Non-Thermal Pasteurization Market

Non-Thermal Pasteurization Market Size by Technique (PEF, HPP, MVH, Ultrasonic, Irradiation, and Others), Application (Food, Pharmaceuticals, Beverages, and Cosmetics), Form (Solid and Liquid), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12933
  • Published Date: Sep, 2022
  • Pages: 236
  • Category: Machinery & Equipment
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global non-thermal pasteurization market was valued at USD 2.2 billion in 2021 and expected to reach USD 11.43 billion by 2030. Market is growing at a CAGR of 20.1% from 2022 to 2030. The Asia Pacific is expected to grow the fastest during the forecast period.

Market Introduction:

Cold pasteurization is another name for non-thermal pasteurization. It is an alternate method of food processing that prevents the food from being exposed to high temperatures, helping to preserve the food's vital nutrition, flavor, appearance, and other organoleptic characteristics. Non-thermal pasteurization can be accomplished by several different techniques, including high-pressure processing (HPP), pulsed electric field (PEF), microwave volumetric heating (MVH), etc. It has the distinctive ability to eliminate all pathogenic microorganisms, maintaining the food's quality and safety. Non-thermal pasteurization is mainly used in the beverage, food, cosmetics, and pharmaceutical industries.

The demand for non-thermal pasteurization has grown as a result of the expansion of the convenience food industry, which includes goods like frozen foods and ready-to-eat foods. These technologies shorten the processing time and boost production capacity to satisfy the expanding market demand. However, high capital expenditure is hindering the market's expansion for non-thermal pasteurization. The rising cases of foodborne diseases are another factor expected to propel the market's growth as it helps eliminate food poisoning among consumers. Increasing adoption of cold pasteurization technology due to its effective and long-lasting benefits and positive government support for this alternative food processing technology across the globe are the main factors propelling market expansion. Non-thermal pasteurization technologies are becoming increasingly popular due to initiatives and movements like the "go clean label" that aim to increase transparency concerning information on the nutritional contents listed on food packaging. Furthermore, consumers' growing interest in processed fresh foods with high nutritional value is expected to provide growth opportunities for market growth.

Recent Development

In October 2020, Emerson will purchase Open Systems International, Inc. for USD 1.6 billion in cash. The USD 1 billion portfolios of independent software and engineering delivery services that Emerson already has will grow due to this acquisition.

In July 2019, Stay Fresh Foods was acquired by Universal Pure, a US-based High-Pressure Processing (HPP) company. This acquisition enabled Universal Pure to broaden the scope of its commercial activities and serve more clients.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers:

Increased cases of foodborne illnesses- Every household consumes packaged foods, beverages, dairy products, baked goods, confectioneries, and meat products daily, exposing them to a wide range of illnesses if they are contaminated while processing, packaging, storage, or distribution. For instance, according to the US CDC, foodborne illnesses infect around 48 million Americans. Out of which about 150000 are hospitalized, and approximately 3000 people die. Given the large processed and packaged food market, governments have introduced stringent food safety guidelines for the safety of food products. Non-thermal pasteurization technology is widely used in the food and beverages industry to eliminate the possibility of food poisoning.

Restraints:

High Capital Investment- The high capital requirement for the non-thermal pasteurization market is expected to hamper the market's growth over the forecast period. Additionally, despite growing demand, different stakeholders frequently favor heat-based pasteurization technology due to its simplicity which restraints the market's growth. Furthermore, the increasing concern about additional labeling requirements for non-thermal pasteurization-based technologies is anticipated to reduce technology adoption and somewhat restrain the market growth.

Opportunities:

Numerous health benefits- This technique of food production uses significantly less heat which increases the health benefits of food, such as the nutritional and sensory qualities of the product, without damaging the nutritional value. The expansion of the non-thermal pasteurization market in the dairy industry is accelerated by an increase in research and development activities to improve the process and make it better for various food applications, which are expected to provide growth opportunities for the market during the forecast period. Furthermore, increasing research activities funding offers the market's growth opportunity.

Challenges:

No uniform regulations and guidelines- Every country has standards for quality and safety, which are put into practice and maintained by following different procedures and directives. The globalized world has become more resilient and seamless due to trade and supply chains, and the inconsistency and overlap in the rules that must be followed have led to higher costs and time waste. The testing, compliance, audit, and product delivery processes will be more cost-effective if all nations accept and ratify a single code. So, the absence of uniform regulations and guidelines is expected to challenge the market's growth over the forecast period.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global non-thermal pasteurization market, with a 37% share of the market revenue in 2021.

