Nanosatellite and Microsatellite Market

Nanosatellite and Microsatellite Market Size by Type (Microsatellite and Nanosatellite), Component (Service, Hardware and Software), Application (Earth Observation, Scientific Research, Communication and Navigation, Educational and Technology Training), End-users (Defense, Government, Commercial, and Civil), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13664
  • Published Date: Aug, 2023
  • Pages: 237
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global nanosatellite and microsatellite market was valued at USD 2.93 Billion in 2022 and grew at a CAGR of 20.82% from 2023 to 2032. The market is expected to reach USD 19.42 Billion by 2032. The growth of the nanosatellite and microsatellite market can be attributed to the rise in the prevalence of chronic diseases and the increasing cost of healthcare services.

Market Introduction:

A nanosatellite is a small satellite platform with very high-density technology that must be designed to be reliable. The level of technology, development, and progress of financing limits impacts the lifespan and dependability of a nanosatellite. As a result, all efforts must be made to ascertain a specific nature and reliability. In genomics, a microsatellite is used for analyzing a small DNA fragment that is repeated several times in succession at a specific genomic region. The number of repeated segments inside a microsatellite sequence often changes between persons, making them valuable for analyzing inheritance patterns or a DNA test or fingerprint.

Nanosatellite and Microsatellite Market Size

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Market Dynamics:

Drivers

An increase in demand for mini satellites across industries: Small satellites launched into LEO orbit can be manufactured far cheaper than traditional bigger satellites. Small satellites have altered the landscape of space missions in recent years. They enable faster, more cost-effective, and dependable access to space and data products. The unique nature of nanosatellites does not preclude them from performing the same functions as larger units. Data collection and interpretation are critical for proper resource management and the development of sustainable economies. Microsatellites can be constructed less cheaply and with a shorter lead time than traditional full-sized satellites. As a result, they are likely to play an essential role in space business and utilization.

Restraints:

High cost: Launching small satellites remains relatively high, averaging $30k/kg during the decade. This cost hampers the use of such satellites in mid-scale and small-scale end-user industries. The high cost of launching limits the demand in most industries.

Opportunities:

Increased launches in recent years: New competitors are constantly entering the small satellite industry, fueling rivalry and technological advancement. With lower costs comes the option for higher production rates, resulting in more new product launches per year. To remain competitive, the satellites businesses are lowering development, manufacturing, and operational costs. The manufacture of small satellites has dramatically affected the space business. This has spurred new participants in the space domain to enhance their capabilities, ranging from modest spacecraft to Earth-spanning constellations of thousands of satellites.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant nanosatellite and microsatellite market, with a 41.91% market revenue share in 2022.

North American region will account for the largest market share with revenue growth. Nations such as the U.S. and Canada have a tremendous demand for nanosatellites and microsatellites due to the rising investment in the defence and civil industry and the increasing deployment of such satellites in scientific research. The increasing expenditure on the space industry, such as aeronautics, exploration and space operations, will provide lucrative opportunities to the nanosatellite and microsatellite market.

North America Region Nanosatellite and Microsatellite Market Share in 2022 - 41.91%

 

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Type Segment Analysis

The type segment is divided into microsatellites and nanosatellites. The nanosatellite segment dominated the market, with a share of around 76.92% in 2022. Nanosatellites are used for several applications, such as tracking population data, improvising water management, and defence management. The nanosatellite has improved transportation capabilities and thus lowers the overall costs.

Component Segment Analysis

The component segment is divided into service, hardware and software. The software segment dominated the market, with a share of around 45.29% in 2022. Software is used to create and handle massive amounts of microsatellite data. The microsatellite software computes the usual suite of descriptive statistics and generates input files for the formation of programmes.

Application Segment Analysis

The application segment is divided into earth observation, scientific research, communication and navigation, and educational and technology training. The earth observation segment dominated the market, with a share of around 46.02% in 2022. The use of nanosatellites and microsatellites in earth observation is increasing due to the growing investments in space missions. The advanced technologies utilized in developing nanosatellite and microsatellite delivers high performance.

End-users Segment Analysis

The end-users segment is divided into defence, government, commercial, and civil. The commercial segment dominated the market, with a share of around 46.83% in 2022. Nanosatellites are used for broadcasting, communicating and navigating applications. These satellites enable the collection of data and also deliver effective IoT connectivity.

Some of the Key Market Players:
  • Dauria Aerospace
  • GomSpace
  • Innovative Solutions in Space
  • Sierra Nevada Corporation
  • SpaceQuest Ltd.
  • Spire Global, Inc.
  • Surrey Satellite Technology Limited
  • Vector Launch
  • The Boeing Company
  • Tyvak Inc

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 2.93 Billion
Market size value in 2032 USD 19.42 Billion
CAGR (2023 to 2032) 20.82%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Component, Application and End-users

Frequesntly Asked Questions

As per The Brainy Insights, the size of the nanosatellite and microsatellite market was valued USD 2.93 billion in 2022 to USD 19.42 billion by 2032.

Global nanosatellite and microsatellite market is growing at a CAGR of 20.82% during the forecast period 2023-2032.

North America region emerged as the largest market for the nanosatellite and microsatellite.

The market's growth will be influenced by the increasing demand of nanosatellite and microsatellite across industries.

The increasing number of product launches is providing huge opportunities to the market.

