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The global padel sports market was valued at USD 327.48 million in 2022 and growing at a CAGR of 4.31% from 2022 to 2030. The market is expected to reach USD 458.97 million by 2030. North America is expected to increase the fastest during the forecast period.
A padel is a racquet sport. It is distinct from paddle tennis, a game popular in the US and Canada. Padel is often played in doubles on an enclosed court about 25% smaller than a tennis court size. The balls used are comparable to those used in regular tennis but with a bit less pressure, and the scoring is the same. A smaller version of the tennis court created of the surrounding glass walls is used for the four-person game of padel, played in doubles. Amateurs and experts take part in this sport, combining social connection, fun, and action. It is easy to play and learn; thus, it can be enjoyed by individuals of all ages and ability levels. Men's and women's padel players can use various accessories and equipment, including balls, racquets, shoes, and bags. Growing public awareness of the importance of physical and mental fitness and rising interest in playing various games are the main factors driving this expansion. The two significant distinctions are that squash is played with solid, stringless bats and that the court contains walls so that balls can be played off them, similarly to squash. It is required that the height of the ball being served to be at or below waist level. Paddle tennis, a game popular in North America, is not the same as padel. Platform tennis, which is often played at country clubs in Canada and the US during the winter and summer, should not be mistaken for this activity. Platform tennis courts are heated from below to melt snow and water. There are several differences in the court, the rules, and the playing styles. Anyone of any age can play padel because it fits the rhythms of its players exceptionally well. Padel is a reasonably simple sport because it requires beginner-level technique.
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Everysport Media Group buys 50% of Klövern Padel in 2021 and introduces Every Padel. The real estate firm Klövern, whose ownership has not changed, owns 50% of Klovern Padel. As a result, ESMG and Klovern are initiating a new expansion strategy together at the same time as plans are being made to change the name of Klovern Padel to Every Padel.
Drivers:
The ease of use and social aspect- Padel's popularity is primarily due to its ease of use. Players of all ages and ability levels can pick it up quickly. It also won't take anybody long to pick up the game if played or even tried other racquet sports like badminton, squash, or tennis. It is quicker and simpler to learn than tennis and requires less technical skill. Therefore, the players are more inclined to participate and can enjoy the game immediately. The social component of padel contributes to its appeal as well. The padel court is substantially smaller than a tennis court; hence, there is less space between the players. The smaller court allows for continual communication between the players and brings them closer together. As a result, social dialogue is an essential component of this game, which is why it is so popular to play. One can also spend quality time with friends, family, coworkers, or business partners. Playing the game of padel is enjoyable and social.
Opportunities:
Inexpensive and less physically challenging- Padel is substantially less physically exhausting than other racquet sports, particularly tennis. Although this sport still provides an excellent aerobic workout, it is less stressful on the body than other racquet sports because there is less movement. Additionally, there is a negligible danger of injury. That is another reason why many tennis players occasionally turn to play padel when they feel that tennis is too physically demanding. In terms of structure, padel courts require less building room because they are considerably smaller than tennis courts. Because of the smaller size, the cost and quantity of the necessary materials are also reduced.
Regional segmentation analysis:
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global padel sports market, with a 37.46% market revenue share in 2022.
Europe, which accounted for 37.46% of the total revenue in the global padel sports market in 2022, led the market revenue share. Padel has been formally acknowledged in Britain as a tennis discipline. In its own country, it is becoming more popular. Padel, which has just been recognized as a type of tennis, is one of the grassroots sports with the fastest-rising popularity in Europe. It's also simple to learn, enjoyable, and social. In addition to being extremely popular in Argentina, padel is also very popular in Spain. With an estimated four million players, the European nation boasts more than 20,000 padel courts. It is the second most popular sport in the country after football. There are about 6,000 active padel players in the UK as of November 2020. Additionally, there are already 82 padel courts at 45 clubs in Britain, which is expected to increase significantly over the next few years.
