Overactive Bladder Treatment Market

Overactive Bladder Treatment Market Size by Disease Type (Neurogenic Bladder Overactivity and Idiopathic Bladder Overactivity), Pharmacotherapy (Solifenacin, Anticholinergics, Darifenacin, Trospium, Oxybutynin, Fesoterodine, Tolterodine, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13308
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global overactive bladder treatment market was valued at USD 3.20 billion in 2022, increasing at a CAGR of 3.90% from 2022 to 2032 and anticipated to reach USD 4.69 billion by 2032. Asia Pacific is expected to grow the fastest during the forecast period. Also, the ever-increasing demand for cost-effective diagnostics, the rise in patient awareness, the high disease burden, and an increasing population are expected to drive market growth during the forecast period.

Market Introduction:

Overactive bladder, also called OAB, causes a frequent and sudden urge to urinate that may be difficult to control. An overactive bladder increases the frequency of urination by nearly eight times. Many causes account for an overactive bladder, such as abdominal trauma, nerve damage, infection, etc. The drugs that help treat the patients include solifenacin, anticholinergics, darifenacin, oxybutynin, and others. Overactive bladder affects millions of people worldwide, though it is more common in the elderly. Treatments for overactive bladder are used to address the abrupt, involuntary contraction of the muscle in the urinary bladder wall that causes nocturia, frequency, urge incontinence, and urine urgency. Overactive bladder can be treated via medications, Botox bladder treatment, surgery, and specific behavioral changes like diet changes and bladder retraining. Anticholinergic medications, also known as anti-muscarinic, commonly prescribed for overactive bladder, are Darifenacin, Oxybutynin, Trospium, Fesoterodine, and Solifenacin. 

Overactive Bladder Treatment Market Size

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Recent Development

For example, in April 2021, Medtronic Company announced approval from the United State FDA to proceed with an investigational device exemption (IDE) trial to assess its internally developed, implantable tibial neuromodulation (TNM) instrument, which is designed to deliver relief from symptoms of bladder incontinence.

Market Dynamics:

Drivers

The increasing incidence of neurological diseases: Neurological diseases are treated with various medications, including antiepileptics, antipsychotics, analgesics, and anticholinergics. An increase in the elderly population, coupled with the raised investment in developing novel medications and instruments, is propelling market growth. Furthermore, the increasing awareness associated with early disorder diagnosis via awareness campaigns by government regulatory bodies & private organizations, and the market entry of efficient drugs shortly, owing to the presence of a strong drug pipeline, are expected to drive market growth. However, the surging number of government initiatives to spread awareness, along with the rising prevalence of neurological diseases such as dementia, also positively impacted the market growth during the forecast period. Moreover, the increasing investment in the development of advanced technologies coupled with the increase in emerging markets is expected to propel the market growth during the forecast period.

Restraints:

The lack of awareness of the prevalence of overactive bladder: The lack of drugs in Phase III development or the pre-registration stages is one of the restraining factors of market growth. Further, the availability of alternative therapies, the lack of healthcare infrastructure in developing economies, and the absence of skilled professionals hamper the market growth during the forecast period. Additionally, product recalls and strict government regulations are also hindering the market growth.

Opportunities:

The increasing healthcare expenditure: The rising healthcare expenditure helps improve its infrastructure. Also, different government organizations aim to improve the healthcare infrastructure by raising funding, which will further impact the market growth during the forthcoming year. Furthermore, the increasing technological advancement & innovation of new instruments are expected to offer lucrative market growth opportunities. Moreover, raising public knowledge of the treatments for overactive bladder syndrome, the rapid research, and development in the field of medicine, coupled with understanding the properties of the drugs and their use in treating chronic diseases, are also helping to propel the market growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. North America emerged as the largest global overactive bladder treatment market, with a 47.38% market revenue share in 2022. North America dominates the overactive bladder treatment market due to the increasing prevalence of overactive bladder in the geriatric population. Moreover, the large allocation of healthcare expenditure for the common public, the large aging populace, and increasing cases of kidney diseases are also helping to propel the market growth in this region during the forecast period. However, the large geriatric populace and shortage of healthcare infrastructure are driving factors of the market growth in this region. Also, the increasing occurrence of the disorder and well-developed healthcare infrastructure are expected to push the market growth in this region. Asia Pacific is expected to grow the fastest during the forecast period due to the increasing incidence of neurological diseases. Moreover, increased awareness of overactive bladders, rising expenditure on health industries, and establishment of extensive research and development centers in tandem with new supportive infrastructure to ensure constant production is expected to push the market growth over the forecast period.

