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The global moisture-resistant packaging market was valued at USD 35 billion in 2023 and grew at a CAGR of 4% from 2024 to 2033. The market is expected to reach USD 51.80 billion by 2033. The increasing packaging needs given the expansion of e-commerce industry will drive the growth of the global moisture-resistant packaging market.
Packaging that is moisture proof is one that has undergone production with the intention of shielding the products from the destructive forces of moisture or humidity. This packing has a very significant role in protection and preserving the quality, safety and extending the shelf life of many products especially the sensitive ones like food products, drugs, electronics and chemicals etc. Moisture can lead to spoilage, degradation of the product, corrosion, contamination and make products unsuitable for use, consumption or sale. Hence any packaging material used is supposed to be moisture resistant to eliminate these risks of passing water or water vapor and thus keep the contents dry. Many types of materials used in moisture proof packaging such as plastics, metals, glass and paper board can be coated or laminated to become moisture resistant. Furthermore, multiple layers of different substances are stacked together to provide higher protection. Its versatility to keep out moisture but at the same time permit vapor diffusion where necessary.
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The expanding food and beverages sector – Processed and packaged foods depict a market that continues to grow, and therefore the market for moisture resistant packaging forms is also likely to grow. The global population is slowly growing, and city development is already well underway, with people leading even more hectic lives, they prefer convenient, easy to prepare, and long shelf-life food products. This change in demands has seen the processed and packaged foods increase their market share pushing the industries to look for means of packaging to retain their freshness. Packaging that can protect the processed food from excess moisture is important since it contributes to the quality of the food, taste and texture. Furthermore, the packaged food is experiencing a higher demand because of changing consumers’ lifestyle, especially in the emerging markets. Therefore, the expanding food and beverages sector will increase the requirement of moisture-resistant packaging.
High production costs – Higher production costs present as a significant challenge that has for a long time contributed to the slow uptake of moisture resistant packaging. Higher permeability and better barrier properties of the modern packaging material, for instance, multi-layer films, active packaging solutions and biodegradable packaging materials involve more elaborate manufacturing processes and specific raw materials to produce, and all this adds up to its high costs. Active packaging manufacturing processes are slightly more complex than their passive counterparts, and integrating these functional additives is likely to boost costs as well. Biodegradable and sustainable moisture-resistant packaging, although relatively new on the market, is another challenge. Most of the plant based and bioplastic materials that are in the market currently as substitutes to conventional plastics are relatively expensive to manufacture because of, scarcity of manufacturing facilities, expensive raw materials and need for research in their production.
Technological advancements – Advances in material technology and packaging processes have resulted into effective yet environmentally friendly packaging materials that also provide better moisture barrier. A major development in the category is the production of multilayer films which use various materials required to provide higher moisture resistance, better barrier properties and high strength. One other major developmental area is the active and smart packages. In its turn, active packaging implies using additives such as desiccants, oxygen absorbers, or moisture control agents that preserve its quality by regulating the internal conditions. Additionally, coating technologies are being developed to extend the barrier properties of the paper and cardboard packaging to include moisture-sensitivity. These technological advancements keep on shifting everything towards more efficient and advanced packaging solutions in accordance with the emerging demands and requirements of both consumers and industries.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global moisture-resistant packaging market, with a 35% market revenue share in 2023.
This dominance is well supported by factors such as industrialized nations in the region, the well-developed food and beverages industry, and improved packaging methods. The United States of America is amongst the world’s leading packagers because it has an extremely competitive and diversified packaging industry that services most industries including food, drugs, personal care among others, all of which demand moisture-resistant packaging. The consumption of processed and packaged food in North America is continually rising due to factors such as lifestyle changes. North America is also leading in uses of e-commerce for food and beverages, which has added to the need for packaging that can handle different conditions during transportation. It has further driven the adoption of moisture-resistant packaging solutions in the region stream.
North America Region Moisture-resistant packaging Market Share in 2023 - 35%
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The material type segment is divided into plastic films, paper and paperboard, glass, metals and biodegradable materials. The plastic films segment dominated the market, with a market share of around 46% in 2023. Moisture resistant packaging is most commonly made from plastic films due to their great barrier towards moisture, adaptability, affordability and ubiquity. Polyethylene and polypropylene are most frequently applied types of plastic films among all others. Polyethylene is quite popular for its water resistivity, flexibility in sealing, and moisture resistance thus making it common in foods such as snacks, fruits, and frozen foods. Polypropylene has better heat resistance and higher clarity thus popular in uses for goods such as ready-to eat foods, beverages, and drugs. Plastic films are flexible packaging and are easily shaped in myriads of packaging forms including pouches, wraps, and laminations that fit all sorts of products. Such flexibility of plastic films enables them to be used in consumer and industrial products respectively. Furthermore, owing to its versatility and low manufacturing costs, plastics continue to be used dominantly in most volume sensitive packaging applications.
The packaging type segment is divided into flexible packaging and rigid packaging. The flexible packaging segment dominated the market, with a market share of around 68% in 2023. Flexible packaging has become the most widely used packing type in moisture-resistant packing market since they have better moisture resistance, which is cheaper and more versatile than other packing types. This packaging type consists of pouches, bags, wraps and laminates that are mostly used to protect the packaged products against moisture, increase their shelf life, and maintain product integrity. This packaging type can be cut according to various product shape and size hence useful in different fields such as in food and beverages, pharmaceutical among others. The benefit of flexible packaging is that these types of packaging is comparatively lightweight which means transportation costs are lower and the packaging occupies less storage space. The constantly increasing need for convenience, especially within the food segment, has also contributed to the popularity of the flexible packaging. Pouches and resealable bags are convenient to use by consumers, portable, easy to open, resealable, and with longer shelf life making it an ideal pack for on-the-go consumption. With consumers’ preferences shifting progressively towards convenience, sustainability, and performance flexibility, flexible packaging type is bound to dominant the market.
The application segment is divided into food and beverages, pharmaceuticals, electronics and personal care and cosmetics. The food and beverages segment dominated the market, with a market share of around 42% in 2023. Currently, the major consumer segment of the moisture-resistant packaging is the food and beverages industry due to the increasing popularity of processed and easy-to-eat products. Moisture-proof packaging is useful to preserve the texture, taste and nutrients of the product, beneficial for snack-foods, dried goods and frozen products, and beverages. The growth of e-commerce solutions to deliver food products, and especially direct to consumer shipments, has indicated an even higher demand for packaging materials that can effectively protect the product from external factors during transport even in different climates. As the customers’ demand for package foods and beverages increases internationally, especially in developing nations, the packaged/tinned foods and beverages industry retains its position as the largest driver of the moisture-resistant packaging market.
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2023 | USD 35 Billion |
| Market size value in 2033 | USD 51.80 Billion |
| CAGR (2024 to 2033) | 4% |
| Historical data | 2020-2022 |
| Base Year | 2023 |
| Forecast | 2024-2033 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Material Type, Packaging Type and Application |
As per The Brainy Insights, the size of the global moisture-resistant packaging market was valued at USD 35 billion in 2023 to USD 51.80 billion by 2033.
Global moisture-resistant packaging market is growing at a CAGR of 4% during the forecast period 2024-2033.
The market's growth will be influenced by the expanding food and beverages sector.
High production costs could hamper the market growth.
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global moisture-resistant packaging market based on below mentioned segments:
Global Moisture-Resistant Packaging Market by Material Type:
Global Moisture-Resistant Packaging Market by Packaging Type:
Global Moisture-Resistant Packaging Market by Application:
Global Moisture-Resistant Packaging Market by Region:
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