Nitrocellulose Market

Nitrocellulose Market Size by Product Type (M Grade Cellulose, E Grade Cellulose, & Others), Application (Printing Inks, Leather Finishes, Wood Coating, Automotive Paint, Nail Varnishes, & Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13040
  • Published Date: Nov, 2022
  • Pages: 236
  • Category: Chemicals & Materials
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global nitrocellulose market is expected to reach USD 1.43 billion by 2030, at a CAGR of 5.6% from 2022 to 2030. Nitrocellulose market growth would be driven by an increase in the number of industries where nitrocellulose can be used, ranging from automotive, textile, and construction to aerospace and personal care products over the forecast period.

Market Overview:

Nitrocellulose is a material or compound formed by treating cellulose with concentrated nitric acid. The resultant compound is highly inflammable and hence is used in explosives. It is also called guncotton. The source of cellulose in the reaction mentioned above is primarily wood pulp. Along with its application in explosives, nitrocellulose is used in solvent-based paints, wood coating, nail varnishes, and polish finishing. It is preferred in automotive paints as it is a better adhesive and non-reactive with other paints. It is long-lasting, affordable with easy and faster application and gives out low odour. Its usage in printing inks is on the rise because of its high-quality results. Printing inks are highly used in the packaging industry which has seen an increase in demand because of the e-commerce boom in the pandemic. Nitrocellulose finds its application in the aerospace industry as well when it is used in emulsifiers. Nitrocellulose imparts qualities like durability, adhesion, faster drying and high solubility, which has led to its increasing applications in a wide variety of products.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers:

  • Wide range of application

Nitrocellulose is used in industries like building and construction, automotive, personal care and cosmetics, textile, aerospace, to name a few. The form in which it is utilised ranges from automotive paints that are used in buildings, and automobiles to emulsifiers used in aerospace. With government schemes for housing and booming real estate, the demand for buildings and constructions will increase, resulting in increased demand for paint and furniture. With paint and furniture, the nitrocellulose market will experience a positive impact in the form of its automotive paint and wood coatings which are durable, aesthetic, resistant to erosion, have ease of application and are low maintenance.

Restraints:

  • Highly inflammable nature of nitrocellulose

Nitrocellulose market growth would be hampered by the highly inflammable nature of the compound, which needs proper handling, a lack of which can result in loss of property and life.

Opportunities:

  • Market boom of the E-commerce industry

The pandemic hit countries around the world unexpectedly. It halted all economic activity by bringing labour-intensive industries to a standstill and the consumption demand to an all-time low. With time, consumption demand picked up through the e-commerce industry, driven by the rise in online demand for clothing apparel, leather accessories, including belts and jackets etc. Printing inks find their applications in publications, packaging, textile and leather industries which will only increase with the popularity of online shopping. This e-commerce boom will continue with increased internet penetration and developed digital technologies in the Asia Pacific. Japan and Malaysia are anticipated to drive the industry in Asia Pacific.

  • Rapid urbanisation of the developing nations

With the governments of the developing nations launching schemes with the promise of housing for all, construction activity has picked up in these nations. Along with building and construction experiencing a rise, the furniture industry is bound to follow this positive development. Nitrocellulose finds its application in automotive paint and wood coatings which will witness a rise along with the industries mentioned above.

Challenges:

  • Stringent government customs and guidelines

The highly inflammable nature of nitrocellulose has led to its classification as a hazardous material. With this classification, the government is more vigilant about properly handling and granting of import licenses. Compliance to these rules and import guidelines of customs is time consuming, which eventually leads to costs running high. The ever-changing regulatory requirements also pose another challenge for the market players.

Segmentation Analysis:

The global nitrocellulose market has been segmented based on product type, application, and region.

  • The product type segment is divided into M grade cellulose, E grade cellulose and others. The M grade cellulose segment dominated the market with a market share of around 32% in 2021. M grade cellulose is commonly used in emulsifiers which finds its applications in dietary supplements in the personal care and cosmetics industry. With the probiotics, cosmetics market growing exponentially in the forecast period, the M grade cellulose market will also show significant growth.
  • The application segment is divided into printing inks, automotive paint, wood coating, leather finishing, nail varnishes, & other applications. In 2021, the wood coating segment is expected to drive the demand in the forecast period with rapid development in the furniture sector. Wood coating finds a wide range of applications with its high adhesive ability and faster drying property which is user-friendly. After the fall in demand for automobiles during the pandemic and increased environmental concerns, the development of hybrid and electric vehicles is on the rise, contributing to the increase of demand for automotive paints. Automotive paint also finds its applications in the construction sector, which has also picked up in recent months. This, in addition to the rebound in the automobile sector, will drive the demand for automotive paint.

Regional Segmentation Analysis:

The regions analysed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global nitrocellulose market, with a 49.3% share of the market share in 2021.

  • Asia Pacific currently dominates the nitrocellulose market due to an increase in residential and commercial construction activities in line with rapid urbanisation, while Europe is expected to rise in the forecast period due to an increase in the demand for automotive paints to cater to the needs of various automobiles MNCs of the region who are developing new hybrid and electric vehicle. Also, the European region is driving the consumption demand for hybrid and electric vehicles as well.