North America Region Overactive Bladder Treatment Market Share in 2022 - 47.38%

 

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Disease type segment analysis

The disease type segment is divided into neurogenic bladder overactivity and idiopathic bladder overactivity. The idiopathic bladder overactivity segment dominated, with a market share of around 56.11% in 2022. This growth is attributed to the surge in the prevalence of chronic kidney diseases (CKD). Also, rising incidences of urinary tract infections and rapid technological advancements are helping to stimulate the segment’s market growth. Further, by 2032, the neurogenic bladder overactivity segment will likely dominate the market due to the increasing demand for effective therapy and the advancement in medical technology. Additionally, the growing incidence of diabetes, the robust pipeline that leads to potential drugs, along with kidney stones diseases are also helping to boost the segment’s market growth.

Pharmacotherapy segment analysis

The pharmacotherapy segment is divided into solifenacin, anticholinergics, darifenacin, trospium, oxybutynin, fesoterodine, tolterodine, and others. In 2022, the anticholinergics segment dominated the market with 21.19% and a revenue of 0.67 billion. This growth is attributed to the rising prevalence of major diseases. Anticholinergics drugs are a broad class of drugs that block acetylcholine-mediated neurotransmission in the smooth muscle, central, heart, and peripheral nervous systems. However, the presence of a large number of research institutions and the development of new infrastructure to support the healthcare industry are also helping to boost the segment’s market growth. Further, by 2032, the tolterodine segment will likely dominate the market due to its cost-effectiveness, good efficiency, and lower adherence rate in OAB treatment.

 Some of the Key Market Players:
  • Cogentix Medical, Inc.
  • Pfizer, Inc.
  • Astellas Pharma Inc.
  • Teva Pharmaceutical
  • Endo International Plc.
  • Allergan, Plc.
  • Aurobindo Pharma Limited
  • Hisamitsu Pharmaceutical Co., Inc.
  • Intas Pharmaceuticals Ltd.
  • Mylan N.V.
  • Johnson & Johnson
  • Medtronic PLC
  • Macleods Pharmaceuticals Ltd.
  • Sanofi S. A.
  • Apotex Inc. `

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3.20 Billion
Market size value in 2032 USD 4.69 Billion
CAGR (2023 to 2032) 3.90%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments The key regions are North America, South America, Europe, Asia Pacific, and Middle East & Africa.
Segments Key Segments are disease type, pharmacotherapy, and regions

Frequesntly Asked Questions

As per The Brainy Insights, the size of the overactive bladder treatment market was valued at USD 3.20 billion in 2022 to USD 4.69 billion by 2032.

The global overactive bladder treatment market is growing at a CAGR of 3.90% during the forecast period 2023-2032.

North America region emerged as the largest market for overactive bladder treatment.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Disease Type
          4.3.2. Market Attractiveness Analysis By Pharmacotherapy
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Market Evaluation
    5.3. Drivers
          5.3.1. The increasing incidence of neurological diseases
          5.3.2. The increasing incidence of diseases, such as Parkinson’s disease
          5.3.3. The surging number of drug discovery activities
    5.4. Restraints
          5.4.1. The lack of awareness of the prevalence of overactive bladder
          5.4.2. The dearth of skilled medical professionals
    5.5. Opportunities
          5.5.1. The increasing healthcare expenditure
          5.5.2. The increasing R&D investments
          5.5.3. The ever-rising technological advancement

