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Peer-to-Peer Lending Market

Peer-to-Peer Lending Market Size by Business Model (Traditional Marketplace Lending and Alternate Marketplace Lending), Product Type (Personal Loan and Business Loan), Loan Type (Consumer Credit Loans, Student Loans, Small Business Loans, Real Estate Loans and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13865
  • Published Date: Oct, 2024
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global peer-to-peer lending market was valued at USD 134.54 billion in 2023 and grew at a CAGR of 26.72% from 2024 to 2033. The market is expected to reach USD 1,436.23 billion by 2033. The increasing number of P2P lending platforms will drive the growth of the global peer-to-peer lending market. The market is growing due to financial burden of conventional lending on customers due to operational costs of the banks.

Market Introduction:

Peer-to-peer lending is a financial service that enables individuals to lend or borrow money from one another without going through a bank. P2P lending websites allow investors and borrowers to communicate directly. The website facilitates transactions and establishes the conditions and pricing. An online application is submitted by a prospective borrower who wants to use the peer-to-peer lending network. The platform evaluates the application and establishes the applicant's credit score and risk level. After that, the right interest rate is assigned to the application. Interested investors can choose the applicant they would like to fund. Unlike other lending platforms or investment options, peer-to-peer lending increases profits for investors. Other benefits include reduced interest rates, more lending prospects, enhanced control and transparency. There is a decrease in default risk, convenience, and accessibility. There is also a greater diversity of financial systems. Peer-to-peer lending opens up more options or avenues. It offers an easily accessible funding source for startups or budding entrepreneurs who find it difficult to acquire funding through traditional channels. Peer-to-peer lending can be a cost-effective financing solution as it offers flexibility about loan quantity and repayment alternatives. It offers a customized experience for investors and lenders according to their ability, needs and other requirements. Putting money into peer-to-peer lending can reduce risk and diversify investors' holdings.

Peer-to-Peer Lending Market Size

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Recent Development
  • Zirtue, a relationship lending platform in Dallas, is breaking new ground by announcing a partnership with TruStage, a financial organization with over 85 years of history in the credit union movement. TruStage is based in Madison, Wisconsin. According to the business, Zirtue's platform will incorporate TruStage's latest product, Payment Guard Insurance, which it offers to over 37 million customers. This strategic partnership aims to increase security and confidence for peer-to-peer lenders and borrowers. Formerly, TruStage was called CUNA Mutual Group. According to Zirtue, the partnership will enable the peer-to-peer lending platform to offer Payment Guard Insurance, TruStage's newest product, thereby protecting consumers. Insurance is meant to support digital lenders at no extra cost in case of an unanticipated covered incapacity or job loss.

Market Dynamics:

Drivers

The rising awareness about peer-to-peer lending – the lack of financing options through conventional money systems like banks has encouraged borrowers, investors and other stakeholders to look for other avenues to facilitate lending and borrowing outside these conventional systems. The need for a simplified, transparent, easy, quick, safe and reliable lending system outside of commercial banks has increased the popularity of peer-to-peer lending platforms. Central banks, commercial banks, government institutions, regulatory bodies, fintech platforms and other relevant parties are collaborating to improve the peer-to-peer lending market's ecosystem. Therefore, the rising awareness about peer-to-peer lending will propel the market's growth.

  • Amartha, an ID FinTech company that runs a peer-to-peer lending network in Indonesia, has successfully raised $100 million from Community Investment Management (CIM), a well-known debt lender in the US. This is a major turning point for the FinTech platform in Indonesia. Examining Amartha's operations, the company presents a novel solution in the shape of a platform for peer-to-peer lending. The recently raised money is intended to support working capital loans to Indonesian Micro, Small, and Medium-Sized Enterprises (MSMEs). Amartha's track record demonstrates their commitment to growing these companies.
Restraints:

The high-interest rates of borrowing – peer-to-peer lending is more accessible than banks, given the reduced need for proper documentation or procedures for acquiring capital. Thereby, it often involves more risk on the part of the investors as these investments or lending prospects are not volatile, riskier and more vulnerable to failure. Most borrowers turn to peer-to-peer lending after trying traditional routes such as banking, which means there is added risk to lending to these borrowers, which is transferred to investors in the P2P market. Therefore, investors charge a higher interest rate on borrowing, given the increased risk of lending or defaulting on the part of borrowers.

Opportunities:

Growing political will and regulatory approval to streamline peer-to-peer lending – the increasing number of micro, small and medium enterprises are driving major developing economies and contributing to the GDP growth and overall national development of countries. However, these small businesses often find it difficult to find funding through proper channels like commercial banks. Therefore, government institutions are contributing towards building a favourable lending ecosystem that could facilitate MSMEs to acquire capital from interested and willing investors without going through banks and their procedures. Therefore, favourable government regulation will propel the market's growth during the forecast period.

