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The Plant Based Sweeteners Market was valued at USD 3.1 billion in 2023 and grew at a CAGR of 6.4% from 2024 to 2033. Plant leaves or fruits are commonly used to make "plant-based sweeteners," which are natural sweeteners. The remarkable diversity of plants found in the world has led to the availability of a wide variety of natural sweeteners on the market. Sweeteners sourced from organic sources allow both consumers and formulators to maximize flavor without consuming excessive amounts of sugar. Growing consumer concern for maintaining a healthy lifestyle and the growing need for lower or zero-calorie organic ingredients in foods and beverages are two major factors propelling the growth of the global market for plant-based sweeteners. As healthier substitutes for sugar, people are gravitating toward readily identifiable, naturally derived foods rather than complexly named or laboratory-created
The market for plant-based sweeteners is growing as a result of the increased demand for healthier substitutes for conventional sweeteners. In comparison to artificial sweeteners and refined sugars, plant-based sweeteners are sourced naturally from fruits, vegetables, and other plant sources, providing customers with a healthier choice. Because of the growing trend toward plant-based diets and increased knowledge of the health hazards associated with excessive sugar consumption, this industry has experienced tremendous development.
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Consumers are looking for healthier choices as they become more aware of the detrimental effects refined sugar consumption has on their health. Health-conscious customers are boosting demand for plant-based sweeteners since they are seen as natural and healthier alternatives. Additionally, a decrease in sugar consumption has been motivated by the rise in diabetes and obesity rates worldwide. Because they are calorie-free or low-calorie alternatives, plant-based sweeteners are appealing to people who are trying to control their blood sugar and weight.
A major obstacle for plant-based sweeteners is to create flavor profiles that are comparable to those of regular sugar. Certain plant-based sweeteners could have unusual aftertastes or inconsistent flavors, which might discourage consumers from embracing and using them. Additionally, the cost of producing plant-based sweeteners may be higher than that of conventional sugars and artificial sweeteners. Higher production costs could lead to higher retail pricing, which would make plant-based sweeteners less accessible and affordable for some customers.
The creation of novel plant-based sweeteners sourced from a variety of botanical sources has enormous potential. Putting money into research and development to find new plant-based sweetening chemicals may result in the release of distinctive and cutting-edge sweeteners with various taste profiles and uses. Furthermore, there is rising interest in plant-based sweeteners that have additional functional advantages beyond just sweetness, like prebiotic qualities, antioxidant activity, or nutritional improvement. The increased demand for functional foods and beverages may be met by creating sweeteners with health-promoting qualities.
North America led the market in 2023 with the largest market share of 41.2%. Natural and low-calorie sweeteners are in high demand as North American consumers pursue healthier lifestyles. This need is met by plant-based sweeteners including erythritol, stevia, and monk fruit, which provide substitutes for table sugar and artificial sweeteners. Additionally, the food and beverage sector in North America is seeing a shift toward healthier product formulas and clearer labels. Plant-based sweeteners are used in a variety of items, such as baked goods, snacks, dairy substitutes, and beverages, offering room for market expansion.
North America Region Plant Based Sweeteners Market Share in 2023 - 41.2%
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The Stevia segment dominated the global market in 2023 with a market share of 44.3%. The leaves of the stevia plant are used to make liquid and powdered stevia, which is an all-natural sweetener that is used all over the world. Furthermore, one of the most widely used substitute sweeteners, stevia, is up to 300 times sweeter than ordinary sugar and has no calories, carbs, or chemical additives. The fact that stevia is sweeter than table sugar and monk fruit is just another wonderful advantage. Furthermore, stevia is used in small quantities in formulations and yields the same results, which positively impacts stevia's market presence and encourages the growth of this sector's revenue.
The powder segment dominated the global market in 2023 with a market share of 58.7%. The powder section has a range of plant-based sweeteners, such as erythritol, stevia, and monk fruit, as well as combinations of these. In order to satisfy a wide range of consumer preferences, manufacturers can create and provide a variety of product formulations, such as ones with zero calories, organic certifications, or certain flavor profiles. Additionally, consumers are looking for goods with clear ingredient lists and uncluttered labels. These preferences are met by powdered plant-based sweeteners sourced from natural sources, which also present manufacturers with an opportunity to create clean label formulations devoid of artificial ingredients or preservatives.
The offline segment dominated the global market in 2023 with a market share of 76.1%. Plant-based sweeteners are widely accessible and available to customers in different locations through offline retail channels. Particularly, supermarkets and hypermarkets provide a wide variety of sweeteners, including plant-based alternatives, to suit the tastes of various customer groups. Additionally, manufacturers and brands can increase exposure and draw customer attention to plant-based sweeteners by utilizing in-store promotions, displays, and marketing campaigns. Consumer decisions about plant-based sweeteners can be influenced by visually appealing displays, product demos, and instructional materials.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 3.1 Billion |
| Market size value in 2033 | USD 5.7 Billion |
| CAGR (2024 to 2033) | 6.4% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Type, Form, Distribution Channel |
As per The Brainy Insights, the size of the plant based sweeteners market was valued at USD 3.1 billion in 2023 to USD 5.7 billion by 2033.
