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Paper Products Market

Paper Products Market Size by Raw Material (Wood, Waste & Recycled Paper, Agro Residue), Application (Writing & Printing Paper, Newsprint And Specialty Paper, Paperboard & Packaging), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12487
  • Published Date: Jul, 2024
  • Pages: 247
  • Category: Chemicals & Materials
  • Format: PDF
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Global paper products market is expected to reach USD 327.42 billion by 2033, at a CAGR of 2.25% from 2024 to 2033. Increasing demand for paper packaging in the hospitality, FMCG and healthcare sectors is one key factor driving the paper products market.

Market Overview:

Paper is a thin material formed by pressing and drying moist fibers of grass-or rag-derived cellulose pulp fibers, wood into versatile sheets. This is a versatile material with many uses, including writing, packaging, printing, decorating, cleaning, and a range of manufacturing and construction processes. Papers are required in legal or non-legal documentation. Paper is generally obtained from coniferous softwood trees such as pine. Coniferous trees are fast-growing trees with needles and cones as opposed to deciduous trees with leaves that shed during the autumn and winter seasons.

There are a wide variety of paper in the market that are adapted to specific applications or the target industry. For packaging many household goods such as food and beverages, textiles, electronics, cement, etc., paper products are commonly used. Today, they occupy a significant share in the packaging industry. Most common types of paper and paper products include repro paper, coated paper, tissue paper, newsprint paper, cardboard, paperboard and fine arts paper. The paper industry is dominated by North American, Northern European and East Asian. Brazil and Australasia have large pulp and paper firms as well. The industry also has a significant presence in many European countries, including Germany, Italy, Portugal, the Netherlands and Poland. The US had been the world's leading paper producer before China overtook it in 2009. China has the world's most significant paper production after its production surpassed that of the United States, which was at the top for several years. Some of the world's major manufacturers of paper and pulp are Japan, Germany, France, Finland and Canada.

Paper Products Market Size

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Market Dynamics:

Drivers
  • Growing tourism and hospitality industry worldwide

Growing tourism and hospitality industry worldwide and factors such as increased use of tissue paper in dining areas and restrooms combined with increasing customer hygiene concerns are expected to boost the market growth. Also, increasing use of tissue papers in home, including toilet paper and facial tissue, napkins and paper towels, and other special sanitary papers is projected to propel the market growth.

  • Increasing demand for paper packaging in the pharmaceutical, FMCG and hospitality industries

The paper goods are primarily used for wrapping or packing household and industrial items such as shopping bags, grocer's bags and sacks, and multiwall storage bags used for transporting goods such as flour, cement, sugar, animal food and chemicals. "Specialty" Agro residues are used for potato chips, cookies, ice cream and similar products. This is a significant factor driving the market growth over the projected timeframe.

Restraints:
  • Increasing digitization

The growing usage of the internet and the growing digitization of the global economy has also decreased demand for different conventional industrial items, such as newsprint and other paper forms.

Opportunities:
  • Rising awareness about the harmful effects of using plastic packaging

The main advantage of paper is that it decomposes much more quickly than plastic, and therefore it is less likely to be a source of litter and pose a risk to wildlife. The rising concern of plastic's adverse consequences would provide a massive opportunity to the industry.

Challenges:
  • Shortage of raw materials in some countries

The main problem faced by this industry is the shortage of raw materials in some countries. For instance, In India, with the increase in population, there is also a constant increase in the use of all types of wood which has further depleted the sources of raw materials in the country.

Segmentation Analysis:

The global paper products market has been divided based on application, raw material, and regions.

  • The raw material segment is divided into wood and agro residue, waste & recycled paper. During the forecast timeframe, the waste & recycled paper segment is projected to dominate the industry, owing to increasing concerns regarding tree cutting to generate pulp.
  • The application segment includes newsprint and specialty paper, writing & printing paper, paperboard & packaging. The paperboard & packaging segment is projected to grow at a higher CAGR of around 2.45% during the forecast period since paperboard & packaging is supplied to FMCG, textiles, food & beverages and pharmaceutical industries. The segment is also projected to lead the market due to factors such as increasing urbanisation, the requirement for higher quality packaging of FMCG goods promoted by organized retail and increasing preference for ready-to-eat foods.
Regional segmentation analysis:

The regions evaluated for the global paper products market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia-Pacific region emerged as the largest market for the paper products with a 42.15% share of market revenue in 2023.

Asia Pacific Paper Products Market Share in 2023 - 42.15%

 

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  • A significant factor behind this growth includes growing industrialization across the region.
  • During the forecast period, Asia Pacific is anticipated to be the fastest-growing region. Rising awareness about the adverse effects of plastic products and growing disposable income, especially in developing countries like China and India, are anticipated to boost the market growth. It is also expected that rapid industrialization would contribute to the development of markets. China, in particular, is the largest market in the Asia Pacific due to the strong presence of key companies, such as Samson Paper Holdings Ltd and Quanzhou Sinowise Machinery Co. Ltd.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global paper products industry.

For example, in 2017, Essity Aktiebolag, invested around USD 105 million at a plant in Mexico to expand its tissue offering under the Regio brand. It helped the company grow its revenue along with production share in the region.

For instance, in November 2018, Cascades Inc., released a product line called Cascades PRO Signature. The range of products contains brands such as Cascades PRO Tuff Job, which has a strong absorbing potential and can be used again.