Europe Region Padel Sports Market Share in 2022 - 37.46%
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Type Segment Analysis
The type segment is divided into indoor padel sports and outdoor padel sports. The indoor padel sports segment is anticipated to account for the highest CAGR of 7.92% over the forecast period. Padel is a sport where the weather plays a unique role. Extreme weather conditions might make it challenging to play padel on outdoor courts. Rain that has drenched the padel court can turn the surface unsuitable. The court's surface will be slick and provide no traction, and playing on wet surfaces can lead to injury. Alternately, hot weather can present its own unique set of difficulties. Playing on a hot court can be uncomfortable due to heat from the frequently concrete surface. Playing outside in sweltering heat can be dangerous to health because people risk becoming sunburned and dehydrated, which might lead to heatstroke. Because indoor padel courts are protected from the weather and the temperature can be adjusted with air conditioning, these problems are eliminated.
Component Segment Analysis
The component segment is divided into balls, bags, racquets, and footwear. The racquets segment is anticipated to account for the highest CAGR of 6.02% over the forecast period. A padel racquet must have perforations because it is solid and lacks strings. It is much easier for everyone to manage because it is smaller and more compact than a tennis racquet. There are various types: diamond, round, pear, drop, and tear. Padel rackets have a firm impact surface perforated to make it simple to swing in the air. A lighter padel racket will provide more control and less power, while a heavier one will give players more energy and less control. While heavier padel rackets are more suited for skilled and experienced players, light padel rackets are better suited for amateurs and beginners.
Sales Channel Segment Analysis
The sales channel segment is divided into offline sale and online sale. The online sale segment is anticipated to account for the highest CAGR of 7.26% over the forecast period. People are no longer limited to a single store or even 100 physical retailers in a mall, which explains why online sales growth is exponential. With various marketplaces providing access to numerous brands and options, customers can shop at any retailer. Customers frequently shop online because it is more convenient and always available.
End-user Segment Analysis
The end-user segment is divided into women and men. The men segment is anticipated to account for the highest CAGR of 6.81% over the forecast period. Men in their forties and thirties are particularly fond of playing padel sports. Not just for young people, padel is a sport that appeals to all generations. Additionally, players of various ages prefer it because it requires less effort than other racket sports like tennis.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Million) |
| Market size value in 2022 | USD 327.48 Million |
| Market size value in 2030 | USD 458.97 Million |
| CAGR (2022 to 2030) | 4.31% |
| Historical data | 2019-2020 |
| Base Year | 2021 |
| Forecast | 2022-2030 |
| Segments | Key Segments are application, product, end-user, and regions |
| Regional Segments | The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa. |
As per The Brainy Insights, the size of the padel sports market was valued USD 327.48 million in 2022 & USD 458.97 million by 2030.
Global padel sports market is growing at a CAGR of 4.31% during the forecast period 2022-2030.
Europe region emerged as the largest market for the padel sports.
The market's growth will be influenced by the ease of use and social aspect.
Padel sports are inexpensive and less physically challenging which can create an opportunity for the growth of the market.
