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The packaged salad market was valued at USD 14.22 billion in 2023 and is expected to reach USD 35.24 billion by 2033, expanding at a CAGR of 9.5% from 2024 to 2033. The market is driven by the increasing adoption of salad among consumers owing to rising concern for health. Further, the increasing availability of products in various combinations, such as veggies and eggs, veggies and meat or seafood, along with additional sauces and toppings has increased the popularity of salads. Packaged salad gives the consumer the convenience of eating comfortably and saves time. It is a healthy food for consumers that can be prepared without any dictation. Also, due to technological advancements, the freshness of the salad remains intact, and the customer gets only fresh salad.
Further, over the past few years, the demand for vegan and plant-based diets have seen a sudden rise owing to the growing concern for animal and the environment. Consumers have been shifting to healthy food that provides essential nutrients such as protein, vitamins, and minerals. Salads are one of the perfect food for health-conscious consumers, as these are packed with nutritional content and easy to digest, and good for immunity building. When the packaged salad is prepared, its quality is completely handled. This gives the customer the satisfaction of eating fresh and the right product. Packaged salad also gets the support of celebrity influence. Manufacturers get their products promoted by celebrities so that customers can easily trust the product.
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The demand for vegan salads is significantly growing owing to the rising vegan population across the world. Further, increasing food intolerance and allergies towards seafood and certain vegetables are expected to boost the demand for vegan salad in the coming years. Some of the popular vegan salad brands include
Non-vegetarian packaged salads are also widely popular among consumers looking for a protein-rich diet. Seafood salads are becoming one of the most preferred choices among sportspersons owing to their high nutritional value. Seafood salads such as ready-mixed tuna salad or salmon salad have seen a rise in recent years, owing to increased knowledge about the high protein content in seafood compared to poultry and red meat.
Vegetarian salads dominated the market and held a share of over 50% in 2023. The growth of the segment is attributed to the rising preference of consumers to opt for a vegetarian diet, which is full of fresh veggies and fruits, that are rich in vitamins, minerals, and antioxidants. With the increasing demand for vegetarian packaged salads, multiple brands have been offering a wide range of vegetarian packaged salads with organic vegetables and ingredients that aid in providing a complete diet to consumers.
Vegan salads are anticipated to expand at the fastest CAGR during the forecast period. The rising focus of consumers on vegan or plant-based diets owing to rising health consciousness is anticipated to drive this segment. According to retail sales data released in March 2020 by SPINS, the grocery sales of plant-based foods in the US reached approximately USD 5 billion in 2019, increasing by 29% since 2017.
Packaged green dominated the market and held a share of around 60% in 2023. Packaged green salads are witnessing high growth as consumers have started including more greens in their diet owing to healthy eating trends and the availability of a variety of flavors. Some of the players offering these products include Earthbound Farm, Misionero, Fresh Express, BrightFarms, Dole Food Company, Incorporated, and Gotham Greens.
Packaged kits are anticipated to expand at a faster CAGR during the forecast period from 2024-2033. Conventional style cooking is time and effort intensive, thus, a large number of consumers are switching to packaged kits. Further, market players have been expanding their offerings in chopped salad kits owing to the growing demand for a diet that comprises fresh fruits and vegetables. For instance, Dole, a world-renowned packaged salad and salad kit producer, offers nearly 68 packaged salad varieties, including its popular chopped and premium salad kit lines, and around 15 ready-to-eat bowl salads, among others.
Conventional salad dominated the market and held a share of 66.4% in 2023. Consumers choose conventional salad over organic salad as they are cheaper. Further, conventional salads are widely available across major grocery stores and convenience stores. The most common type of conventional salads includes lettuce, chicken & ham, sweet kale, Caesar salad, avocado mix, and others.
Organic salads are anticipated to expand at a faster CAGR during the forecast period from 2024-2033 owing to growing consumer awareness about the benefits of organically grown produce, such as free-of chemicals. The organically processed packaged salads are duly certified by a constituted authority or body. Requirements for organically processed packaged salads differ from synthetically processed products. The Organic packaged salad should have an organic label from USDA (The United States Department of Agriculture) to qualify for organic standards in the US.
Offline distribution channel led the market with a share of more than 75% in 2023. A large number of consumers prefer to purchase packaged salad through supermarkets & hypermarkets as a lot of varieties are available there, even organic kits. Packaged salads are also available in discount stores, convenience stores, and dollar stores.
The online distribution channel is anticipated to expand with a higher CAGR of 9.8% from 2024-2033. The online distribution of packaged salad market is niche owing to concern regarding the freshness of salads. However, shifting consumer preference towards online shopping due to its benefits such as doorstep delivery, subscription model, easy exchange & return, also persuade consumers to shop packaged salads through an e-commerce platform.