  • Cascades, Inc.
  • Clearwater Paper Corporation
  • Essity Aktiebolag (publ)
  • First Quality Enterprises, Inc.
  • Georgia-Pacific
  • International paper
  • Irving Consumer Products Limited
  • Kimberly-Clark Corporation
  • KP Tissue, Inc.
  • Nine Dragons Paper
  • Nippon Paper Industries
  • OjiPaper
  • Procter & Gamble
  • SCA
  • SmurfitKappa
  • ST Paper LLC
  • Stora Enso
  • UPM-KymmeneCorporation
  • West rock
Key Target Audience
  • Paper Product Producers
  • Research and consulting firms
  • Wood Raw material producers and suppliers
  • Import and exporter
  • Packaging Companies
  • Governments and R&D institutions

Report Description

  • Global Paper Products Market, Industry Analysis, Trends, Analysis and Forecast, 2023 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global Paper Products market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Paper Products market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of Paper Products and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global Paper Products market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global Paper Products market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global paper products market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per the brainy insights, the size of the paper products market was valued at USD 262.10 billion in 2023 and is anticipated to reach USD 327.42 billion by 2033.

Global paper products market is growing at a CAGR of 2.25% during the forecast period 2024-2033.

The global paper products market has been segmented on the basis of raw material, application, and regions. The waste & recycled paper segment is anticipated to dominate the market. The paperboard & packaging segment is projected to grow at a higher CAGR.

The Asia-Pacific region emerged as the largest market for the paper products with a 42.15% share of market.

The major factor driving the growth of the global paper products market is rising demand for paper packaging in the FMCG, pharmaceutical, and hospitality industries.

Rising internet usage and increasing digitization are hampering the market growth.

Growing awareness about the adverse effects of using plastic packaging will provide the huge opportunity to the market.

Key players are Cascades, Inc., Clearwater Paper Corporation, Essity Aktiebolag (publ), First Quality Enterprises, Inc., International paper.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Raw Material
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing hospitality and tourism industry across the globe
          5.2.2. Rising demand for paper packaging in the FMCG, pharmaceutical, and hospitality industries
    5.3. Restrains
          5.3.1. Increasing digitization
    5.4. Opportunities
          5.4.1. Growing awareness about the adverse effects of using plastic packaging
    5.5. Challenges
          5.5.1. Shortage of raw materials in some countries

6. Global Paper Products Market Analysis and Forecast, By Raw Material
    6.1. Segment Overview
    6.2. Waste & Recycled Paper
    6.3. Wood
    6.4. Agro Residue

7. Global Paper Products Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Writing & printing paper
    7.3. Paperboard & packaging
    7.4. Newsprint and specialty paper

8. Global Paper Products Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Paper Products Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Paper Products Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Cascades, Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Type Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Clearwater Paper Corporation
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Type Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Essity Aktiebolag (publ)
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Type Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. First Quality Enterprises, Inc.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Type Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Georgia-Pacific
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Type Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. International paper
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Type Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Irving Consumer Products Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Type Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kimberly-Clark Corporation
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Type Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. KP Tissue, Inc.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Type Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Nine Dragons Paper
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Type Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Nippon Paper Industries
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Type Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. OjiPaper
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Type Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Procter & Gamble
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Type Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. SCA
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Type Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. SmurfitKappa
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Type Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. ST Paper LLC
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Type Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Stora Enso
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Type Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. UPM-KymmeneCorporation
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Type Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. West rock
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Type Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
 

List of Table

1. Global Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

2. Global Waste & Recycled Paper, Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

3. Global Wood Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

4. Global Agro Residue Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

5. Global Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

6. Global Writing & printing paper, Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

7. Global Paperboard & packaging Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

8. Global Newsprint and specialty paper, Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons) 

9. Global Paper Products Market, By Region, 2020-2033 (USD Billion)(Kilotons)  

10. Global Paper Products Market, By North America, 2020-2033 (USD Billion)(Kilotons) 

11. North America Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

12. North America Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

13. U.S. Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

14. U.S. Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

15. Canada Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

16. Canada Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

17. Mexico Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

18. Mexico Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

19. Europe Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

20. Europe Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

21. Germany Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

22. Germany Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

23. France Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

24. France Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

25. U.K. Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

26. U.K. Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

27. Italy Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

28. Italy Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons)

29. Spain Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

30. Spain Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

31. Asia Pacific Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

32. Asia Pacific Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

33. Japan Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

34. Japan Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

35. China Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

36. China Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

37. India Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

38. India Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

39. South America Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

40. South America Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

41. Brazil Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

42. Brazil Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

43. Middle East and Africa Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

44. Middle East and Africa Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

45. UAE Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

46. UAE Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

47. South Africa Paper Products Market, By Raw Material, 2020-2033 (USD Billion)(Kilotons) 

48. South Africa Paper Products Market, By Application, 2020-2033 (USD Billion)(Kilotons) 

List of Figures 

1. Global Paper Products Market Segmentation

2. Paper Products Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Paper Products Market Attractiveness Analysis By Raw Material

9. Global Paper Products Market Attractiveness Analysis By Application

10. Global Paper Products Market Attractiveness Analysis By Region

11. Global Paper Products Market: Dynamics

12. Global Paper Products Market Share By Raw Material (2023 & 2033)

13. Global Paper Products Market Share by Application (2023 & 2033)

14. Global Paper Products Market Share by Regions (2023 & 2033)

15. Global Paper Products Market Share by Company (2023)

This study forecasts revenue and volume growth at global, regional, and country levels from 2016 to 2026. The Brainy Insights has segmented the global Paper Products market on the basis of below mentioned segments:

Global Paper Products Market by Raw Material:

  • Waste & Recycled Paper
  • Wood
  • Agro Residue

Global Paper Products Market by Application:

  • Writing & printing paper
  • Paperboard & packaging
  • Newsprint and specialty paper

Global Paper Products Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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