6. Global Overactive Bladder Treatment Market Analysis and Forecast, By Disease Type
    6.1. Segment Overview
    6.2. Neurogenic Bladder Overactivity
    6.3. Idiopathic Bladder Overactivity

7. Global Overactive Bladder Treatment Market Analysis and Forecast, By Pharmacotherapy
    7.1. Segment Overview
    7.2. Solifenacin
    7.3. Anticholinergics
    7.4. Darifenacin
    7.5. Trospium
    7.6. Oxybutynin
    7.7. Fesoterodine
    7.8. Tolterodine
    7.9. Others

8. Global Overactive Bladder Treatment Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Overactive Bladder Treatment Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Overactive Bladder Treatment Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Cogentix Medical, Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Pfizer, Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Astellas Pharma Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Teva Pharmaceutical
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Endo International Plc.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Allergan, Plc.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Aurobindo Pharma Limited
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Hisamitsu Pharmaceutical Co., Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Intas Pharmaceuticals Ltd.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Mylan N.V.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Johnson & Johnson
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Medtronic PLC
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Macleods Pharmaceuticals Ltd.
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Sanofi S. A.
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Apotex Inc.
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
 

List of Table

1. Global Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

2. Global Neurogenic Bladder Overactivity, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion) 

3. Global Idiopathic Bladder Overactivity, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion) 

4. Global Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

5. Global Solifenacin, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

6. Global Anticholinergics, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

7. Global Darifenacin, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

8. Global Trospium, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

9. Global Oxybutynin, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

10. Global Fesoterodine, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

11. Global Tolterodine, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

12. Global Others, Overactive Bladder Treatment Market, By Region, 2019-2032 (USD Billion)

13. North America Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

14. North America Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

15. U.S. Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

16. U.S. Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

17. Canada Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

18. Canada Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

19. Mexico Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

20. Mexico Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

21. Europe Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

22. Europe Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

23. Germany Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

24. Germany Overactive Bladder Treatment Market, By Pharmacotherapy, 2019-2032 (USD Billion)

25. France Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

26. France Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

27. U.K. Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

28. U.K. Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

29. Italy Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

30. Italy Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

31. Spain Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

32. Spain Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

33. Asia Pacific Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

34. Asia Pacific Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

35. Japan Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

36. Japan Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

37. China Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

38. China Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

39. India Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

40. India Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

41. South America Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

42. South America Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

43. Brazil Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

44. Brazil Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

45. Middle East and Africa Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

46. Middle East and Africa Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

47. UAE Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

48. UAE Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

49. South Africa Overactive Bladder Treatment Market, By Disease Type, 2019-2032 (USD Billion)

50. South Africa Overactive Bladder Treatment Market, By Pharmacotherapy 2019-2032 (USD Billion)

List of Figures 

1. Global Overactive Bladder Treatment Market Segmentation

2. Global Overactive Bladder Treatment Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Overactive Bladder Treatment Market Attractiveness Analysis By Disease Type 

9. Global Overactive Bladder Treatment Market Attractiveness Analysis By Pharmacotherapy 

10. Global Overactive Bladder Treatment Market Attractiveness Analysis By Region

11. Global Overactive Bladder Treatment Market: Dynamics

12. Global Overactive Bladder Treatment Market Share By Disease Type (2023 & 2032)

13. Global Overactive Bladder Treatment Market Share By Pharmacotherapy (2023 & 2032)

14. Global Overactive Bladder Treatment Market Share By Regions (2023 & 2032)

15. Global Overactive Bladder Treatment Market Share By Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global overactive bladder treatment based on below mentioned segments:

Global Overactive Bladder Treatment Market by Disease Type:

  • Neurogenic Bladder Overactivity
  • Idiopathic Bladder Overactivity

Global Overactive Bladder Treatment Market by Pharmacotherapy:

  • Solifenacin
  • Anticholinergics
  • Darifenacin
  • Trospium
  • Oxybutynin
  • Fesoterodine
  • Tolterodine
  • Others

Global Overactive Bladder Treatment by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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