Mushroom Cultivation Market

Mushroom Cultivation Market Size by Type (Button Mushroom, Oyster Mushroom, Shiitake mushroom, Others), By Form (Canned, Frozen, Fresh, Dried, Others), By Distribution Channel (Offline, Online) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14151
  • Published Date: Feb, 2024
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The Mushroom Cultivation Market was valued at USD 18.4 billion in 2023 and grew at a CAGR of 4.2% from 2024 to 2033. Growing mushrooms represents one of the most profitable agricultural ventures that can be launched with little funding and land. More and more people are turning to mushroom cultivation as a secondary income. Nowadays, the most profitable and productive industry is mushroom growing. It is becoming more and more well-liked since it quickly converts the hard work performed by farmers into profit. Furthermore, rising health consciousness among consumers and a rise in consumer preference for natural and vegan foods are the main drivers expected to fuel the need for mushroom cultivation and accelerate the market development rate over the course of the projected year.

Market Introduction:

Though they are categorized as vegetables, edible fungi—also referred to as mushrooms—are not actually considered plants. They include high levels of riboflavin, potassium, vitamin D, selenium, and other health-promoting nutrients. Clinical and preclinical study results indicate that it supports immune function, weight management, and general health. Its usage may also lower the chance of developing illnesses like breast and prostate cancer, which will help to increase its sales and consumption.

Mushroom Cultivation Market Size

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Recent Development
  • In October 2021: A leading supplier of gut-healthy foods, Sprouts Farmers Market, and Big Mountain Foods, a Vancouver-based food company, have partnered to introduce the first Lion's Mane mushroom product line in North America.

Market Dynamics:

Drivers

The nutritional benefit of mushrooms is well known; they are high in protein, vitamins, minerals, and antioxidants, and low in calories and fat. The demand for mushrooms as a wholesome food alternative is rising as people grow more health-conscious and look for nutrient-dense options. Additionally, mushrooms are well known for their possible health advantages, which include cardiovascular health advantages, immunological support, and anti-inflammatory qualities. Consumer interest in mushrooms is being driven by increased knowledge of these health benefits through scientific study, media, and nutritional education programs.

Restraints:

The growth of mushrooms is dependent on several environmental factors, including light, humidity, and temperature. Natural disasters, harsh weather, and climate change can interfere with the production of mushrooms and lower crop yields and quality. Furthermore, the growing seasons and climatic conditions of many mushroom species restrict their year-round production and availability. Market availability, price, and consumer demand can all fluctuate as a result of the seasonal variability in mushroom output.

Opportunities:

The increasing consciousness among consumers regarding the health advantages of mushrooms, such as their nutritional worth and possible therapeutic applications, is propelling the need for these edibles as components of a plant-based, healthful diet. There are opportunities to profit from this trend by catering to consumer tastes with a wide variety of fresh and value-added mushroom products. Additionally, there is a developing market for functional mushroom products, which serve customers looking for wellness, immune support, and natural cures. Examples of these goods include powders, extracts, supplements, and fortified foods. There are opportunities to create novel, high-value mushroom products that cater to particular consumer groups and health issues.

Regional segmentation analysis:

Asia Pacific led the market in 2023 with the largest market share of 36.2%. In many of the Asia Pacific region's nations, mushrooms are fundamental parts of traditional cuisines and culinary traditions, and they have great cultural value. Asian cuisine frequently uses shiitake, oyster, enoki, and wood ear mushrooms to enhance flavor, texture, and nutritional content of food. Specialty and exotic mushroom types, such as enoki, maitake, shiitake, and straw mushrooms, are highly sought after in the Asia Pacific region due to their distinct flavors, textures, and therapeutic qualities. These mushrooms can be found in many different recipes, including stir-fries, hot pots, soups, and herbal remedies.

