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The global pop-up cinema market is expected to reach USD 9.03 billion by 2030, at a CAGR of 20.8% during the forecast period 2022 to 2030. The millennium population in developing countries is increasingly spending on leisure activities such as cinemas. This is anticipated to provide an opportunity for the market’s growth during the forecast period.
Pop-up Cinema is a setup in specific locations like beaches, parks, the grounds of a visitor attraction, any distinctive indoor or outdoor venue, or a city center roof-top. It is sometimes also called temporary or mobile cinema. The traditional permanent cinemas or the independent cinema house can be differentiated from the pop-up cinemas in terms of technology, physical environment, films shown, seasonality, capacity, and added values to the screening. Depending on the physical layout of the venue and location restrictions such as lighting, sound reach, noise, and screen size, it can allow a much larger capacity and offer up to 1000+ seats. The pop-up cinema is based on advanced technological projections. It has a mobile cinema screen and a supporting projection and sound system installed for screening specific films or a series of screenings. The evergreen classics and popular movies are usually presented for screening. The location of the pop-up cinema is temporary and is a significant flexible feature. The choice of the physical environment is an essential factor in promoting pop-up cinema. Though many pop-up cinemas are operated indoors, many countries and locations prefer outdoor mode, and in those places, the summer months are selected for screening.
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The improved lifestyle and standard of the people with the passing days are increasing their interest in cinemas. With a high standard of living, their disposable income is rising, and they are interested in some entertaining activities utilizing their leisure time. The customer demand pattern for cinemas is evolving daily with these more accessible and comfortable setups. All these factors, along with the technological advancements in projections, are driving the growth of the pop-up cinema market.
The pop-up cinema mostly seems to be screening only the old classics or some famous modern releases. The customers do not have the option to choose movies as per their choice or according to their mood. Also, the venue has many noises, lighting, and sound restrictions. These factors make people avoid the system and thus act as a restraining factor.
The chief marketers use traditional PR to promote and advertise the programs and events in the pop-up cinema. Digital marketing and social media are considered suitable mode and platforms for promotion and is expected to be a practical marketing aspect and create growth opportunities for the pop-up cinema market. Additional marketing and profit are gained by providing some complementary foods and drink services and various sponsorship.
The pop-up cinemas are price sensitive. To improve the customer experience, specific values are added to the screening with modern technological features in projections. The selling price of the tickets is increasing accordingly. While the cinema market provides various shows with similar technical characteristics at the same cost. Thus, people get more attracted to that form and avoid pop-up cinemas because of fewer choices and high prices. This is challenging the growth of the pop-up cinema market.
The global pop-up cinema market has been segmented based on cinema setup, cinema capacity, and regions.
The regions analyzed for the pop-up cinema market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global pop-up cinema market, with a 39.6% share of the market revenue in 2021.
Europe currently dominates the pop-up cinema market with a 39.6% market revenue share in 2021. The market for pop-up cinema in the region has been growing owing to the availability of enormous content sources. Furthermore, the faster evolution of digital platforms in the region coupled with the development of the latest technologies adds impetus to the market’s growth. The region also has the presence of significant geographies leading the market, such as Yorkshire, London, Cornwall, and Wales, fuelling the market’s growth in region.
Europe Region Pop-Up Cinema Market Share in 2021 - 39.6%
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The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global pop-up cinema market.
As per The Brainy Insights, the size of the pop-up cinema market was valued at USD 1.65 billion in 2021 to USD 9.03 billion by 2030.
The global pop-up cinema market is growing at a CAGR of 20.8% during the forecast period 2022-2030.
The global pop-up cinema market has been segmented based on cinema setup, cinema capacity, and regions. The indoor experimental cinema segment led the market in 2021.
The Europe region emerged as the largest market for pop-up cinema.
The market's growth will be influenced by improved lifestyle and attraction towards cinema.
The high price associated could hamper the market growth.
An increase in the number of promotions and marketing will provide huge opportunities to the market.
Key players are Cineworld, National amusements, Empire Cinemas, Vue, Picturehouse Cineworld, Odeon, Pop-up Screens, The Nomad Cinema, Rooftop Film Club London, and Sundown Cinema.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Cinema Set-Up
4.3.2. Market Attractiveness Analysis By Cinema Capacity
4.3.3. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Improved lifestyle and attraction towards cinema
5.3. Restraints
5.3.1. Limited choices with fewer features
5.4. Opportunities
5.4.1. Increase in the number of promotions and marketing
5.5. Challenges
5.5.1. The high price associated
6. Global Pop-Up Cinema Market Analysis and Forecast, By Cinema Set-Up
6.1. Segment Overview
6.2. Picnic Cinema
6.3. Drive-In Cinema
6.4. Indoor Experiential Cinema
6.5. Silent Cinema
7. Global Pop-Up Cinema Market Analysis and Forecast, By Cinema Capacity
7.1. Segment Overview
7.2. Low Capacity
7.3. Medium Capacity
7.4. High Capacity
8. Global Pop-Up Cinema Market Analysis and Forecast, By Regional Analysis
8.1. Segment Overview
8.2. North America
8.2.1. U.S.
8.2.2. Canada
8.2.3. Mexico
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. U.K.