1. Introduction
1.1. Objective of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis By Type
4.3.2. Market Attractiveness Analysis By Component
4.3.3. Market Attractiveness Analysis By Sales Channel
4.3.4. Market Attractiveness Analysis By End-User
4.3.5. Market Attractiveness Analysis By Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. The ease of use and social aspect
5.3. Opportunities
5.3.1. Inexpensive and less physically challenging
6. Global Padel Sports Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Indoor Padel Sports
6.3. Outdoor Padel Sports
7. Global Padel Sports Market Analysis and Forecast, By Component
7.1. Segment Overview
7.2. Balls
7.3. Bags
7.4. Racquets
7.5. Footwear
8. Global Padel Sports Market Analysis and Forecast, By Sales Channel
8.1. Segment Overview
8.2. Offline Sale
8.3. Online Sale
9. Global Padel Sports Market Analysis and Forecast, By End-User
9.1. Segment Overview
9.2. Women
9.3. Men
10. Global Padel Sports Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Padel Sports Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Padel Sports Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. Head
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Dunlop
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Bullpadel
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. STAR VIE
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Nox
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. SIUX PADEL
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. Wilson
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. Adidas
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Tecnifibre
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Babolat
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Prince
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Drop Shot
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
12.13. Yonex
12.13.1. Business Overview
12.13.2. Company Snapshot
12.13.3. Company Market Share Analysis
12.13.4. Company Product Portfolio
12.13.5. Recent Developments
12.13.6. SWOT Analysis
12.14. Gamma Sports
12.14.1. Business Overview
12.14.2. Company Snapshot
12.14.3. Company Market Share Analysis
12.14.4. Company Product Portfolio
12.14.5. Recent Developments
12.14.6. SWOT Analysis
12.15. Boris Becker
12.15.1. Business Overview
12.15.2. Company Snapshot
12.15.3. Company Market Share Analysis
12.15.4. Company Product Portfolio
12.15.5. Recent Developments
12.15.6. SWOT Analysis
12.16. Le Petit Tennis
12.16.1. Business Overview
12.16.2. Company Snapshot
12.16.3. Company Market Share Analysis
12.16.4. Company Product Portfolio
12.16.5. Recent Developments
12.16.6. SWOT Analysis
12.17. Champion Sports
12.17.1. Business Overview
12.17.2. Company Snapshot
12.17.3. Company Market Share Analysis
12.17.4. Company Product Portfolio
12.17.5. Recent Developments
12.17.6. SWOT Analysis
12.18. Slazenger
12.18.1. Business Overview
12.18.2. Company Snapshot
12.18.3. Company Market Share Analysis
12.18.4. Company Product Portfolio
12.18.5. Recent Developments
12.18.6. SWOT Analysis
12.19. PowerAngle
12.19.1. Business Overview
12.19.2. Company Snapshot
12.19.3. Company Market Share Analysis
12.19.4. Company Product Portfolio
12.19.5. Recent Developments
12.19.6. SWOT Analysis
12.20. Volkl
12.20.1. Business Overview
12.20.2. Company Snapshot
12.20.3. Company Market Share Analysis
12.20.4. Company Product Portfolio
12.20.5. Recent Developments
12.20.6. SWOT Analysis
12.21. Clarke
12.21.1. Business Overview
12.21.2. Company Snapshot
12.21.3. Company Market Share Analysis
12.21.4. Company Product Portfolio
12.21.5. Recent Developments
12.21.6. SWOT Analysis
12.22. Pacific Holdings
12.22.1. Business Overview
12.22.2. Company Snapshot
12.22.3. Company Market Share Analysis
12.22.4. Company Product Portfolio
12.22.5. Recent Developments
12.22.6. SWOT Analysis
12.23. Abrams Padel
12.23.1. Business Overview
12.23.2. Company Snapshot
12.23.3. Company Market Share Analysis
12.23.4. Company Product Portfolio
12.23.5. Recent Developments
12.23.6. SWOT Analysis
12.24. Pro Kennex
12.24.1. Business Overview
12.24.2. Company Snapshot
12.24.3. Company Market Share Analysis
12.24.4. Company Product Portfolio
12.24.5. Recent Developments
