Neckwear Market

Neckwear Market Size by Product Type (Neck Ties, Bow Ties and Others), Wearing Style (Self-Tied and Pre-Tied), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13923
  • Published Date: Jan, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global neckwear market was valued at USD 3 billion in 2022 and grew at a CAGR of 2% from 2023 to 2032. The market is expected to reach USD 3.65 billion by 2032. The increasing working population will drive the growth of the global neckwear market.

Market Introduction:

Neckwear can be defined as something that is worn around the neck. Neckties are the most common examples of neckwear. Other examples include the ascot, bow, bolo, zipper tie, cravat and knit. The cravat is the ancestor of the contemporary necktie. In certain cultures, men and boys wear neckties as a part of formal or office clothing. It is reported that neckties or neckwear were first worn or appeared in the apparel industry during the 17th century. Neckwear was only worn by soldiers in the beginning. They have represented authority and respect since they were first used in military battalions. The majority of colleges, schools, sports groups, and gentlemen's clubs had them. Ties were (and still are) an obvious representation of exclusivity and privilege. For instance, the guardians of China's First Emperor Qin Shihuang's tomb, the terracotta warriors, have a wide scarf draped around their necks. Roman troops are said to have worn cravat-like clothing as part of their uniform four centuries later. Ties had a functional purpose and prevented a shirt from being too tight around the neck to keep the throat warm in cold weather. In the contemporary world, neckwear is mostly used as an accessory in addition to being part of formal attire.

Neckwear Market Size

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Recent Development
  • PVH and Randa struck a licensing agreement to create men's and boys' neckwear for its Tommy Hilfiger and Calvin Klein brands.

Market Dynamics:

Drivers

The increasing number of working professionals – the increasing number of working professionals, especially office workers working in banks, marketing and consulting, fashion and other establishments with a formal dress code has positively contributed to the market's growth. Furthermore, the increasing amount of fashion-related information that offers office look-books with links to the products used in the pictures or media, and other office outfit ideas on social media offer inspiration or templates for individuals to build their wardrobe and then positively contribute to the market's growth.

Restraints:

A greater emphasis on casual wear over formal wear formal wear is meant for occasions like business meetings, weddings, award functions and other such events. However, the lines between formal and casual wear have blurred in the modern world. The younger population combines comfortable casual pieces to make them look formal and vice versa. There is no rigidity in styling. Even offices offer leniency in their dress codes, which might hamper the market's growth.

Opportunities:

The multiple styling options of neckwear clothes or neckwear had a specific purpose in the olden days, and it was worn a specific way. It had specific colours, dimensions, design and structure. The evolution of fashion with the proliferation of social media, fashion designers and influencers has opened up new opportunities for the neckwear market as new products with unique designs, prints, colours and structures are offered. Fashion designers and influencers are experimenting with neckwear and using it as belts, turning them into other clothing and using it to tie together to make them modern, unique and chic. All of these have positively impacted the market and will contribute to the market's growth and development in the future.

  • The slogan of Kathy Mackey's company, Simply Fetching Pet Designs, which sells personalized pet accessories, is "These ain't your nana's bandanas."  They are all handmade and one-of-a-kind pieces. The themes include western, flowery, stars, dinosaurs, military, sugar skulls, sports, and more. The ones with a Harley Davidson motif are known as "bad-nanas." It's all about having fun, dressing up and flaunting. A variety of materials are used by Simply Fetching Pet Designs, including flannel, denim, faux leather, suede, and textiles created by Indigenous artists like Cree designer Linda Lavallee. The neckwear by Simply Fetching Pet Designs comprises three layers: a fusing in the middle, a liner at the rear, and the feature fabric at the front.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the most significant global neckwear market, with a 41% market revenue share in 2022.

The growing young population is driving the apparel market of Asia Pacific. The social media influence has increased, so the fashion industry has taken off, which will positively contribute to the market's growth. The apparel industry of Bangladesh and other Southeast Asian countries contributes significantly to the market's growth and development. 

Asia Pacific Region Neckwear Market Share in 2022 - 41%

 

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  • By introducing hand-woven cloth to the high-end necktie market, MOZBrands, a Sri Lankan startup, assists a traditional business in meeting contemporary demands. Through the partnership with the Department of Textile Industries, MOZ has created distinctive textiles through traditional weaving processes. To create all-natural yarn neckwear aimed at the high-end international market, MOZ is now experimenting with creating neckwear fabrics using 100% natural yarn.
Product type Segment Analysis

The product type segment is divided into neck ties, bow ties, and others. The neck ties segment dominated the market, with a share of around 68% in 2022. A necktie of ten, a tie, is a decorative piece of cloth worn around the neck and rests under the shirt collar. It is tied at the throat. Neckties have other variations, including the ascot, bow, bolo, zipper tie, cravat and knit. They are an essential part of business wear or formal wear. They enable distinction between formal and casual wear. Ties are also typically worn at weddings, court appearances, significant religious ceremonies, funerals, job interviews, and formal galas or dinner events. They have become a statement piece of clothing outside of formal wear in the modern world with the rise of fashion influencers from Gen Z and the millennial population.

  • Defence Servizi S.p.A. and Italo Ferretti, two of the most renowned neckwear manufacturers in the world, worked together to develop a new range of formal accessories for the police brand. The Department of Public Security has granted a formal licence to Italo Ferretti to manufacture police-branded ties, and the Italian State Police has added new items to its assortment of apparel and accessories. This project included two collections: La Pantera (the Panther) and l'Aquila (the Eagle). L'Aquila is a representation of bravery, authority, strength, and honour. La Pantera, which has always been associated with the flying squad, stands for the continuous guard of safety and closeness that covers the entire country.
Wearing Style Segment Analysis

The wearing style segment is divided into self-tied and pre-tied. The self-tied segment dominated the market, with a market share of around 84% in 2022. Self-tied neckwear allows users to tie it according to their style and preference. It offers much more flexibility than pre-tied styled. They can be changed according to one's tastes or moods and the aesthetics anywhere and anytime. They can be utilized as something other than neckwear inspired by modern fashion and fashion influencers. Therefore, the flexibility and freedom of self-tied neckwear pieces drive its dominance in the market. Additionally, self-tied neckwear pieces are widely available compared to pre-tied neckwear products.

Some of the Key Market Players:
  • Battistoni
  • Brackish Brand
  • Brooks Brothers Group, Inc.
  • Giorgio Armani S.p.A.
  • LVHM
  • PVH Corp.
  • Ralph Lauren Corporation
  • The Tie Bar
  • Turnbull & Asser
  • Vineyard Vines
Report Description:
Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 3 Billion
Market size value in 2032 USD 3.65 Billion
CAGR (2023 to 2032) 2%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type and Wearing Style

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global neckwear market was valued at USD 3 billion in 2022 to USD 3.65 billion by 2032.

Global neckwear market is growing at a CAGR of 2% during the forecast period 2023-2032.

The market's growth will be influenced by the increasing number of working professionals.

A greater emphasis on casual wear over formal wear could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global neckwear market based on below mentioned segments:

Global Neckwear Market by Product Type:

  • Neck Ties
  • Bow Ties
  • Others

Global Neckwear Market by Wearing Style:

  • Self-Tied
  • Pre-Tied

Global Neckwear Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
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    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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