Multimodal AI Market

Multimodal AI Market Size by Application (Natural Language Processing (NLP), Computer Vision, Speech Recognition, Image and Video Analysis, Sentiment Analysis, and Predictive Analytics), Technology (Deep Learning, Machine Learning, Computer Vision Algorithms, Natural Language Processing Algorithms, Reinforcement Learning, and Transfer Learning), End-User Industry (Healthcare, Retail, Automotive, Education, Finance, Entertainment and Media, Manufacturing and Industrial Automation, and Government), Component (Software, Hardware, and Services), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14660
  • Published Date: Mar, 2025
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global multimodal AI market was valued at USD 1 billion in 2023 and grew at a CAGR of 36% from 2024 to 2033. The market is expected to reach USD 21.64 billion by 2033. The rapid technological advancements in AI and ML will drive the growth of the global multimodal AI market.

Multimodal AI can be defined as an interface that can take one or more inputs and understand the meaning using text, audio, image and video at once. While the first embodiments of AI are solely capable to process one modality, the multimodal AI embeds several forms of information and thus is able to solve such tasks that request multiple sensory inputs. They enable a more accurate assessment of context and a more intensive and holistic examination of the data. The benefit is that multimodal AI can build better representations of reality which can substantially enhance a variety of applications such as image captioning, speech recognition, sentiment analysis, and self-driving cars. For instance, a multimodal AI system involving self-driving cars will use camera data, audio input from microphones, and LIDAR to have improved decision-making on a real-time basis. Furthermore, in application areas such as medicine, multimodal AI can work with medical pictures, the patients’ history, and genetic information at the same time, improving the assessment of the disease and its treatment. This technology aligns with the progression of deep learning especially neural network which is capable of learning and making relations with information in different forms. Therefore, the multimodal AI system is more general and efficient than the others and it is possible to transform the entertainment, robotic, health care, and customer service industries with this type of system. The growth of multimodal AI is getting closer to achieving human-like interactions between humans and machines where system can both recognize a variety of input modalities and respond to them as human brain does.

Multimodal AI Market Size

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Recent Development

  • New Delhi - Dr. Jitendra Singh, Union Minister of State (Independent Charge) for Science and Technology, Minister of State (Independent Charge) for Earth Sciences, MoS PMO, Department of Atomic Energy and Department of Space, and MoS Personnel, Public Grievances and Pensions, virtually attended the launch of BharatGen, a groundbreaking initiative in generative AI that aims to transform public service delivery and increase citizen engagement by creating a suite of foundational models in language, speech, and computer vision.

Market Dynamics

Drivers

Advancements in technologies – The continuous evolution of machine learning, especially deep learning algorithm and neural networks, has been central to the improvement of multimodal artificial capability. Such advancements such as transformer models and attention mechanisms have enabled the AI systems to work with different data inputs at once – text, image and audio data. Building up on these foundations, the advances in the computational capabilities and the algorithmic sophistication have only provided a superior scope of AI’s computational capability for analysing the multi-faceted input parameters. This has also helped enhance performance, make multimodal systems more accurate. These advancements have reduced the entry hindrances and made multimodal AI accessible to businesses of all sizes, and for multiple uses such as conversational AI, image recognition, and better decision making. The spread of big data from social media and IoT multimedia, as well as contextual and non-contextual information, has called for advanced AI systems that can process and analyse the rich and complex sets of data. Both the government and private companies have continued to increase their spending on AI research and development, thereby increasing innovative exploitation of multimodal AI.

Restraints

Significantly high investment costs – one of the main issues that can hamper the growth of multimodal AI is its expensive development and implementation. Integrating multiple AI modalities makes use of more complex computational platforms able to process data in many forms and thereby it calls for sophisticated hardware in the form of more efficient GPUs as well as storage solutions. Furthermore, the synthesis of these types of AI models, which are designed to process various types of data, calls for software frameworks that are different from those used for conventional computing. It is costly to develop these new frameworks. Also, the development of such systems entails a level of expertise that can only be provided by highly qualified personnel, therefore increasing the costs.  Multimodal AI depends on the availability and quality of data collected from different sources for the success rate. In many organizations, data is fragmented by functions or is gathered in structures that are not harmonized, which makes integration an issue. In addition, when the multimodal data is not integrated harmoniously the results present with disparities or contradiction. This compromises the benefit that the application of artificial intelligence can bring in the world, thereby, hampering the market’s growth.

