Pedestrian Bridges Market

Global Pedestrian Bridges Market Size by Type (Truss Bridges, Suspension Bridges, Arch Bridges, Beam Bridges and Others), Construction Type (New Construction and Reconstruction and Repair), Material Type, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13721
  • Published Date: Sep, 2023
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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The global pedestrian bridges market is expected to grow from USD 100 billion in 2022 to USD 148.02 billion by 2032, at a CAGR of 4% from 2023-2032. The increasing building and construction activities will augment the growth of the global pedestrian bridges market.

Market Introduction:

When one place is connected to another place through an overhead structure is called a bridge. It is usually constructed to circumvent an obstruction to ensure a safer, faster and optimal travel solution. For instance, bridges can be built over rivers to facilitate river crossing through an alternate mode of transportation which is safer, faster and more reliable than boats. Bridges can also be built over busy roads to reduce traffic congestion and make travel faster for users. The bridges which are constructed exclusively for the use of pedestrians are called pedestrian bridges. No vehicles are allowed on these bridges, and only people can access them. These can be constructed for a variety of purposes. For instance, they can be built over busy highways, railway tracks, and train stations to facilitate the population's easy, fast and safe movement without obstructing the vehicular traffic on the roads or trains. They are also built over natural topographic structures or rivers, making it challenging to construct a road on them to access places on the banks of these structures. There are different types of pedestrian bridges, namely, beam, boardwalk, clapper and moon bridge, among many others. The bridges are also constructed over picturesque landscapes, allowing individuals to enjoy the views from a high point. Cyclists also use these bridges; they are accessible to persons with disabilities, given the special ramps constructed for them, and pet owners use them as safer. Furthermore, these bridges can be networked or connected to make access to several points easier and safer without impeding vehicular traffic or other activities under the bridges.

Pedestrian Bridges Market Size

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Recent Development

March 2023 – According to the 2022-23 Economic report, Delhi, India, has swiftly increased the number of its pedestrian bridges, adding 27 in the last two years. By 2021–2022, 113 footbridges had been constructed, four more had been added between April and December, and six more would be operational by the following month. According to the survey conducted in 2022–2033, pedestrians and bicycles must be taken into consideration when designing and building roads in Delhi. According to the Delhi vehicle Crash Report 2021, three people have died on average daily in vehicle accidents in the city during the last two years. With 504 fatalities (or 40%) and 1,536 injuries, pedestrians comprised most victims in 2017. These numbers prompted the government to ramp up the construction of pedestrian bridges in the capital to ensure citizens' safety.

Market Dynamics:

Drivers

The rapid worldwide urbanization The increasing population, rising disposable income, private investment, and favourable government initiatives towards development have led to rapid urbanization globally. Rapid urbanization is associated with constructing roads, bridges, buildings, residential and commercial, public utilities and other amenities. The construction of roads to facilitate faster movements of goods, services, and people has increased globally, giving rise to the need for pedestrian bridges to prevent accidents, reduce obstruction to vehicular movement and ensure the safety of citizens. The government initiatives aimed at offering connectivity to remote areas, including mountainous regions, will also propel the market's growth as bridges are often ideal structures compared to roads, given the unstable and tectonic landforms of the mountains. The need to connect the remotest villages to the mainstream landscape will also be facilitated by constructing these connective links, such as pedestrian bridges. The importance of environment, ecology and wildlife has also paved the way for pedestrian bridge construction as they would not impede wildlife's natural landscape and movement. The expansion of railways will also augment the market's growth as more pedestrian bridges will be constructed to cross these tracks to ensure the safe movement of users. The tourism sector will also contribute to the market, given the construction of glass bridges or other bridges over picturesque landscapes such as waterfalls, rivers or mountains that are highly popular with tourists. Therefore, rapid urbanization will facilitate increased construction of roads, railways, and tourism infrastructure, driving the growth of the global pedestrian bridges market.

Restraints:

The high initial cost of investmentThe construction of a pedestrian bridge requires a high capital investment. It starts with winning government tenders and contracts to build bridges in public places, gathering necessary approvals from relevant authorities, and getting environmental and social clearance for the construction. These activities involve a significant number of resources. Furthermore, the raw materials, labour, machines, equipment and time required to complete the project involve vast capital. The fluctuating raw material prices, given the global uncertainties, supply chain shocks or bottlenecks, and subdued consumer demand, add to the capital costs of the construction. Additionally, the maintenance of the bridge also requires several resources, which demands significant capital commitment and time as the maintenance needs to be carried out periodically at regular intervals without fail to ensure its functioning and safety. The high initial investment cost will hamper the global pedestrian bridges market's growth.

