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Pediatric Vaccines Market

Pediatric Vaccines Market Size By Vaccine Type (Monovalent and Multivalent), By Technology (Inactivated, Live Attenuated, Subunit, Conjugate, Toxoid, and Other), By Application (Cancer, Mumps, Infectious Disease, Allergy, Influenza, Pneumococcal Disease, Measles, and Rubella (MMR)), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13303
  • Published Date: Feb, 2023
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global pediatric vaccines market is expected to reach USD 63.59 billion by 2033, at a CAGR of 6.75% during the forecast period 2024 to 2033. The market is anticipated to be driven by the rising incidences of chronic diseases among children. Furthermore, the increasing number of stringent government measures and government funding adds impetus to the market's growth during the forecast period.

Market Overview:

Pediatric vaccines are given to children to prevent infectious and non-infectious diseases. These vaccines contain heat-killed viruses or inactivated viruses. This means these viruses have lost their capacity or pathogenicity to cause any disease in humans. Furthermore, the inactivated viruses act as antigens and trigger the immune system to create antibodies against the virus that might cause illness in the child's body. As a result, they protect the body's immune system from any infectious and non-infectious diseases in the future. A study has found that immunization in children saves the life of an estimated 2-3 million children per year. The rising awareness among people regarding the benefits of vaccinations for children drives the market's growth. These days people are traveling more frequently, coming in contact with wild animals, and staying in densely populated areas, increasing the risk of disease in children. Furthermore, the increasing global warming and rising pollution also add to the growing illness in children. The diseases can also be triggered due to the intentional introduction of pathogens into the plant, humans, and populations for terrorist goals, increasing the chances of new infection occurrence in the people, which can trigger worldwide epidemics.

Pediatric Vaccines Market Size

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Market Dynamics:

Drivers
  • Increasing prevalence of chronic diseases

The increasing prevalence of chronic diseases such as diphtheria, influenza, tetanus, pertussis, etc., drives the market's growth. Furthermore, the rising occurrence of infectious and non-infectious diseases in children also propels the market's growth. The outbreak of Covid-19 also increased the market's growth as people became more aware of the importance of vaccines among children to protect them from all diseases in the future.

Restraints:
  • High cost

Many pediatric vaccines are available at a higher cost which becomes difficult for every parent to afford. Several private hospitals and clinics are charging a massive amount of money for these vaccines, and many parents prefer not to vaccinate their children which some vaccines, thus restraining the market's growth.

Opportunities:
  • Increase in the number of vaccine approvals

The increase in the number of vaccine approvals provides an opportunity for market’s growth. The rising prevalence of chronic and infectious diseases among children increases the development of vaccines that needs to be approved. As the government is focused on adopting novel vaccines for diseases, they approve vaccines in large numbers, providing an opportunity for the market's growth.

Challenges:
  • Inequitable access to vaccines

Inequitable access to vaccines, especially in poverty-stricken regions, is the main problem that challenges the market's growth. In the poverty-stricken areas, awareness initiatives and programs have not penetrated sufficiently, coupled with a lack of vaccines due to insufficient supply also challenges the market's growth. Furthermore, the stringent regulations related to the use of vaccines also challenge the market's growth.

Segmentation Analysis:

The global pediatric vaccines market has been segmented based on vaccine type, technology, application, and regions.

  • The vaccine type segment is divided into monovalent and multivalent. The monovalent segment dominated the market, with a market share of around 61.52% in 2023. The monovalent vaccine type segment has been growing owing to its rapid immune response to the human body. Further, the monovalent vaccine type segment also comes with safety and stability, which drives the segment's growth.
  • The technology segment is divided into inactivated, live attenuated, subunit, conjugate, toxoid, and other. Over the forecast period, the conjugate segment is expected to grow at the fastest CAGR of 8.34%. The segment has been growing owing to an increase in the prevalence of meningococcal and pneumococcal infections coupled with rising awareness regarding the prevention of diseases.
  • The application segment is divided into cancer, mumps, infectious disease, allergy, influenza, pneumococcal disease, measles, and rubella (MMR)​. In 2023, the infectious disease segment dominated the market, accounting for around 15.21% of global revenue. The rising awareness about immunization against several infectious diseases that causes morbidity and mortality drives the segment's growth.
Regional Segmentation Analysis:

The regions analyzed for the Pediatric Vaccines market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global pediatric vaccines market, with a 32.44% share of the market revenue in 2023.

North America Region Pediatric Vaccines Market Share in 2023 - 32.44%

 

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  • North America currently dominates the pediatric vaccines market with a 32.44% market revenue share in 2023. The market for pediatric vaccines in the region has been growing owing to increasing innovations, growing research and development activities, and rising investments by government and non-government organizations. In addition, the presence of advanced healthcare facilities and infrastructure required for immunization supports the market growth in the region.
  • The Asia Pacific is expected to witness the fastest growth during the forecast period. The region has been growing owing to an increasing focus of major players in the Indian market on manufacturing pediatric vaccines. Furthermore, the Asia Pacific region has also seen a drastic rise in immunization initiatives by government and non-government organizations, which propels the market's growth in the region, coupled with the presence of a large target population.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global pediatric vaccines market industry.

