrative opportunities for the POS display market in the forecast period. Innovations to develop POS displays that utilize less space, offer better graphics, or create rotating die-cut POS displays will also aid the growth of the global POS display market. Retailers have increasingly adopted POS display models to attract customers and increase sales to compete with the growing online distributing platforms.

Challenges:

• The growing trend of online shopping

The covid 19 pandemic led to significant changes in the purchasing habits of the population to cope with the new normal of social distancing & regular sanitization. An increasing number of buyers were gravitating towards online shopping as it was more convenient, easy, & ensured social distancing with features like contactless delivery. The trend of online shopping has continued and is increasing globally, taking away the market of retail chains or brick-or-mortars. The growing online business will challenge POS displays in retail chains, supermarkets, or hypermarkets.

Segmentation Analysis:

The global POS display market has been segmented based on application, end-user, and regions.

• The application segment is divided into fixed POS & mobile POS. The fixed POS segment dominated the market, with a market share of around 57% in 2023. The fixed POS Display model allows for efficient stock management & better inventory management. It ensures the enhancement of customer experience by simplifying invoicing & payment processes. The better management of customer orders, purchases & supplier orders increases the customer experience & satisfaction.
• The end-user segment is divided into retail, hospitality, entertainment, restaurant, warehouse, healthcare, & others. Over the forecast period, the restaurant segment is expected to grow at the fastest CAGR of 8.7%. The deployment of the POS display model attracts more customers with its enhanced graphics and eye-catching display of words & colors. Restaurant POS allows market players to reduce lead time, real-time tracking of inventory, error control & display accurate information, which translates into a better customer experience. Discount and loyalty programmers also help build long-term customer relationships, which are always good for the business.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global POS Display market, with a 34.6% share of the market revenue in 2023.

Check the geographical analysis of this market by requesting a free sample

• The North American region currently dominates the POS display market due to the extensive presence of major market players and a developed digital economy with high-speed internet connectivity that will drive the mobile POS segment. The Asia Pacific region is expected to grow during the forecast period due to the rising adoption of POS display technologies across industries of the region combined with an increasing disposable income of the population.  

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global POS display industry.

A Dutch paper & recycling manufacturer Reparenco was acquired by Smurfit Kappa for USD 533 million. Smurfit Kappa is an Irish company. The acquisition aimed to increase the business's global footprint by increasing business integration and facilitating strategic synergies.

List of Key Market Players:

• Lightspeed Retail
• Clover
• Smurfit Kappa PLC
• NCR Corporation
• Duet
• PAR Technology Corporation
• ShopKeep
• Agilysys Inc.
• Toast Inc.
• Vend

Key Target Audience

• Retailers
• Original Equipment Manufacturers
• Healthcare Institutions
• Market Players
• Investors
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Third-party knowledge providers

Report Description:

• Global POS Display Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
• 2023 is considered as the base year of the report. 2020, 2021 and 2022 are the historic years, and 2024 to 2033 are the forecast years. The global POS display market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each segment, region, and country catering to the global POS display market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
• The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of POS Display based on application, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
• The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global POS display market. This offers vital and in-depth insights to depict the overall market scenario.
• The report offers the detailed study for the company profiles of key organizations operating in the global POS display market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
• The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
• Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
• Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global POS display market) is covered to comprehend the adoption rate and evaluate the market size.