Asia Pacific Region Mushroom Cultivation Market Share in 2023 - 36.2%

 

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Type Segment Analysis

The Button Mushroom segment dominated the global market in 2023 with a market share of 43.8%. Worldwide, button mushrooms, or Agaricus bisporus as they are formally called, are the most widely grown and eaten type of mushrooms. They are preferred for their firm texture, mild flavor, and adaptability to a wide range of culinary uses, such as salad dressings, soups, stir-fries, and pizza toppings. Additionally, button mushrooms are commonly grown utilizing controlled environment agriculture (CEA) methods in large-scale commercial mushroom farms. To maximize production yields and quality, these farms use indoor cultivation techniques like composting, spawning, casing, and regulate temperature and humidity conditions.

Form Segment Analysis

The Canned segment dominated the global market in 2023 with a market share of 36.8%. Due to their ready-to-eat state, pre-cut and pre-cooked state, canned mushrooms are a convenient option for consumers. Compared to fresh mushrooms, they have a longer shelf life, which makes them an easy pantry staple for homes and restaurants. Furthermore, despite seasonal variations in fresh mushroom production, canned mushrooms offer a steady supply and accessibility of mushrooms all year round. Because they are not limited by perishability, consumers can use mushrooms all year round in a variety of recipes and meals.

Distribution Channel Segment Analysis

The Offline segment dominated the global market in 2023 with a market share of 68.9%. A vast array of physical retail channels, including supermarkets, grocery stores, specialized food stores, farmers' markets, convenience stores, and regional produce markets, are included in the offline section. Customers can choose from a wide variety of processed, dried, and fresh mushroom items at these retail establishments. Additionally, offline retail channels give customers the chance to engage, interact, and have sensory experiences. Based on visual inspection, freshness, appearance, and quality standards, consumers can choose mushrooms. Samples of products, sampling sessions, and individualised customer care could improve the shopping experience.

Some of the Key Market Players:
  • Mushroom SAS
  • Hirano Mushroom LLC
  • Fujishukin Co. Ltd.
  • Bonduelle
  • Monterey Mushrooms
  • Cargill, Incorporated
  • MycoTerraFarm
  • Lambert Spawn
  • The Greenyard
  • Heereco
  • Bluff City Fungi
  • Smithy Mushrooms
  • Monaghan Group
  • WALSH MUSHROOMS GROUP
  • Mycelia
  • Smithy Mushrooms Ltd.
  • Rheinische Pilz Zentrale GmbH
  • Italspwan

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 18.4 Billion
Market size value in 2033 USD 27.7 Billion
CAGR (2024 to 2033) 4.2%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type, Form, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the mushroom cultivation market was valued at USD 18.4 billion in 2023 to USD 27.7 billion by 2033.

The global mushroom cultivation market is growing at a CAGR of 4.2% during the forecast period 2024-2033.

The Asia Pacific region emerged as the largest market for the mushroom cultivation.

The increasing demand for healthy and nutritious food will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Type
          4.3.2. Market Attractiveness Analysis by Form
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Demand for Healthy and Nutritious Food
    5.3. Restraints
          5.3.1. Vulnerability to Diseases and Pests
    5.4. Opportunities
          5.4.1. Growing consumer interest in exotic and gourmet mushrooms
    5.5. Challenges
          5.5.1. Seasonal and Climatic Constraints

6. Global Mushroom Cultivation Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Button Mushroom
    6.3. Oyster Mushroom
    6.4. Shiitake Mushroom
    6.5. Others

7. Global Mushroom Cultivation Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Canned
    7.3. Frozen
    7.4. Fresh
    7.5. Dried
    7.6. Others