North America accounted for the highest share of over 38% of the market in 2023. The growing demand for healthy food products is driving the demand for packaged salad in this region. Further, health-conscious consumers and people who are suffering from obesity are also opting for the packaged salad to reduce their weight. Further, the busy lifestyle of consumers in the US and Canada also influences consumers to purchase packaged salads.
North America Region Packaged Salad Market Share in 2023 - 38%
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Asia Pacific is anticipated to register the fastest growth during the forecast period. The growth of the packaged salads market in this region can be attributed to the rising popularity of salads among millennials and Gen Z. Further, over the past few years, consumers’ food preferences have been gradually shifting toward diets, which include leafy vegetables as these are an excellent source of fiber, minerals, vitamins, and proteins.
Millennials in particular are immensely conscious when it comes to food trends and want to consume products that are good for their health. They also pay more attention to concepts such as sustainability and their impact on the environment, which is further promoting the consumption of organic salads in countries like China, Australia, South Korea, and India.
Segments Covered in the Report
As per The Brainy Insights, the size of the packaged salad market was valued at USD 14.22 billion in 2023 to USD 35.24 billion by 2033.
Global packaged salad market is growing at a CAGR of 9.5% during the forecast period 2024-2033.
The North America region emerged as the largest market for the packaged salad.
Increasing adoption of salad among consumers is the key driving factor for the packaged salad market.
The loss of essential nutrients during the processing could hamper the market growth.
Rising Demand for demand for vegan and plant-based diets will provide huge opportunities to the market.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Type
4.3.2. Market Attractiveness Analysis by Product
4.3.3. Market Attractiveness Analysis by Source
4.3.4. Market Attractiveness Analysis by Distribution Channel
4.3.5. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing adoption of salad among consumers
