Missile Seekers Market

Global Missile Seekers Market Size by Technology (Active Radar, Passive Radar, Laser, Semi-active Radar, Multi-mode, and Infrared), Launch Mode (Surface-to-Surface, Air-to-Surface, Surface-to-Air, and Air-to-Air), Regions, Global Industry Analysis, Market Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12777
  • Published Date: May, 2022
  • Pages: 230
  • Category: Aerospace & Defence
  • Format: PDF
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The global missile seekers market is expected to reach USD 10.15 billion by 2030, at a CAGR of 5.94% from 2022 to 2030. The industry is propelled by developments in guidance systems, smaller missiles, and their seekers. Increased military spending in numerous countries has resulted in high-tech war weapons for battle situations. It comprises defensive and guiding systems for missiles.

Market Overview:

Missile seekers are technologies that direct missiles on the proper trajectory to hit their targets precisely. The demand for more efficient missile seekers has risen due to recent technological advancements in defensive systems, notably guided missiles. The changing nature of warfare will be a significant driver of the missile seekers industry in the coming year. As technology advances, new and advanced defensive systems, such as air defense systems and guided missiles for attacking moving targets, are being developed. Because of the evolving nature of conflict worldwide, the military from numerous countries has acquired superior missile launching and defense capabilities. Low-intensity battles are becoming more common among these militaries. Countries with advanced missile defense capabilities can protect themselves against rocket and missile strikes. In such a system, the missile seeker must ensure that the defensive system's missiles strike their intended targets. It encouraged the development of increasingly modern air defense systems that employ guided ground-to-air missiles with a more than 90% success rate. As a result of the evolving nature of warfare, military worldwide have raised their desire for improved missile seekers. Missiles are used to achieve mass destruction. As a result, specific guidelines for the employment of missiles must be observed. In cities with substantial populations of inhabitants and structures, the utilization of missiles is restricted. As a result, missiles are rarely used, and developed countries prefer to deploy other weapons instead. The market for missile seekers is expected to be flooded with possibilities as demand for infrared-based systems grows. It is because infrared-based missile seeker systems have a variety of benefits. It can track the heat that an object generates. As a result, missile guidance systems may follow a target based on its heat output.

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Market Dynamics:

Drivers:
  • Instability in geopolitics

Increased defense spending has resulted from geopolitical instability in some nations worldwide. Countries like the United States and Russia, for example, invested heavily in nuclear warheads, submarine-launched ballistic missiles, long-range rockets, and other military systems during the Cold War era, which lasted from the 1950s through the 1990s. Globally, the total number of active wars has risen in recent years. Afghanistan's war, the India-Pakistan disagreement, and the North Korean crisis are just a few current disputes. The latest contribution to this is the United States and China dispute, which might escalate into a naval conflict. Air-to-surface guided missiles launched from fighter planes at ships play a significant role in countering the navy. The surge in such disputes worldwide is projected to fuel demand for improved missile seekers over the forecast period.

Restraints:
  • Impact of Covid-19

Leonardo S.p.A., Raytheon Technologies, Northrop Grumman Corporation, Thales, and Safran Group are leading missile seekers industry participants. North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America are the countries where these companies do business. These companies have also been harmed by COVID-19. COVID-19 had an impact on defense services internationally in 2020, according to industry analysts. Orders and deliveries of missiles were unaffected by the COVID-19 outbreak. However, due to supply chain bottlenecks, the missile seekers market suffered a minor setback in the first quarter of 2021 before gradually recovering.

Opportunities:
  • Precision guided-missile stockpiles are depleting.

It takes a long time to make guided missiles. The United States is a significant purchaser of missiles. Recent reports, however, indicate that the US military's missile supply is diminishing. The US military will have a tremendous requirement for missiles in the near future. Given current tensions with China, the US would be prepared from their end, which means the missile stockpile has to be restocked as soon as possible. As a result, the market for missile seekers utilized in such missiles is likely to rise.

Challenges:
  • Regulations governing missile usage

A missile is a weapon that can kill thousands of people. As a result, specific guidelines must be observed when using the missile. The missile cannot be deployed in cities where humans may be present, or structures may be damaged by missile impact. Most governments do not favor missiles over other weapons because of such constraints on their use.

