Parental Control Software Market

Parental Control Software Market Size by Platform (Android, IOS and Windows), Deployment Mode (On-Premise and Cloud), Application (Residential and Educational Institutes), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14531
  • Published Date: Aug, 2024
  • Pages: 239
  • Category: Information Technology & Semiconductors
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global Parental Control Software market was valued at USD 1.65 Billion in 2023 and growing at a CAGR of 12.71% from 2024 to 2033. The market is expected to reach USD 5.46 Billion by 2033. Easy accessibility to the internet has raised concern for many people than blessings, particularly parents. As all types of digital content are present on the internet, parents fear for their kids’ online safety. Hence, they are finding ways to protect them. One of the ways to protect children from such threats is through parental control software. Its demand is growing significantly. It is helping in keeping the children in check. These are some of the factors which are fueling the Parental Control Software market.

Market Introduction:

One of the factors that drive the parental control software market is the recognition of the risks kids can face on the internet, as several varieties are displayed on it. Peer influence is also a concern for parents. As parents cannot stop it outright, they are looking for protection by implementing control software. The parental control software market is highly likely to grow as the internet has recently experienced dramatic growth. It has been observed that parents go to great lengths to ensure the safety and protection of kids. Based on one of the articles of 2024, around 50% of US parents have installed parental control for their kids. This stat is based on a survey conducted to monitor the use of parental control applications. In the same survey, around 49% of their parents among the participating parents agreed to check the browsing history routinely for their kids. Moreover, these parental control software have some add-ons in their specifications, giving parents access to some activities. Such features include content or website monitoring, location tracking, filtering, app blocking and time restrictions. Hence, this software helps parents protect and control their kids' internet activities. It makes parents use technology to parent their kids and protect them in the digital world. Moreover, there is a surge in the number of devices which can access the internet. Hence, the expansion of digitalization has also become a problem as kids are constantly exposed to technology. Hence, the demand for parental control software is growing. Also, further development of AI and machine learning technologies is enhancing the effectiveness of content filtering and activity monitoring. These advanced technologies are helping in the more accurate identification of potential threats.  Also, in such software, there is more emphasis on configurable features, which help the parents set restrictions based on the kid's hobbies, age, and particular requirements. Also, with the advent of remote learning and digital education, there is a surge in the demand for time management functionalities and educational content filtering in parental control software. All these factors are driving the parental control software market.

Parental Control Software Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • In April 2022: Bark Technologies, which is among the leading online safety service companies in the US, expanded in Australia with its award-winning parental control app. This expansion supports the Online Safety Act 2021 to protect more kids. It also helped the organization expand its Parental Control Software market share.

Market Dynamics:

Drivers

Growing digitalization – The surge in children's use of tablets, computers, smartphones, and digital devices creates the demand for parental control software. Also, there is an increase in the cases of cyberbullying, accessibility to improper content, and online predators, which are driving parents to look for solutions to protect their children online. Moreover, the pandemic has led to a surge in remote learning activities, making parental control software crucial for screen time management, which helps in productive online education.  Also, in some regions, government regulations require internet service providers (ISPs) to provide parental control solutions. All these factors are boosting the growth of the market.  There is a growing use of AI and predictive analysis for better protection of children from potential online threats. Parental control solutions, with time, have become more versatile and cover many devices and platforms like tablets, smartphones, computers and gaming consoles. All these factors will eventually drive the Parental Control Software market.

Restraints:

High Cost – The software has a high price. The software has the most advanced technology and functionality, but the price is high for some parents. Hence, buying such software can be difficult for some parents. Also, there is a data privacy concern. Software has a threat of malware, which can be a threat to any computer and phone that can be responsible for substantial data loss. All these factors are acting as restraints for the market.