5.3. Restraints
5.3.1. Loss of Essential Nutrients during the Processing
5.4. Opportunities
5.4.1. Rising Demand for demand for vegan and plant-based diets
6. Global Packaged Salad Market Analysis and Forecast, By Type
6.1. Segment Overview
6.2. Vegetarian
6.3. Vegan
6.4. Non-vegetarian
7. Global Packaged Salad Market Analysis and Forecast, By Product
7.1. Segment Overview
7.2. Packaged Green
7.3. Packaged Kits
8. Global Packaged Salad Market Analysis and Forecast, By Source
8.1. Segment Overview
8.2. Conventional
8.3. Organic
9. Global Packaged Salad Market Analysis and Forecast, By Distribution Channel
9.1. Segment Overview
9.2. Online
9.3. Offline
10. Global Packaged Salad Market Analysis and Forecast, By Regional Analysis
10.1. Segment Overview
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. Italy
10.3.5. Spain
10.4. Asia-Pacific
10.4.1. Japan
10.4.2. China
10.4.3. India
10.5. South America
10.5.1. Brazil
10.6. Middle East and Africa
10.6.1. UAE
10.6.2. South Africa
11. Global Packaged Salad Market-Competitive Landscape
11.1. Overview
11.2. Market Share of Key Players in the Packaged Salad Market
11.2.1. Global Company Market Share
11.2.2. North America Company Market Share
11.2.3. Europe Company Market Share
11.2.4. APAC Company Market Share
11.3. Competitive Situations and Trends
11.3.1. Product Launches and Developments
11.3.2. Partnerships, Collaborations, and Agreements
11.3.3. Mergers & Acquisitions
11.3.4. Expansions
12. Company Profiles
12.1. BrightFarms, Inc.
12.1.1. Business Overview
12.1.2. Company Snapshot
12.1.3. Company Market Share Analysis
12.1.4. Company Product Portfolio
12.1.5. Recent Developments
12.1.6. SWOT Analysis
12.2. Bonduelle
12.2.1. Business Overview
12.2.2. Company Snapshot
12.2.3. Company Market Share Analysis
12.2.4. Company Product Portfolio
12.2.5. Recent Developments
12.2.6. SWOT Analysis
12.3. Dole Food Company, Inc.
12.3.1. Business Overview
12.3.2. Company Snapshot
12.3.3. Company Market Share Analysis
12.3.4. Company Product Portfolio
12.3.5. Recent Developments
12.3.6. SWOT Analysis
12.4. Misionero
12.4.1. Business Overview
12.4.2. Company Snapshot
12.4.3. Company Market Share Analysis
12.4.4. Company Product Portfolio
12.4.5. Recent Developments
12.4.6. SWOT Analysis
12.5. Gotham Greens Holdings, LLC
12.5.1. Business Overview
12.5.2. Company Snapshot
12.5.3. Company Market Share Analysis
12.5.4. Company Product Portfolio
12.5.5. Recent Developments
12.5.6. SWOT Analysis
12.6. Mann Packing Co., Inc
12.6.1. Business Overview
12.6.2. Company Snapshot
12.6.3. Company Market Share Analysis
12.6.4. Company Product Portfolio
12.6.5. Recent Developments
12.6.6. SWOT Analysis
12.7. VegPro International Inc.
12.7.1. Business Overview
12.7.2. Company Snapshot
12.7.3. Company Market Share Analysis
12.7.4. Company Product Portfolio
12.7.5. Recent Developments
12.7.6. SWOT Analysis
12.8. organicgirl
12.8.1. Business Overview
12.8.2. Company Snapshot
12.8.3. Company Market Share Analysis
12.8.4. Company Product Portfolio
12.8.5. Recent Developments
12.8.6. SWOT Analysis
12.9. Earthbound Farm
12.9.1. Business Overview
12.9.2. Company Snapshot
12.9.3. Company Market Share Analysis
12.9.4. Company Product Portfolio
12.9.5. Recent Developments
12.9.6. SWOT Analysis
12.10. Eat Smart (Curation Foods)
12.10.1. Business Overview
12.10.2. Company Snapshot
12.10.3. Company Market Share Analysis
12.10.4. Company Product Portfolio
12.10.5. Recent Developments
12.10.6. SWOT Analysis
12.11. Fresh Express, Incorporated
12.11.1. Business Overview
12.11.2. Company Snapshot
12.11.3. Company Market Share Analysis
12.11.4. Company Product Portfolio
12.11.5. Recent Developments
12.11.6. SWOT Analysis
12.12. Natures Way Foods Ltd.
12.12.1. Business Overview
12.12.2. Company Snapshot
12.12.3. Company Market Share Analysis
12.12.4. Company Product Portfolio
12.12.5. Recent Developments
12.12.6. SWOT Analysis
List of Table
1. Global Packaged Salad Market, By Type, 2020-2033 (USD Billion)
2. Global Vegetarian Packaged Salad Market, By Region, 2020-2033 (USD Billion)
3. Global Vegan Packaged Salad Market, By Region, 2020-2033 (USD Billion)
4. Global Non-vegetarian Packaged Salad Market, By Region, 2020-2033 (USD Billion)
5. Global Packaged Salad Market, By Product, 2020-2033 (USD Billion)
6. Global Packaged Green Packaged Salad Market, By Region, 2020-2033 (USD Billion)
7. Global Packaged Kits Packaged Salad Market, By Region, 2020-2033 (USD Billion)
8. Global Packaged Salad Market, By Source, 2020-2033 (USD Billion)
9. Global Conventional Packaged Salad Market, By Region, 2020-2033 (USD Billion)
10. Global Organic Packaged Salad Market, By Region, 2020-2033 (USD Billion)
11. Global Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
12. Global Online Packaged Salad Market, By Region, 2020-2033 (USD Billion)
13. Global Offline Packaged Salad Market, By Region, 2020-2033 (USD Billion)
14. Global Packaged Salad Market, By Region, 2020-2033 (USD Billion)
15. North America Packaged Salad Market, By Type, 2020-2033 (USD Billion)
16. North America Packaged Salad Market, By Product, 2020-2033 (USD Billion)
17. North America Packaged Salad Market, By Source, 2020-2033 (USD Billion)
18. North America Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
19. U.S. Packaged Salad Market, By Type, 2020-2033 (USD Billion)
20. U.S. Packaged Salad Market, By Product, 2020-2033 (USD Billion)
21. U.S. Packaged Salad Market, By Source, 2020-2033 (USD Billion)
22. U.S. Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
23. Canada Packaged Salad Market, By Type, 2020-2033 (USD Billion)
24. Canada Packaged Salad Market, By Product, 2020-2033 (USD Billion)
25. Canada Packaged Salad Market, By Source, 2020-2033 (USD Billion)
26. Canada Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