North America currently dominates the non-thermal pasteurization market due to stringent food safety standards of the regulatory authorities in North American countries. Furthermore, the effective implementation of these food laws contributes significantly to the regional market's growth. Furthermore, the increasing awareness about the importance of non-thermal pasteurization among food product manufacturers propels the market's growth in the region. Additionally, the North American markets are flooded with packaged items/products, unlike the developing and under-developing nations, which have loose and unbranded products in their needs. The packaged foods industry enables the authorities to have better control over the consumer products in the market. It allows them to monitor, control, and regulate the market players, providing impetus to the market's growth in the region. The Asia Pacific is expected to grow the fastest during the forecast period, given the increasing population coupled with rising disposable income, which is driving the consumer market in the region. The developing consumer market for packaged foods, beverages, dairy, and dairy products contributes to the non-thermal pasteurization market in the region.

North America Region Non-Thermal Pasteurization Market Share in 2021 - 37%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Technique segment analysis

The technique segment is divided into PEF, HPP, MVH, ultrasonic, irradiation, and others. The PEF segment dominated the market, with a market share of around 21% in 2021. The Pulsed Electric Field (PEF) technology helps preserve the freshness of food products and helps extend the food's shelf life. It also provides the consumer with fresh, natural, and minimally processed foods, as no additives or preservatives are added to products. The processed food industry has globally accepted PEF compared to HPP. These factors drive the growth of the market in the segment.

Application segment analysis

The application segment is divided into food, pharmaceuticals, beverages, and cosmetics. Over the forecast period, the beverages segment is expected to grow at the fastest CAGR of 24.3%. In the beverage sector, non-thermal pasteurization methods like HPP and PEF are increasingly used to extend the shelf life of beverages and stop the growth of microbes. With this technology, colors, flavors, and nutrients can also be preserved and make the beverages suitable to be stored at room temperature. This is expected to propel the growth of the non-thermal pasteurization market in the beverages segment.

Form segment analysis

The form segment is divided into solid and liquid. In 2021, the solid segment dominated the market, accounting for around 57% of global revenue. Non-thermal pasteurization technique is widely used in processed food products such as meat products, cheese, jam, jellies, processed food, etc., which are in solid form. However, several technologies such as PEF and HPP are widely used to improve the extraction process of sugars and several bioactive components to preserve the food for longer.

Some of the Key Market Players:

  • Bosch
  • Elea Technology
  • Baotou KeFa High Pressure Technology Co., Ltd
  • Symbios Technologies
  • Harwood Engineering Company, Inc
  • American Pasteurization Company
  • Elea Technology
  • Harwood Engineering Company, Inc
  • ThyssenKrupp AG
  • Kobe Steel, Ltd
Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2021 USD 2.2 Billion
Market size value in 2030 USD 11.43 Billion
CAGR (2022 to 2030) 20.1%
Historical data 2019-2020 (Customizable to 2014 - 2018)
Base Year 2021
Forecast 2022-2030
Segments Technique, Application, Form
Regional Segments Middle East & Africa, Europe, Asia Pacific, North America, South America

Frequesntly Asked Questions

As per The Brainy Insights, the size of the non-thermal pasteurization market was valued at USD 2.2 billion in 2021 to USD 11.43 billion by 2030.

The global non-thermal pasteurization market is growing at a CAGR of 20.1% during the forecast period 2022-2030.

North America emerged as the largest market for non-thermal pasteurization.

An increase in cases of food-borne illnesses will influence the market's growth.

The high capital investment could hamper the market growth.

Numerous health benefits will provide considerable opportunities to the market.

Key players in the non-thermal pasteurization market are Bosch, Elea Technology, Baotou KeFa High-Pressure Technology Co. Ltd, Symbios Technologies, Harwood Engineering Company Inc, American Pasteurization Company

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technique
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Form
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. An increase in cases of food-borne illnesses
    5.3. Restraints
          5.3.1. High capital investment
    5.4. Opportunities
          5.4.1. Numerous health benefits
    5.5. Challenges
          5.5.1. No uniform regulations and guidelines



6. Global Non-Thermal Pasteurization Market Analysis and Forecast, By Technique
    6.1. Segment Overview
    6.2. PEF
    6.3. HPP
    6.4. MVH
    6.5. Ultrasonic
    6.6. Irradiation
    6.7. Others

