Nipah Virus Testing Market

Nipah Virus Testing Market Size by Sample (Blood, Throat & Nasal Swab, Urine, and Others), Product Type (RT PCR based kits and ELISA Kits), End-User (Hospitals, Research Labs, Diagnostic Centers, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13142
  • Published Date: Dec, 2022
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global nipah virus testing market was valued at USD 1883.75 million in 2022, increasing at a CAGR of 4.80% from 2022 to 2030 and anticipated to reach USD 2741.03 million by 2030. Asia Pacific is expected to grow the fastest during the forecast period. 

Market Introduction:

Nipah virus infection can be diagnosed with clinical history during the acute & convalescent phases of the disease. The main tests utilized are real-time polymerase chain reaction (RT-PCR) from bodily fluids & antibody detection through enzyme-linked immunosorbent assay (ELISA). Infected bats shed the virus via excreta and secretions. Nipah virus infection is generally diagnosed by a medical experienced upon a thorough review of symptoms and medical history and the conduction of a physical examination. NiV can be diagnosed utilizing an RT-PCR test using throat and nasal swabs, urine samples, cerebrospinal fluid samples, and blood samples. The most common symptoms and signs of NiV typically consist of vomiting, fever, headache, muscle pain, sore throat, cough, and difficulty breathing.

Nipah Virus Testing Market Size

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Market Dynamics:

Drivers:

The rise in infectious diseasesInfectious diseases such as neurological disorders, dengue, hepatitis, AIDS, and cancer is driving factor of the market growth. Moreover, the introduction of cost-effective technologies, laboratory automation, and the rising acceptance of rapid immunoassay tests propel market growth. Also, the increasing technological advancements in virus detection, the increase in IVD tests worldwide, and the improvement in diagnosis-seeking rates worldwide are driving market growth. However, the growing demand for lab automation and the development of sophisticated & specialized tests for early illness detection and management stimulate market growth over the forecast period.

Restraints:

The lack of proper resources in underdeveloped nations: The lack of valuable resources in underdeveloped countries and the lack of relevant and appropriate kits hamper the market growth. Also, the multiple technological challenges posed by the immunoassay reagents & kits, including low detection limits of the available antibodies, false negatives, and cross-reactivity of antibodies, are restraining the market growth. Further, the high cost associated with the R&D proficiencies, uneven distribution of medical services and lack of awareness in the backward economies are restraining market growth. Moreover, the lack of alignment with standard central lab methods & inadequate adoption of POC instruments in professional settings hinder the market growth during the forecast period.

Opportunities:

The growing research and development activities: The growth prospects in developing countries offer additional chances for the industry for enzyme-linked immunosorbent assay (ELISA) tests are driving factors of the market growth. Further, the increasing expenditure for research and development proficiencies, especially in the developing & developed economies about medical instruments & devices, are also helping to boost market growth.

Segmentation Analysis:

Regional segmentation analysis:

The regions analyzed for the market include Europe, South America, Asia Pacific, North America, the Middle East, and Africa. North America emerged as the largest global nipah virus testing market, with a 45.39% market revenue share in 2022. North America dominates the nipah virus testing market due to the increased demand for animal protein. Further, intensive and unsustainable farming practices and increased demand for diagnostic kits also propel market growth in this region. Additionally, the increasing number of pharmaceutical and biotechnology industries focusing on utilizing advanced methods for diagnosing different diseases are also helping boost the region's market growth during the forecast period. Asia Pacific is expected to grow the fastest during the forecast period due to the increasing demand for early diagnostics of the NIPAH virus. Moreover, rapid urbanization and the rising investments in the research and development sector in emerging economies are also helping to drive market growth in this region.

North America Region Nipah Virus Testing Market Share in 2022 - 45.39%

 

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Sample segment analysis

The sample segment is divided into blood, throat & nasal swab, urine, and others. In 2022, the blood segment dominated the market with the largest market share of 34.19% and market revenue of 644.05 million. This growth is attributed to the growing medical spending by the government and regulatory bodies. Further, by 2030, the throat & nasal swab segment will likely dominate the market due to the rapid diagnosis and streamlining of the process of contact tracing across communities.

Product type segment analysis

The product type segment is divided into RT PCR-based kits and ELISA kits. The ELISA kits segment dominated, with a market share of around 57.21% in 2022. This growth is attributed to the increasing prevalence of infectious and chronic diseases worldwide. Also, ELISA has high throughput and unmatched reliability for managing and monitoring disease markers. Moreover, ELISA is prominently used by researchers and students in biotechnology academic institutions and research laboratories, helping boost the segment's market growth. Further, by 2030, the RT PCR-based kits segment will likely dominate the market due to the rising incidences of infectious diseases and genetic disorders. Also, the increasing adoption of scientific disciplines such as human genetic testing, forensic science, and pathogen detection is helping to boost the segment's market growth.

End-user segment analysis

The end-user segment is divided into hospitals, research labs, diagnostic centers, and others. In 2022, the hospitals' segment dominated the market, accounting for around 31.12% of global revenue. This growth is attributed to the increasing number of hospitals. Further, by 2030, the diagnostic centers segment will likely dominate the market due to the local presence of key players engaged in developing and manufacturing diagnostic tests incorporating various technologies.

