Personal Watercraft Market

Personal Watercraft Market Size by Propulsion (Gasoline, Electric and Diesel), Application (Utility, Sports, Recreation, Military and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14472
  • Published Date: Jul, 2024
  • Pages: 238
  • Category: Machinery & Equipment
  • Format: PDF
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The global personal watercraft market was valued at USD 3 billion in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 5.37 billion by 2033. The growing interest in water sports and recreational activities will drive the growth of the global personal watercraft market.

Market Introduction:

A personal watercraft also known as jet-ski is basically a motorbike for the waters. It can be single-seater or two-seater wherein the driver and passenger sit or stand on it. it is used for recreational water activities. Besides recreational activities, they are used in professional racing events and in patrolling, rescue operations as well as fishing activities. A watercraft basically takes in water and then propels it out to gain velocity and speed. It has handles just like that of a motorbike for navigation. They offer a rush of adrenaline and is a fun adventurous activity. They are fast, quick, easy to handle and manoeuvrable, which makes them invaluable for emergencies and rescue operations. They are a great form of exercise to stay healthy. They are quicker than boats as they can be put into action within seconds and launched into the waters. The ease of handling and flexibility offered by them make it appropriate for even beginners with right training. They use up less space than boats and they can be stored and transported easily. They have become highly popular in beach travel destinations. The new advanced tech has enabled the integration of GPS, Bluetooth and sound systems into watercrafts which increase their appeal and functionality in the evolving market. manufacturers also provide customization according to the needs and preferences of consumers.

Personal Watercraft Market Size

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Recent Development
  • The latest personal watercraft from Searider is a fast-moving hybrid of a motorcycle and a jet ski. The two boats, which the start-up from Monaco debuted at boot Düsseldorf, have svelte, light bodies that let them sail the big seas at remarkable speeds. Additionally, both models have electric drivetrains that produce no carbon emissions. The first vessel, appropriately named the Searacer, has a discrete, integrated powertrain and a sleek design with sharp, angular lines. According to Searider, the "motorbike of the seas" weighs a mere 143 pounds, making it the lightest personal watercraft available.

Market Dynamics:

Drivers

The rising popularity of water sports – The growing tourism and travel after two years of pandemic induced lockdowns combined with a growing desire for new experiences amongst the populace has contributed to the rising popularity of water sports which in turn contributes to an increasing demand for personal watercraft. Furthermore, the increasing disposable income allows consumers to spend on these luxuries. The growing awareness about health and benefits of having an active lifestyle have also contributed to the increasing demand for water sports. The increasing number of providers offering water sports activities have made it more accessible and affordable for the general populace. They collaborate with social media influencers to promote their business which attracts more consumers as it enables them to reach a larger audience through these creators who have large number of followers. Social media and the internet age also offer easier access to information about water sports which also benefits the market. therefore, the growing interest in water sports will drive the global personal watercraft market’s growth.

Restraints:

The high costs of personal watercraft watercraft is a sophisticated piece of machinery that rides on water. It is a unique piece of engineering combining aerodynamics and automative knowledge to create an advanced motorbike for waters. Additionally, the advancements in tech have led to premium models with state-of-the art features like GPS for navigation, sound systems for entertainment and advanced safety tools to avoid accidents. These advancements further add to costs. the maintenance which involves regular inspections, repairs, replacements, etc. also add to the costs. a person needs to have generic knowledge about the machine to take care of it, otherwise it needs to be done by professionals which costs money. Insurance adds to this cost. Furthermore, these activities are occasional and such an investment might not be worth it for many. Therefore, the high costs of watercraft/jet-ski will hamper the market’s growth.

Opportunities:

Technological advancements – The rising incidence of watercraft/jet-ski accidents prompted manufacturers to developed safer and better models. Technological advancements enable such enhancements. For instance, premium or advanced version of jet-skis offer a better fuel economy with their advanced engines. additionally, the enhancement of electric engines is making watercrafts more eco-friendly by mitigating carbon emissions. Better safety features like intelligent braking offering enhanced stability, better control and manoeuvrability prevent accidents. GPS, Bluetooth and sound systems enhance the overall experience. It also makes safe exploration possible for adventure enthusiasts. Comfortable seats, adjustable handles and similar customizations make them accessible and enjoyable for everyone. Therefore, the technological advancements will bode well for the growth of the market during the forecast period.