Opportunities

The rising expectations of consumers and businesses – There is a rapidly increasing requirement for improving the usability of products and services, which is another factor increasing the relevance of multimodal AI. Gradually, customers began to demand more experiences that are either interactive, personalized or linear in nature as businesses look for new methods of delivering them. Multimodal AI in which text and voice as well as graphics and vision can be integrated into an interface enhances the interaction quality for the users. Multimodal AI is also essential in the manufacturing, logistics and the self-driving car industry among others. There are more and more cases where multimodal AI is used in healthcare today. it is used to enhance the diagnostic capabilities and make the treatment plans more personalized to increase patient outcomes. This shift is being led by investments into the AI technologies, with companies and healthcare providers funding the creation of the AI for disease diagnosis and treatment planning, and for monitoring of the patients.

Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global multimodal AI market, with a 43% market revenue share in 2023.

North America is currently leading the multimodal AI market development due to the technological supremacy of the region, established investment market, and the presence of key industry participants. The presence of global technology giants, like Google, Microsoft, Amazon, and IBM, which invest heavily into AI augment the regional market’s growth. These firms have been at the fore front in pushing multimodal artificial intelligence including voice interfaces, self-driving cars, and healthcare diagnostics among others. The focus on innovative technologies in the region and need for improvement that has been brought about by new technologies makes the region suitable for the deployment of Multimodal AI. The US government has funded AI through programs and research grants. This financial backing has led to improvement of multimodal AI applications mainly in healthcare, finance and defence sectors. Also, the region has one of the most talented AI, machine learning, and data science personnel that helps advance the development and implementation of multimodal AI into various fields.

North America Region Multimodal AI Market Share in 2023 - 43%

 

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  • On December 17, 2024, OpenAI declared that their Realtime API now supports WebRTC. You can create experiences that weren't feasible just a few days ago by combining their Realtime API with Cloudflare Calls. In the past, most interactions with audio and video AIs were single-player, meaning that only one person could communicate with the AI at a time unless they were in the same room. Applications developed with Cloudflare Calls and OpenAI's Realtime API may now accommodate numerous users worldwide viewing and interacting with a voice or video AI at the same time.

Application Segment Analysis

The application segment is divided into natural language processing (NLP), computer vision, speech recognition, image and video analysis, sentiment analysis, and predictive analytics. The natural language processing (NLP) segment dominated the market, with a market share of around 35% in 2023. The application of Natural Language Processing (NLP) remains in the centre of the multimodal AI market, as NLP is a key requirement for the natural human-machine interface. NLP enables machinery to comprehend, analyse and even create human language; and as such is a critical component for many AI applied technologies like voice-interface assistants Siri, and Alexa, chat-bots, and translators.

  • Samsung debuted its newest multimodal AI model, the Gauss2 large language model (LLM), during its annual developer conference in South Korea. According to reports, Samsung's second-generation bespoke AI model is more potent and effective. Gauss2 comes in three models: compact, balanced, and supreme. It can generate code and pictures and power a variety of applications.

Technology Segment Analysis

The technology segment is divided into deep learning, machine learning, computer vision algorithms, natural language processing algorithms, reinforcement learning, and transfer learning. The deep learning segment dominated the market, with a market share of around 33% in 2023. Deep learning is the leading technology in the development of multimodal AI because of its efficiency in addressing tasks related to data from multiple modalities including texts, images, voice, and video. Unlike the conventional machine learning algorithms, deep learning employ use of neural networks with many layers so as to enable the model to learn features on its own from raw data without the assistance of human beings. For this reason, deep learning is exceptionally useful in problem-solving such as image recognition, natural language processing, and speech recognition- all of which are fundamental constituents of the multimodal AI. With the advancements of research in deep learning it is further predicted that deep learning would prominently expand its position as the dominant segment in the market.