Key players are Dauria Aerospace, GomSpace, Innovative Solutions in Space, Sierra Nevada Corporation, SpaceQuest Ltd., Spire Global, Inc., Surrey Satellite Technology Limited, Vector Launch, The Boeing Company, Tyvak Inc. among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Component
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by End-users
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of nanosatellite and microsatellites across end-users
    5.3. Restraints
          5.3.1. High cost of launching
    5.4. Opportunities
          5.4.1. Increasing product launches
    5.5. Challenges
          5.5.1. Space debris concerns

6. Global Nanosatellite and Microsatellite Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Microsatellite
    6.3. Nanosatellite

7. Global Nanosatellite and Microsatellite Market Analysis and Forecast, By Component
    7.1. Segment Overview
    7.2. Service
    7.3. Hardware
    7.4. Software

8. Global Nanosatellite and Microsatellite Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Earth Observation
    8.3. Scientific Research
    8.4. Communication and Navigation
    8.5. Educational and Technology Training

9. Global Nanosatellite and Microsatellite Market Analysis and Forecast, By End-users
    9.1. Segment Overview
    9.2. Defense
    9.3. Government
    9.4. Commercial
    9.5. Civil

10. Global Nanosatellite and Microsatellite Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Nanosatellite and Microsatellite Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Nanosatellite and Microsatellite Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Dauria Aerospace
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. GomSpace
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Innovative Solutions in Space
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Sierra Nevada Corporation
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. SpaceQuest Ltd.
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Spire Global, Inc.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Surrey Satellite Technology Limited
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Vector Launch
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. The Boeing Company
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Tyvak Inc.
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
 

List of Table

1. Global Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

2. Global Microsatellite, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

3. Global Nanosatellite, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

4. Global Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

5. Global Service, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

6. Global Hardware, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

7. Global Software, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

8. Global Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

9. Global Earth Observation, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

10. Global Scientific Research, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

11. Global Communication and Navigation, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

12. Global Educational and Technology Training, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

13. Global Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

14. Global Defense, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

15. Global Government, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

16. Global Commercial, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

17. Global Civil, Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

18. Global Nanosatellite and Microsatellite Market, By Region, 2019-2032 (USD Billion) 

19. North America Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

20. North America Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

21. North America Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion)

22. North America Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

23. U.S. Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

24. U.S. Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

25. U.S. Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

26. U.S. Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

27. Canada Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

28. Canada Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

29. Canada Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

30. Canada Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

31. Mexico Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

32. Mexico Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

33. Mexico Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

34. Mexico Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

35. Europe Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

36. Europe Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

37. Europe Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion)

38. Europe Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

39. Germany Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

40. Germany Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

41. Germany Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

42. Germany Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

43. France Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

44. France Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

45. France Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

46. France Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

47. U.K. Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

48. U.K. Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

49. U.K. Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

50. U.K. Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

51. Italy Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

52. Italy Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

53. Italy Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

54. Italy Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

55. Spain Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

56. Spain Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

57. Spain Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

58. Spain Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

59. Asia Pacific Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

60. Asia Pacific Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

61. Asia Pacific Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

62. Asia Pacific Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

63. Japan Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

64. Japan Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

65. Japan Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion)

66. Japan Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

67. China Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

68. China Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

69. China Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

70. China Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

71. India Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

72. India Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

73. India Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

74. India Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

75. South America Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

76. South America Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

77. South America Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

78. South America Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

79. Brazil Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

80. Brazil Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

81. Brazil Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

82. BrazilNanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

83. Middle East and Africa Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

84. Middle East and Africa Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

85. Middle East and Africa Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

86. Middle East and Africa Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

87. UAE Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

88. UAE Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

89. UAE Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

90. UAE Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion) 

91. South Africa Nanosatellite and Microsatellite Market, By Type, 2019-2032 (USD Billion) 

92. South Africa Nanosatellite and Microsatellite Market, By Component, 2019-2032 (USD Billion) 

93. South Africa Nanosatellite and Microsatellite Market, By Application, 2019-2032 (USD Billion) 

94. South Africa Nanosatellite and Microsatellite Market, By End-user, 2019-2032 (USD Billion)  

List of Figures

1. Global Nanosatellite and Microsatellite Market Segmentation

2. Nanosatellite and Microsatellite Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Nanosatellite and Microsatellite Market Attractiveness Analysis by Type

9. Global Nanosatellite and Microsatellite Market Attractiveness Analysis by Component

10. Global Nanosatellite and Microsatellite Market Attractiveness Analysis by Application

11. Global Nanosatellite and Microsatellite Market Attractiveness Analysis by End-user

12. Global Nanosatellite and Microsatellite Market Attractiveness Analysis by Region

13. Global Nanosatellite and Microsatellite Market: Dynamics

14. Global Nanosatellite and Microsatellite Market Share by Type (2022 & 2032)

15. Global Nanosatellite and Microsatellite Market Share by Component (2022 & 2032)

16. Global Nanosatellite and Microsatellite Market Share by Application (2022 & 2032)

17. Global Nanosatellite and Microsatellite Market Share by End-user (2022 & 2032)

18. Global Nanosatellite and Microsatellite Market Share by Regions (2022 & 2032)

19. Global Nanosatellite and Microsatellite Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global nanosatellite and microsatellite market based on below mentioned segments:

Global Nanosatellite and Microsatellite Market by Type:

  • Microsatellite
  • Nanosatellite

Global Nanosatellite and Microsatellite Market by Component:

  • Service
  • Hardware
  • Software

Global Nanosatellite and Microsatellite Market by Application:

  • Earth Observation
  • Scientific Research
  • Communication and Navigation
  • Educational and Technology Training

Global Nanosatellite and Microsatellite Market by End-users:

  • Defense
  • Government
  • Commercial
  • Civil

Global Nanosatellite and Microsatellite Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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