8.3.4. Italy
8.3.5. Spain
8.4. Asia-Pacific
8.4.1. Japan
8.4.2. China
8.4.3. India
8.5. South America
8.5.1. Brazil
8.6. Middle East and Africa
8.6.1. UAE
8.6.2. South Africa
9. Global Pop-Up Cinema Market-Competitive Landscape
9.1. Overview
9.1.1. Market Share of Key Players in the Pop-Up Cinema Market
9.1.2. Global Company Market Share
9.1.3. North America Company Market Share
9.1.4. Europe Company Market Share
9.1.5. APAC Company Market Share
9.2. Competitive Situations and Trends
9.2.1. Product Launches and Developments
9.2.2. Partnerships, Collaborations, and Agreements
9.2.3. Mergers & Acquisitions
9.2.4. Expansions
10. Company Profiles
10.1. Cineworld
10.1.1. Business Overview
10.1.2. Company Snapshot
10.1.3. Company Market Share Analysis
10.1.4. Company Component Portfolio
10.1.5. Recent Developments
10.1.6. SWOT Analysis
10.2. National amusements
10.2.1. Business Overview
10.2.2. Company Snapshot
10.2.3. Company Market Share Analysis
10.2.4. Company Component Portfolio
10.2.5. Recent Developments
10.2.6. SWOT Analysis
10.3. Empire Cinemas
10.3.1. Business Overview
10.3.2. Company Snapshot
10.3.3. Company Market Share Analysis
10.3.4. Company Component Portfolio
10.3.5. Recent Developments
10.3.6. SWOT Analysis
10.4. Vue
10.4.1. Business Overview
10.4.2. Company Snapshot
10.4.3. Company Market Share Analysis
10.4.4. Company Component Portfolio
10.4.5. Recent Developments
10.4.6. SWOT Analysis
10.5. Picturehouse Cineworld
10.5.1. Business Overview
10.5.2. Company Snapshot
10.5.3. Company Market Share Analysis
10.5.4. Company Component Portfolio
10.5.5. Recent Developments
10.5.6. SWOT Analysis
10.6. Odeon
10.6.1. Business Overview
10.6.2. Company Snapshot
10.6.3. Company Market Share Analysis
10.6.4. Company Component Portfolio
10.6.5. Recent Developments
10.6.6. SWOT Analysis
10.7. Pop-up Screens
10.7.1. Business Overview
10.7.2. Company Snapshot
10.7.3. Company Market Share Analysis
10.7.4. Company Component Portfolio
10.7.5. Recent Developments
10.7.6. SWOT Analysis
10.8. The Nomad Cinema
10.8.1. Business Overview
10.8.2. Company Snapshot
10.8.3. Company Market Share Analysis
10.8.4. Company Component Portfolio
10.8.5. Recent Developments
10.8.6. SWOT Analysis
10.9. Rooftop Film Club London
10.9.1. Business Overview
10.9.2. Company Snapshot
10.9.3. Company Market Share Analysis
10.9.4. Company Component Portfolio
10.9.5. Recent Developments
10.9.6. SWOT Analysis
10.10. Sundown Cinema
10.10.1. Business Overview
10.10.2. Company Snapshot
10.10.3. Company Market Share Analysis
10.10.4. Company Component Portfolio
10.10.5. Recent Developments
10.10.6. SWOT Analysis
List of Table
1. Global Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
2. Global Picnic Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
3. Global Indoor Experiential Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
4. Global Silent Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
5. Global Liquid Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
6. Global Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
7. Global Low-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
8. Global Medium-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
9. Global High-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)
10. North America Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
11. North America Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
12. U.S. Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
13. U.S. Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
14. Canada Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
15. Canada Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
16. Mexico Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
17. Mexico Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
18. Europe Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
19. Europe Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
20. Germany Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
21. Germany Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
22. France Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
23. France Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
24. U.K. Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
25. U.K. Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
26. Italy Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
27. Italy Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
28. Spain Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
29. Spain Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
30. Asia Pacific Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
31. Asia Pacific Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
32. Japan Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
33. Japan Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
34. China Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
35. China Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
36. India Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
37. India Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
38. South America Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
39. South America Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
40. Brazil Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
41. Brazil Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
42. The Middle East and Africa Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
43. The Middle East and Africa Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
44. UAE Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
45. UAE Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
46. South Africa Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion)
47. South Africa Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion)
List of Figures
1. Global Pop-Up Cinema Market Segmentation
2. Pop-Up Cinema Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Pop-Up Cinema Market Attractiveness Analysis By Cinema Set-Up
9. Global Pop-Up Cinema Market Attractiveness Analysis By Cinema Capacity
10. Global Pop-Up Cinema Market Attractiveness Analysis By Region
11. Global Pop-Up Cinema Market: Dynamics
12. Global Pop-Up Cinema Market Share by Cinema Set-Up (2022 & 2030)
13. Global Pop-Up Cinema Market Share by Cinema Capacity (2022 & 2030)
14. Global Pop-Up Cinema Market Share by Regions (2022 & 2030)
15. Global Pop-Up Cinema Market Share by Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global pop-up cinema market based on the below-mentioned segments:
Global Pop-Up Cinema Market by Cinema Set-Up:
Global Pop-Up Cinema Market by Cinema Capacity:
Global Pop-Up Cinema Market by Region:
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