Opportunities:

The development of advanced technologies and building materials The rapid urbanization and the associated increase in building and construction activities of roads, highways or expressways have contributed to the rising demand for pedestrian bridges. However, the bridges constructed in the same old manner require a significant amount of time, which leads to the closure of important structures, impeding vehicular movement for several days, thereby causing economic losses for the authorities. Therefore, the market players have invested heavily in the research and development of new raw materials and technologies that can help build strong, resilient, and durable bridges in less time and cost. The new technologies include 3D printing, superior quality concrete material and quick drying technologies. Therefore, developing advanced technologies and superior materials will offer significant market opportunities for the key global pedestrian bridges market players.

Challenges:

The lack of proper maintenanceBridges are constructed to withstand extreme weather conditions, constant use and regular wear and tear. However, regular maintenance, repair and care can prolong their life and retain their quality over a longer period, thereby saving significant capital for the authorities. Furthermore, their regular maintenance and upkeep are important to ensure the safety of users and nearby surroundings. The lack of regular maintenance increases the risk of the bridge collapsing, causing irreparable losses, reducing the life cycle of the bridge causing capital losses and decreasing the brand capital of the constructors. The rising bridge instances will challenge the market collapses due to insufficient maintenance and upkeep measures, thereby limiting the market's growth.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global pedestrian bridges market, with a 46% market revenue share in 2022. The region's rising population, driven by India and China, has increased the demand for building and construction of roads, houses, offices, parks and other utilities. The rising population is driving rapid urbanization, which demands seamless connectivity for faster travel. Therefore, the increasing construction of roads, expansion of railways and other building activities facilitated the regional pedestrian bridges market's growth. The increased fiscal infrastructure expenditure has also augmented the regional market's development. The growing emphasis on connecting remote villages and inaccessible landscapes through bridges in the mountainous, desert and marshy regions will also propel the regional market's growth. The increased funding for the tourism sector to revive the industry after the reeling impact of the covid-19 pandemic will also increase the construction of pedestrian bridges near tourist attractions to facilitate easy movements and propel the industry's growth. The construction of pedestrian bridges is also rising to reduce traffic congestion, accidents and restricted vehicular movement. The safety of pedestrians in urban clusters is at the forefront of developing robust, fast and safe urban mobility and transportation.

Asia Pacific region Pedestrian Bridges Market Share in 2022 - 46%

 

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Type segment analysis

The type segment is divided into truss bridges, suspension bridges, arch bridges, beam bridges and others. The beam bridges segment dominated the market with a market share of around 42% in 2022. A beam bridge consists of a horizontal beam. A beam is a long and strong piece of material which is often thick in proportions and is used to support the weight of another structure in construction. The material can be concrete, metal, or wood. The horizontal structure of the beam bridge is supported at each end by piers. Given their structural limitations, they are primarily built for covering small distances, as the longer beam bridges will be unstable and can collapse. They are ideal for pedestrian bridges over roads, rail tracks, railway stations and river streams. Beam bridges are economical, and they can be constructed faster than others. Beam bridges offer flexibility in terms of designs and materials that can be used, thereby widening its scope of application. They are also easy to maintain and repair, explaining their popularity in the global pedestrian bridges market.

Construction type segment analysis

The construction type is divided into new construction and reconstruction and repair. The new construction segment dominated the market with a market share of around 64% in 2022. The rapid urbanization facilitating the building of new roads will propel the segment's growth. Introducing road safety and strict implementation of road safety laws will also drive the construction of new bridges. Furthermore, developing better and more sustainable building materials and advanced technologies will augment the segment's growth. The demand for better remote connectivity will also drive the segment's development. Also, constructing connecting bridges in high-rise buildings or glass bridges in tourist attractions will augment the growth of segments.

Material type segment analysis

The material type is divided into concrete, steel and others. The steel segment dominated the market with a market share of around 59% in 2022. Steel is an iron and carbon alloy. It also contains minuscule amounts of silicon, phosphorus, sulphur, and oxygen. Steel is widely used in engineering, building and construction. Steel is a strong, ductile, and flexible material which is easy to produce and deploy in construction. Construction with steel materials is quicker, and they are safer and more economical. The flexibility and ductility offered by stell facilitate the prefabrication of components which aids in faster construction. Pedestrian Bridges are lighter with steel as their building material. The several benefits of steel in construction make it popular in the global pedestrian bridges market and explain its dominance in the segment.

Some of the Key Market Players:
  • Backwoods Bridges LLC
  • Contech Engineered Solutions LLC
  • Denton Corker Marshall
  • IJP Corporation Ltd
  • Landmark Products Pty Ltd
  • Mace Group
  • Nature Bridges
  • Owings & Merrill (SOM)
  • Skidmore
  • The Walsh Group

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 100 Billion
Market size value in 2032 USD 148.02 Billion
CAGR (2023 to 2032) 4%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions examined for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa.
Segments The research segment is based on type, construction type and material type.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global pedestrian bridges market was valued at USD 100 billion in 2022 to USD 148.02 billion by 2032.