Regional segmentation analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global personal watercraft market, with a 37% market revenue share in 2023.

The high per capita income of the region translates to higher disposable income, which combined with a desire and willingness to spend on recreational activities like water sports bodes well for the regional personal watercraft market. furthermore, the key market players of the industry are headquartered in the region offering access to a wide range of watercrafts. The robust sporting community with an increasing awareness about the benefits of having an active lifestyle also bode well for the market’s growth. access to water bodies, from lakes oceans across a diverse geographical landscape of the region also augments the market’s growth.

North America Region Personal Watercraft Market Share in 2023 - 37%

 

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  • In an effort to lessen CO2 emissions and the company's environmental impact, Yamaha Motor Co., Ltd. announced that it has started selling the 2024 Wave Runner personal watercraft and sports boat models in North America. These models use water-jet propulsion and use parts made of plant-derived cellulose nanofiber (CNF) reinforced resin. This is the first instance of mass-producing automotive parts made of this material worldwide. The engine cover for power units is the CNF reinforced resin part that is currently being mass-produced. It was developed in partnership with Nippon Paper Industries Co., Ltd. Yamaha Motor is also looking at using more different types of cellulose fibers in motorcycles as well as maritime items.
Propulsion Segment Analysis

The propulsion segment is divided into gasoline, electric and diesel. The gasoline segment dominated the market, with a market share of around 52% in 2023. Gasoline propulsion offers robust engine power which facilitates fast acceleration and gives the needed to power achieve the necessary speed and thrust. it also facilitates easier manoeuvrability. Gasoline is easily available and accessible given the well-established infrastructure for dispensing and distributing the same. It offers longer times without refuelling. Additionally, refuelling is quicker unlike charging. Gasoline has been pre-dominant for years. It is trusted, reliable and known. Since gasoline propulsion is well-established it has lower costs, both in initial purchase and maintenance.

Application Segment Analysis

The application segment is divided into utility, sports, recreation, military and others. The recreation segment dominated the market, with a market share of around 41% in 2023. Personal watercrafts are fast, easy to handle, versatile and accessible. They are easy to learn and offer a fun experience even to beginners without much hassle. They can be used for thrilling experiences as well as leisure activities. They are used for jet ski racing, waterskiing, wakeboarding and tubing to name a few. They are highly popular is tourism and travel offering individuals experiences according to their need and demand, from fun to relaxing activities. They are dominantly preferred for recreational activities due to their accessibility, easy storage and transports, operating convenience and versatility. The growing avenues and market players offering recreational activities also contributes to it’s continues dominance in the market.

  • hundreds of people participated in the NYC Jet Ski Invasion, which involved personal watercraft travel around New York City. When the event was first announced in 2017, organizers predicted that more than 600 jet skiers would participate.
Some of the Key Market Players:
  • Arctic Cat Inc.
  • BRP Inc.
  • Honda Motors. Co., Ltd.
  • Hubei Sanjiang Boats Science & Technology Co., Ltd
  • Jiujiang Poseidon Motorboat Manufacturing Co., Ltd.
  • Kawasaki Motors Corp.
  • Lampuga
  • Meyer Bootswerft
  • Polaris Industries
  • SLVH s.r.o.
  • Yamaha Motors Co., Ltd.
Report Description:
Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 3 Billion
Market size value in 2033 USD 5.37 Billion
CAGR (2024 to 2033) 6%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analysed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analysed at the country level.
Segments Propulsion and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global personal watercraft market was valued at USD 3 billion in 2023 to USD 5.37 billion by 2033.

Global personal watercraft market is growing at a CAGR of 6% during the forecast period 2024-2033.

The market's growth will be influenced by the rising popularity of water sports.

The high costs of personal watercraft could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global personal watercraft market based on below mentioned segments:

Global Personal Watercraft Market by Propulsion:

  • Gasoline
  • Electric
  • Diesel

Global Personal Watercraft Market by Application:

  • Utility
  • Sports
  • Recreation
  • Military
  • Others

Global Personal Watercraft Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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    • Import & Export Data
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    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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