Segmentation Analysis:

The global missile seekers market has been segmented based on technology type, launch modeand regions.

  • The technology segment comprises active radar, passive radar, laser, semi-active radar, multi-mode, and infrared. The infrared segment dominated the market, with a market share of around 21.48% in 2021. The heat produced by an item can be tracked using infrared technology. Infrared tracking is used in missile systems to track a target's heat. Infrared is a non-active wavelength homing technique used to detect heat emitted by aircraft jet engines, making it useful in anti-aircraft missiles. Infrared technology is used in missile guidance using rosette and cross-array seekers.
  • The launch mode segment is divided into surface-to-surface, air-to-surface, surface-to-air, and air-to-air. Over the forecast period, the air-to-air segment is expected to emerge at the fastest CAGR of 3.57%. An air-to-air missile is fired from planes, helicopters, and uncrewed aerial combat vehicles to shoot down enemy planes. Air-to-air missiles have two different types of warheads: fragmentation and continuous rod. These missiles use radar and systems with infrared guidance to discover their intended targets and travel at incredible speeds. These skinny and long missiles are used to decrease drag.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global missile seekers market, with a 28.74% share of the market revenue in 2021.

  • North America currently dominates the missile seekers market with a 28.74% share of the market revenue in 2021. The United States is home to major corporations like Northrop Grumman Corporation, Raytheon Technologies, SemiConductor Devices, and minor businesses like Marotta Controls, Excelitas Technologies Corp, and KODA Technologies Inc. These companies are constantly investing in missile seeker research and development. The rising need for improved defense mechanisms from the United States is driving the missile seekers market in North America.

North America Region Missile Seekers Market Share in 2021 - 28.74%

 

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Competitive Analysis:

The key players are concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global missile seekers market industry.

Rafael Advanced Defense Systems Ltd. presented Sea Breaker, a 5th generation autonomous, long-range, precision-guided missile system, in June 2021. Sea Breaker is capable of considerable strike performance against various high-value marine and land targets.

According to Raytheon Missiles & Defense, the StormBreaker smart weapon, which employs a unique multi-mode seeker, was cleared for deployment on the F-15E by the US Air Force's Air Combat Command in October 2020 according to Raytheon Missiles & Defense, a Raytheon Technologies subsidiary.

List of Key Market Players:

  • Boeing
  • Safran Group
  • Thales
  • BAE Systems
  • Raytheon Technologies
  • Leonardo S.p.A.
  • Northrop Grumman Corporation
  • Analog Devices, Inc.
  • Bharat Electronics Limited
  • Excelitas Technologies Corp.
  • Kongsberg Gruppen ASA
  • Rafael Advanced Defense Systems Ltd.
  • Tata Advanced Systems Limited
  • Aselsan
  • Janos Technology Inc.
  • National Instruments Corporation
  • Tonbo Imaging Pvt Ltd.
  • MBDA
  • SemiConductor Devices
  • Diehl Defence GmbH & Co. KG

Key Target Audience

  • Defense Manufacturers
  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description: 

  • Global Missile Seekers Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are regarded as the historical years and 2022 to 2030 are the forecast years. The global missile seekers market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global missile seekers market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of missile seekers based on technology type, launch mode, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global missile seekers market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global missile seekers market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter's five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global missile seekers market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the missile seekers market was valued at USD 6.04 billion in 2021 to USD 10.15 billion by 2030.

The global missile seekers market is growing at a CAGR of 5.94% during the forecast period 2022-2030.

The global missile seekers market has been segmented based on technology type, launch mode, and regions. The infrared segment led the market in 2021. The air-to-air segment is projected to witness the highest growth during the forecast period.

The North American region emerged as the largest market for the missile seekers.

The market's growth will be influenced by the instability in geopolitics.

The regulations governing missile usage could hamper the market growth.

The depleting precision guided missile stockpiles will provide huge opportunities to the market.