Global pedestrian bridges market is growing at a CAGR of 4% during the forecast period 2023-2032.

The market's growth will be influenced by the rapid worldwide urbanization.

The high initial cost of investment could hamper the market growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Construction Type
          4.3.3. Market Attractiveness Analysis by Material Type
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The rapid worldwide urbanization
    5.3. Restraints
          5.3.1. The high initial cost of investment
    5.4. Opportunities
          5.4.1. The development of advanced technologies and building materials
    5.5. Challenges
          5.5.1. The lack of proper maintenance

6. Global Pedestrian Bridges Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Truss Bridges
    6.3. Suspension Bridges
    6.4. Arch Bridges
    6.5. Beam Bridges
    6.6. Others

7. Global Pedestrian Bridges Market Analysis and Forecast, By Construction Type
    7.1. Segment Overview
    7.2. New Construction
    7.3. Reconstruction and Repair

8. Global Pedestrian Bridges Market Analysis and Forecast, By Material Type
    8.1. Segment Overview
    8.2. Concrete
    8.3. Steel
    8.4. Others

9. Global Pedestrian Bridges Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pedestrian Bridges Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Pedestrian Bridges Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Backwoods Bridges LLC
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Contech Engineered Solutions LLC
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Denton Corker Marshall
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. IJP Corporation Ltd
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Landmark Products Pty Ltd
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Mace Group
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Nature Bridges
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Owings & Merrill (SOM)
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Skidmore
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. The Walsh Group
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

2. Global Truss Bridges Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

3. Global Suspension Bridges Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

4. Global Arch Bridges Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

5. Global Beam Bridges Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

6. Global Others Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

7. Global Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

8. Global New Construction Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

9. Global Reconstruction and Repair Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

10. Global Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

11. Global Concrete Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

12. Global Steel Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

13. Global Others Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

14. Global Pedestrian Bridges Market, By Region, 2019-2032 (USD Million) 

15. North America Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

16. North America Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

17. North America Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

18. U.S. Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

19. U.S. Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

20. U.S. Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

21. Canada Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

22. Canada Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

23. Canada Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

24. Mexico Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

25. Mexico Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

26. Mexico Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

27. Europe Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

28. Europe Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

29. Europe Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

30. Germany Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

31. Germany Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

32. Germany Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

33. France Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

34. France Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

35. France Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

36. U.K. Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

37. U.K. Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

38. U.K. Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

39. Italy Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

40. Italy Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

41. Italy Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

42. Spain Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

43. Spain Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

44. Spain Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

45. Asia Pacific Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

46. Asia Pacific Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

47. Asia Pacific Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

48. Japan Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

49. Japan Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

50. Japan Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

51. China Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

52. China Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

53. China Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

54. India Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

55. India Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

56. India Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

57. South America Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

58. South America Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million)

59. South America Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million)

60. Brazil Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

61. Brazil Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

62. Brazil Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million)

63. Middle East and Africa Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

64. Middle East and Africa Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

65. Middle East and Africa Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million)

66. UAE Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

67. UAE Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

68. UAE Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million)

69. South Africa Pedestrian Bridges Market, By Type, 2019-2032 (USD Million) 

70. South Africa Pedestrian Bridges Market, By Construction Type, 2019-2032 (USD Million) 

71. South Africa Pedestrian Bridges Market, By Material Type, 2019-2032 (USD Million) 

List of Figures 

1. Global Pedestrian Bridges Market Segmentation

2. Pedestrian Bridges Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pedestrian Bridges Market Attractiveness Analysis by Type

9. Global Pedestrian Bridges Market Attractiveness Analysis by Construction Type

10. Global Pedestrian Bridges Market Attractiveness Analysis by Material Type

11. Global Pedestrian Bridges Market Attractiveness Analysis by Region

12. Global Pedestrian Bridges Market: Dynamics

13. Global Pedestrian Bridges Market Share by Type (2022 & 2032)

14. Global Pedestrian Bridges Market Share by Construction Type (2022 & 2032)

15. Global Pedestrian Bridges Market Share by Material Type (2022 & 2032)

16. Global Pedestrian Bridges Market Share by Regions (2022 & 2032)

17. Global Pedestrian Bridges Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global pedestrian bridges market based on below mentioned segments:

Global Pedestrian Bridges Market by Type:

  • Truss Bridges
  • Suspension Bridges
  • Arch Bridges
  • Beam Bridges
  • Others

Global Pedestrian Bridges Market by Construction Type:

  • New Construction
  • Reconstruction and Repair

Global Pedestrian Bridges Market by Material Type:

  • Concrete
  • Steel
  • Others

Global Pedestrian Bridges Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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