7. Global Non-Thermal Pasteurization Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food
    7.3. Pharmaceuticals
    7.4. Beverages
    7.5. Cosmetics

8. Global Non-Thermal Pasteurization Market Analysis and Forecast, By Form
    8.1. Segment Overview
    8.2. Solid
    8.3. Liquid

9. Global Non-Thermal Pasteurization Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Non-Thermal Pasteurization Market-Competitive Landscape
    10.1. Overview
          10.1.1. Market Share of Key Players in the Non-Thermal Pasteurization Market
          10.1.2. Global Company Market Share
          10.1.3. North America Company Market Share
          10.1.4. Europe Company Market Share
          10.1.5. APAC Company Market Share
    10.2. Competitive Situations and Trends
          10.2.1. Product Launches and Developments
          10.2.2. Partnerships, Collaborations, and Agreements
          10.2.3. Mergers & Acquisitions
          10.2.4. Expansions

11. Company Profiles
    11.1. Bosch
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Elea Technology
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Baotou KeFa High Pressure Technology Co., Ltd
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Symbios Technologies
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Harwood Engineering Company, Inc
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. American Pasteurization Company
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Elea Technology
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Harwood Engineering Company, Inc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. ThyssenKrupp AG
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Kobe Steel, Ltd
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion)

2. Global PEF Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion) 

3. Global HPP Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion) 

4. Global MVH Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

5. Global Ultrasonic Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

6. Global Irradiation Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

7. Global Others Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

8. Global Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

9. Global Food Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion) 

10. Global Beverages Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

11. Global Pharmaceuticals Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

12. Global Cosmetics Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

13. Global Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

14. Global Solid Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion) 

15. Global Liquid Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

16. Global Non-Thermal Pasteurization Market, By Region, 2019-2030 (USD Billion)

17. North America Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

18. North America Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

19. North America Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

20. U.S. Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

21. U.S. Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

22. U.S. Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

23. Canada Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

24. Canada Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

25. Canada Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

26. Mexico Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

27. Mexico Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

28. Mexico Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

29. Europe Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

30. Europe Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

31. Europe Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

32. Germany Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

33. Germany Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

34. Germany Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

35. France Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

36. France Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

37. France Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

38. U.K. Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

39. U.K. Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

40. U.K. Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

41. Italy Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

42. Italy Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

43. Italy Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

44. Spain Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

45. Spain Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

46. Spain Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

47. Asia Pacific Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

48. Asia Pacific Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

49. Asia Pacific Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

50. Japan Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

51. Japan Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

52. Japan Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

53. China Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

54. China Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

55. China Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

56. India Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

57. India  Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

58. India Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

59. South America Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

60. South America Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

61. South America Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

62. Brazil Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

63. Brazil Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

64. Brazil Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

65. The Middle East and Africa Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

66. The Middle East and Africa Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

67. The Middle East and Africa Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

68. UAE Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

69. UAE Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

70. UAE Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

71. South Africa Non-Thermal Pasteurization Market, By Technique, 2019-2030 (USD Billion) 

72. South Africa Non-Thermal Pasteurization Market, By Application, 2019-2030 (USD Billion) 

73. South Africa Non-Thermal Pasteurization Market, By Form, 2019-2030 (USD Billion) 

List of Figures 

1. Global Non-Thermal Pasteurization Market Segmentation

2. Non-Thermal Pasteurization Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Non-Thermal Pasteurization Market Attractiveness Analysis By Technique

9. Global Non-Thermal Pasteurization Market Attractiveness Analysis By Application

10. Global Non-Thermal Pasteurization Market Attractiveness Analysis By Form

11. Global Non-Thermal Pasteurization Market Attractiveness Analysis By Region

12. Global Non-Thermal Pasteurization Market: Dynamics

13. Global Non-Thermal Pasteurization Market Share by Technique (2022 & 2030)

14. Global Non-Thermal Pasteurization Market Share By Application (2022 & 2030)

15. Global Non-Thermal Pasteurization Market Share by Form (2022 & 2030)

16. Global Non-Thermal Pasteurization Market Share by Regions (2022 & 2030)

17. Global Non-Thermal Pasteurization Market Share by Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global non-thermal pasteurization market based on the below-mentioned segments:

Global Non-Thermal Pasteurization Market by Technique Type:

  • PEF
  • HPP
  • MVH
  • Ultrasonic
  • Irradiation
  • Others

Global Non-Thermal Pasteurization Market by Application:

  • Food
  • Pharmaceuticals
  • Beverages
  • Cosmetics

Global Non-Thermal Pasteurization Market by Form:

  • Solid
  • Liquid

Global Non-Thermal Pasteurization Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date