List of Key Market Players:
  • Astellas Pharma Inc.
  • Grifols, S.A.
  • Novo Nordisk A/S
  • Pfizer Inc.
  • Johnson & Johnson Services, Inc.
  • Teva Pharmaceutical Industries Ltd.
  • Merck & Co., Inc.
  • Takeda Pharmaceutical Company Limited
  • Bristol-Myers Squibb Company
  • F. Hoffmann-La Roche Ltd.
Key Target Audience
  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Pediatric Vaccines Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global pediatric vaccines market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global pediatric vaccines market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of pediatric vaccines based on the vaccine type, technology, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global pediatric vaccines market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global pediatric vaccines market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global pediatric vaccines market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pediatric vaccines market was valued at USD 33.09 billion in 2023 to USD 63.59 billion by 2033.

The global pediatric vaccines market is growing at a CAGR of 6.75% during the forecast period 2024-2033.

North America emerged as the largest market for pediatric vaccines.

The increasing prevalence of chronic diseases will influence the market's growth.

Inequitable access to vaccines could hamper the market growth.

An increase in the number of vaccine approvals will provide considerable opportunities to the market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Vaccine Type
          4.3.2. Market Attractiveness Analysis By Technology
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing prevalence of chronic diseases
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Increase in number of vaccine approvals
    5.5. Challenges
          5.5.1. Inequitable access to vaccines

6. Global Pediatric Vaccines Market Analysis and Forecast, By Vaccine Type
    6.1. Segment Overview
    6.2. Monovalent
    6.3. Multivalent

7. Global Pediatric Vaccines Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Inactivated
    7.3. Live Attenuated
    7.4. Subunit
    7.5. Conjugate
    7.6. Toxoid
    7.7. Other

8. Global Pediatric Vaccines Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Cancer
    8.3. Mumps
    8.4. Infectious Disease
    8.5. Allergy
    8.6. Influenza
    8.7. Pneumococcal Disease
    8.8. Measles
    8.9. Rubella (MMR)

9. Global Pediatric Vaccines Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pediatric Vaccines Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Pediatric Vaccines Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. Astellas Pharma Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Grifols, S.A.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Novo Nordisk A/S
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Pfizer Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Johnson & Johnson Services, Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Teva Pharmaceutical Industries Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Takeda Pharmaceutical Company Limited
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Merck & Co., Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Bristol-Myers Squibb Company
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. F. Hoffmann-La Roche Ltd.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

2. Global Monovalent Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion) 

3. Global Multivalent Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

4. Global Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

5. Global Inactivated Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion) 

6. Global Live Attenuated Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

7. Global Subunit Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

8. Global Conjugate Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

9. Global Toxoid Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

10. Global Others Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

11. Global Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

12. Global Cancer Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion) 

13. Global Mumps Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

14. Global Infectious Disease Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

15. Global Allergy Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

16. Global Influenza Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

17. Global Pneumococcal Disease Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

18. Global Measles Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion)

19. Global Rubella (MMR) Pediatric Vaccines Market, By Region, 2020-2033 (USD Billion) 

20. North America Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

21. North America Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

22. North America Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

23. U.S. Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

24. U.S. Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

25. U.S. Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

26. Canada Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

27. Canada Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

28. Canada Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

29. Mexico Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

30. Mexico Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

31. Mexico Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

32. Europe Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

33. Europe Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

34. Europe Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

35. Germany Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

36. Germany Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

37. Germany Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

38. France Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

39. France Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

40. France Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

41. U.K. Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

42. U.K. Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

43. U.K. Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

44. Italy Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

45. Italy Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

46. Italy Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

47. Spain Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

48. Spain Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

49. Spain Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

50. Asia Pacific Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

51. Asia Pacific Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

52. Asia Pacific Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

53. Japan Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

54. Japan Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

55. Japan Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

56. China Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

57. China Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

58. China Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

59. India Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

60. India Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

61. India Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

62. South America Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

63. South America Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

64. South America Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

65. Brazil Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

66. Brazil Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

67. Brazil Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

68. The Middle East and Africa Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

69. The Middle East and Africa Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

70. The Middle East and Africa Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

71. UAE Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

72. UAE Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

73. UAE Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

74. South Africa Pediatric Vaccines Market, By Vaccine Type, 2020-2033 (USD Billion) 

75. South Africa Pediatric Vaccines Market, By Technology, 2020-2033 (USD Billion) 

76. South Africa Pediatric Vaccines Market, By Application, 2020-2033 (USD Billion) 

List of Figures 

1. Global Pediatric Vaccines Market Segmentation

2. Pediatric Vaccines Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pediatric Vaccines Market Attractiveness Analysis By Vaccine Type

9. Global Pediatric Vaccines Market Attractiveness Analysis By Technology

10. Global Pediatric Vaccines Market Attractiveness Analysis By Application

11. Global Pediatric Vaccines Market Attractiveness Analysis By Region

12. Global Pediatric Vaccines Market: Dynamics

13. Global Pediatric Vaccines Market Share by Vaccine Type (2023 & 2033)

14. Global Pediatric Vaccines Market Share by Technology (2023 & 2033)

15. Global Pediatric Vaccines Market Share by Application (2023 & 2033)

16. Global Pediatric Vaccines Market Share by Regions (2023 & 2033)

17. Global Pediatric Vaccines Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Brainy Insights has segmented the global pediatric vaccines market based on the below-mentioned segments:

Global Pediatric Vaccines Market by Vaccine Type:

  • Monovalent
  • Multivalent

Global Pediatric Vaccines Market by Technology:

  • Inactivated
  • Live Attenuated
  • Subunit
  • Conjugate
  • Toxoid
  • Other

Global Pediatric Vaccines Market by Application:

  • Cancer
  • Mumps
  • Infectious Disease
  • Allergy
  • Influenza
  • Pneumococcal Disease
  • Measles
  • Rubella (MMR)​

Global Pediatric Vaccines Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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