27. Mexico Packaged Salad Market, By Type, 2020-2033 (USD Billion)
28. Mexico Packaged Salad Market, By Product, 2020-2033 (USD Billion)
29. Mexico Packaged Salad Market, By Source, 2020-2033 (USD Billion)
30. Mexico Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
31. Europe Packaged Salad Market, By Type, 2020-2033 (USD Billion)
32. Europe Packaged Salad Market, By Product, 2020-2033 (USD Billion)
33. Europe Packaged Salad Market, By Source, 2020-2033 (USD Billion)
34. Europe Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
35. Germany Packaged Salad Market, By Type, 2020-2033 (USD Billion)
36. Germany Packaged Salad Market, By Product, 2020-2033 (USD Billion)
37. Germany Packaged Salad Market, By Source, 2020-2033 (USD Billion)
38. Germany Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
39. France Packaged Salad Market, By Type, 2020-2033 (USD Billion)
40. France Packaged Salad Market, By Product, 2020-2033 (USD Billion)
41. France Packaged Salad Market, By Source, 2020-2033 (USD Billion)
42. France Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
43. U.K. Packaged Salad Market, By Type, 2020-2033 (USD Billion)
44. U.K. Packaged Salad Market, By Product, 2020-2033 (USD Billion)
45. U.K. Packaged Salad Market, By Source, 2020-2033 (USD Billion)
46. U.K. Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
47. Italy Packaged Salad Market, By Type, 2020-2033 (USD Billion)
48. Italy Packaged Salad Market, By Product, 2020-2033 (USD Billion)
49. Italy Packaged Salad Market, By Source, 2020-2033 (USD Billion)
50. Italy Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
51. Spain Packaged Salad Market, By Type, 2020-2033 (USD Billion)
52. Spain Packaged Salad Market, By Product, 2020-2033 (USD Billion)
53. Spain Packaged Salad Market, By Source, 2020-2033 (USD Billion)
54. Spain Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
55. Asia Pacific Packaged Salad Market, By Type, 2020-2033 (USD Billion)
56. Asia Pacific Packaged Salad Market, By Product, 2020-2033 (USD Billion)
57. Asia Pacific Packaged Salad Market, By Source, 2020-2033 (USD Billion)
58. Asia Pacific Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
59. Japan Packaged Salad Market, By Type, 2020-2033 (USD Billion)
60. Japan Packaged Salad Market, By Product, 2020-2033 (USD Billion)
61. Japan Packaged Salad Market, By Source, 2020-2033 (USD Billion)
62. Japan Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
63. China Packaged Salad Market, By Type, 2020-2033 (USD Billion)
64. China Packaged Salad Market, By Product, 2020-2033 (USD Billion)
65. China Packaged Salad Market, By Source, 2020-2033 (USD Billion)
66. China Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
67. India Packaged Salad Market, By Type, 2020-2033 (USD Billion)
68. India Packaged Salad Market, By Product, 2020-2033 (USD Billion)
69. India Packaged Salad Market, By Source, 2020-2033 (USD Billion)
70. India Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
71. South America Packaged Salad Market, By Type, 2020-2033 (USD Billion)
72. South America Packaged Salad Market, By Product, 2020-2033 (USD Billion)
73. South America Packaged Salad Market, By Source, 2020-2033 (USD Billion)
74. South America Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
75. Brazil Packaged Salad Market, By Type, 2020-2033 (USD Billion)
76. Brazil Packaged Salad Market, By Product, 2020-2033 (USD Billion)
77. Brazil Packaged Salad Market, By Source, 2020-2033 (USD Billion)
78. Brazil Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
79. Middle East and Africa Packaged Salad Market, By Type, 2020-2033 (USD Billion)
80. Middle East and Africa Packaged Salad Market, By Product, 2020-2033 (USD Billion)
81. Middle East and Africa Packaged Salad Market, By Source, 2020-2033 (USD Billion)
82. Middle East and Africa Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
83. UAE Packaged Salad Market, By Type, 2020-2033 (USD Billion)
84. UAE Packaged Salad Market, By Product, 2020-2033 (USD Billion)
85. UAE Packaged Salad Market, By Source, 2020-2033 (USD Billion)
86. UAE Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
87. South Africa Packaged Salad Market, By Type, 2020-2033 (USD Billion)
88. South Africa Packaged Salad Market, By Product, 2020-2033 (USD Billion)
89. South Africa Packaged Salad Market, By Source, 2020-2033 (USD Billion)
90. South Africa Packaged Salad Market, By Distribution Channel, 2020-2033 (USD Billion)
List of Figures
1. Global Packaged Salad Market Segmentation
2. Packaged Salad Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Packaged Salad Market Attractiveness Analysis by Type
9. Global Packaged Salad Market Attractiveness Analysis by Product
10. Global Packaged Salad Market Attractiveness Analysis by Source
11. Global Packaged Salad Market Attractiveness Analysis by Distribution Channel
12. Global Packaged Salad Market Attractiveness Analysis by Region
13. Global Packaged Salad Market: Dynamics
14. Global Packaged Salad Market Share by Type (2023 & 2033)
15. Global Packaged Salad Market Share by Product (2023 & 2033)
16. Global Packaged Salad Market Share by Source (2023 & 2033)
17. Global Packaged Salad Market Share by Distribution Channel (2023 & 2033)
18. Global Packaged Salad Market Share by Regions (2023 & 2033)
19. Global Packaged Salad Market Share by Company (2023)
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global packaged salad market based on below-mentioned segments:
Global Packaged Salad Market by Type:
Global Packaged Salad Market by Product:
Global Packaged Salad Market by Source:
Global Packaged Salad Market by Distribution Channel:
Global Packaged Salad Market by Region:
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