End user industry Segment Analysis

The end user industry segment is divided into healthcare, retail, automotive, education, finance, entertainment and media, manufacturing and industrial automation, and government. The healthcare segment dominated the market, with a market share of around 27% in 2023. The healthcare industry is the industry most involved with the multimodal AI implementation to date because of the potential that AI has when it comes to enhancing the delivery of care, diagnosis acumen, and organisational effectiveness. In this sector, the multimodal AI systems integrate information from imaging data, EHR, genomic data, and clinical notes. Some of the possibilities open to AI through the handling and analysing of various forms of data include early diagnosis of diseases, development of precise treatment plans for the patient and improved prognosis of his/her condition. Multimodal AI integration is also important in the improvement of medical decision making as well. In addition, multimodal AI expands the possibilities of filling the healthcare needs by optimizing organizational processes, increasing efficiency through the use of numerous technical assistant tools likes scheduling, follow up on patients and through telemedicine. This has never been more critical, particularly given the current shift towards telemedicine.

  • Inworld AI revealed that it is working with Streamlabs and Nvidia to develop an AI-powered intelligent streaming assistant. Independent creators will have the assistance of a full production crew thanks to Streamlabs' Intelligent Streaming Assistant, which functions similarly to an engaging co-host, knowledgeable producer, and technical assistant. Streamers without large production teams can delegate jobs to inworld AI's multimodal AI, which will act as the brains behind this. During Nvidia CEO Jensen Huang's keynote address at CES 2025, the firms announced their plans.

Component Segment Analysis

The component segment is divided into software, hardware, and services. The software segment dominated the market, with a market share of around 42% in 2023. While hardware forms the physical basis for any smart system, software facilitates the computational interpretation of multidimensional data, such as text, speech, objects, and video. The capacity to engineer trace-recording sophisticated AI algorithms, including Deep Learning, Reinforcement Learning, and Natural Language Processing (NLP), owes most of its credit to the software. Further, there is additional assistance from software solutions for data pre-processing to be utilized in model deployment, and such measures improve efficiency and cut operational expenses. Another advantage is the ability of software to grow in versatility to meet the needs of an organization’s AI systems without having to make extensive modifications to the hardware systems. The flexibility to carry out dynamic maintenance, adjustment and enhancement of these software solutions is crucial to the deployment and performance of multimodal AI applications across the sectors.

Some of the Key Market Players

  • Alibaba Group
  • Amazon Web Services (AWS)
  • Apple Inc.
  • Baidu, Inc.
  • Facebook (Meta Platforms, Inc.)
  • Google (Alphabet Inc.)
  • IBM Corporation
  • Intel Corporation
  • Microsoft Corporation
  • NVIDIA Corporation
  • OpenAI
  • SAS Institute Inc.
  • SenseTime
  • UiPath

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 1 Billion
Market size value in 2033 USD 21.64 Billion
CAGR (2024 to 2033) 36%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Application, Technology, End User Industry and Component

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global multimodal AI market was valued at USD 1 billion in 2023 to USD 21.64 billion by 2033.

Global multimodal AI market is growing at a CAGR of 36% during the forecast period 2024-2033.

The market's growth will be influenced by advancements in technologies.

Significantly high investment costs could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global multimodal AI market based on below mentioned segments:

Global Multimodal AI Market by Application:

  • Natural Language Processing (NLP)
  • Computer Vision
  • Speech Recognition
  • Image and Video Analysis
  • Sentiment Analysis
  • Predictive Analytics

Global Multimodal AI Market by Technology:

  • Deep Learning
  • Machine Learning
  • Computer Vision Algorithms
  • Natural Language Processing Algorithms
  • Reinforcement Learning
  • Transfer Learning

Global Multimodal AI Market by End User Industry:

  • Healthcare
  • Retail
  • Automotive
  • Education
  • Finance
  • Entertainment and Media
  • Manufacturing and Industrial Automation
  • Government

Global Multimodal AI Market by Component:

  • Software
  • Hardware
  • Services

Global Multimodal AI Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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