12.24.6. SWOT Analysis
12.25. Solinco
12.25.1. Business Overview
12.25.2. Company Snapshot
12.25.3. Company Market Share Analysis
12.25.4. Company Product Portfolio
12.25.5. Recent Developments
12.25.6. SWOT Analysis
12.26. MacGregor
12.26.1. Business Overview
12.26.2. Company Snapshot
12.26.3. Company Market Share Analysis
12.26.4. Company Product Portfolio
12.26.5. Recent Developments
12.26.6. SWOT Analysis
List of Table
1. Global Padel Sports Market, By Type, 2019-2030 (USD Million)
2. Global Indoor Padel Sports, Padel Sports Market, By Region, 2019-2030 (USD Million)
3. Global Outdoor Padel Sports, Padel Sports Market, By Region, 2019-2030 (USD Million)
4. Global Padel Sports Market, By Component, 2019-2030 (USD Million)
5. Global Balls, Padel Sports Market, By Region, 2019-2030 (USD Million)
6. Global Bags, Padel Sports Market, By Region, 2019-2030 (USD Million)
7. Global Racquets, Padel Sports Market, By Region, 2019-2030 (USD Million)
8. Global Footwear, Padel Sports Market, By Region, 2019-2030 (USD Million)
9. Global Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
10. Global Offline Sale, Padel Sports Market, By Region, 2019-2030 (USD Million)
11. Global Online Sales, Padel Sports Market, By Region, 2019-2030 (USD Million)
12. Global Padel Sports Market, By End-User, 2019-2030 (USD Million)
13. Global Women, Padel Sports Market, By Region, 2019-2030 (USD Million)
14. Global Men, Padel Sports Market, By Region, 2019-2030 (USD Million)
15. Global Padel Sports Market, By Region, 2019-2030 (USD Million)
16. North America Padel Sports Market, By Type, 2019-2030 (USD Million)
17. North America Padel Sports Market, By Component, 2019-2030 (USD Million)
18. North America Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
19. North America Padel Sports Market, By End-User, 2019-2030 (USD Million)
20. U.S. Padel Sports Market, By Type, 2019-2030 (USD Million)
21. U.S. Padel Sports Market, By Component, 2019-2030 (USD Million)
22. U.S. Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
23. U.S. Padel Sports Market, By End-User, 2019-2030 (USD Million)
24. Canada Padel Sports Market, By Type, 2019-2030 (USD Million)
25. Canada Padel Sports Market, By Component, 2019-2030 (USD Million)
26. Canada Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
27. Canada Padel Sports Market, By End-User, 2019-2030 (USD Million)
28. Mexico Padel Sports Market, By Type, 2019-2030 (USD Million)
29. Mexico Padel Sports Market, By Component, 2019-2030 (USD Million)
30. Mexico Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
31. Mexico Padel Sports Market, By End-User, 2019-2030 (USD Million)
32. Europe Padel Sports Market, By Type, 2019-2030 (USD Million)
33. Europe Padel Sports Market, By Component, 2019-2030 (USD Million)
34. Europe Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
35. Europe Padel Sports Market, By End-User, 2019-2030 (USD Million)
36. Germany Padel Sports Market, By Type, 2019-2030 (USD Million)
37. Germany Padel Sports Market, By Component, 2019-2030 (USD Million)
38. Germany Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
39. Germany Padel Sports Market, By End-User, 2019-2030 (USD Million)
40. France Padel Sports Market, By Type, 2019-2030 (USD Million)
41. France Padel Sports Market, By Component, 2019-2030 (USD Million)
42. France Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
43. France Padel Sports Market, By End-User, 2019-2030 (USD Million)
44. U.K. Padel Sports Market, By Type, 2019-2030 (USD Million)
45. U.K. Padel Sports Market, By Component, 2019-2030 (USD Million)
46. U.K. Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
47. U.K. Padel Sports Market, By End-User, 2019-2030 (USD Million)
48. Italy Padel Sports Market, By Type, 2019-2030 (USD Million)
49. Italy Padel Sports Market, By Component, 2019-2030 (USD Million)
50. Italy Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
51. Italy Padel Sports Market, By End-User, 2019-2030 (USD Million)
52. Spain Padel Sports Market, By Type, 2019-2030 (USD Million)
53. Spain Padel Sports Market, By Component, 2019-2030 (USD Million)
54. Spain Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
55. Spain Padel Sports Market, By End-User, 2019-2030 (USD Million)