Some of the Key Market Players:

  • Aurobindo
  • Minapharm
  • Roche
  • Lupin Ltd.
  • Siegfried
  • Vivacure
  • Starlake Bioscience
  • Xaretto
  • Liferiver
  • MyBioSource
  • Krishgen Biosystems

Report Description: 

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 1883.75 Million
Market size value in 2030 USD 2741.03 Million
CAGR (2022 to 2030) 4.80%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Key Segments are sample, product type, end-use, and regions
Regional Segments The key regions are North America, Asia Pacific, South America, Europe, and Middle East & Africa.

Frequesntly Asked Questions

North America region emerged as the largest market for the nipah virus testing.

The market's growth will be influenced by the rise in infectious diseases.

The shortage of skilled laboratory personnel could hamper the market growth.

The growing research and development activities will provide huge opportunities to the market.

Key players Aurobindo, Minapharm, Roche, Lupin Ltd., Siegfried, Vivacure, Starlake Bioscience, Xaretto, Liferiver, MyBioSource, Krishgen Biosystems and among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Sample
          4.3.2. Market Attractiveness Analysis By Product Type
          4.3.3. Market Attractiveness Analysis By End-User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing product development activities for the ELISA kit
          5.2.2. The rise in infectious diseases
    5.3. Restraints
          5.3.1. The shortage of skilled laboratory personnel
          5.3.2. The shortage of skilled laboratory personnel
    5.4. Opportunities
          5.4.1. The growing research and development activities

6. Global Nipah Virus Testing Market Analysis and Forecast, By Sample
    6.1. Segment Overview
    6.2. Blood
    6.3. Throat & Nasal Swab
    6.4. Urine
    6.5. Others

7. Global Nipah Virus Testing Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. RT PCR based kits
    7.3. ELISA Kits

8. Global Nipah Virus Testing Market Analysis and Forecast, By End-User
    8.1. Segment Overview
    8.2. Hospitals
    8.3. Research Labs
    8.4. Diagnostic Centers
    8.5. Others

9. Global Nipah Virus Testing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Nipah Virus Testing Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Nipah Virus Testing Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Aurobindo
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Minapharm
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Roche
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Lupin Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Siegfried
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Vivacure
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Starlake Bioscience
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Xaretto
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Liferiver
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. MyBioSource
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Krishgen Biosystems
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
 

List of Table

1. Global Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

2. Global Blood, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million) 

3. Global Throat & Nasal Swab, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million) 

4. Global Urine, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million) 

5. Global Others, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million) 

6. Global Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

7. Global RT PCR based kits, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

8. Global ELISA Kits, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

9. Global Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

10. Global Hospitals, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

11. Global Research Labs, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

12. Global Diagnostic Centers, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

13. Global Others, Nipah Virus Testing Market, By Region, 2019-2030 (USD Million)

14. North America Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

15. North America Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

16. North America Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

17. U.S. Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

18. U.S. Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

19. U.S. Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

20. Canada Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

21. Canada Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

22. Canada Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

23. Mexico Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

24. Mexico Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

25. Mexico Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

26. Europe Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

27. Europe Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

28. Europe Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

29. Germany Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

30. Germany Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

31. Germany Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

32. France Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

33. France Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

34. France Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

35. U.K. Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

36. U.K. Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

37. U.K. Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

38. Italy Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

39. Italy Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

40. Italy Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

41. Spain Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

42. Spain Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

43. Spain Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

44. Asia Pacific Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

45. Asia Pacific Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

46. Asia Pacific Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

47. Japan Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

48. Japan Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

49. Japan Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

50. China Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

51. China Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

52. China Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

53. India Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

54. India Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

55. India Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

56. South America Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

57. South America Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

58. South America Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

59. Brazil Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

60. Brazil Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

61. Brazil Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

62. Middle East and Africa Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

63. Middle East and Africa Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

64. Middle East and Africa Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

65. UAE Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

66. UAE Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

67. UAE Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

68. South Africa Nipah Virus Testing Market, By Sample, 2019-2030 (USD Million)

69. South Africa Nipah Virus Testing Market, By Product Type, 2019-2030 (USD Million)

70. South Africa Nipah Virus Testing Market, By End-User, 2019-2030 (USD Million)

List of Figures 

1. Global Nipah Virus Testing Market Segmentation

2. Global Nipah Virus Testing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top- Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Nipah Virus Testing Market Attractiveness Analysis By Sample

9. Global Nipah Virus Testing Market Attractiveness Analysis By Product Type 

10. Global Nipah Virus Testing Market Attractiveness Analysis By End-User

11. Global Nipah Virus Testing Market Attractiveness Analysis By Region

12. Global Nipah Virus Testing Market: Dynamics

13. Global Nipah Virus Testing Market Share By Sample (2022 & 2030)

14. Global Nipah Virus Testing Market Share By Product Type (2022 & 2030)

15. Global Nipah Virus Testing Market Share By End-User (2022 & 2030)

16. Global Nipah Virus Testing Market Share By Regions (2022 & 2030)

17. Global Nipah Virus Testing Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global nipah virus testing based on below mentioned segments:

Global Nipah Virus Testing Market by Sample:

  • Blood
  • Throat & Nasal Swab
  • Urine
  • Others

Global Nipah Virus Testing Market by Product Type:

  • RT PCR based kits
  • ELISA Kits

Global Nipah Virus Testing Market by End-User:

  • Hospitals
  • Research Labs
  • Diagnostic Centers
  • Others

Global Nipah Virus Testing by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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