8. Global Mushroom Cultivation Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Offline
    8.3. Online

9. Global Mushroom Cultivation Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Mushroom Cultivation Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Mushroom Cultivation Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Mushroom SAS
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Hirano Mushroom LLC
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Fujishukin Co. Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Bonduelle
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Monterey Mushrooms
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Cargill, Incorporated
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. MycoTerraFarm
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Lambert Spawn
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. The Greenyard
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Heereco
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Bluff City Fungi
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Smithy Mushrooms
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Monaghan Group
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. WALSH MUSHROOMS GROUP
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. Mycelia
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
    11.16. Smithy Mushrooms Ltd.
          11.16.1. Business Overview
          11.16.2. Company Snapshot
          11.16.3. Company Market Share Analysis
          11.16.4. Company Product Portfolio
          11.16.5. Recent Developments
          11.16.6. SWOT Analysis
    11.17. Rheinische Pilz Zentrale GmbH
          11.17.1. Business Overview
          11.17.2. Company Snapshot
          11.17.3. Company Market Share Analysis
          11.17.4. Company Product Portfolio
          11.17.5. Recent Developments
          11.17.6. SWOT Analysis
    11.18. Italspwan
          11.18.1. Business Overview
          11.18.2. Company Snapshot
          11.18.3. Company Market Share Analysis
          11.18.4. Company Product Portfolio
          11.18.5. Recent Developments
          11.18.6. SWOT Analysis
 

List of Table

1. Global Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

2. Global Button Mushroom, Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

3. Global Oyster Mushroom, Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

4. Global Shiitake Mushroom, Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

5. Global Others Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

6. Global Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

7. Global Canned Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

8. Global Frozen Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

9. Global Fresh Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

10. Global Dried Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

11. Global Others Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

12. Global Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

13. Global Offline Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

14. Global Online Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

15. Global Mushroom Cultivation Market, By Region, 2020-2033 (USD Billion) 

16. North America Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

17. North America Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

18. North America Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

19. U.S. Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

20. U.S. Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

21. U.S. Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

22. Canada Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

23. Canada Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

24. Canada Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

25. Mexico Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

26. Mexico Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

27. Mexico Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

28. Europe Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

29. Europe Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

30. Europe Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

31. Germany Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

32. Germany Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

33. Germany Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

34. France Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

35. France Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

36. France Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

37. U.K. Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

38. U.K. Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

39. U.K. Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

40. Italy Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

41. Italy Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

42. Italy Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

43. Spain Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

44. Spain Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

45. Spain Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

46. Asia Pacific Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

47. Asia Pacific Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

48. Asia Pacific Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

49. Japan Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

50. Japan Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

51. Japan Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

52. China Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

53. China Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

54. China Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

55. India Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

56. India Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

57. India Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

58. South America Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

59. South America Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

60. South America Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

61. Brazil Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

62. Brazil Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

63. Brazil Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

64. Middle East and Africa Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

65. Middle East and Africa Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

66. Middle East and Africa Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

67. UAE Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

68. UAE Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

69. UAE Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

70. South Africa Mushroom Cultivation Market, By Type, 2020-2033 (USD Billion) 

71. South Africa Mushroom Cultivation Market, By Form, 2020-2033 (USD Billion) 

72. South Africa Mushroom Cultivation Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Mushroom Cultivation Market Segmentation

2. Mushroom Cultivation Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Mushroom Cultivation Market Attractiveness Analysis by Type

9. Global Mushroom Cultivation Market Attractiveness Analysis by Form

10. Global Mushroom Cultivation Market Attractiveness Analysis by Distribution Channel

11. Global Mushroom Cultivation Market Attractiveness Analysis by Region

12. Global Mushroom Cultivation Market: Dynamics

13. Global Mushroom Cultivation Market Share by Type (2023 & 2033)

14. Global Mushroom Cultivation Market Share by Form (2023 & 2033)

15. Global Mushroom Cultivation Market Share by Distribution Channel (2023 & 2033)

16. Global Mushroom Cultivation Market Share by Regions (2023 & 2033)

17. Global Mushroom Cultivation Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global mushroom cultivation market based on below-mentioned segments:

Global Mushroom Cultivation Market by Type:

  • Button Mushroom
  • Oyster Mushroom
  • Shiitake Mushroom
  • Others

Global Mushroom Cultivation Market by Form:

  • Canned
  • Frozen
  • Fresh
  • Dried
  • Others

Global Mushroom Cultivation Market by Distribution Channel:

  • Offline
  • Online

Global Mushroom Cultivation Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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