56. Asia Pacific Padel Sports Market, By Type, 2019-2030 (USD Million)
57. Asia Pacific Padel Sports Market, By Component, 2019-2030 (USD Million)
58. Asia Pacific Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
59. Asia Pacific Padel Sports Market, By End-User, 2019-2030 (USD Million)
60. Japan Padel Sports Market, By Type, 2019-2030 (USD Million)
61. Japan Padel Sports Market, By Component, 2019-2030 (USD Million)
62. Japan Padel Sports Market, By Sales Channel 2019-2030 (USD Million)
63. Japan Padel Sports Market, By End-User, 2019-2030 (USD Million)
64. China Padel Sports Market, By Type, 2019-2030 (USD Million)
65. China Padel Sports Market, By Component, 2019-2030 (USD Million)
66. China Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
67. China Padel Sports Market, By End-User, 2019-2030 (USD Million)
68. India Padel Sports Market, By Type, 2019-2030 (USD Million)
69. India Padel Sports Market, By Component, 2019-2030 (USD Million)
70. India Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
71. India Padel Sports Market, By End-User, 2019-2030 (USD Million)
72. South America Padel Sports Market, By Type, 2019-2030 (USD Million)
73. South America Padel Sports Market, By Component, 2019-2030 (USD Million)
74. South America Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
75. South America Padel Sports Market, By End-User, 2019-2030 (USD Million)
76. Brazil Padel Sports Market, By Type, 2019-2030 (USD Million)
77. Brazil Padel Sports Market, By Component, 2019-2030 (USD Million)
78. Brazil Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
79. Brazil Padel Sports Market, By End-User, 2019-2030 (USD Million)
80. Middle East and Africa Padel Sports Market, By Type, 2019-2030 (USD Million)
81. Middle East and Africa Padel Sports Market, By Component, 2019-2030 (USD Million)
82. Middle East and Africa Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
83. Middle East and Africa Padel Sports Market, By End-User, 2019-2030 (USD Million)
84. UAE Padel Sports Market, By Type, 2019-2030 (USD Million)
85. UAE Padel Sports Market, By Component, 2019-2030 (USD Million)
86. UAE Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
87. UAE Padel Sports Market, By End-User, 2019-2030 (USD Million)
88. South Africa Padel Sports Market, By Type, 2019-2030 (USD Million)
89. South Africa Padel Sports Market, By Component, 2019-2030 (USD Million)
90. South Africa Padel Sports Market, By Sales Channel, 2019-2030 (USD Million)
91. South Africa Padel Sports Market, By End-User, 2019-2030 (USD Million)
List of Figures
1. Global Padel Sports Market Segmentation
2. Padel Sports Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Padel Sports Market Attractiveness Analysis By Type
9. Global Padel Sports Market Attractiveness Analysis By Component
10. Global Padel Sports Market Attractiveness Analysis By Sales Channel
11. Global Padel Sports Market Attractiveness Analysis By End-User
12. Global Padel Sports Market Attractiveness Analysis By Region
13. Global Padel Sports Market: Dynamics
14. Global Padel Sports Market Share by Type (2022 & 2030)
15. Global Padel Sports Market Share by Component (2022 & 2030)
16. Global Padel Sports Market Share by Sales Channel (2022 & 2030)
17. Global Padel Sports Market Share by End-User (2022 & 2030)
18. Global Padel Sports Market Share by Regions (2022 & 2030)
19. Global Padel Sports Market Share by Company (2021)
This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global padel sports market based on below mentioned segments:
Global Padel Sports Market by Type:
Global Padel Sports Market by Component:
Global Padel Sports Market by Sales Channel:
Global Padel Sports Market by End-User:
Global Padel Sports Market by Region:
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Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.
Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
The demand side for the market is estimated through:
In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:
Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.
This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.
The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:
Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.
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