Opportunities:

The fast pace of Internet penetration– Internet penetration has increased all across the world. The internet connection is easily available at a low cost in several countries. Also, there has been a significant increase in the use of tablets, smartphones, PCs, and laptops. This has increased the usage of parental control software as it helps protect children against potential threats from parents. Moreover, a surge in the adoption of advanced tools like AI and ML has helped improve monitoring features. The coming generation seems to be more tech-savvy. All these factors will eventually drive the Parental Control Software market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Slate market, with a 44.75% share of the market revenue in 2023. This market share is attributed to the fast incorporation of digital technologies in the education sector.  The market is growing in the region because of a surge in screen time and growth in the ownership of personal devices. Also, social media use and the growing preference for online gaming have increased. All these factors are driving the parental control software market in the region. 

North America Region Parental Control Software Market Share in 2023 - 44.75%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Platform Segment Analysis

The platform segment is divided into android, IOS and Windows. The android segment dominated the market, with a market share of around 56.89% in 2023. This significant share is attributed to the growing use of Android mobile devices and parents' growing concern towards their kids' safety in the digital world. The surge in the use of Android smartphones and tablets has led to growing demand for Android-compatible parental control software. 

Deployment Mode Segment Analysis

The deployment mode segment is divided into on-premise and cloud. Cloud segment dominated the market, with a market share of around 68.21% in 2023. Cloud environments help improve flexibility, accessibility, and ease of installation. Moreover, it allows the user to monitor remotely and easily manage the online activity of their kid’s device connected to the internet.

Application Segment Analysis

The application segment is divided into residential and educational institutes. Residential segment dominated the market, with a market share of around 65.21% in 2023. This significant share is due to a surge in parents' concern for their children's safety online. The surge in internet-connected devices has increased children's screen time for social media and other online platforms. Hence, parents are seeking reliable ways to properly track their kid's online activities.

Some of the Key Market Players:
  • Bark Technologies Inc.
  • OurPact
  • Covenant Eyes
  • Symantec Corporation
  • Kaspersky Safe Kids
  • Net Nanny
  • Kidslox
  • Circle Media Labs Inc.
  • McAfee Safe Family
  • KidLogger
  • SafeDNS
  • Familoop
  • Family Orbit
  • FamilyTime
  • Mobicip LLC
  • ESET Parental Control

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 1.65 Billion
Market size value in 2033 USD 5.46 Billion
CAGR (2024 to 2033) 12.71%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Platform, Deployment Mode and Application

Frequesntly Asked Questions

North America region emerged as the largest market for the Parental Control Software.

The market's growth will be influenced by growing digitalization.

The fast pace of Internet penetration will provide huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Platform
          4.3.2. Market Attractiveness Analysis By Deployment Mode
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing digitalization
    5.3. Restraints
          5.3.1. High Cost
    5.4. Opportunities
          5.4.1. The fast pace of Internet penetration
    5.5. Challenges
          5.5.1. Economic slowdown

6. Global Parental Control Software Market Analysis and Forecast, By Platform
    6.1. Segment Overview
    6.2. Android
    6.3. IOS
    6.4. Windows

7. Global Parental Control Software Market Analysis and Forecast, By Deployment Mode
    7.1. Segment Overview
    7.2. On-Premise
    7.3. Cloud

8. Global Parental Control Software Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Residential
    8.3. Educational Institutes

9. Global Parental Control Software Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Parental Control Software Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Parental Control Software Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Platform Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bark Technologies Inc
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Platform Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. OurPact
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Platform Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Covenant Eyes
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Platform Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Symantec Corporation
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Platform Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Kaspersky Safe Kids
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Platform Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Net Nanny
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Platform Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Kidslox
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Platform Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Circle Media Labs Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Platform Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. McAfee Safe Family
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Platform Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. KidLogger
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Platform Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. SafeDNS
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Platform Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Familoop
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Platform Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Family Orbit
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Platform Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. FamilyTime
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Platform Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Mobicip LLC
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Platform Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. ESET Parental Control
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Platform Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis

List of Table

1. Global Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

2. Global Android, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

3. Global IOS, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

4. Global Windows, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

5. Global Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion) 

6. Global On-Premise, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

7. Global Cloud, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

8. Global Parental Control Software Market, By Application, 2020-2033 (USD Billion) 

9. Global Residential, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

10. Global Educational Institutes, Parental Control Software Market, By Region, 2020-2033 (USD Billion) 

11. North America Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

12. North America Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

13. North America Parental Control Software Market, By Application, 2020-2033 (USD Billion)

14. U.S. Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

15. U.S. Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

16. U.S. Parental Control Software Market, By Application, 2020-2033 (USD Billion)

17. Canada Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

18. Canada Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

19. Canada Parental Control Software Market, By Application, 2020-2033 (USD Billion)

20. Mexico Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

21. Mexico Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

22. Mexico Parental Control Software Market, By Application, 2020-2033 (USD Billion)

23. Europe Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

24. Europe Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

25. Europe Parental Control Software Market, By Application, 2020-2033 (USD Billion)

26. Germany Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

27. Germany Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

28. Germany Parental Control Software Market, By Application, 2020-2033 (USD Billion)

29. France Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

30. France Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

31. France Parental Control Software Market, By Application, 2020-2033 (USD Billion)

32. U.K. Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

33. U.K. Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

34. U.K. Parental Control Software Market, By Application, 2020-2033 (USD Billion)

35. Italy Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

36. Italy Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

37. Italy Parental Control Software Market, By Application, 2020-2033 (USD Billion)

38. Spain Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

39. Spain Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

40. Spain Parental Control Software Market, By Application, 2020-2033 (USD Billion)

41. Asia Pacific Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

42. Asia Pacific Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

43. Asia Pacific Parental Control Software Market, By Application, 2020-2033 (USD Billion)

44. Japan Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

45. Japan Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

46. Japan Parental Control Software Market, By Application, 2020-2033 (USD Billion)

47. China Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

48. China Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

49. China Parental Control Software Market, By Application, 2020-2033 (USD Billion)

50. India Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

51. India Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

52. India Parental Control Software Market, By Application, 2020-2033 (USD Billion)

53. South America Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

54. South America Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

55. South America Parental Control Software Market, By Application, 2020-2033 (USD Billion)

56. Brazil Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

57. Brazil Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

58. Brazil Parental Control Software Market, By Application, 2020-2033 (USD Billion)

59. Middle East and Africa Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

60. Middle East and Africa Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

61. Middle East and Africa Parental Control Software Market, By Application, 2020-2033 (USD Billion)

62. UAE Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

63. UAE Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

64. UAE Parental Control Software Market, By Application, 2020-2033 (USD Billion)

65. South Africa Parental Control Software Market, By Platform, 2020-2033 (USD Billion)

66. South Africa Parental Control Software Market, By Deployment Mode, 2020-2033 (USD Billion)

67. South Africa Parental Control Software Market, By Application, 2020-2033 (USD Billion)

List of Figures 

1. Global Parental Control Software Market Segmentation

2. Global Parental Control Software Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Parental Control Software Market Attractiveness Analysis By Platform  

9. Global Parental Control Software Market Attractiveness Analysis By Deployment Mode 

10. Global Parental Control Software Market Attractiveness Analysis By Application

11. Global Parental Control Software Market Attractiveness Analysis By Region

12. Global Parental Control Software Market: Dynamics

13. Global Parental Control Software Market Share By Platform (2023 & 2033)

14. Global Parental Control Software Market Share By Deployment Mode (2023 & 2033)

15. Global Parental Control Software Market Share By Application (2023 & 2033)

16. Global Parental Control Software Market Share By Regions (2023 & 2033)

17. Global Parental Control Software Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Parental Control Software market based on below mentioned segments:

Global Parental Control Software Market by Platform:

  • Android
  • IOS
  • Windows

Global Parental Control Software Market by Deployment Mode:

  • On-Premise
  • Cloud

Global Parental Control Software Market by Application:

  • Residential
  • Educational Institutes

Global Parental Control Software by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date