Asia Pacific region Nitrocellulose Market Share in 2021 - 49.3%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global nitrocellulose industry.

Nippon Paint partnered with IVM chemicals, which specialize in cellulose-based manufacturing to promote its wood coating products. These wood coating products would be based on Japanese technologies. This partnership will promote the new product and help acquire new consumers.

List of Key Market Players:

  • Nitrex Chemicals India Pvt. Ltd
  • Nitro Quimica
  • TNC Industries Co. Ltd.
  • EURENCO
  • Hagedorn NC
  • Dupont Specialty Solutions
  • Nitrocellular Group
  • Hengshui Orient Chemicals
  • ERN Cellulose Pvt. Ltd.
  • North Sichuan Nitrocellulose Corporation
  • Synthesis a.s.
  • Nitrochemie AG

Key Target Audience

  • Building and Construction Sector
  • Automobile Sector
  • Aerospace Sector
  • Personal Care and Cosmetics Sector
  • Textile Sector
  • Printing Industry
  • Furniture Industry
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Nitrocellulose Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global nitrocellulose market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global nitrocellulose market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of nitrocellulose based on product type, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global nitrocellulose market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global nitrocellulose market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global nitrocellulose market) is covered to comprehend the adoption rate and evaluate the market size. 

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Wide range of application
    5.3. Restraints
          5.3.1. Highly inflammable nature of nitrocellulose
    5.4. Opportunities
          5.4.1. Market boom of the E-commerce industry
          5.4.2. Rapid urbanization of the developing nations
    5.5. Challenges
          5.5.1. Stringent government customs and guidelines

6. Global Nitrocellulose Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. M grade cellulose
    6.3. E grade cellulose
    6.4. Others

7. Global Nitrocellulose Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Biological
    7.3. Chemical
    7.4. Physical

8. Global Nitrocellulose Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Printing Inks
    8.3. Automotive Paint
    8.4. Wood Coating
    8.5. Leather Finishing
    8.6. Nail Varnishes
    8.7. Other Applications

9. Global Nitrocellulose Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Nitrocellulose Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Nitrocellulose Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Nitrex chemicals India Pvt Ltd
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Nitro Quimica
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. TNC Industries
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. EURENCO
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis

Hagedorn NC
          11.4.7. Business Overview
          11.4.8. Company Snapshot
          11.4.9. Company Market Share Analysis
          11.4.10. Company Component Portfolio
          11.4.11. Recent Developments
          11.4.12. SWOT Analysis
    11.5. Dupont Speciality Solutions
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Nitrocellular Group
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Hengshui Orient Chemicals
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. ERN Cellulose Pvt. Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. North Sichuan Nitrocellulose Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis

List of Table

1. Global Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

2. Global M Grade Cellulose Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

3. Global E Grade Cellulose Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

4. Global Others Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

5. Global Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

6. Global Printing Inks Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

7. Global Automotive Paint Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

8. Global Wood Coating Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

9. Global Leather Finishing Nitrocellulose Market, By Region, 2022-2030 (USD Billion)

10. Global Nail Varnishes Nitrocellulose Market, By Region, 2022-2030 (USD Billion)

11. Global Other Applications Nitrocellulose Market, By Region, 2022-2030 (USD Billion)

12. Global Nitrocellulose Market, By Region, 2022-2030 (USD Billion) 

13. North America Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

14. North America Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

15. U.S. Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

16. U.S. Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

17. Canada Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

18. Canada Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

19. Mexico Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

20. Mexico Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

21. Europe Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

22. Europe Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

23. Germany Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

24. Germany Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

25. France Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

26. France Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

27. U.K. Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

28. U.K. Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

29. Italy Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

30. Italy Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

31. Spain Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

32. Spain Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

33. Asia Pacific Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

34. Asia Pacific Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

35. Japan Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

36. Japan Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

37. China Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

38. China Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

39. India Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

40. India Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

41. South America Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

42. South America Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

43. Brazil Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

44. Brazil Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

45. Middle East and Africa Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

46. Middle East and Africa Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

47. UAE Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

48. UAE Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

49. South Africa Nitrocellulose Market, By Product Type, 2022-2030 (USD Billion) 

50. South Africa Nitrocellulose Market, By Application, 2022-2030 (USD Billion) 

List of Figures 

1. Global Nitrocellulose Market Segmentation

2. Nitrocellulose Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Nitrocellulose Market Attractiveness Analysis By Product Type

9. Global Nitrocellulose Market Attractiveness Analysis By Application

10. Global Nitrocellulose Market Attractiveness Analysis By Region

11. Global Nitrocellulose Market: Dynamics

12. Global Nitrocellulose Market Share by Product Type (2021 & 2030)

13. Global Nitrocellulose Market Share by Application (2021 & 2030)

14. Global Nitrocellulose Market Share by Application (2021 & 2030)

15. Global Nitrocellulose Market Share by Regions (2021 & 2030)

16. Global Nitrocellulose Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global nitrocellulose market based on below mentioned segments:

Global Nitrocellulose Market by Product Type:

  • M grade cellulose
  • E grade cellulose
  • Others

Global Nitrocellulose Market by Application:

  • Printing Inks
  • Leather Finishes
  • Wood Coating
  • Automotive Paint
  • Nail Varnishes
  • Others

Global Nitrocellulose Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date