  • Amlyze has been chosen by Lithuanian peer-to-peer (P2P) lending and crowdfunding platform Savy as its main supplier of compliance solutions. All of Amlyze's essential features, such as case management, foreign sanctions screening, retrospective transaction monitoring, and client risk assessment, will be used by Savy's operator, Bendras finansavimas. Savy, which the Bank of Lithuania oversees, asserts to be the nation's first peer-to-peer lending platform.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global peer-to-peer lending market, with a 43.81% market revenue share in 2023.

The thriving MSMEs in developing nations of Asia Pacific will drive the regional market's growth. Given the expanding consumer demand, low labour workforce, and other business prospects, increasing investment opportunities in the region will propel the market. Favourable government regulation and the growing number of P2P lending platforms will augment the market's growth.

Asia Pacific Region Peer-to-Peer Lending Market Share in 2023 – 43.81%

 

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  • BharatPe, a leading fintech business, is said to have acquired a majority share in Trillion Loans Fintech, a non-banking financial company (NBFC) located in Mumbai. The Reserve Bank of India has already granted BharatPe all the licences required to purchase a 51% share in the NBFC. Because an NBFC licence makes it simpler and less complicated for a platform to issue loans and credit facilities, the move will significantly allow BharatPe to expand its presence in the lending market. Additionally, it will enable BharatPe to increase its products according to its terms and avoid being overly dependent on specific NBFCs.  Achal Mittal and Gautam Adukia created Trillion Loans, which enable customers to obtain gold loans through direct money transfers.
Business Model Segment Analysis

The business model segment is divided into traditional marketplace lending and alternate marketplace lending. The traditional marketplace lending segment dominated the market, with a share of around 66.81% in 2023. It is called traditional marketplace lending when a potential borrower applies for a loan through a marketplace lending company's website or other proper channels/means. There is a borrower, investor and a platform for them to connect. The applications are evaluated, ranked, and given an interest rate based on the platform providers or the company's in-house credit scoring system. Proper channels improve the borrowers' and investors' transparency, authenticity, verification and credibility.

  • Blend, a peer-to-peer perpetual loan system for NFTs was launched by Blur, a non-fungible token crowdfunding platform. The Blur team announced on Twitter that it had partnered with Web3 and cryptocurrency investment firm Paradigm to make Blend offer 10x more potential for success than the current DeFi protocols and more liquidity for NFTs. According to Blur, NFT lending offers an option for those who wish to invest in a collection but cannot cover the substantial costs. By allowing customers to post collateral against their token purchases, Blend, short for Blur Lending, would enable users to maximize the liquidation of their NFTs. This will assist first-time buyers entering the ecosystem in avoiding spending money on pricey collections like Bored Ape Yacht Club and CryptoPunk NFTs.
Product type Segment Analysis

The product type segment is divided into personal loans and business loans. The business loan segment dominated the market, with a share of around 54.66% in 2023. A loan meant exclusively for company use is known as a business loan. Investors are interested in making money through their investments and, therefore, are more likely to offer capital or money to potential business ideas, startups, or entrepreneurs rather than personal loans. Additionally, borrowers seeking personal loans prefer traditional methods such as money through banks, family or friends. The lack of awareness about peer-to-peer lending for personal loans or less known features of personal loans in the P2P market translates to the dominance of the business loan segment.

  • As per a regulatory filing with Abu Dhabi Securities Exchange, e& Enterprise, a subsidiary of Emirates Telecommunications Group Company "e&", has entered into a legally binding agreement to acquire a majority stake in Beehive Group, "Beehive", which is the first regulated online marketplace for peer-to-peer lending to SMEs in the MENA region. Through a mix of primary capital injection and acquisition of existing shares, e& Enterprise will acquire a 61–69% stake in Beehive at an enterprise value of USD 35 million. Beehive links institutional and private investors with creditworthy companies looking for funding.
Loan Type Segment Analysis

The loan type segment is divided into consumer credit loans, student loans, small business loans, real estate loans and others. The small business loans segment dominated the market, with a market share of around 44.76% in 2023. The number of small businesses is increasing globally. However, most businesses do not have previous financial account statements to gather more funding through proper channels like bank loans. Therefore, they rely on P2P lending, which offers an accessible, open, and simplified means to acquire capital. It also allows interested investors to access diversified opportunities in a customized manner, offering a greater chance of making profits.

  • OHMY Technologies (OMLP2P), a peer-to-peer lending platform licenced by the Reserve Bank of India (RBI), is acquired by Uni Cards, a Buy-Now-Pay-Later (BNPL) firm.
Some of the Key Market Players:
  • Funding Circle Limited
  • Harmoney Australia Pty Ltd
  • Kabbage Inc.
  • Lending Loop
  • LENDINGCLUB BANK
  • LendingTree, LLC
  • Linked Finance
  • Prosper Funding LLC
  • SocietyOne
  • Upstart Network, Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 134.54 Billion
Market size value in 2033 USD 1,436.23 Billion
CAGR (2024 to 2033) 26.72%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Business Model, Product Type and Loan Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global peer-to-peer lending market was valued at USD 134.54 billion in 2023 to USD 1,436.23 billion by 2033.