The global plant based sweeteners market is growing at a CAGR of 6.4% during the forecast period 2024-2033.
The North America region emerged as the largest market for the plant based sweeteners.
The growing health awareness will influence the market's growth.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Type
4.3.2. Market Attractiveness Analysis by Form
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Growing Health Awareness
5.3. Restraints
5.3.1. Taste and Flavor Profile
5.4. Opportunities
5.4.1. Product Innovation and Development
5.5. Challenges
5.5.1. Formulation Challenges
6. Global Plant Based Sweeteners Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Stevia
6.3. Monk Fruit Sugar
6.4. Sorbitol
6.5. Xylitol
6.6. Yacon
6.7. Molasses
6.8. Agave
6.9. Lucuma Fruit Sugar
6.10. Others
7. Global Plant Based Sweeteners Market Analysis and Forecast, By Form
7.1. Segment Overview
7.2. Crystal
7.3. Liquid
7.4. Powder
8. Global Plant Based Sweeteners Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Online
8.3. Offline
9. Global Plant Based Sweeteners Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Plant Based Sweeteners Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Plant Based Sweeteners Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Pyure Brands LLC.
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. Steviahubindia
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. Fooditive Group
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Foodchem International Corporation
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. Evolva
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Wisdom Natural Brands
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. GLG Life Tech Corp.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. MacAndrews & Forbes Incorporated.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Cargill Incorporated
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Archer Daniels Midland Company (ADM)
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
11.11. Ingredion
11.11.1. Business Overview
11.11.2. Company Snapshot
11.11.3. Company Market Share Analysis
11.11.4. Company Product Portfolio
11.11.5. Recent Developments
11.11.6. SWOT Analysis
11.12. DuPont
11.12.1. Business Overview
11.12.2. Company Snapshot
11.12.3. Company Market Share Analysis
11.12.4. Company Product Portfolio
11.12.5. Recent Developments
11.12.6. SWOT Analysis
11.13. Roquetee Freres
11.13.1. Business Overview
11.13.2. Company Snapshot
11.13.3. Company Market Share Analysis
11.13.4. Company Product Portfolio
11.13.5. Recent Developments
11.13.6. SWOT Analysis
List of Table
1. Global Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
2. Global Stevia Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
3. Global Monk Fruit Sugar Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
4. Global Sorbitol Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
5. Global Xylitol Salt Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
6. Global Yacon Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
7. Global Molasses Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
8. Global Agave Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
9. Global Lucuma Fruit Sugar Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
10. Global Others Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
11. Global Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
12. Global Crystal Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
13. Global Liquid Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
14. Global Powder Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
15. Global Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
16. Global Online Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
17. Global Offline Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
18. Global Plant Based Sweeteners Market, By Region, 2020-2033 (USD Billion)
19. North America Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
20. North America Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
21. North America Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
22. U.S. Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
23. U.S. Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
24. U.S. Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
25. Canada Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
26. Canada Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
27. Canada Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
28. Mexico Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
29. Mexico Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
30. Mexico Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
31. Europe Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
32. Europe Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
33. Europe Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
34. Germany Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
35. Germany Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
36. Germany Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
37. France Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
38. France Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
39. France Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
40. U.K. Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
41. U.K. Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
42. U.K. Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
43. Italy Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
44. Italy Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
45. Italy Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
46. Spain Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
47. Spain Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
48. Spain Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
49. Asia Pacific Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
50. Asia Pacific Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
51. Asia Pacific Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
52. Japan Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
53. Japan Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
54. Japan Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
55. China Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
56. China Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
57. China Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
58. India Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
59. India Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
60. India Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
61. South America Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
62. South America Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
63. South America Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
64. Brazil Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
65. Brazil Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
66. Brazil Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
67. Middle East and Africa Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
68. Middle East and Africa Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
69. Middle East and Africa Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
70. UAE Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
71. UAE Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
72. UAE Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
73. South Africa Plant Based Sweeteners Market, By Type, 2020-2033 (USD Billion)
74. South Africa Plant Based Sweeteners Market, By Form, 2020-2033 (USD Billion)
75. South Africa Plant Based Sweeteners Market, By Distribution Channel, 2020-2033 (USD Billion)
List of Figures
1. Global Plant Based Sweeteners Market Segmentation
2. Plant Based Sweeteners Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Plant Based Sweeteners Market Attractiveness Analysis by Type
9. Global Plant Based Sweeteners Market Attractiveness Analysis by Form
10. Global Plant Based Sweeteners Market Attractiveness Analysis by Distribution Channel
11. Global Plant Based Sweeteners Market Attractiveness Analysis by Region
12. Global Plant Based Sweeteners Market: Dynamics
13. Global Plant Based Sweeteners Market Share by Type (2023 & 2033)
14. Global Plant Based Sweeteners Market Share by Form (2023 & 2033)
15. Global Plant Based Sweeteners Market Share by Distribution Channel (2023 & 2033)
16. Global Plant Based Sweeteners Market Share by Regions (2023 & 2033)
17. Global Plant Based Sweeteners Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global plant based sweeteners market based on below-mentioned segments:
Global Plant Based Sweeteners Market by Type:
Global Plant Based Sweeteners Market by Form:
Global Plant Based Sweeteners Market by Distribution Channel:
Global Plant Based Sweeteners Market by Region:
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