The key players are Boeing, Safran Group, Thales, BAE Systems, Raytheon Technologies, Leonardo S.p.A., Northrop Grumman Corporation, Analog Devices, Inc., Bharat Electronics Limited, Excelitas Technologies Corp.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Launch Mode
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Instability in Geopolitics
    5.3. Restraints
          5.3.1. Impact of Covid-19
    5.4. Opportunities
          5.4.1. Precision guided missile stockpiles are depleting
    5.5. Challenges
          5.5.1. Regulations governing missile usage

6. Global Missile Seekers Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Active Radar
    6.3. Passive Radar
    6.4. Laser
    6.5. Semi-active Radar
    6.6. Multi-mode
    6.7. Infrared

7. Global Missile Seekers Market Analysis and Forecast, By Launch Mode
    7.1. Segment Overview
    7.2. Surface-to-Surface
    7.3. Air-to-Surface
    7.4. Surface-to-Air
    7.5. Air-to-Air

8. Global Missile Seekers Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Missile Seekers Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Missile Seekers Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Boeing
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Safran Group
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Thales
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. BAE Systems
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Raytheon Technologies
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Leonardo S.p.A.
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Northrop Grumman Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Analog Devices, Inc.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Bharat Electronics Limited
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Excelitas Technologies Corp.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Kongsberg Gruppen ASA
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Rafael Advanced Defense Systems Ltd.
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Tata Advanced Systems Limited
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Aselsan
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Janos Technology Inc.
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. National Instruments Corporation
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Tonbo Imaging Pvt Ltd.
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. MBDA
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. SemiConductor Devices
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. Diehl Defence GmbH & Co. KG
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis

List of Table

1. Global Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

2. Global Active Radar Missile Seekers Market, By Region, 2019-2030 (USD Billion) 

3. Global Passive Radar Missile Seekers Market, By Region, 2019-2030 (USD Billion)

4. Global Laser Missile Seekers Market, By Region, 2019-2030 (USD Billion)

5. Global Semi-active Radar Missile Seekers Market, By Region, 2019-2030 (USD Billion)

6. Global Multi-mode Missile Seekers Market, By Region, 2019-2030 (USD Billion)

7. Global Infrared Missile Seekers Market, By Region, 2019-2030 (USD Billion)

8. Global Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

9. Global Surface-to-Surface Missile Seekers Market, By Region, 2019-2030 (USD Billion) 

10. Global Air-to-Surface Missile Seekers Market, By Region, 2019-2030 (USD Billion)

11. Global Surface-to-Air Missile Seekers Market, By Region, 2019-2030 (USD Billion)

12. Global Air-to-Air Missile Seekers Market, By Region, 2019-2030 (USD Billion) 

13. Global Missile Seekers Market, By Region, 2019-2030 (USD Billion) 

14. North America Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

15. North America Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

16. U.S. Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

17. U.S. Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

18. Canada Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

19. Canada Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

20. Mexico Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

21. Mexico Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

22. Europe Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

23. Europe Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

24. Germany Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

25. Germany Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

26. France Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

27. France Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

28. U.K. Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

29. U.K. Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

30. Italy Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

31. Italy Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

32. Spain Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

33. Spain Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

34. Asia Pacific Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

35. Asia Pacific Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

36. Japan Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

37. Japan Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

38. China Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

39. China Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

40. India Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

41. India Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

42. South America Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

43. South America Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

44. Brazil Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

45. Brazil Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

46. Middle East and Africa Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

47. Middle East and Africa Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

48. UAE Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

49. UAE Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

50. South Africa Missile Seekers Market, By Technology, 2019-2030 (USD Billion) 

51. South Africa Missile Seekers Market, By Launch Mode, 2019-2030 (USD Billion) 

List of Figures 

1. Global Missile Seekers Market Segmentation

2. Missile Seekers Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Missile Seekers Market Attractiveness Analysis By Technology

9. Global Missile Seekers Market Attractiveness Analysis By Launch Mode

10. Global Missile Seekers Market Attractiveness Analysis By Region

11. Global Missile Seekers Market: Dynamics

12. Global Missile Seekers Market Share by Technology (2022 & 2030)

13. Global Missile Seekers Market Share by Launch Mode (2022 & 2030)

14. Global Missile Seekers Market Share by Regions (2022 & 2030)

15. Global Missile Seekers Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global missile seekers market based on the below-mentioned segments:

Global Missile Seekers Market by Technology:

  • Active Radar
  • Passive Radar
  • Laser
  • Semi-active Radar
  • Multi-mode
  • Infrared

Global Missile Seekers Market by Launch Mode:

  • Surface-to-Surface
  • Air-to-Surface
  • Surface-to-Air
  • Air-to-Air

Global Missile Seekers Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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