Global peer-to-peer lending market is growing at a CAGR of 26.72% during the forecast period 2024-2033.

The market's growth will be influenced by the rising awareness about peer-to-peer lending.

The high interest rates of borrowing could hamper the market growth.

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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Business Model
          4.3.2. Market Attractiveness Analysis By Product Type
          4.3.3. Market Attractiveness Analysis By Loan Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rising awareness about peer-to-peer lending
    5.3. Restraints
          5.3.1. The high-interest rates of borrowing
    5.4. Opportunities
          5.4.1. Growing political will and regulatory approval to streamline peer-to-peer lending

6. Global Peer-to-peer lending Market Analysis and Forecast, By Business Model
    6.1. Segment Overview
    6.2. Traditional Marketplace Lending
    6.3. Alternate Marketplace Lending

7. Global Peer-to-peer lending Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Personal Loan
    7.3. Business Loan

8. Global Peer-to-peer lending Market Analysis and Forecast, By Loan Type
    8.1. Segment Overview
    8.2. Consumer Credit Loans
    8.3. Student Loans
    8.4. Small Business Loans
    8.5. Real Estate Loans
    8.6. Others

9. Global Peer-to-peer lending Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Peer-to-peer lending Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Peer-to-peer lending Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Fujikura Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. LASOS Lasertechnik GmbH
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Alcon
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Modu-Laser
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Zeiss
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. BIOLASE, Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Cynosure
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. IRIDEX Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Bausch & Lomb
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Candela Corporation
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Lumenis
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis

List of Table

1. Global Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

2. Global Traditional Marketplace Lending, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion) 

3. Global Alternate Marketplace Lending, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion) 

4. Global Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

5. Global Personal Loan, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

6. Global Business Loan, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

7. Global Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

8. Global Consumer Credit Loans, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

9. Global Student Loans, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

10. Global Small Business Loans, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

11. Global Real Estate Loans, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

12. Global Others, Peer-to-peer lending Market, By Region, 2020-2033 (USD Billion)

13. North America Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

14. North America Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

15. North America Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

16. U.S. Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

17. U.S. Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

18. U.S. Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

19. Canada Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

20. Canada Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

21. Canada Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

22. Mexico Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

23. Mexico Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

24. Mexico Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

25. Europe Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

26. Europe Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

27. Europe Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

28. Germany Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

29. Germany Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

30. Germany Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

31. France Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

32. France Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

33. France Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

34. U.K. Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

35. U.K. Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

36. U.K. Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

37. Italy Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

38. Italy Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

39. Italy Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

40. Spain Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

41. Spain Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

42. Spain Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

43. Asia Pacific Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

44. Asia Pacific Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

45. Asia Pacific Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

46. Japan Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

47. Japan Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

48. Japan Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

49. China Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

50. China Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

51. China Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

52. India Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

53. India Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

54. India Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

55. South America Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

56. South America Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

57. South America Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

58. Brazil Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

59. Brazil Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

60. Brazil Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

61. Middle East and Africa Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

62. Middle East and Africa Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

63. Middle East and Africa Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

64. UAE Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

65. UAE Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

66. UAE Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

67. South Africa Peer-to-peer lending Market, By Business Model, 2020-2033 (USD Billion)

68. South Africa Peer-to-peer lending Market, By Product Type, 2020-2033 (USD Billion)

69. South Africa Peer-to-peer lending Market, By Loan Type, 2020-2033 (USD Billion)

List of Figures 

1. Global Peer-to-peer lending Market Segmentation

2. Global Peer-to-peer lending Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Peer-to-peer lending Market Attractiveness Analysis By Business Model

9. Global Peer-to-peer lending Market Attractiveness Analysis By Product Type 

10. Global Peer-to-peer lending Market Attractiveness Analysis By Loan Type

11. Global Peer-to-peer lending Market Attractiveness Analysis By Region

12. Global Peer-to-peer lending Market: Dynamics

13. Global Peer-to-peer lending Market Share By Business Model (2023 & 2033)

14. Global Peer-to-peer lending Market Share By Product Type (2023 & 2033)

15. Global Peer-to-peer lending Market Share By Loan Type (2023 & 2033)

16. Global Peer-to-peer lending Market Share By Regions (2023 & 2033)

17. Global Peer-to-peer lending Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global peer-to-peer lending market based on below mentioned segments:

Global Peer-to-Peer Lending Market by Business Model:

  • Traditional Marketplace Lending
  • Alternate Marketplace Lending

Global Peer-to-Peer Lending Market by Product Type:

  • Personal Loan
  • Business Loan

Global Peer-to-Peer Lending Market by Loan Type:

  • Consumer Credit Loans
  • Student Loans
  • Small Business Loans
  • Real Estate Loans
  • Others

Global Peer-to-Peer Lending Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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